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  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 9, 2010
    [Linkedin, Media] Social Media Minute: Big-A List of Twitter Slang and Definitions
    Follower/following: On Twitter, blogs, and other social media sites, a follower is someone who subscribes to receive your updates. View our latest on-demand webinars: Get your B2B LinkedIn Toolkit. Here's the list, so far. Please share your favorites. An @reply will be saved in the user's "Replies" tab. ab/abt: Short for "about."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 10, 2010
    [Linkedin, Media] We’ve hit a new low: The shittiest social media marketing plan ever
    A local news and media company is getting into the social media consulting business.  They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  Share this on Linkedin. You heard me right.  blog post/week.
  • CONTENT MARKETING FOR BI  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin, Media] Embracing Socialytics
    love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. Though there aren’t many, there are more and more social media analysis vendors with solid offerings.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Linkedin, Media] Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing
    With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK. Marketers: Use Social Media to Complement Email Marketing.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Linkedin, Media] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Tech Target:  When Worlds Converge:  Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Media] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin, Media] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin, Media] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Social media and referrals drove a lot more traffic. Where we did see an immediate traffic increase was in referral traffic (other sites linking back to us) and social media traffic: When posting more valuable content, you have a higher likelihood of building more inbound links and getting other sites to link back to your content. 
  • WONDERING OUT LOUD  |  MONDAY, MAY 10, 2010
    [Linkedin, Media] Social Media: It’s easy to spell, but…
    Like all good potential bosses, I’ve been surfing the web looking for LinkedIn profiles, Facebook pages and blog and Twitter accounts. This leads me to ask a couple of questions: Am I expecting too much from today’s college juniors and seniors, especially those pursuing a career in social media?
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Linkedin, Media] 4 Killer Tips to Boost Social Content Sharing
    Social Media Marketing Fulfills the Promise of Reach. You see, we sales folks only care about using social media IF there is a tangible benefit associated with it. They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. What’s your social reach now?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Linkedin, Media] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Social Media Management Productivity Office Life Daily TOFUOver the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Linkedin, Media] Get Recommended: The Power of Word of Mouth
    Rand, author of  Highly Recommended:  Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business  — our  Marketing Nation Book Club   selection for the month of November. We’re now at “the end of the beginning” of social media marketing. Social Media The answer? Have an escalation plan.
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Linkedin, Media] LinkedIn Adds the Ability to Follow Companies
    With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. We also asked our social-savvy team to ask their networks to follow HubSpot on LinkedIn. 2.
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Linkedin, Media] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    We dive right in to a conversation with Paul Dunay, Global Managing Director of Services and Social Media marketing for Avaya. We talk about how social media is being used in B2B marketing and sales both at Avaya and in general. 14:00 The conversation turns to the adoption of social media. Paul on Linkedin. Show Notes.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Linkedin, Media] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    This table says why by Social Media Today. Simple Steps to Growing a Quality Twitter Following by Social Media Examiner. 10 Reasons You’re Not Getting Followers on Twitter by Social Media Today. Twitter Tips – Things You Should Know by Trailblaze Social Media with Josh. Share this on LinkedIn. And much more. Crabs.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Media] Social sign-in: a better way for your website?
    Then you may want to take note of a recent trend manifesting itself in the B2C world, which is:  allowing users to sign on with their favorite social media profile (Facebook, Twitter, LinkedIn, etc.).  B2B Web Strategy Social MediaGot a registration-required area on your B2B website? Called social sign-in, it’s supported by [.].
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 18, 2009
    [Linkedin, Media] Want to know which social media tool to bet on? Look at their relationship models.
    We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Media] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Branding Communication Marketing Social Media Marketing Strategy TwitterFollowing this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. They are confident (i.e.,
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Linkedin, Media] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Read 5 Ways to Optimize Social Media Channels and Get Results. 5.   Use the email workhorse. Time to Declare Independence and Take Control!  . And so on….
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Media] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. Book Reviews book reviews management-best-practices marketing-campaigns social media4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). The book not only covers change. So the simplicity of SnapTags is appealing.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin, Media] 10 Tips to Master the Art of Writing Micro-Copy for Social
    If an elevator speech needs to be conveyed in the amount of time it takes to get from the first floor to the sixth floor in an elevator, a social media post needs to convey the same idea … before the elevator doors even shut. 1. You wouldn’t post a crazy cat video on LinkedIn, would you? Social Media Marketing Period.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Linkedin, Media] Why Social Media Is Not For Everyone « The Effective Marketer
    Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 12, 2010
    [Linkedin, Media] Exposing Content Marketing & Social Media – Would You Dare?
