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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. Share this on Linkedin.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. Thus began my foray into search engine optimization. The alternative of course, is to advertise.

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The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.  

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Fire for effect when you can't get a bead on your market

Biznology

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

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You’re only renting in social media

Biznology

Photo credit: Wikipedia. What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future.