Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. Enter social media. Here’s our rundown of the trends we expect to see emerging: Welcome to the new age of social media! “Ding dong the old social media is dead, which old social?

PR 62

PR Social Media Media Public Relations 62

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Fresh Content Google loves fresh content. Sites like Inc., Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Top Rank Marketing

SEPTEMBER 20, 2023

Top 50 Content Marketing Influencers To Follow Ann Handley @marketingprofs Chief Content Officer, MarketingProfs Joe Pulizzi @JoePulizzi Founder, The Tilt Andy Crestodina @crestodina Chief Marketing Officer and Co-Founder, Orbit Media Studios Deane Barker @deane_barker Global Director of Content Management, Optimizely Joanne Sweeney @JSTweetsDigital (..)

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations? PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. Build a Crisis Plan.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Sign up for the Sales Feed newsletter today. Sign up for Vidyard for free: [link].

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Walker Sands

APRIL 18, 2023

As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. I rarely look at Twitter or LinkedIn. People will pitch me on LinkedIn, but I tell them to send me an email instead because messaging isn’t great on LinkedIn.

Media 52

Media Work Management PR Marketing Management 52

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The world of PR is always changing … except when it isn’t.

PR 97

PR Public Relations Work Management Media 97

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Using paid media to promote earned and owned media will help brands reach people they wouldn’t typically engage with. What does this mean?

PR 150

PR Social Media Studies Media 150

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. In those years, nearly all social media content was written (with a side order of UGC photography). Today, social media is manifestly visual. But now, it’s all different.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. I have gotten pitches from LinkedIn and Twitter, it’s not a super big deal to me how I’m pitched to. Honestly, it really just depends.

PR 98

PR Media Case Studies Vendors 98

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Is Your Only Legacy a LinkedIn Profile? I’ll find and revive them.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. She used LinkedIn to share her thoughts on making healthcare more affordable. Measure your results.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! To help your chances, we’re dispelling 5 common B2B social media myths. Myth 1: Social Media Is Only for B2C.

Social Media 85

Social Media Media B2B Buyer Personas 85

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Brandpoint

FEBRUARY 23, 2023

Every time you log into LinkedIn, you see another round of layoffs. But, for those in public relations, this is the worst thing they can do. Which leads us to: Less competition = more opportunities The truth is that many companies will put a hold on paid media spend.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Champion Communications

JULY 24, 2023

With most of the media coverage focusing on the brand’s PR efforts and collaborations, Barbie has successfully positioned itself as a cultural phenomenon, captivating audiences far beyond the realms of the movie trailer.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies. Non-alcoholic cocktails seem to be having a moment here inside the Beltway.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

KoMarketing Associates

APRIL 7, 2021

But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Invest in earned and paid media. We’ve talked a lot about “owned media” here – as in content you create, own, and control. But don’t forget about earned and paid media, either. Then there’s paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Sign up for the Sales Feed newsletter today. Sign up for Vidyard for free: [link].

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. Request responses in social media format.

Social Media 85

Social Media Work Management Marketing Management Process 85

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. The goals of social media are participation, then behavior. Social media is the new telephone. Social media envelops us like air.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Trust me, it ain’t pretty. Even if the conversion is.2%,

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers!

Social Media 54

Social Media Media B2B Buyer Personas 54

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

sagefrog

NOVEMBER 14, 2023

Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52