Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. In addition, socially savvy reps beat their quotas 23% more often.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 22, 2017

When it comes to being social, a business has to start with its leaders. However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Check their LinkedIn profile.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

MARCH 1, 2017

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Of the F500 CEOs, not one has a presence on all 6 major social media platforms.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MARCH 22, 2017

2. Social APIs and real world influence tell different stories. Any person who has ever had any social interaction has either wielded influence or been influenced, and while social media undoubtedly plays a big role in influence today, it’s not all encompassing. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Virtual Social Media.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

APRIL 26, 2018

Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. Work with influencers to add value to the industry and to the wider influencer network. 5) Influencers love things that money can’t buy. 11) Define your audience.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

OCTOBER 30, 2018

Because customers represent that social proof. It was a very, very successful program because we were getting their expertise, they are getting exposure and again and when somebody is getting published by a big brand that has got a big audience, they are going to tell their network about it. It just makes sense all around.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. WHAT ARE THE EXPERTS SAYING? jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JULY 15, 2015

LinkedIn Marketing. Social Media Today. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks. @Demandbase. Demandbase. JasonMillerCA. Jason A Miller. rickwhittington.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

JANUARY 18, 2017

Live video – and ephemeral networks like Snap Inc’s Snapchat – will continue to see hockey-stick growth in tandem with advances in cheaper, live-stream capable 360-degree hardware, and other wearables (such as Snap Inc’s Spectacles), and brands will start to take better advantage of these engaging content types. LinkedIn Marketing.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. This year it’s taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

APRIL 20, 2016

They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media. My advice for this year onward?

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. What social channel should you focus on?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

JULY 16, 2018

Relatedness – We like dealing with the same person, we prefer connectedness, reciprocation and social capital. The questions included facts such as: “According to Buzzsumo, how much has social sharing of online articles decreased by since 2015?” Jason Miller – How LinkedIn Uses LinkedIn for Marketing.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 27, 2017

Influencers are human beings with emotions and interests outside of their work- Joe Martin , Head of Social Analytics and Evangelist at Adobe touches on how their approach is having email and Twitter conversations that go beyond their work with Adobe- it’s a personal exchange with both give and take. Integrate your existing skill sets.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. Social Media. Social Media. Top 50 Social Media Influencers. Digital Marketing.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

JUNE 30, 2015

Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Social Media Today. LinkedIn Marketing. Social Media Mktg IT. Social Fave. Social Media London. The Social Marketers. SlideShare. SlideShare. copyblogger.

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

MAY 6, 2016

.” Paul Sonnier – Founder, Digital Health group on LinkedIn , Creator, Story of Digital Health. “Concurrent with founding the Digital Health group on LinkedIn (now counting over 45,000 members), I have defined and promulgated the modern definition of ‘digital health’ around the globe.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0

Onalytica B2B

JANUARY 17, 2017

Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. To put this into context, there are 5.8 To put this into context, there are 5.8

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100