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  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin, Media] A Crash Course in Tumblr for B2B Marketers
    I’ve been watching this social media platform for a while and recently I decided to dive in. Could this be another Business 2 Community or even something like LinkedIn’s publishing platform? Like almost every other social media platform, Tumblr lets users repost or ”reblog” other users’ content. According to GlobalWebIndex in a report published earlier this month, Pinterest and Tumblr saw more growth in the first quarter of this year than any other social media platforms.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Linkedin, Media] Purchases are fun, but…….they don’t move the business needle
    Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We love comments and those who share on social media. Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing management-best-practices marketing-campaigns social mediaWe enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Linkedin, Media] The 17 Best Photo Editing Tools
    Showcase reviews: BuzzBlogger, Kathryn Aragon Media, RazorSocial, Siasat, SmallBusinessNewz, TNW News. Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. Showcase reviews: Likeable Media. Retouch photos, create collages, and design image posts for social media. ” — Kathryn Aragon Media. Showcase reviews: Kathryn Aragon Media, TNW News. Showcase reviews: Likeable Media. ” — Kathryn Aragon Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Linkedin, Media] How do I get a job in social media marketing?
    In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week. Another idea is to volunteer to do social media marketing for a non-profit or charity. I believe the most successful social media marketing candidates will have three key qualifications. What advice would you give to people trying to break into a social media marketing position? Share this on Linkedin.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 22, 2015
    [Linkedin, Media] How to Repurpose Your Blog Posts to Get More Website Traffic
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Twitter | Facebook | LinkedIn | Pinterest |. Social Media Traffic GenerationMost people know that blogging is a great way to get traffic to their website and connect with potential customers or clients. But writing a blog post is a lot of work, and only yields so much return. Repurposing blog posts is the best way to get even more out of the posts that you […]. Author information. Leah Mazur.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin, Media] B2B Company Websites
    I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. B2B Chat Summary: Linkedin for B2B marketing.
  • THE NEW STRATEGIST  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin, Media] For Auld Lang Syne - 5 Resolutions to Help Make Social Media Better
    4 - I will include a personal message on every invitation to connect on LinkedIn. Blind LinkedIn invites are a really quick way to get the recipient familiar with the location of the ‘Decline’ button. social media resolutions new years business twitter linkedin facebook marketingForget those stereotypical resolutions like losing weight, learning ballroom dance, joining a book club, or taking up piano lessons.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin, Media] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
    Instead of merely telling a few friends on the phone that they had a bad experience, frustrated candidates turn to social media and review sites to share their opinions en masse. Visit platforms like LinkedIn, Facebook and Glassdoor to find out what applicants are saying about you. SEO/Social Media Shareworthy Service Getting More Online Reviews for Staffing Company social media marketing for staffing Staffing Reputation Staffing Reviews Yelp Reviews for Staffing Firms
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Linkedin, Media] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    LinkedIn. Social Media b2b marketing brand photo tagging Branding Facebook Facebook marketing Fast Company Ford Frank Eliason marketing photo tagging social media marketing tagging Twitterby Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Linkedin, Media] Are Display Ads Worth Your Time? [Flowchart]
    To ensure your ads drive relevant traffic, go with proven partners with great ad technology, such as Google, Yahoo, Facebook, or LinkedIn. Social Media Advertising DailyThere are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Linkedin, Media] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. (41 No other social media platform will enable you to contact VPs Directors and presidents of large B2B style clients. One of the many reasons why LinkedIn is going to wipe out job boards ) 10.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin, Media] B2B All Day, Every Day: Are We Reaching Social Media Overload?
    Social media saturation is a relevant topic not only with B2B marketers, but for anyone using these various communication platforms. LinkedIn states that you are only allowed to be a member of, at most, 50 groups. And then there are those who think you shouldn’t mix business with pleasure when it comes to social media. Are we reaching the social media saturation point?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Media] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. B2B Marketing Social media Content marketing Technology We all want our videos to go viral on the Internet, don''t we?
