Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online. That’s the largest increase in two years.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. Those early outposts looked little like the Facebooks and LinkedIns of today, though. It has to; they’re critical to its business. Spiceworks is a technology company that acts like a media company.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Make it easy: Create suggested messages for them to use in each medium (For example, “Come see the latest in Acme widgets. Post a description and link in relevant groups on LinkedIn. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

After all, the Internet is the most measurable medium ever invented. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation.

ROI 50

ROI Paid Content Social Marketing Webcast 50