Paul Gillin

JUNE 26, 2014

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” These indicate that researchers were thinking in terms of social networks, which are only a subset of social media.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MAY 27, 2010

Spiceworks sells advertising space on the software console its members use to monitor their networks. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Those early outposts looked little like the Facebooks and LinkedIns of today, though.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. Like most people, I keep my network of truly trusted advisers small and communicate with them largely outside of the public eye. I also often seek advice from people who aren’t part of my social network.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. “It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

SEPTEMBER 6, 2011

I spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. In essence, Klout treats every social network the same and all interactions equally, she said. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. This is a major flaw in Klout, but more on that later.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

APRIL 13, 2011

It costs nothing and gives you access to the extended social networks of registrants and potential registrants. When someone “likes&# your page, that action is shared with everyone in their network. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

APRIL 4, 2012

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. Consider his lessons next time you arrange a networking event for a few of your colleagues. Get a round table.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

NOVEMBER 8, 2011

Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. How do you think the recruiting business will be changed by this? And we’re still in the very early going. It’s only a matter of time before review sites pop up in every category of business, including B2B.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

FEBRUARY 27, 2013

I like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced A couple of the interviewees call for more civility online, which is something I think we can all support. uenced by the…recent presidential campaign.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. 500′s use of social media , and once again small companies outpace large ones.

Social Media 50

Social Media Studies Media Linkedin 50