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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

A great way to accomplish this, is on LinkedIn.” Merchandising Strategy Precedes Content Development. How will we apply our Thought Leadership content (other than dropping it on our website) to achieve those measurable outcomes? And we wonder why the marketing discipline is held in such low regard.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Very effective, according to the gamification marketing results we’ve seen: After using points and badges to gamify their website, Verizon Wireless boosted browsing time by 30% among half their users. After all, how irresistible is the minigame in Google Chrome that pops up every time a website times out? It’s hard not to.

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. Consequently, the reports you create need to be merchandised the same way you’d merchandise a sweet sport coat in the front window of Brooks Brothers – make it look sharp, and make it very easy to understand.

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

We marketers need to get ready by adding structured data, beefing up our FAQs and mobile-enabling our websites to get the best advantage. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. Provide them with logo merchandises to use and wear.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

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An End to B2B Social Media Madness

Marketing Craftmanship

At the risk of generating a firestorm of debate from social marketing gurus armed with clicks, likes, re-tweets and other forms of meaningless ROI validation, and based on the social media casualties we’ve seen or treated first-hand, the following guidelines are suggested for small and medium-sized B2B firms: Focus on Your Website.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Create a bona fide website, not a proxy. In an online world, websites are the mother ship of market transparency. If a hedge fund is unwilling to provide on its website essential information related to its capabilities and credibility, then the firm is not really serious about market communication.