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LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth

SendX

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. Why Use LinkedIn? It’s big, and there’s no doubt about it.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

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Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Content marketing checks off all three boxes. It’s not alone.

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Using Digital Channels with Precision: Mastering Multi-Channel ABM

Madison Logic

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Launch a Multi-Touch Campaign. Multi-touch campaigns are very effective, but it takes both marketing and sales departments to make it work. You can also advertise free demos or other promotions. Get their business card, scan their badge, or even connect with them on LinkedIn. This is an easy win. No problem!

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Crush B2B Lead Gen Goals with LinkedIn Sponsored Content

Lake One

If you sell B2B, you should already consider LinkedIn marketing. Get to Know LinkedIn Sponsored Content. LinkedIn Sponsored content is the promotion of a post from a page that appears natively in the LinkedIn feed [ psst, here are some post ideas.] All of this is covered in depth in our LinkedIn Marketing Guide.

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

You may be thinking that describes omni-channel marketing or multi-channel marketing (so many marketing categories!), Don’t mix up cross-channel marketing with omni-channel or multi-channel marketing. Multi-channel marketing uses both direct and indirect channels to reach your target audience. Select touchpoints.