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Media] Social Media - Invest in relationships for the long run
    You measured the eyeballs and ears with social media. We asked David Alston " What are key social media marketing trends for 2010? " David Alston leads the Marketing and Community teams at Radian6 , a social media monitoring, measurement and engagement platform used by PR, marketing and customer support specialists. Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin, Media] How to Hire an Awesome Inbound Marketing Manager
    Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin, Media] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+? Reach out to the Social Media Team to learn more about Social Pro by Haley Marketing Group , and let our team assist you with your social media initiatives.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 9, 2010
    [Linkedin, Media] Social Media Minute: Big-A List of Twitter Slang and Definitions
    Follower/following: On Twitter, blogs, and other social media sites, a follower is someone who subscribes to receive your updates. View our latest on-demand webinars: Get your B2B LinkedIn Toolkit. Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. Here's the list, so far. Please share your favorites.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Linkedin, Media] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. Presenting my first infographic.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Linkedin, Media] Converting Hashtags into #Trademarks
    Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. Indeed, Coca-Cola filed trademark applications this year for two Twitter hasthags–#cockecanpics and […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • CONTENT MARKETING FOR BI  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin, Media] Embracing Socialytics
    I love this word – it perfectly captures what it is — analysis of social media. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. I liked the way David Bakken broke down social media data in his post, Social Networking, As Seen by the Economist. Tags: BI social media Business Intelligence facebook LinkedIn social media analytics socialytics Twitter Socialytics.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Linkedin, Media] 5 Ways B2B Companies Can Take Advantage of Facebook
    The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. This creates marketing materials that are more consistent with the brand image that you want, and also gains more exposure throughout various media, which allows you to reach more people. Facebook Social Media 101 Social Networks Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 10, 2010
    [Linkedin, Media] We’ve hit a new low: The shittiest social media marketing plan ever
    A local news and media company is getting into the social media consulting business. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! Their strategy is to blanket their market with a cookie-cutter social media product. Here are the “package&# social media deals being offered to local businesses. Share this on Linkedin.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin, Media] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Social media and referrals drove a lot more traffic. Where we did see an immediate traffic increase was in referral traffic (other sites linking back to us) and social media traffic: When posting more valuable content, you have a higher likelihood of building more inbound links and getting other sites to link back to your content. Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Media] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Linkedin, Media] How to Build Your Brand through Community Service
    Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. SEE ALSO: Why Employees Need to Be Part of Your LinkedIn Marketing Strategy Reputations are acquired and bolstered in social contexts. Promotion through social media lends itself to a slow, steady drip of shared content highlighting your selfless community-building acts. On Twitter or LinkedIn?
  • WONDERING OUT LOUD  |  MONDAY, MAY 10, 2010
    [Linkedin, Media] Social Media: It’s easy to spell, but…
    Like all good potential bosses, I’ve been surfing the web looking for LinkedIn profiles, Facebook pages and blog and Twitter accounts. I realize this whole social media thing is still relatively new, but, let’s face it, if you are going to put the words on your resume you had better have the digital footprint that proving you can do more than spell “Social Media.&# It’s the season of interns and entry-level hopefuls.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Linkedin, Media] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. A study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Twitter | LinkedIn | Green Marketing: Be Careful What You Say by Kyle-Beth Hilfer - Maximize Social Business. Social Media and the Law
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Linkedin, Media] 4 Killer Tips to Boost Social Content Sharing
    Social Media Marketing Fulfills the Promise of Reach. You see, we sales folks only care about using social media IF there is a tangible benefit associated with it. They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. Jack Kosakowski from Act-On is also building a very strong personal brand using LinkedIn Publish. P.S.: Want to learn more about lead generation with social media?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Linkedin, Media] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Social Media Management Productivity Office Life Daily TOFUThese days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 30, 2011
    [Linkedin, Media] 5 Ways to Find Your B2B Company’s Online Fans
    Your B2B fans can act in a similar way in the online space, retweeting brand news, suggesting your B2B company for friends’ business needs on LinkedIn or tagging your company in a Facebook page status update. Social media allows for B2B companies to locate, empower and task those fans on a direct level, without the go-between wall of media, email marketing or advertising. If you’re already engaging on social media, send out feelers to your current followers.
