B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn. while mitigating risk.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

FEBRUARY 24, 2012

On LinkedIn I usually only connect to people I know. This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

NOVEMBER 14, 2012

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? You can’t input your own recommendations on LinkedIn. So, LinkedIn decided to help us out by providing the new Endorsements feature. How Do Endorsements Work on LinkedIn?

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. Business to Business marketers should start with LinkedIn. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JANUARY 24, 2012

Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. I recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? This is very short-sighted.

Linkedin 100

Linkedin B2B Sales Peer-to-peer Work Management 100

B2B Marketing Traction

MARCH 30, 2012

Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. LinkedIn, Facebook, or Twitter?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JULY 18, 2011

The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how.

Linkedin 100

Linkedin Display Ideal Customer Profiles Profiling 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Congratulations!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

APRIL 5, 2011

In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing? Social media is very doable.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Ramp up your LinkedIn profile. Just do it. Create a Facebook company page. and who knows?

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Need help setting up and tracking social media for your business? Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011. for more on this.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MAY 24, 2013

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Research has shown that buyers like it when a company makes their information available on social media.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? Social media works, but only if you do it right.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. Read my previous bog, Why Product Launch Plans Need to Include Social Media.) And they can do it through very cost-effective social media, but only if you are connected to and engaged with them. On social media platforms or other?

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). For example, on LinkedIn you can get a weekly email digest of comments from discussion groups, individual emails per discussion, or no email.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? Here is an example of how it applies to today and social media. It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

NOVEMBER 8, 2013

It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio. But then Google went into social media with Google+. That’s LinkedIn. Marketing Soapbox b2b marketing social media twitter' And it was true.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

DECEMBER 9, 2014

Connect with industry thought leaders, editors at publications, potential partners on appropriate social media. If you are a straight B2B play, focus on LinkedIn. Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. What’s appropriate?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JUNE 23, 2014

Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. Follow and engage with customers on social media.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 30, 2014

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. Engaging people with your human side in social media? Learn More About Being Human in Marketing / on Social Media.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. ”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results. Get more visual. Plus, it’s Google!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 15, 2013

How to Integrate “Recent Posts by Others” with Your Facebook Timeline by Stikky Media – this is a good post – love the sarcasm! ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? Contact us today about our social media services.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

JULY 1, 2015

I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). Read my post here for a practical approach to social media.).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100