The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Brandpoint

JANUARY 23, 2020

LarryKim | LinkedIn. bgtheory | LinkedIn. He authored Advanced Google AdWords , which is now in its third edition. @lisarocksSEM | LinkedIn. Lisa Raehsler’s expertise is in search engine marketing, PPC and social media advertising. an online advertising company that specializes in strategy and management of SEM and PPC.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Is Your Only Legacy a LinkedIn Profile? I’ll find and revive them.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 150

Marketing Agencies 1 Relevance SEO Paid Search Agency 150

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 138

Marketing Agencies 1 Relevance SEO Paid Search Agency 138

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

The Point

MAY 28, 2020

Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Catch all episodes here. Meet Rick Haring.

Lead Scoring 118

Lead Scoring Lead Ranking B2B Thought Leadership Transparency 118

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). How to Use Social Media for B2B Lead Generation.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KEO Marketing

DECEMBER 14, 2017

With 467 million users on LinkedIn, 2.07 These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets.

Social Media 59

Social Media Social Marketing Trends Planning 59

Zoominfo

JULY 24, 2019

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. LinkedIn Learning’s Marketing Tutorials. Lynda.com is now called LinkedIn Learning. Program Recognition: LinkedIn Learning Certifications. Course highlights. Fees: $3195.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Enlist them for your brand.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

TrustRadius Marketing

JANUARY 17, 2023

Activate Your Potential on Social Media. Social media is also a powerful asset that anyone can use to increase online sales. Over 4 billion people are on social media platforms worldwide and this number is projected to reach almost 6 billion by 2027. . Many of the most popular profiles on social media belong to influencers.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Webbiquity

AUGUST 1, 2019

If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently working as Media Relations Manager at InfoClutch Inc.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Circle Studio

NOVEMBER 24, 2020

SEO and SEM. Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

The Point

MARCH 25, 2016

Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. Leverage social media to extend the reach of your campaign. Use LinkedIn Sponsored Updates and LinkedIn Text Ads to target specific demographics in advance of the Webinar.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Engagio

OCTOBER 14, 2021

How to deploy AMX techniques in your paid media strategies, including SEM and LinkedIn. The ease and power of scaling your content across multiple marketing channels with account-based marketing. Identifying and closing any gaps in your content library.

DemandBase 71

DemandBase Practices Ads B2B Thought Leadership 71

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). And thanks as always for reading the Webbiquity blog.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

QuanticMind

OCTOBER 9, 2023

For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. The most impactful direct response display ads will generally feature dynamic rich media elements with concise copy and a short CTA that work together to create a sense of urgency. million on Instagram, and 102.4

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

sagefrog

NOVEMBER 14, 2023

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? Look at the other top experts in the Lead Generation section of LinkedIn. I was already doing a majority of the list, but then it got me thinking. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

TrustRadius Marketing

JANUARY 17, 2023

Activate Your Potential on Social Media Social media is also a powerful asset that anyone can use to increase online sales. Over 4 billion people are on social media platforms worldwide and this number is projected to reach almost 6 billion by 2027. You can also create original content to share with your followers.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

Activate Your Potential on Social Media Social media is also a powerful asset that anyone can use to increase online sales. Over 4 billion people are on social media platforms worldwide and this number is projected to reach almost 6 billion by 2027. You can also create original content to share with your followers.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). The five most engaging phrases to include in B2B post headlines on social media are “the future of,” “X ways to,” “need to know,” “in the world,” and “of the year.”

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Smashmouth Marketing

DECEMBER 15, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 10.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Directive Agency

AUGUST 21, 2019

” LinkedIn. Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45