Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives. Social media, on the other hand, can be a direct channel for customers to express what they really want. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs.