Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Mathew Sweezey: So I am @msweezey on Twitter. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.

Linkedin 297

Linkedin Research Studies B2B 297

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. (

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Oktopost

JANUARY 8, 2022

*Facebook’s profile photo will display at 170 x 170px and 128 x 128px on mobile. Twitter cover photo size: 1500 x 500px. Twitter profile photo size: 400 x 400px. Twitter image post size: 1600 x 1900px*. LinkedIn company page cover photo size: 1128 x 191px. LinkedIn image post size: 1200 x 627px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. 5 Top Mobile Marketing Campaigns of 2019.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Webbiquity

FEBRUARY 6, 2024

For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. This is exactly why matching your on-page image to search intent is so important.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Maribel Lopez (2.3K followers) X/Twitter: @MaribelLopez (15.4K LinkedIn: Daniel Newman (27.7K followers) X/Twitter: @danielnewmanUV (50.6K LinkedIn: Ted Schadler (4.6K

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Zoominfo

AUGUST 1, 2023

Here are a few examples: Twitter’s Rebrand On July 22, 2023 just before midnight, Elon Musk announced the rebrand of Twitter to “X.” ZoomInfo CEO Henry Schuck highlighted on LinkedIn how valuable this information would be to those working in M&A. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

LeadsRX

NOVEMBER 30, 2021

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. Connect with LeadsRx on Twitter , Linkedin , and Facebook. # # #. Portland, Ore., For more information.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

FMG Suite

AUGUST 4, 2021

Now we are taking it mobile! . FMG Suite’s new mobile app allows advisors to carry the power of their FMG Suite marketing tools with them anywhere they go on their cell phones. It allows subscribers to receive mobile notifications about new content concerning current events, breaking news, and holidays.

Mobile Marketing 52

Mobile Marketing Ideal Customer Profiles Paid Search Agency Social Media 52

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Brandwatch Marketing

MARCH 7, 2023

of social logins made by consumers to sign into the apps and websites of publishers and brands If you’d like more facts, we’ve written a full post of Facebook Statistics Twitter statistics 500 million people visit Twitter each month without logging in There is a total of 1.3 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Here’s a list of suggested ways LinkedIn can improve their ad platforms.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Facebook and Twitter have done it. Maybe an option for LinkedIn?

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. 2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

illumin

JANUARY 4, 2024

Mobile shopping had a come-up In addition to e-commerce, mobile purchasing saw significant growth on Black Friday 2023. Ahead of 2023’s shopping madness, Adobe Analytics predicted that mobile shopping would overtake desktop purchases. Adobe Analytics was right; the company predicted mobile spending would make up 51.2%

Mobile Advertising 84

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 84

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. App retargeting: Show ads to users who have interacted with your mobile app, including those who have installed but not used the app or users who have abandoned their shopping carts.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. Social media (LinkedIn, Twitter, etc.). Conversely, LinkedIn brings in less traffic but yields a much higher rate of applicants. The company pulls back on their paid search ads and invests more into their LinkedIn page.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

illumin

DECEMBER 1, 2023

Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices. Keep informed on all the latest by following illumin on LinkedIn and Twitter and keep your eyes out for further programmatic predictions.

Advertising Agencies 91

Advertising Agencies Advertisements Advertising Trends 91

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

NuSpark Consulting

MAY 7, 2016

In a recent Series Pass webcast on social selling , she describes the modern buyer as fully empowered: “She’s digitally driven, starts her search on the web, belongs to multiple social networks [and] is mobile with multiple devices,” she states. Most effective B2B social media platform: LinkedIn: 66%. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

AUGUST 3, 2016

Twitter is for the clever individual trying to turn current events into a punchline. But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. As the internet’s corporate rolodex, LinkedIn gets the job done. By comparison, LinkedIn is the social media equivalent of elevator music.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

ClearVoice

MARCH 31, 2021

Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. For International Women’s Day, LinkedIn unlocked numerous platform learning courses. January 2021 — LinkedIn launches Marketing Labs for its advertisers. Social media updates for Twitter.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Marketing Insider Group

MAY 8, 2012

With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 comments, I was truly astonished by the amount of support and interest. We know that mobile advertising is hot and I have already provided 4 steps to mobile marketing success. 75% are SMS-enabled.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. Given the overwhelming response, in what ways can investors expect you to enhance returns on marketing spends, improve delivery of contextual mobile advertisements, and reduce digital ad fraud? Found these views interesting?

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Top Rank Marketing

NOVEMBER 24, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The Verge Social media could be the key to connecting with baby boomers Since the first quarter of 2021 the number of U.S.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Twitter ad statistics. LinkedIn Ad Stats. Mobile Ads Stats. Local Business Mobile Searches Increase. Mobile searches for local businesses grew by more than 250% between 2017 and 2019, highlighting the importance of mobile optimization for local businesses. Twitter ad statistics.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. LinkedIn Statistics. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Navigate the Channel

AUGUST 8, 2023

Be Social Leverage your trade show presence by using your social media channels to connect with mobile-enabled attendees who are inseparable from their tablets and smartphones. Finally, use the show hashtag on all of your posts (especially Twitter) so people can find you. How can social media be used to enhance trade show presence?

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65