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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] 3 New Buttons To Make Your Brand More Social
    Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. LinkedIn. Social Media google Google +1 Klout Klout +K social media marketing Twitter Twitter Follow button Twitter marketingGoogle +1. Klout +K. Twitter Follow Button.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Linkedin, Media] Search or Social: Which Is Best For Your Startup?
    With the rise of social media marketing , everybody is eager to jump on the bandwagon.   This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  Have a Working Website. 
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Linkedin, Media] 26 Ways to Promote Your Blog Post
    Open graph tags are like HTML meta tags, but are used for social media sites, particularly Facebook. They can be added to the source code for any page (for free) to make it look better on different social media platforms. Buffer and HootSuite are terrific social media automation tools that could potentially change your life.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Media] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Has experience with social media.  Social media is a low-cost way of generating awareness and leads for B2B marketers.  We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc.  B2B Marketer B2B Marketing Pull Marketing Social Media
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Linkedin, Media] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. How do you do this? Build Relationships First.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin, Media] Internal Social Business for Leaders series: 1. Your profile
    The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. Social Media Marketing Facebook facebook profile social media marketing How can I get started? The audience is different, so cater for what they are looking for. Your bio. 4.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin, Media] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Here are five ways you can keep in touch with B2B prospects until the time is right to engage with them in the sales process: Connect with prospects through social media.  Here’s a link to a recent post on how to use social media to generate and nurture B2B sales leads. Technorati Tags: B2B Marketing , Pull Marketing , Social Media.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 8, 2015
    [Linkedin, Media] Employees’ Tweets Lead to FTC Enforcement
    Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employees’ Tweets Lead to FTC Enforcement by James Wu - Maximize Social Business. Social Media and Employment Law He also provides strategic litigation services when claims and lawsuits do arise.
  • WONDERING OUT LOUD  |  FRIDAY, AUGUST 14, 2009
    [Linkedin, Media] Is Apple too good to join the party?
    Ann asks if Apple’s Silence (in the world of social media) is sending a message to its customers. I’d like to add competitors, analysts and the market at large to customers. Regardless of the reasons, I think steering clear of social media is a strategic mistake. It’ll take a while before Apple suffers to that degree.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Linkedin, Media] Happy B2B Customers Can Get You More New Customers
    Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. According to a 2012 report by the Aberdeen Group , the top B2B firms gained 230% more leads via social media than their competition. Share it on social media, and invite your customers to do the same. Just ask.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Linkedin, Media] Audacious Byte: McDonald’s Canada Makes “Food Quality” Its Social PR Hero
    ” The second was O’Reilly Media offered me a review copy of Dave Gray’s book, The Connected Company (released in June 2012). In keeping with the principles of social media, it was designed to be a conversational experience. A new website served as the singular platform hub , with a.ca I chose to make this an Audacious Byte.
  • ENGAGE  |  FRIDAY, JUNE 8, 2012
    [Linkedin, Media] Twitterbirds, Hackers, and Jimmy Fallon: Week in Content for June 8, 2012
    Social Media. If you haven’t changed your LinkedIn password this week, you might want to. Follow @LinkedIn for the latest. What kind of content do you post to LinkedIn? Content Management Social Media branding LinkedIn logo Twitter Video Viral videoHere’s what we’re talking about at TMG. Content.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 26, 2010
    [Linkedin, Media] “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity!
    According to Marketing-Jive – it did not make the 2010 top marketing buzzwords list.  It was, however, on the top 100 buzzwords list for 2008.  Is it a thing of the past?  My belief, with the explosion of social media, is that relationship marketing is no longer the strategy, but rather the end goal. Share this on LinkedIn. Tweet This!
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin, Media] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. If you offer quality content on social media, it will be consumed. Need a refresher on social media lingo? Here are 10 Things About Social Media Every C-Suite Executive Must Know.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 10, 2010
    [Linkedin, Media] What the Grateful Dead Can Teach Us About Consumer Insights and Marketing.
    Connect with Bill on  LinkedIn , or follow him on  Twitter. Share this on LinkedIn. Analytics CRM Marketing Creative Marketing Metrics and Reporting Marketing Strategy Multi-Channel Marketing Personalized Communication Social Media Bill Harriss consumer insightsBill Harriss. The Grateful Dead created a lasting legacy. link].
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Linkedin, Media] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. used Timken Steel as an example at the time of good, integrated social media. The evidence exists.