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Linkedin, Media] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    We dive right in to a conversation with Paul Dunay, Global Managing Director of Services and Social Media marketing for Avaya. We talk about how social media is being used in B2B marketing and sales both at Avaya and in general. The conversation includes: Linkedin and SEO ; Facebook advertising; Mobile marketing “grows up&# and the role a corporate web site plays vs “offsite content&#. 14:00 The conversation turns to the adoption of social media.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Linkedin, Media] 5 Must-Haves for Your Online Press Room
    As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. An online press room is going to be one of the first stops for media […] Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Media Relations How long has it been since you updated your online newsroom?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Media] Social sign-in: a better way for your website?
    Then you may want to take note of a recent trend manifesting itself in the B2C world, which is: allowing users to sign on with their favorite social media profile (Facebook, Twitter, LinkedIn, etc.). B2B Web Strategy Social MediaGot a registration-required area on your B2B website? …or maybe you’re thinking of adding one?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Linkedin, Media] How to Drive Quality Website Traffic From Facebook Groups
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Twitter | Facebook | LinkedIn | Pinterest |. Social Media Traffic GenerationFacebook groups have exploded in popularity this year – so much so that Facebook even launched a stand-alone app for groups. People are spending more and more time in groups when on Facebook. Groups are a great tool for you to use to connect with others, get answers to questions, and even drive traffic to […].
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 18, 2009
    [Linkedin, Media] Want to know which social media tool to bet on? Look at their relationship models.
    We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. People are fickle—especially young people—and all it takes is a shiny new technology or good branding to make an end run around the incumbent technology platform in social media. It gives us a shot at accomplishing the three aspects of social media marketing: Monitor.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Linkedin, Media] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    This table says why by Social Media Today. In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.&#. 8 Simple Steps to Growing a Quality Twitter Following by Social Media Examiner.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Linkedin, Media] Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing
    With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK. Just because social media may be a new addition to your marketing mix doesn't mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Media] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. You can’t engage in social at second hand; the socially credentialed exec will be at home on Twitter, LinkedIn, Google+, Yammer; will blog a little at least; will be a participant in the global social community—or sooner rather than later will cease to have an office in the C suite. Branding Communication Marketing Social Media Marketing Strategy Twitter
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin, Media] Messages Nonprofits Can Use to Raise Awareness
    This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., Twitter | Google+ | LinkedIn |. Social Media and Nonprofits Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin, Media] 10 Tips to Master the Art of Writing Micro-Copy for Social
    If an elevator speech needs to be conveyed in the amount of time it takes to get from the first floor to the sixth floor in an elevator, a social media post needs to convey the same idea … before the elevator doors even shut. Your customers and prospects are in a different frame of mind when they browse Facebook than they are when they are browse LinkedIn, so you need to keep that in mind when you are writing a post. You wouldn’t post a crazy cat video on LinkedIn, would you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 24, 2016
    [Linkedin, Media] Driving economic benefits from your Alpha Audience
    Melyssa is the Head of Marketing and Communications at WD, a Western Digital Company and leads global communication strategies across PR, Digital Marketing, Social Media, Brand Development, Consumer Marketing and new innovation initiatives. You can connect with her on LinkedIn. I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Media] Raising Your Content Curation to the Next Level
    As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Windmill Networking Content Marketing contributor Bob Geller wrote a great post yesterday on how content curation can help complement your content marketing and social media marketing efforts.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Linkedin, Media] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    Measuring conversions on social media is becoming increasingly important to me. When evaluating a social strategy, one of the leading metrics that I take note of is how many website visitors are coming from social media on a monthly, quarterly, or annual basis. Related Content: How to Access Company Social Media Pages. As I said at the beginning, measuring conversions on social media is becoming increasingly important to me.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Linkedin, Media] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Read 5 Ways to Optimize Social Media Channels and Get Results. Customer Service Demand Generation Lead Generation Lead Nurturing B2B demand generation tips B2B lead generation B2B lead nurturing b2b marketing content marketing customer experience management demand generation home Social Media
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Media] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. Book Reviews book reviews management-best-practices marketing-campaigns social media4 1/2 out of 5 stars (Based on a review of a reviewer copy of the book.). Running the Gauntlet , released today, is the new book by Jeffrey Hayzlett , “CMO Celebrity” best-selling author, keynote speaker, change agent and part-time cowboy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 12, 2010
    [Linkedin, Media] Exposing Content Marketing & Social Media – Would You Dare?
