Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 125

B2B Thought Leadership Ad Building Transparency Thought Leadership 125

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. It’s actually still relevant in today’s age of social media.

Press 52

Press Social Media Relevance Media 52

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A videographer?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Convince & Convert

JANUARY 16, 2015

Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Paul Stanley (guitar) = Social Media. Doc McGhee (band manager) = PR. PR and marketing need to work together to make sure they’re not mixing messages.

Top of Funnel 152

Top of Funnel Work Management Digital Marketing Funnels Marketing Management 152

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Invest in earned and paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

B2B Digital Marketer

JUNE 10, 2021

Over the course of his career, Eric ran promotions at a global PR agency, founded a content management platform with clients such as Dunkin’ Donuts, LinkedIn, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace.

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Advertising Agencies 52

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Find relevant podcasts in your niche and pitch yourself (or your founders) as a guest. In most cases, podcast hosts are always looking for new guests to invite to their show. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Outgrow

SEPTEMBER 8, 2022

We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So I decided to expand our services to reputation management and web development and social media marketing and anything related. Thanks for joining us here.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Marketing Insider Group

JANUARY 21, 2020

If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media. While it’s free to have a profile on social media, to optimize this channel requires some investment.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Unlike your social media audience, your email list belongs to you. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Brandpoint

JULY 24, 2018

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way. No content strategy.

Social Media 96

Social Media Social Marketing Media Planning 96

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. Here are scenarios where experts outline the importance of vetting sources for blogs and podcast guests. Vetting Sources: Once Burned, Twice Shy.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! With joining live, you have the opportunity to be part of the podcast.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Paid Search Agency PR 101

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClickZ

SEPTEMBER 23, 2022

He created Racepoint by merging two companies – Racepoint Group (a PR and PA consultancy) and Digital Influence Group (a media marketing and creative services company) – to create a content-driven marketing strategy and services leader. Join the conversation with us on LinkedIn and Twitter.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Transcribe podcast or webinars with Temi. Advance scheduling is a lifesaver in chaos.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. It’s bonus, extra Eric also in this podcast.

Social Media 115

Social Media Media API Twitter 115

ClickZ

MARCH 14, 2022

This earned the gaming giant $35m in media and a 246 percent increase in the brand’s social share of voice. If it’s treated as an afterthought, you face the risk of alienating your audience, and in some scenarios, even see marketing failures that turn into PR nightmares. Join the conversation with us on LinkedIn and Twitter.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

SmartBug Media

OCTOBER 31, 2022

On a recent episode of the SmartBug on Tap podcast , we discussed all things marketing attribution. Let's say that someone sees your ad on LinkedIn about a helpful ROI calculator. In summary, your lead source is “paid media,” and your conversion event is “content download.”. Where do those leads come from?”.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. What local media might be worth advertising in? Join the conversation with us on LinkedIn and Twitter.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Convince & Convert

MAY 7, 2013

It will list in there, “March 28 Webinar from Newsletter,” “March 28 Webinar from Social Media,” “March 28 Webinar from News Release,” etc. One month before the webinar, distribute a news release (using your media relations URL in the body) on the wire ( PR Newswire , PR.com , BusinessWire , or Pitch Engine , depending on your budget).

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Plan your social media calendar in content and cadence to stairstep up to launch. (We could start almost every post with that last part.) How can offering incentives help in promoting my product?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries. Your percentage will probably be an average of these.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

markempa

JUNE 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. What is content marketing.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

markempa

JUNE 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

markempa

APRIL 5, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our first interactive show will be on lead generation via podcasts. This year, hes planning to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation Leads Lead 120