  • ENGAGE  |  MONDAY, MARCH 4, 2013
    [Linkedin, Media] Want to Influence Bloggers? Stop Begging and Start Blogging
    Recent findings contained in Technorati Media’s 2013 Digital Influence Report  shed some insight into how the seemingly magical world of digital influence works. Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Sometimes.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Linkedin, Media] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Share this on LinkedIn.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Linkedin, Media] 10 Steps to Better Visual Marketing With Canva
    Using graphics to tell the story of your brand is the next big thing of social media. Pinterest and Instagram set the standard for content marketers and social media managers to create good -- if not awesome -- visual content that tells a story. You can embed the following types of media within your content: Pinterest pins and boards.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin, Media] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Social Media Regardless of which category your company falls into, an editorial calendar is what you need. It helps you maintain a consistent cadence.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 28, 2011
    [Linkedin, Media] Facebook Fan Page: Top 5 Reasons to Have One
    Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Feed Your Blog Automatically to LinkedIn & Twitter. Content Marketing Online Marketing Social Media Stuff Attracting Clients content for coaches content for coaches and consultants social media marketingDigg this!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin, Media] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    Users will be able to view and engage friends' media consumption and lifestyle activities. LinkedIn. Social Media f8 Facebook Facebook marketing Facebook Timeline google social media marketingFacebook Timeline. The timeline stretches from the activities you post today all the way through birth. Integrated Apps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 17, 2010
    [Linkedin, Media] When it comes to social media, there’s no place like home
    Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place. But social media for professional purposes? Okay – I had a profile on LinkedIn, but who actually uses that? Arminda Lindsay has become one of the most steadfast {grow} community members in 2010.  Tweet This!
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Linkedin, Media] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    This social media network, which helps you create and share presentations, is perfect for businesses. You can encourage people to visit your website, suggest that people follow you on social media or ask people to sign up for your email list. Here are a few ways to share it: Social media channels. Social Media slideshare
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Linkedin, Media] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    Social sharing links are those small, clickable social media icons lurking on the pages of ebooks, blog posts, and other webpages. When a viewer clicks on one, she is sent straight to a social media site with an update pre-populated with your content. For LinkedIn, you need a URL, a Title, and a Summary. Social Media
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Media] 5 Ways You Can Add Social Proof to Your Landing Pages
    Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. Learn how to create them here. 4) Embedded Social Media Posts. great source of social proof is right on social media. Don''t know how to embed social media posts? Would you believe me?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin, Media] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    and am happy to come clean because Gardner Business Media published its 2014 Media Usage in Manufacturing Report (free download). Advice for Small Manufacturers Gardner Business Media Manufacturing & Industrial just never thought to niche myself. Like everyone, I lumped them in with B2B. Freedom!). Their trade magazines!
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Media] 18 Ways To Build Trust Within Your Online Network
    If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Linkedin, Media] How Did That Banner Ad Get To Your Website?
    In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency. Because technology and software manages the campaigns, it eliminates a lot of the guesswork of media buying, such as human negotiation and manual insertion orders. Advertising Marketing Strategy Media Planning
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Linkedin, Media] It’s time to unleash your blog
    Check out this quote from Patrick Crane VP Marketing, LinkedIn. “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Share this on Linkedin. Tags: B2B and social media Blogging best practices blogging corporate communications Nobody doubts the power of our blog now. Digg this!
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin, Media] 3 Sites to Showcase Your Personal Brand
    about six months ago ( here is my profile ) and now use it when people want to find out everything about me, both to my personal and business ventures.  It includes my business sites and the majority of my social media identities. Fun Stuff Social Media about.me Here they are. Here is the About.me Page for Joe Pulizzi. About.me.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Linkedin, Media] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Manager Content & Social, LinkedIn Marketing Solutions. Social Media When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. Cut it into wedges. ” ?
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin, Media] HubSpot Launches New Marketing Grader Tool
    How effectively are we using Facebook, LinkedIn and Twitter in our marketing? Social Media). Newsworthy HubSpot Marketing social media Website GraderHubSpot added a new tool to its Grader suite, today. These are all key metrics that HubSpot has been focusing on for years with clients internally. Competitive Benchmarking).
