Fount Media

JUNE 13, 2023

Today, LinkedIn is one of the most effective digital mediums for healthcare marketing. LinkedIn’s huge user base of working professionals makes it a great place to find new clients and expand existing ones. In this The post 5 Ways to Skyrocket your Healthcare Marketing Initiatives through LinkedIn!

Linkedin 52

Linkedin Advertising Mediums Paid Search Agency Marketing 52

Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. Microsoft/LinkedIn.

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Webbiquity

APRIL 18, 2023

Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads. Again, LinkedIn won’t be new for any B2B marketing professional, but B2B brands too often misuse or under-utilize the platform.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

DivvyHQ

JULY 23, 2020

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

Linkedin 79

Linkedin Thought Leadership Content Marketing Advertising Mediums 79

Hubspot

JUNE 8, 2020

While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.

Linkedin 100

Linkedin Brand Identity Branding Work Management 100

The Forward Observer

JANUARY 19, 2024

Kurtz takes you inside the craft to help you use all the tools at your disposal–from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Valasys

NOVEMBER 23, 2022

LinkedIn , which started as a mere platform for recruiters and job seekers, has now become a prominent platform when it comes to converting leads. LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Connected Accounts. Group Participation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 80

Linkedin Stats Lead Ranking Lead Scoring 80

Biznology

SEPTEMBER 14, 2016

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. Thanks to all our sponsors! Like this post?

Linkedin 80

Linkedin Brand Identity Branding Webinar Metrics 80

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Marketing Insider Group

JULY 14, 2021

Pick a medium to master. Someone else may push out LinkedIn pieces that generate tons of commentary. It’s much easier for a content producer to drill down in at least one medium as an anchor. This doesn’t mean shying away from being bold or different, but they need to be conscientious.

Work Management 358

Work Management Tips Copyright Marketing Management 358

Launch Marketing

OCTOBER 21, 2020

Of the over 675 million LinkedIn members, 63 million are in decision-making positions. With such a high volume of decision makers evaluating potential B2B business opportunities, properly executing LinkedIn advertising can be an abundant source of generating new and more qualified leads. Latest LinkedIn Ads Features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing. How long should your ad text be? Lead quality.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ). Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

NuSpark Consulting

JULY 16, 2015

LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. Linkedin is a social network for business; and to be engaging with contacts and prospects should not be ignored. With LinkedIn, retargeting is “Remember me? Here’s content you may like. Let’s explain.

Paid Content 100

Paid Content Paid Search Agency Linkedin Conversion 100

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Guess what?

Lead Generation 120

Lead Generation Linkedin Generation Lead Ranking 120

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

OCTOBER 12, 2022

GA4 is based a lot around source, medium, as well as campaign and things like that,” says Colleen Harris. “So So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. utm_medium — Identifies the medium of the traffic. By using elements called “UTM parameters.”

Marketing Analytics Tools 117

Marketing Analytics Tools Tagging Analytics Google 117

Marketing Insider Group

OCTOBER 27, 2021

While both mediums are still very important, they can be a hit or miss in delivering the right message, to the right person, on the right channel, and at the right time. Make your clients feel special by calling them by their names in emails or LinkedIn InMail. Have you noticed more instant messaging and live chatbots on websites?

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k He serves as CEO of Branded Entertainment Network (BEN).

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing. How long should your ad text be? Lead quality.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

FEBRUARY 21, 2023

It appears that 85% of marketers and agencies evaluate finding relevant influencers from medium-difficult to very difficult. The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Here are some to consider.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

illumin

APRIL 24, 2024

Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”

CMO 59

CMO Emarketing Work Management Buzz 59

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities. Last year 62.1

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Marketing Insider Group

MARCH 27, 2023

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Keep informed on all the latest by following illumin on LinkedIn and Twitter and keep your eyes out for further programmatic predictions.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Webbiquity

OCTOBER 10, 2017

Everyone knows that LinkedIn is integral to managing B2B relationships. LinkedIn reported that 57% of their engagement is happening on mobile. Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242