    Using content provided by his audience, John and his team will create an eBook called "Threats & Opportunities: the Future of Social Media as viewed by the UK's most Senior Marketers." " This eBook will then be promoted using a wide range of social tactics - blogging, video uploads, LinkedIn networking, and - of course - tweeting. The gauntlet's been thrown. A very interesting experiment is taking place next Wednesday.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Linkedin, Media] Why Social Media Is Not For Everyone « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Social Media Is Not For Everyone While many are in love with the whole concept of Social Media as being the next big thing in marketing, the holy grail that will lift sales and enhance your brand, I have seen some detractors that insist in calling out the faults and dangers or adopting Social Media as part of your marketing strategy.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Linkedin, Media] Get Recommended: The Power of Word of Mouth
    Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Linkedin, Media] The Top 5 Reasons Your Great Content Fails
    Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. If one person reads your content and finds it interesting, make it easy for them to share it with their own network via social- sharing buttons like Twitter and LinkedIn. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Linkedin, Media] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Linkedin, Media] 8 Tips for Evaluating B2B Online Advertising Opportunities
    If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Established media properties generally have a Google Page Rank of 6 or higher. Page Ranks of 4 or below are generally smaller sites (like my B2B Digital Marketing blog), regardless of what the media kit may indicate.
  • INTEGRATED B2B  |  SATURDAY, MARCH 23, 2013
    [Linkedin, Media] Social media hiring: Are you hiring a Guru or just a Professional?
    The necessity of having someone on your staff who can appropriately manage your social media presence cannot be understated. Is it the self-styled social media guru, or the professional whose social media skills are based on previous work experience ? While a Social Media major has been introduced to colleges such as Newberry College ( starting Fall 2013 ), it has yet to become a standard college major. All of us use social media to some extent or another.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 14, 2015
    [Linkedin, Media] Meeting the Challenge of Content Snacking
    It becomes increasingly difficult to stand out from the crowd and its message, as they are forced to think like a new media rather than a business, to become the ¨hub¨ of their […]. Raymond Morin contributes a monthly column on Social Media Influence. Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Linkedin, Media] 6 Good Reasons to Upgrade to HootSuite Pro
    For many professional social media users, social media dashboards are a personal matter. For more and more enterprises implementing standard dashboards, this is sometimes becoming a social media monitoring with added engagement solution such as Radian6 and Sysomos or a “true” dashboard product built for engagement such as Vitrue or Argyle Social. Managing my “Social Media Strategies for Business” LinkedIn Group from HootSuite.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? Filed under: Business relationships , Business Strategy , Demand Generation , Fearless Competitor , Find New Customers , Inbound Marketing , Laugh and Learn , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , Remarkable content , sales challenges , Sales Leads , sales-ready leads , Social Media , Social Networks.