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Media] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Branding Communication Marketing Social Media Marketing Strategy TwitterFollowing this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. They are confident (i.e.,
  • WRITING ON THE WEB  |  TUESDAY, JULY 27, 2010
    [Linkedin, Media] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
    Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Share this on LinkedIn. question.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn.   6.  Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Social Selling: Step Up Your Game
    It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH. Also consider your own persona as a salesperson, or user of social media. Once a dialogue has been started (and only then), connect with them on LinkedIn. -        Fall back on your existing network and connections.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 14, 2011
    [Linkedin, Media] The #Nifty50 Women of Twitter
    Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Amy serves as social media editor for the St. And yes, she really knows LinkedIn. Jennifer Aaker – @aaker.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin, Media] The Importance of Social Listening to Connecting With Prospects
    Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. And while more and more professional services firms understand the benefits of social media , there’s a major advantage that’s often overlooked and underutilized. Online Marketing Social Media
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin, Media] 10 Ways to Make Your B2B Trade Show Social
    B2B marketers focus on social media as a way to connect online with prospects and customers, but social media offers a huge opportunity to enhance offline events like tradeshows and conferences. Use Full URLs for Social Media Profiles. Every booth sign, business card and flyer includes logos for Twitter, Facebook and LinkedIn.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Linkedin, Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags originated on Twitter and very recently Facebook added hashtag capabilities to the platform, but you can also use hashtags on: Instagram, Tumblr, Pinterest, LinkedIn, Google+ and newcomer Vine. Mostly this happens on Twitter but permeates into other social media use. Host or take part in a Twitter chat. Contests. Research.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Linkedin, Media] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 1, 2012
    [Linkedin, Media] New Report: Marketers Still Embracing, Learning Social Media
    A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. Social media improves sales. To be clear, this is a good sign.
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Linkedin, Media] Firing Employee Who Made Vulgar Posts Violated the Law
    Wu contributes a monthly column on Social Media and Employment Law. Facebook | Google+ | LinkedIn |. Social Media and Employment LawPier Sixty, LLC is a catering company in Manhattan, New York.  On October 25, 2011, Hernan Perez, an employee of […]. Author information. James Wu. James Y. James Wu.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Media] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Linkedin, Media] Employers Will Not “Like” This!
    Can an employer take action against an employee who “vents” on social media because the employer perceives the comments to be defamatory and/or disloyal?  This monthly Social Media and Employment Law column is contributed by James Y. Facebook | Google+ | LinkedIn |. Social Media and Employment Law James Wu.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [Linkedin, Media] Choosing an Email Marketing Software « The Effective Marketer
    This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin, Media] Messages Nonprofits Can Use to Raise Awareness
    This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., Twitter | Google+ | LinkedIn |. Social Media and Nonprofits told you to stop thinking “marketing communications” and to begin embracing … Continue Reading. Author information. Claire Axelrad. Claire Axelrad.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Linkedin, Media] Social CMO – Will CMO’s miss this opportunity?
    So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Linkedin. Let me explain ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin, Media] What is the purpose of a blog post today?
    Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” Posts for LinkedIn. wrote a post on The Six Questions that Lead you to a Social Media Strategy and it was a big hit with 10,000 views and 1,200 social shares. It also prompted several media interviews.
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Linkedin, Media] Tweeting for Business? Keep the Focus on Clients
    The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Online Marketing Social MediaStill, some firms worry that about tweeting the wrong message. Keep the mood positive.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 30, 2011
    [Linkedin, Media] 5 Ways to Find Your B2B Company’s Online Fans
    Your B2B fans can act in a similar way in the online space, retweeting brand news, suggesting your B2B company for friends’ business needs on LinkedIn or tagging your company in a Facebook page status update. If you’re already engaging on social media, send out feelers to your current followers. Review your blog comments.
  • WEBBIQUITY  |  MONDAY, OCTOBER 25, 2010
    [Linkedin, Media] 100+ Blog Directories and RSS Sites for Promoting Your Blog
    Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). Share this on LinkedIn. charging for inclusion). link].
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Media] Marketing Opportunities on Douban
    Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media One of these niche sites is Douban.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin, Media] B2B Niches Are Prime Audiences for Podcasting
    I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. He also uses Twitter, Facebook and LinkedIn to keep in touch with his audience. Truffle Media’s email newsletter is the primary way they spread word about the new shows. Share the link. And this takes time.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Linkedin, Media] How to Find Tradesmen on Twitter
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How to Find Tradesmen on Twitter Twitter is one of the most useful social media tools we use to drive traffic. How Do You Measure Social Media Success? Do you have any to share?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Media] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : What’s your number one tip for B2B social media  marketers that want to break through EdgeRank? You have to be like a scientist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin, Media] The NEW “Four P’s” of marketing
    Here are my thoughts on the NEW Four P’s of social media marketing — People, Presence, Pervasiveness and Publishing. Share this on Linkedin. Tags: Social Media Strategy branding customer acquisition marketing strategy Place, product, price and promotion. People. Everybody creates, reviews, publishes, and bitches. 
