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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network.

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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Modern Video Marketing platforms allow brands to syndicate their content to YouTube, and play videos in-line on Facebook (among other social networks).The

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. YouTube is routinely serving more than a billion video views per day. Social Networking Sites Account for More than 20 Percent of All U.S. LinkedIn to Launch Pay for Whitepaper Downloads. Big M&A Month-.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Share this on Linkedin. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100
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The Sales Game Has Changed: Here's How to Adapt

Hubspot

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.