Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Kim: I would recommend that they start with their website and work outward from there. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Kim: I would recommend that they start with their website and work outward from there. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

MAY 1, 2013

CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). YouTube (69% vs. 61%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

JULY 24, 2011

From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Website Content Strategy. First, what is a website really? People can find websites in three ways: Search Engines. Other websites or emarketing channels. Via your landing page. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Website Content Strategy. First, what is a website really? People can find websites in three ways: Search Engines. Other websites or emarketing channels. Via your landing page. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Webbiquity

JULY 25, 2011

And finally, your website and blog are no longer the only places that buyers may find you. Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

And finally, your website and blog are no longer the only places that buyers may find you. Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.

Social Media 40

Social Media Traffic Tactics Media 40

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. The initiative’s website, BeVocalSpeakUp , has received 102,000 visitors since the content’s launch, with 27% of visitors returning.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Next look at your website. Do you have a section, or microsite, that creatively promotes your culture and work environment?

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Marketing Insider Group

JANUARY 28, 2015

What I initially found was that our website wasn’t helping our customers at all to answer their questions. The words you use and the way you communicate on your website is your brand speaking. It is not the words on your corporate website with no named author that explains what your company sells. But brands are not people.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Website traffic has been one of the strongest-performing marketing metrics over the last three months. Get your sales team started by learning how to add live chat to your website. LinkedIn Sales Navigator integration with HubSpot.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

NuSpark Consulting

JULY 17, 2010

When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Many MA systems track pay-per-click campaigns, and thus can correlate quality leads, website behavior, and keyword entrances. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Owned content (website and blog). The concept of being everywhere online gave this blog its logical (though hard to spell) name. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SugarCRM

DECEMBER 11, 2013

Microsites. Website Tracking. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Big Brother is Watching: Website Visitor Tracking. Website Visitor Tracking. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Now, consumers expect a live chat option when interacting with brands and businesses are slowly starting to implement them on their websites. Get your sales team started by learning how to add live chat to your website.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

markempa

AUGUST 17, 2007

Download Lead-Nurturing-Content-Catalog-Sample.xls Next, start digging around for good content in places such as your website, shared network folders and other content management systems that you have access too and collect that data in your spreadsheet. To help you get started, I’ve put together a simple spreadsheet (with example data).

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

NOVEMBER 9, 2009

Even in the early days of online, trade publication websites and their newsletters were essential media. Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Across all media, more than 35,000 jobs have been lost in the past year.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. We’re also using reveal API solution which enables real-time website personalization.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

NOVEMBER 4, 2018

Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. Analyze website traffic patterns.

Social Media 167

Social Media Work Management Marketing Management Media 167

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. Now, it’s your turn to shine the spotlight on exceptional content creators within our community.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Seismic

JANUARY 9, 2023

The modern buyer is active on a variety of channels, including social media, email, text, Zoom calls, websites, and more. In less than an hour per day, sellers can participate in online discussions and build credibility with buyers on channels like LinkedIn. Engage clients at the right time and place.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Valasys

FEBRUARY 17, 2023

Product Listing: Various online marketplaces and listing websites are designed to provide your product or service visibility. LinkedIn Marketing: LinkedIn is easily the most interacted platform for the B2B domain. With over 5 million users on the platform, LinkedIn is a gold mine for B2B marketers to score quality leads.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Outgrow

JULY 12, 2022

And you’re walking into a conversation with a customer or even putting some piece of content, like an ebook on your website, and you’re not giving customers or sellers what they need to navigate a conversation that could go a multitude of ways. You can actually embed PowerPoints on a website, through microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Convince & Convert

MAY 28, 2012

Create a Web page or microsite and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. We know where everyone works, because it’s listed on their Facebook and Linkedin profiles.

Social Media 155

Social Media Work Management Media Microsite 155

Vidyard

SEPTEMBER 11, 2015

Your central spot may be part of your website or it might be a standalone publishing platform (eg. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. early bird, regular, hidden, etc); and, embed photographs, posters, – and of course, videos!

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. How much website traffic did it drive? Measurement: What was the result—how much online visibility was achieved with a particular piece of content?

Paid Content 100

Paid Content Optimization SEM Microsite 100

Biznology

FEBRUARY 23, 2015

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The company trained their sales team to nurture online relationships and drive prospects to team members’ websites. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Vidyard

SEPTEMBER 11, 2015

Your central spot may be part of your website or it might be a standalone publishing platform (eg. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. early bird, regular, hidden, etc); and, embed photographs, posters, – and of course, videos!

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Your central spot may be part of your website or it might be a standalone publishing platform (eg. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. early bird, regular, hidden, etc); and, embed photographs, posters, – and of course, videos!

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

MAY 21, 2020

Furthermore, it deals with infographics, website copy, video, and animations. Their marketing campaign drove over 16,000 visits to the brand’s website. Hence, Curalate designed a shoppable UGC for the website to motivate customers to make the purchase. Brafton is a full-service content marketing agency. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Valasys

DECEMBER 20, 2019

Drift ditched the website forms & promoted the live chat functionality to gain impressive results. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59