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Media] Raising Your Content Curation to the Next Level
    As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Study your competitor’s social media behavior meticulously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 17, 2010
    [Linkedin, Media] When it comes to social media, there’s no place like home
    Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place. But social media for professional purposes? Okay – I had a profile on LinkedIn, but who actually uses that? Arminda Lindsay has become one of the most steadfast {grow} community members in 2010.  Tweet This!
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Linkedin, Media] Social CRM, Inbound Marketing and Marketing Automation
    That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social. Social CRM.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Media] Share Your Experience of Global Business Social Networks
    Even though LinkedIn has grown to over 85 million users worldwide, there are other global sites that people at B2B companies use to build their business networks. We would like to know if LinkedIn really is the top network from an effectiveness standpoint, or have these other sites broken some ground. Understanding how social.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 2, 2010
    [Linkedin, Media] Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell
    What The F**K is Social Media? Reason #1: Social Media is Mainstream! Slide 2 & 3: Social Media defined. Slides 7 to 16: Social media demographics and stats. Second, do your customers engage in social media activities now and if so how would it make sense for them to engage with you? Chapter 2. What to do?:
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [Linkedin, Media] 12 Tips For B2B Marketers to Excel in Twitter
    Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. One key to B2B social media success is sharing original and insightful information. Research tags already in use and utilize them in your B2B social media campaign. 5. ReTweeting. Reporting news. Original content.
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Linkedin, Media] 3 Ways how to profit from your Daily Deal Sites marketing
    SOLUTION 2: You should prepare to collect information like mobile phone number, email address, Twitter ID, Facebook ID and LinkedIn ID of your new customers. Daily Deal Sites Get Found Online Lead Generation social media marketing daily deal campaign daily deals lead generationFor me this is no surprise. Do you know such programs, yes?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Linkedin, Media] Your Dreamforce Survival Guide #DF11
    Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. LinkedIn. Better get into survival mode.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Linkedin, Media] Finding B2B Social Media Tools That Add Value – not Just Time
    You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. “This Why do you want to test the tool? Thanks!
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Media] Content Marketing Tips: Get Your Stories Straight
    It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. Time-Saving Tips for Social Media Marketing. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. More will be revealed.
  • NUSPARK  |  SATURDAY, FEBRUARY 4, 2012
    [Linkedin, Media] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
    I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Linkedin, Media] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. About the Author: Wendy Boyce joined  SIGMA Marketing Group in 2010 as their Social Media & Marketing Manager. Share this on LinkedIn. Wendy Boyce. Tweet This!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] The Social Recruiting Revolution
    If you want to understand how social media has transformed the recruiting landscape, you’re in the right place. How Social Media Has Transformed Recruiting. Before the arrival of social media, there were two very distinct forms of recruiting. Social Recruiting social media for recruiting Social Media Marketing social recruitin
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 31, 2009
    [Linkedin, Media] Marketing Automation Weekly Wrap-up - 2009/08/31
    focus on helping the prospective buyer better understand the space and solve their pains is key, not just a repeated attempt to sell: [link] Steve Kellogg ( LinkedIn ) from Crowds2Crowds writes a letter to sales introducing all that marketing can do for them. Tags: data quality marketing automation Social media B2B Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Linkedin, Media] Thought Leadership: Repurpose, Repackage, Refine Messages
    You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. How Do You Measure Social Media Success?
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Linkedin, Media] Why People Love Social Brands
    Starting with this clear objective, small businesses can leverage social media to increase brand value by demonstrating that their own values align with the values of their consumers.  If your community feels a shared sense of purpose with your brand, it can rest easy knowing that the two of you will live happily ever after. Ask questions. .
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Linkedin, Media] K’s Top Five for the Week – February 6
    Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition. Surveys show customers that follow companies via social media are more likely to buy, and social search is changing the game. Blogs are the original social media. Share this on LinkedIn.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Linkedin, Media] Is Snapchat for Small Businesses?
    Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. You may have heard of the photo messaging app Snapchat because your kids, nieces/nephews, or friends are using it to send photos or videos (with added text and images, if they want) to a controlled group of friends.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 19, 2012
    [Linkedin, Media] 9 Must-Have Basic Business Blog Features
    Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. For help on blogging, social media, online (and offline) marketing,  please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Linkedin, Media] 5 Ways for B2B Companies to Engage on Twitter
    Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. Tags: Social Media 101 Social Networks Twitter engagement social media Original content. Retweets.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin, Media] Employee Sues Employer Over Ownership of Six Million “Likes”
    Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Social Media and Employment Law
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Linkedin, Media] The History of Marketing [Infographic]
    Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaInternet advertising spikes in 1995-2002 as the dot-com bubble grows.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin, Media] Why RSS Is Still Important for Your Business
    Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Tags: B2B B2C Business Content Marketing News & Notes SEO Social Media Strategy eCommerce In case you missed it, there’s been some talk lately about whether or not RSS is dead. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [Linkedin, Media] Facebook, B2B and the Beatles – no really!
    Whilst Facebook isn’t at the centre of most B2B marketing strategies, or even (unlike LinkedIn or Twitter ) most social media strategies; the of majority B2B brands of any size or scale have a presence there , at one level or other. Tags: Editor's Note Social media Six years later, the Beatles had changed the world.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Linkedin, Media] Customer And Content Are King In The Future of Marketing
    You can find Alan on Linkedin and Twitter @ AlanSee. This would be a good time to point out that it’s too late to qualify as an early social media adopter.  If your company is not already testing some social media pathways you are officially behind right now.  If you think that title is blatantly obvious, just look around!
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Linkedin, Media] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Check your LinkedIn account to see who has viewed your profile. Make connections with LinkedIn users who have viewed your content (these are users who are not already in your 1st degree network). Take note of your LinkedIn alerts (i.e. Take note of the “hot buyers” through tag folders via LinkedIn. Step 1. Step 2. Step 3.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Media] 5 Ways to Boost Your Company’s Twitter Followers
    Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. Learn more about incorporating social media into your overall marketing strategy in our Online Marketing for Professional Services book. Social MediaNow what?
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin, Media] Surveys Show ‘Social Business’ Concept Gaining Traction
    A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 16, 2010
    [Linkedin, Media] 7 Tips to Use Twitter to Generate Traffic and Leads
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 7 Tips to Use Twitter to Generate Traffic and Leads Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin, Media] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. Your online presence can be your business website, blog, marketing articles, videos, social media accounts, and/or updates throughout the online world. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Linkedin, Media] Content Marketing and EGC: 4 Things Nonprofits Must Know
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits Have you ever heard of EGC? Well, guess what?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Media] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). Facebook Social Networks B2B marketing B2B Social Media community marketingprofs mpb2b Content.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Linkedin, Media] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. At Eloqua the entire company is responsible for social media.  It was Michael. That’s DBL.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin, Media] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    ”  California is often known as the birthplace of many new trends that eventually spread throughout the country.  Of course, many social media companies are based in California, and high-tech gadgets are […] Author information James Wu James Y. Wu contributes a monthly column on Social Media and Employment Law.
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Ways Social Media Can Bring Your Next Event to Life  (Mashable!). Twitter, Facebook, LinkedIn and The Social Media Bill of Rights  (Social Networking Watch). How to Fully Take Advantage of LinkedIn  (Identity). AdAge). Mashable!).
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 3, 2010
    [Linkedin, Media] You Make the Call
    Just got through with two webinars in two days, the first was with Geoff Moore and David Thompson on how to get leverage social media to provoke customers into new ways of thinking. In both cases the hype around social media and how it is or isn’t translating into the B2B world was the hot topic. Share this on LinkedIn.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Linkedin, Media] Employee Fired After Facebook Posts Claiming Sexual Harassment
    Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. Social Media and Employment Law He also provides strategic litigation services when claims and lawsuits do arise.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Linkedin, Media] 15 Blog Optimization Stats You Need to Tweet. STAT
    15) Pinterest pins were slightly more frequent than LinkedIn shares at 0.5% and 0.4% Blogging Social Media You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Linkedin, Media] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide.  stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from.  Remember the primary goal of social media – to connect. Be Is it intuitive?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 1, 2010
    [Linkedin, Media] 50 Power Twitter Tips to Help B-to-B Marketers
    Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook ? Please remove Twitter from LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success? It’s perfectly okay. You have permission. Set an egg timer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin, Media] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Social Media Daily When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 19, 2010
    [Linkedin, Media] When Good Things Happen to Good Research
    At the very least, it’s a great branding tool but if you do it right, your executive speakers can dine out on it for months, your media relations people will love you for having something good to say for a change and your sales guys will like the opportunity to start some conversations. Do a credible job. Several, actually. IT Decision-Maker?
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