ViewPoint

APRIL 2, 2013

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

NOVEMBER 27, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Here is a proven system to use LinkedIn for B2B sales leads and prospecting. Today's guest blogger is Jeff Molander.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

OCTOBER 24, 2013

A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

ViewPoint

AUGUST 14, 2013

Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S. What is Social Selling?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ViewPoint

APRIL 12, 2013

LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. When published, that connection or company would be notified they have been mentioned.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. They prefer LinkedIn, a professional network that's all about getting business done. LinkedIn is nine-to-five and Facebook is after-hours. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

APRIL 3, 2014

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120