Linkedin and Media - B2B Marketing Zone

Search:

DAY

WEEK

MONTH

YEAR

Mar 30 - Apr 05

Mar 23 - Mar 29

Mar 16 - Mar 22

Mar 09 - Mar 15

MORE

MORE

MORE

MORE

Select your country:
Sign up | Log in

Chris Koch

Linkedin

Media

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media Campaigns B2B Thought Leadership Media

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media Campaigns B2B Thought Leadership Media

Join 88,000+

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Trending Sources

article thumbnail

How to use social media for B2B

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Find and track the relevant conversations in social media and online.

Social Media B2B Thought Leadership Peer-to-peer Media

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

article thumbnail

There is no social media strategy, only marketing strategy

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet. I resisted treating it as a standalone in the survey.

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership

article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B. Conversations.

Social Media Social Marketing B2B Marketing Personalization

article thumbnail

There is only one objective in social media: create learning networks

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out. Now don’t get me wrong.

Social Media B2B Thought Leadership Thought Leadership Media

article thumbnail

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media Peer-to-peer Enterprise Management Media

article thumbnail

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

Social Media ROI Lead Ranking RSS

article thumbnail

3 factors in winning the social media horse race

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of content in social media. Short or long.

Social Media Media Social Networks B2B Thought Leadership

article thumbnail

3 factors in winning the social media horse race

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of content in social media. Short or long.

Social Media Media Social Networks B2B Thought Leadership

article thumbnail

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,

Social Media Viral Marketing Tools Media

article thumbnail

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,

Social Media Viral Marketing Tools Media

article thumbnail

Where is the utility in mobile apps for B2B?

Chris Koch

DECEMBER 10, 2012

Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. Social media hasn’t taken off for B2B because it doesn’t provide any more utility for making those things happen (except perhaps for finding old colleagues on LinkedIn).

Peer-to-peer B2B Social Media Mobile Marketing

article thumbnail

How Facebook’s privacy disasters will change B2B marketing

Chris Koch

MAY 21, 2010

Social media is beginning to teach us that long qual forms are going the way of the dodo. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. I find much more value in Twitter than in any of the other social media networks.

Privacy

Privacy B2B Marketing Lead Ranking B2B

article thumbnail

Stop doing PR. Start doing visibility.

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Those people may receive media training, presentation and speaking training, etc. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Okay, so if the traditional model for PR is failing, what do we do instead?

PR

PR Peer-to-peer Press Public Relations

article thumbnail

How to establish a voice of authority in a blog

Chris Koch

APRIL 9, 2010

But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert. The way that we establish trust and relationships with buyers is through authority. Tweet This Post.

SME

SME Aggregators Blogger Social Media

article thumbnail

How to build emotional engagement in B2B marketing

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. Twitter , LinkedIn, etc. These guys are smart.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership

article thumbnail

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

AUGUST 5, 2011

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction.

Facebook B2B Marketing B2B Thought Leadership B2B

article thumbnail

Why you need to turn your customers into stalkers

Chris Koch

JANUARY 21, 2011

Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. The social media noise is personal. But let’s look at the social media noise more carefully. All through 2010, marketers have been telling us that they are having a harder time getting their content noticed.

Social Media Budget Programs Paper PR

article thumbnail

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

JULY 10, 2009

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Social media and lead generation go together. In our recent Web 2.0 for at least that long.

Web 2.0

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership

article thumbnail

15 qualities of a good social media voice

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. A good starting point is to create a social media policy for the organization.

Social Media Media B2B Thought Leadership Peer-to-peer

article thumbnail

13 qualities of a good social media voice

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. A good starting point is to create a social media policy for the organization.

Social Media Media B2B Thought Leadership Peer-to-peer

article thumbnail

15 things marketers should stop doing and thinking in 2011

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. Soon, we’ll be able to automate our social media relationships through bots that can judge sentiment.

Planning Work Management Paid Search Agency B2B Thought Leadership

article thumbnail

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. How strong do you think the arguments are?

Social Media Social Marketing B2B Marketing Work Management