Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy.

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

Sales Engine Media: How is prospecting different in 2015 than 10 years ago? In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. YouTube and social media had just begun to blossom. THINK ABOUT IT: How quickly do you hang up on a cold caller?

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B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

Marketing campaign consumption - when a prospect is in your database and they’re receiving your marketing campaigns on a regular basis, sales reps want to know what they’ve actually opened and clicked on.

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Content Marketing Is No Longer a Choice

Sales Engine

They’ve been writing one blog a month for an outside entity, and they regularly update their social media with interesting links and comments—but they can’t track where their business is coming from, and they can’t move beyond their own connections. The CEO is a master salesperson and serves as an industry thought leader.

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Can you repurpose content?

Sales Engine

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

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Can you repurpose content?

Sales Engine

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120