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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

A great way to accomplish this, is on LinkedIn.” Merchandising Strategy Precedes Content Development. And we wonder why the marketing discipline is held in such low regard. All too often, Thought Leadership’s only benefit involves corporate egos. It may be a beautiful work of art, but you will never sail it around the lake.

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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. Conventional wisdom for Kuperstein and his team was that in terms of B2B social engagement, LinkedIn was the only reasonable platform to engage their audience. Facebook opportunity.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Etsy’s growth has slowed down after the pandemic peak, with a decline in gross merchandise sales and new buyers.

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. Consequently, the reports you create need to be merchandised the same way you’d merchandise a sweet sport coat in the front window of Brooks Brothers – make it look sharp, and make it very easy to understand.

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. Provide them with logo merchandises to use and wear. But marketers are dipping their toes into product introductions, company news, promotions and even purchasing with business customers. Content creation by robots.

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Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses

Martech Advisor

Fashion marketing, also referred to a fashion merchandising, is defined as the process of planning and promoting goods or services in the fashion industry to the right audience at the right time and place with the use of marketing and advertising tools and strategies. Merchandiser. Fashion Marketing Salary (Average/Yearly). 32K - $38K.

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3 keys for better email engagement in Gmail

Martech

Maybe somebody published a LinkedIn post or Slack note that says emails have to be in the Primary tab to be seen. An opt-down on your unsubscribe page lists options for changing frequency or switching to different topics or merchandise categories. Post it on Teams, Slack and LinkedIn. Email is still at the top.