    Using content provided by his audience, John and his team will create an eBook called "Threats & Opportunities: the Future of Social Media as viewed by the UK's most Senior Marketers." The gauntlet's been thrown. very interesting experiment is taking place next Wednesday. and reporting back here on Savvy B2B Marketing.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Media] Efficiency Improves the Social Relevance of Marketing Programs
    To social media experts who advocate authenticity, it may have negative connotations, conjuring up visions of over-programmed newsfeeds lacking personal interaction. As a result, it’s not surprising that my blog post last month – Need Social Media ROI? Related Stories Does Your Website Have Too Much Social Media Scenery?
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Linkedin, Media] 8 Tips for Evaluating B2B Online Advertising Opportunities
    If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Established media properties generally have a Google Page Rank of 6 or higher. Is it well written?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin, Media] 5 Smart Tips for B2B Content Marketing
    As Vernon says, organizations need a content strategy, a social media presence, and an understanding of how to connect them both to business objectives. Social media alone is not enough – use it as one of your tools, not the only tool. Furthermore, B2B companies must have a strong presence on LinkedIn. What does this mean?
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Linkedin, Media] The Top 5 Reasons Your Great Content Fails
    Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content. It Isn't Promoted.
  • INTEGRATED B2B  |  SATURDAY, MARCH 23, 2013
    [Linkedin, Media] Social media hiring: Are you hiring a Guru or just a Professional?
    The necessity of having someone on your staff who can appropriately manage your social media presence cannot be understated. Is it the self-styled social media guru, or the professional whose social media skills are based on previous work experience ? All of us use social media to some extent or another. Is it growing?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Linkedin, Media] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    Measuring conversions on social media is becoming increasingly important to me. When evaluating a social strategy, one of the leading metrics that I take note of is how many website visitors are coming from social media on a monthly, quarterly, or annual basis. Related Content: How to Access Company Social Media Pages. SUCCESS!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 30, 2014
    [Linkedin, Media] How to Post on Google Plus and Get Results
    Google+ is the only social media platform that provides formatting for their posts.  I’m going to break down the elements of a great Google Plus post and show you what works for successful Google Plussers. Peg is a social media strategist, writer, and speaker. Social media is her passion. Author information. And her job.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Linkedin, Media] Customer And Content Are King In The Future of Marketing
    You can find Alan on Linkedin and Twitter @ AlanSee. This would be a good time to point out that it’s too late to qualify as an early social media adopter.  If your company is not already testing some social media pathways you are officially behind right now.  If you think that title is blatantly obvious, just look around!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Linkedin, Media] Generating a Buyer Persona with Facebook Advertising
    Share this on Linkedin. Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn.   6.  Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness.
  • SMASHMOUTH MARKETING  |  THURSDAY, MAY 7, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. world?
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. world?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Linkedin, Media] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    But an interesting thing happened this year: We learned that 53% of our customers used some sort of paid media in their inbound marketing strategies, and they were having success. Inbound Marketing Ecommerce Media featured-1 Daily Otherdidn't see what good it did to interrupt people just to push a product on them. Ads, the Inbound Way.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin, Media] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Competitive Analysis – Pin competitor logos, images,  cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. 2. Marketing Implementation Social Media/Web 2.0 b2b change marketing social media technology” 3.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Media] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Social Media Segment and trigger based on downloaded content.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Linkedin, Media] Content Marketing and EGC: 4 Things Nonprofits Must Know
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits Have you ever heard of EGC? Well, guess what?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin, Media] 6 Steps to Successful Blogging
    Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. Social media loves blogs. Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. Submission of posts to other credible sites and media outlets. Not bad.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Linkedin, Media] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. MediaThe publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness.
  • SAZBEAN  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] How Social Media Can Derail Your New-Business Efforts
    Social media has had a dramatic impact on the life of the agency business development executive over the last several years, particularly when it comes to prospecting, doing market research and gaining industry intelligence. – How Social Media Can Derail Your New-Business Efforts. News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin, Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies. Video
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Linkedin, Media] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). B2B Marketing Inbound Marketing b2b marketing Social Media
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin, Media] 5 B2B Social Media Posts to Wrap-up the Week
    Is LinkedIn Finally Ready for Social Media Marketers? With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams looking for new leads and connections. Social Media Marketing Expert Interview with Neal Schaffer.
