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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. LinkedIn, Twitter.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

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Top 5 AI Marketing Tools

Anyword

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). The Easy Way to Ease into AI.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend. billion business prospects. billion business prospects.

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Email Marketing for Manufacturers Isn’t Dead: 5 Tips for Success

Lake One

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. HubSpot offers options ranging from a simple A/B test to multivariate testing. HubSpot’s Email Health Tool makes it easy to see what’s working and what’s not. leads per 1,000 emails sent.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Thirty-three percent of respondents currently conduct comprehensive A/B testing or multivariate testing – the current gold standard.