How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If One of the most effective social media platforms to do this is Twitter.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Content Marketing. App Notifications.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Connect with Mike on Google+ and LinkedIn.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.
The B2B Online Marketing Quick Checklist for 2014
EMagine B2B Blog
JANUARY 24, 2014
For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. Mobile Strategy. LinkedIn. Twitter. Messaging with Clarity.
Six Essential Online Marketing Tools for AEC Firms
MAY 13, 2015
Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1.
Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
OCTOBER 12, 2015
Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
Our Favorite Online Marketing Blog Posts and Articles of 2014
DECEMBER 30, 2014
But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Content Promotion is a crucial part of the online marketing process. The Ultimate List of IFTTT Recipes for Marketers. The Scientific Guide to Pinterest for Marketing .
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.
23 Account-Based Marketing Leaders to Follow on Twitter
FEBRUARY 3, 2016
Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. And for good reason. https://t.co/7DLsBxzgnO.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. Brazilians have the highest number of online friends of any country, averaging 481 friends per user, while the Japanese average only 29 friends. 500 firms. ( V3 Integrated Marketing ).
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter.
WordPress Plugins to Make Your Website Mobile Friendly
MARCH 10, 2015
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Comms Axis. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. WordPress Plugins
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry.
5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
JULY 14, 2015
There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. However, the executive team often judges content’s success by its impact on sales, as they envision content consumption to follow a linear flow, like this: In a dream content marketing scenario, the above path would be taken 100 percent of the time. Fortinet. Adobe. 2. Industry
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Director of Global Marketing for SAP.
How We Overcame 2015’s Top Content Marketing Challenges
DECEMBER 1, 2015
It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” 18 Ways To Build Trust Within Your Online Network.
The #Nifty50 Women of Twitter
JUNE 14, 2011
The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. Ardath is my favorite B2B marketing expert.).
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. link].
@fearlesscomp congratulates the Nifty 50 Men of Twitter
JUNE 7, 2011
The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Are Twitter Followers Better Than Facebook Fans?
KoMarketing Year in Review: Our Top Posts from 2014
DECEMBER 22, 2014
photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST. A Few Key Highlights: In coordination with Dianna Huff , we launched our inaugural B2B Web Usability Report , exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications. This past spring we launched a redesigned website: mobile-friendly and with a much clearer message articulating our organization’s objectives and values. – Abe Bellini provides a list of online marketing ideas B2B organizations can use to identify and reach their target audiences.
B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
Modern B2B Marketing
JANUARY 12, 2012
If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
How to Balance Website User Experience and SEO
AUGUST 19, 2015
We live in a mobile world. And accordingly, Google now uses a website’s mobile-friendliness as a ranking signal in mobile search results. So, your website’s mobile experience is no longer just important for reducing user frustration. Mobile optimization is now directly related to your search visibility. Online Marketing Websites
Critical Email Marketing Do’s and Don’ts for Professional Services
APRIL 28, 2015
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. ” questions about email marketing. On Twitter and LinkedIn?
The Science Behind the Art of the Call-to-Action: Part 1
JUNE 3, 2015
When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. So what makes for the best, most persuasive online offers ? In short, context matters – and this same principle is at work in online calls-to-action.
How to Build an Email Newsletter that Wins Business
JUNE 4, 2015
With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Email is clearly still the Holy Grail for marketers.
The Art of Advanced Email Marketing: A/B Testing
NOVEMBER 21, 2014
You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Testing your emails is one of the most important steps in email marketing. Design—for desktop, tablet, and mobile. Some email marketing tools also enable you to keep records of tests. On Twitter or LinkedIn?
Your Business Blog Year 10: Is It Still Worth It?
Writing on the Web
FEBRUARY 19, 2014
Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” started getting found online and boosted my business revenues exponentially. But ten years later, there are a lot of ways to spread your word and publish quality content online. Marketing is not the only reason companies can get value from blogging.
Your website is wearing mom jeans and shoulder pads
NOVEMBER 10, 2015
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. When I started, what I did was called viral marketing , buzz marketing , and new media. Content Marketing is the Epitome of Catch-22.
30 Must-Read Growth Hacking Resources for Digital Marketers
FEBRUARY 14, 2014
Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. 2. Traditional marketing methods are no longer effective. Startup Marketing. Eric Ries is the leading advocate for the lean approach in product development and marketing. Online Marketing
What the World Would Be Like If B2B Marketing Didn’t Exist?
MAY 29, 2014
While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world. Real Personalization Would Exist. Final Thoughts.
Professional Services SEO in 2015: 5 Facts Every CMO Should Know
DECEMBER 23, 2014
One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. If you saw a major drop in traffic after that date, you could be fairly certain the algorithm change was the cause and try to make the necessary fixes based on the changes. 2) Mobile Will Continue to Become More Important Websites need to be responsive.
Tweeting for Business? Keep the Focus on Clients
MAY 29, 2015
You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it's equally as valuable for your business. What isn’t always understood is that Twitter is useful for both B2C (business to consumer) and B2B (business to business) companies. Let them create client-facing blog posts for your website to promote through Twitter.
Is Social Media Going to Kill Email?
Modern B2B Marketing
FEBRUARY 28, 2011
by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Will B2B social media communications replace email marketing ? Mobile and email work well together.
SEO and Professional Services Marketing: What Every CEO Should Know
MAY 4, 2015
When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms. It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. It is about doing marketing the right way. Online Marketin
A Mindset Shift for AEC Professionals
JULY 2, 2015
Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms. Think pictures provide an impact online? Video.