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Media] Social Selling Experiments and Building a Content Community
    How do most inside sales people (SDRs) engage a socially (media) active prospect? Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. This experiment is currently running.). For this I challenge the Sales VPs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. No longer can marketers or sales reps relegate communications to company centric conversations.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Social media has changed the game for nearly every profession. There are a lot of noisemakers out there, especially when it comes to social media. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? Is this a role for PR? For analyst relations? Get Organized.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Media] 5 Ways to Boost Your Company’s Twitter Followers
    Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. Learn more about incorporating social media into your overall marketing strategy in our Online Marketing for Professional Services book. Social MediaNow what?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Linkedin, Media] Grow Your B2B Audience by Considering Size, Engagement and Value
    The same is true with social media. The second is engagement, which is always so touchy-feeling in social media. You’re also not going to get as much earned media out of it, because you’re perhaps chasing them in the wrong places. The amplifier audience is the one that we most closely associate with social media.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin, Media] 5 Ways Community Banks Can Adopt Social Media
    Only now, in addition to the bank lobby, the community more often congregates online via social media to share everything from recipes to mortgage rates. “We believe the best part about community banking is the community,” says Dorothea Henry, the social media experience manager for Virginia-based Union First Market Bank.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Linkedin, Media] Business Value of Social Networking
    Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you? of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Linkedin, Media] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Media] How To Get Started On Twitter
    suggest people seek out their company’s policy on social media and make sure they are adhering to it. Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. ———-. Social MediaHow to Tweet? Who to follow on Twitter? How to get started? How does your company feel about your social activity?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Media] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    Social media wasn''t an afterthought with Pinterest -- it was a central artery of the way the site operated. When you join Pinterest, you automatically sync up with your connections from other social media networks, enabling you to avoid the cold-start syndrome of having to build a community from scratch. Where would they go?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Ways to Use LinkedIn for Lead Generation - via @hubspot. If you are looking for additional ways to get value from LinkedIn, check out this post from Pamela Vaughan. Infographic of the Week: The Growth of Social Media - by @scottabel. and consider.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin, Media] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaVideo Timeline. Mi6 Thoughts.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Media] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. 3. Content Curation Content Marketing Leadership Social Media B2B blog blogging strategy business blog creative content home marketing innovation thought leadership value creation HAPPY NEW YEAR EVERYONE! Define value creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 21, 2010
    [Linkedin, Media] Exploding the “It’s all about the conversation” social media myth
    One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation&# with your customers.  But I’m afraid the “social media conversation&# is another over-hyped sound bite from the new age gurus eager to play on the fear of somehow being left out. Share this on Linkedin.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin, Media] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. Pour that gasoline (social media) on your fire (content) to make it blaze. Content Marketing b2b content B2B social media Does this sound familiar to you? Is that enough?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Media] Pinterest for publishers
    Here’s why you should consider adding Pinterest to your social media list. When Pinterest first arrived on the scene, it was unfairly pigeonholed as the social media spot simply for recipes, crafts, and unrealistic home improvement/decor ideas.  (Photo credit: Wikipedia). But have you given Pinterest any thought?  81 percent of U.S.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Media] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). Facebook Social Networks B2B marketing B2B Social Media community marketingprofs mpb2b Content.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Media] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. The majority of companies are not using video in any way that provides any real ROI. 
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Linkedin, Media] A 6-Point Email Marketing Checklist for B2B Lead Generation
    You have spent some time listening to social media conversations and getting feedback from your field staff about prospects’ reactions. Undeniably, the power of social media to spread the word is something B2B marketers simply cannot ignore any longer. Correction—all human beings are like that, not just teenagers. This is a tough one.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0million. Sales [.]. Notifications Sales 2.0 customer 2.0
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Linkedin, Media] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. Be sure to share your thoughts and tips in the comments section below. A/E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. times a day. Fear not, A/E friends! Get the right followers. and so on.
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Media] 8 Ways to Leverage Social Media Beyond Social Networks
    More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. News & Notes
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 26, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • SMASHMOUTH MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin, Media] Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement
    One thing that every social media consulting client asks me about is how to find out who the “Influencers&# are in their particular industry.  My answer, of course, is that every consumer who is active on social media could potentially be an influencer, and thus truly “accurate&# measurement is impossible.  Pretty cool.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Linkedin, Media] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. series of workshops and luncheons open to all employees interested in participating and learning more about social media was put together and celebrated throughout the month. The
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Time-Saving Tips for Social Media Marketing. LinkedIn Power Tips: Give Before You Receive. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personalityDon’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Plus, it’s fun! Online Reputation?
