Marketing Insider Group

JUNE 14, 2021

The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Convince & Convert

MARCH 8, 2017

So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more. Objectives.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

KoMarketing Associates

AUGUST 5, 2015

Here are 18 ways you can build trust in your online network. If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Rate a good video from one of your that was published on YouTube. Share a great presentation from Slideshare. Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Top Rank Marketing

SEPTEMBER 20, 2023

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 135

B2B Marketing Enterprise Management Content Marketing VALS 135

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The short answers are “yes” and “LinkedIn and Twitter.”

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Sprout Social

MARCH 16, 2022

As Sprout Social’s Senior Social Media Manager Rachael Samuels puts it, “On every network, the metric that relates to the goal or purpose of the video is what you should measure. Stand-out YouTube video metrics. But beyond its popularity as a social platform, YouTube also has SEO and search applications. Average view duration.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. This can be through larger services like Netflix and Amazon Prime or through smaller networks like Twitch. You often hear brands tout the importance of short, targeted ads. Follow @illuminHQ

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the last year, companies have started to use the social network's new live-streaming technology. Recruiting.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. Networkers. Description. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

SocialPilot

FEBRUARY 6, 2024

Instagram has the highest engagement rate for Nano Influencers This is evident from the engagement rate statistics presented in the table below: Nano Influencer Micro-Influencer Macro Influencer Mega Influencer Follower Count 1,000 – 10,000 10,000 – 100,000 100,000 – 1,000,000 1,000,000+ Instagram 5% 3.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Zoominfo

MARCH 3, 2019

Reddit is more than just a niche social networking website. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. If your target account has a business profile set up, check out how they’re presenting themselves. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Let’s dive in, shall we? Contents 1. Full Funnel 1.5

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

KoMarketing Associates

MARCH 13, 2018

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MARCH 31, 2022

The goal is to connect with industry leaders and have them recommend your service or product to their network. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. For LinkedIn, that same target may be found by job title/industry. Think like a network, not an advertiser. If you were programming content for a network designed for your audience, what shows would you create?

Social Media 127

Social Media Media Youtube Communities 127

Martech

MARCH 31, 2023

Most importantly, they typically don’t cost participants personal money and can help them network within the organization. These groups may have LinkedIn groups, Slack workspaces or listservs. They also require participation and volunteer leaders, so help out and simultaneously strengthen your network.

Work Management 91

Work Management Marketing Management Training Vendors 91

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. LinkedIn posts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful. Press releases.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Leverage your contact list with these steps: Follow event organizers, partners, sponsors, speakers, presenters or known event attendees on Twitter (add them to a Twitter List) and Instagram.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. By repurposing content into short-form videos, marketers ensure wider distribution across platforms like YouTube Shorts, TikTok, and Instagram Stories.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Biznology

JUNE 16, 2021

Each Gmail account tied to a Youtube account is an identity. Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. We need to remove Joe’s access to the Facebook and LinkedIn accounts, which are managed directly through two different tools. Each account and its password is an identity. Shall I go on?

Social Media 104

Social Media Media Advertising Agencies Work Management 104

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. By sharing your website content on platforms like LinkedIn, Twitter, and Facebook, you can drive targeted traffic to your site. Social media is presently used by 58.4%

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. By repurposing content into short-form videos, marketers ensure wider distribution across platforms like YouTube Shorts, TikTok, and Instagram Stories.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Oktopost

SEPTEMBER 13, 2022

There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests.

Social Media 84

Social Media Work Management Marketing Management Service 84

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Post to Twitter.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Webbiquity

AUGUST 22, 2017

Producing videos you share on YouTube as well your website. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hinge Marketing

MAY 8, 2015

Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups).

Linkedin 48

Linkedin SMB Ideal Customer Profiles Paid Search Agency 48

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. At its core, Instagram is a network centered around visual content. LinkedIn is a network laser-focused on business trends and networking.

Social Media 105

Social Media Social Marketing Media Business 105