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Linkedin, Media] LinkedIn Adds the Ability to Follow Companies
    With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. Similar to a Facebook Fan Page, being a company follower on LinkedIn will get you specific status updates such as recent hires and promotions, new job opportunities and company profile updates. Are you going to follow companies on LinkedIn?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Linkedin, Media] Customer And Content Are King In The Future of Marketing
    You can find Alan on Linkedin and Twitter @ AlanSee. I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. I was also a LinkedIn early adopter: One of the first 100,000 people (#74,136) to join the network. This would be a good time to point out that it’s too late to qualify as an early social media adopter. If you think that title is blatantly obvious, just look around!
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 11, 2010
    [Linkedin, Media] Social Media for Job Search Advice: Stop Fondling the Hammer!
    The inspiration for this blog post comes from someone I consider to be a true thought leader in social media, someone who I had a chance to finally meet in person recently: Jeremiah Owyang. But then it hit me: a lot of the job seekers in transition that I meet at networking events, just like a lot of people in web marketing that Jeremiah is referring to, are infatuated by the latest tools in social media. I provide social media consulting services.
  • SMASHMOUTH MARKETING  |  THURSDAY, MAY 7, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? In my talk, I will highlight one regional manager who has generated about $80,000 in qualified opportunities since beginning his use of social media four months ago. This Thursday is the Sales 2.0
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? In my talk, I will highlight one regional manager who has generated about $80,000 in qualified opportunities since beginning his use of social media four months ago. This Thursday is the Sales 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Linkedin, Media] Generating a Buyer Persona with Facebook Advertising
    Share this on Linkedin. Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Filed under: Sales Intelligence , Social Media for Sales , Social Selling , Technology Tagged: B2B , b2b sales , Harvard Business Review , Inbound Marketing , insideview , Sales Intelligence , sales productivity , sales techniques , Seven Personality Traits of Top Salespeople , Spear Marketing , Steve W. Guest post written by Tom Meriam .
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin, Media] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Marketing Implementation Social Media/Web 2.0 b2b change marketing social media technologyI’m excited about the new feature Pinterest launched today – secret boards with the ability to collaborate on them with others.
  • SAZBEAN  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] How Social Media Can Derail Your New-Business Efforts
    Social media has had a dramatic impact on the life of the agency business development executive over the last several years, particularly when it comes to prospecting, doing market research and gaining industry intelligence. Whether it’s zeroing in on marketing decision makers at companies on LinkedIn, or learning what’s on the mind of that individual through his Twitter feed, we use social media on a daily basis to bolster new business.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Media] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms. For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. Social Media
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin, Media] 5 B2B Social Media Posts to Wrap-up the Week
    Is LinkedIn Finally Ready for Social Media Marketers? With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams looking for new leads and connections. Social Media Marketing Expert Interview with Neal Schaffer. An award-winning published author of “Windmill Networking: Maximizing LinkedIn,” frequent speaker at social media events, and an avid blogger.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Media] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Linkedin, Media] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    But an interesting thing happened this year: We learned that 53% of our customers used some sort of paid media in their inbound marketing strategies, and they were having success. So we've built an Ads Add-On that can help marketers create ads on LinkedIn or Google (the latter is in beta) and measure the return they're getting on their investment. Inbound Marketing Ecommerce Media featured-1 Daily Other
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Media] Social Selling Experiments and Building a Content Community
    How do most inside sales people (SDRs) engage a socially (media) active prospect? I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. Blog Feed Content Marketing Sales & Marketing Alignment Sales Acceleration Sales Operations Social Media VideoApparently the same standard way for all of their targets, using a biased, impersonal volumetric approach and the chance of good timing.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Linkedin, Media] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. MediaThe publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Everything from content format to technical infrastructure are shifting to accommodate digital readers , increase circulation, and drive more revenue for advertisers.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin, Media] 5 Smart Tips for B2B Content Marketing
    As Vernon says, organizations need a content strategy, a social media presence, and an understanding of how to connect them both to business objectives. Social media alone is not enough – use it as one of your tools, not the only tool. Furthermore, B2B companies must have a strong presence on LinkedIn. Kramer added that Google views LinkedIn as very credible – don’t disregard its power. Blogging Marketing B2B Social Media Content Marketing marketingprofs mpb2b
