Oktopost

APRIL 30, 2020

Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. . LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Promote New Videos on Social. Choose Your Platforms. Decide Which Types of Video to Create. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Top Rank Marketing

SEPTEMBER 20, 2023

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 135

B2B Marketing Enterprise Management Content Marketing VALS 135

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Average view duration.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. Networkers. Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. This can be through larger services like Netflix and Amazon Prime or through smaller networks like Twitch. You often hear brands tout the importance of short, targeted ads. Follow @illuminHQ

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the last year, companies have started to use the social network's new live-streaming technology.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Zoominfo

MARCH 3, 2019

Sprout Social. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. It’s free! This next tool is a no-brainer.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Let’s dive in, shall we? Contents 1. Full Funnel 1.5

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. What are your top techniques for getting brands to stand out from the noise on social media?

Social Media 127

Social Media Media Youtube Communities 127

KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. The goal is to connect with industry leaders and have them recommend your service or product to their network. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 84

Social Media Work Management Marketing Management Service 84

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. LinkedIn posts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Technologists: Leveraging social media, content marketing, and other digital channels to reach their audience. Yet, authentic engagement, surpassing mere follower counts, will be the cornerstone of triumph.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Technologists: Leveraging social media, content marketing, and other digital channels to reach their audience. Yet, authentic engagement, surpassing mere follower counts, will be the cornerstone of triumph.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

AUGUST 22, 2017

Producing videos you share on YouTube as well your website. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. Today, prospects and customers use multiple touch points to interact with businesses: website, blogs, apps, emails, social media, and more.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

Zoominfo

MARCH 3, 2019

Sprout Social Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. LinkedIn This next tool is a no-brainer.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Embrace authenticity.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms. By 2027, the live video market is expected to surpass $184 billion.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? For SEO but it also has a huge impact on social networks, particularly Twitter and an important impact for the notoriety of our blog and our company. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52