  • SAZBEAN  |  SATURDAY, MARCH 31, 2012
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of March 31, 2012
    Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? Convince and Convert).
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Linkedin, Media] #WorldsToughestJob: A Truly Human Video
    LinkedIn profiles. Interest and coverage peaked on Monday (the day the video was released) and, thanks mostly to social media, there has been an exponential increase in video views ever since. Social Media But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” Landing pages.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 22, 2015
    [Linkedin, Media] Do You Know China’s Baidu Social Network?
    Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Twitter | Facebook | LinkedIn |. Chinese Social MediaAuthor information. Olivier Verot.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Media] 11 Must-Have Content Curation Best Practices [Free Webinar]
    The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Obscurity is your biggest problem. Ideas are Powerful. Do you agree?
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 15, 2007
    [Linkedin, Media] PRMeetsMarketing Weekly Articles: November 15, 2007
    You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Where's the Short Cut to Timbuktu - in media Public Relations Blog has an interesting post about  media list building. Business Week.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Social Selling: Step Up Your Game
    It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH. Also consider your own persona as a salesperson, or user of social media. Once a dialogue has been started (and only then), connect with them on LinkedIn. -        Fall back on your existing network and connections.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Linkedin, Media] How to Create an Instagram Strategy for Your Business
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin, Media] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Google Plus
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Linkedin, Media] How to Use Instagram with Your Blog
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin, Media] Connect the Online Dots with the Power of Google Plus
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Let’s go through the […].
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Media] 18 Ways To Build Trust Within Your Online Network
    If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic.
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin, Media] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    ABM Content + LinkedIn: The Winning Combination. That’s where LinkedIn paid media comes in. LinkedIn is the ideal platform for B2B account-based marketing because its users publicly post their location, company, skills and job title-- all valuable identifiers for targeted content. Not so fast. Conclusion.
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 15, 2009
    [Linkedin, Media] Social Media - Expertise Without Experience?
    When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Linkedin, Media] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. Here are four ways to use email to increase your social media followers and expand your reach. 1. Include Content From Your Social Media Presence. clicks.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Linkedin, Media] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Oracle is doing a pretty good job from a social media perspective, with a wide presence on all of the major social media networks -- but again, the conversation seems very Oracle-focused and less “customer centric.” Social Media inbound sales Now this was interesting -- this is inbound. Demonstrate Commitment.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Media] Weekly Wrap Up - April 22
    Proving You Can Measure Social Media - @Soulati. We don't want to beat a dead horse (that would be mean), but every once in a while certain things bear repeating and the measurability of social media ROI is one of them. " 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 2, 2013
    [Linkedin, Media] Social Selling Tips For Insides Sales Reps From The Dunphy Family
    Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. You can find out what someone’s favorite bands or films are from their Facebook, see pictures of what they had for lunch on their Instagram, and learn where they work and what they do from their Linkedin profile.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Linkedin, Media] 6 Ways to Screw Up Your Social Media Strategy
    Marketers and business owners are integrating social media as a new component in their marketing strategy every day. Are you making any of the following social media strategy faux pas? How to Screw Up Your Social Media Strategy. 1. Have management review all social media posts and responses before publishing. Right?)
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin, Media] Combine Pinterest and Email Marketing to Increase Sales
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Twitter | Facebook | LinkedIn | Pinterest |. Pinterest
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] Balancing Social Media Effort vs Value for Small B2B Business Owners
    “Don’t create social media driftwood.&# – Virginia Miracle, Head of Digital Media Strategy – Ogilvy PR. At least once a month since I have talked my ambitious and new Twitter zealot client out of a jumping in with both feet to an overly ambitious Social Media strategy. All are totally FREE.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 13, 2010
    [Linkedin, Media] Social Media & Sales: Can Social Media Provide a Push in a B2B Sales Environment?
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology in small business. There are dozens if not hundreds of examples of social media being a revenue driver for B2C businesses [.]. socialprise Sales marketing Enterprise 2.0
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Real data on social media use by B2Bs, captured in recent research
    Instead, we’ll present a batch of data points from recent research on B2B social media use, thoughtfully compiled in a recent post by Adam Holden-Bache over on Social Media B2B …and just let you reach your own conclusions. OK, this post is officially declared to be a judgment-free, preach-free zone.  Usage: 86% of B2B firms [.].
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Media] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing I hate to admit it, but I know a lot about online dating.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Linkedin, Media] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year.  Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing.  Happy reading! INFOGRAPHICS. ENGAGEMENT.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Linkedin, Media] How to use social media for lead generation
    Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.
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