ViewPoint

OCTOBER 24, 2013

A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point — Too many people don’t fully utilize LinkedIn.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

ViewPoint

OCTOBER 29, 2013

Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects. They’re on social media so that you don’t always have to be. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

JANUARY 24, 2012

Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that person has a name, a face and probably a LinkedIn account. Person-to-person.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Koka Sexton, LinkedIn Peter Bourke, The Complex Sale Lori Richardson, Score More Sales Jamie Turner, The 60 Second Marketer. Koka Sexton, LinkedIn, People Still Buy from People, Regardless of Technology.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

MAY 9, 2013

LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via MediaPost Communications/Online Media Daily. Via ClickZ. Do you have a resource from your sphere to share?

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. But not by chance.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

DECEMBER 10, 2013

Sales Tools to Leverage LinkedIn. He recommended people look into tools like Ecquire, eGrabber, and SalesLoft, all of which are taking LinkedIn information and importing it into sales tools in structured and meaningful ways. That kind of video can be shared on social media, generating buzz about your company.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. They prefer LinkedIn, a professional network that's all about getting business done. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit. LinkedIn is nine-to-five and Facebook is after-hours. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. LinkedIn: www.linkedin.com/in/ardathalbee. It doesn’t develop naturally; it takes work. Twitter: @ardath421. Stay Tuned.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

MAY 8, 2013

You can connect with Andy on LinkedIn or via email. Yes, the web and social media provide metrics and, that enables marketing to show results, ROI and possibly gain value with regard to the marketing mix that use these media. How often do we hear, “what’s the value that you marketing folks provide to the organization?”

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

ViewPoint

FEBRUARY 8, 2016

An effective marketing technologist will be able to explain how certain technologies can impact specific business objectives, like using LinkedIn sponsored posts to expand reach. They should also work with the technologist to automate certain aspects of campaigns, like email or social media.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

OCTOBER 27, 2011

Lastly, there are some actions I think any company could take away from this great summary for current social media users and those looking at how to jump in: In the end, people buy from people. “Social media isn’t a task to be delegated to the marketing department.”

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

AUGUST 18, 2015

Hired a social media marketer. You can follow her on Twitter @pamhege or find her on LinkedIn. Treating the symptoms of poor revenue performance is not going to make it better. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Increased spending on lead generation. Added an SDR team.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

ViewPoint

SEPTEMBER 6, 2012

Social Media: Know Where Your Customers Are & Use LinkedIn. Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. Conveying Understanding and Value: “Would They Pay to Meet with You?”.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JULY 26, 2018

Social media. LinkedIn articles from the host about the interview are appropriate almost every time. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Retweets are common from the guest’s marketing staff. Email blast.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

JANUARY 9, 2014

Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Jamie Turner | 60 Second Communications. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

JANUARY 31, 2013

Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. LinkedIn: Tony Zambito. When marketers come in without knowing that backstory, they don''t understand what''s in the buyer''s mind. Coming Soon: www.tonyzambito.com. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

DECEMBER 17, 2013

Links to LinkedIn profiles of company managers (Stirista). the HIMMS Media Group, and the Business Information Industry Association. List of company competitors (OneSource). Biographies of company contacts (OneSource). Employees who travel internationally (Harte-Hanks). Employees who use mobile technology (Harte-Hanks).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JANUARY 11, 2011

Social media has leveled the playing field. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers. ISRs will begin to understand the value of personal branding and how it can impact their sales efforts.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 28, 2015

When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. If you find they don’t use social media very much you can be a little more traditional in your approach. This will provide insight that goes beyond their work history and education.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

JULY 10, 2013

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? My list: LinkedIn, Blogs, Google. Not surprisingly, S. It is your personal blog.

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

OCTOBER 11, 2012

He talks about the importance of how media are used in an integrated way: “When I read that it’s only inbound and that outbound is dead—that’s like saying email is dead or telemarketing is dead—I don’t think any of it is dead. If you look at inbound—at its most simplistic—being found, that’s great. You’ve got to be able to say something.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 8, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

JUNE 15, 2016

Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Website Management. Public Relations. Investor Relations.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

AUGUST 6, 2013

It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. Each interview is available on our blog and YouTube channel.

Peer-to-peer 120

Peer-to-peer Multi-Channel Forecasting Best Practices 120

ViewPoint

SEPTEMBER 12, 2011

Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Social Media: Balancing Benefits with Loss of Management Control. LinkedIn Group: Sales Management Association. and another 10% in Canada. Stay Tuned.

Process 120

Process Allocation Marketing Management Peer-to-peer 120