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Linkedin, Media] Business Value of Social Networking
    Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2016
    [Linkedin, Media] Easy 5-Step Nonprofit Content Marketing to Drive Actions
    CFRE contributes a monthly column on Social Media and Nonprofits. Twitter | Google+ | LinkedIn |. Social Media and NonprofitsAre you getting the action you desire from your nonprofit marketing efforts? If not, you may be focusing on the wrong thing. Your content marketing strategy should not be about: Output, but about Demanding, but creating demand. Your actions, but your readers’ actions.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Linkedin, Media] How Social Media Can Help Automated Email Feel Authentic (Part 1)
    Try using your social media marketing content writing techniques to make automated emails sound more personal and less like a robot. If your first attempts at writing automated nurture emails feel stiff or canned, turn to social media for inspiration. As you review them, notice how writing for social media has enriched my understanding of writing emails. Every company is made of real employees who can be found on LinkedIn, Twitter, Facebook, Pinterest and other social sites.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion. Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industry
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Linkedin, Media] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). Reach is defined as the total size of the audience you can reach, including your Twitter followers, Facebook fans, LinkedIn followers, blog subscribers, and email list.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Media] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. This question prompted me to ask fans on my Windmill Networking Facebook Fan Page as to where they go in 2010 to read up on social media advice and news excluding Mashable. A look at the current popular posts shows that while the content covers all of social media, Facebook-related posts seem to be the gems.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Linkedin, Media] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? And digital marketing and social media are as disruptive as they come. Social Media with Email Marketing – is it the Super Combo?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Media] How To Get Started On Twitter
    I suggest people seek out their company’s policy on social media and make sure they are adhering to it. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook. ———-. Social MediaWith Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Linkedin, Media] Grow Your B2B Audience by Considering Size, Engagement and Value
    I had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. The same is true with social media. The second is engagement, which is always so touchy-feeling in social media. You’re also not going to get as much earned media out of it, because you’re perhaps chasing them in the wrong places. Jeffrey K.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. 6 Ways to Use LinkedIn for Lead Generation - via @hubspot. If you are looking for additional ways to get value from LinkedIn, check out this post from Pamela Vaughan. Infographic of the Week: The Growth of Social Media - by @scottabel. Scott Abel shares a great infographic that highlights how social media is changing It seriously can't be September already, can it?!
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Linkedin, Media] What Instagram’s Updates Mean for Hospitality Marketing
    Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine. Debbie has also taught social media courses and speaks at industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Social Media for HospitalityInstagram has been a prime marketing app for the hospitality industry since it launched.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Media] 18 Ways To Build Trust Within Your Online Network
    If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic. Over time, these little interactions establish the trust necessary to help someone achieve larger goals, in SEO, social media or life in general.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    Examples of specific engagement strategies for channels including LinkedIn an editorial forums. Digital Marketing CMI Content Marketing Institute customer obsessed marketing Eloqua''s Engagement Guide Engagement Guide engagement strategy engaging customers how to engage with your audience joe pulizzi journey to modern marketing marcomms meaningful marketing communications Modern Mark Social Media trusted advisor
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin, Media] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaMarketing Needs to Evolve and Adapt to the Empowered Customer. In 2012, Mi6 will be evolving it’s offering, launching a new website, releasing a communal editorial plan and more.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Media] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. Content Curation Content Marketing Leadership Social Media B2B blog blogging strategy business blog creative content home marketing innovation thought leadership value creation HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Media] 5 Ways to Boost Your Company’s Twitter Followers
    Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. Learn more about incorporating social media into your overall marketing strategy in our Online Marketing for Professional Services book. Join us on LinkedIn and Twitter for more social media tips and strategies. A successful social media strategy builds visibility and connects with audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 21, 2010
    [Linkedin, Media] Exploding the “It’s all about the conversation” social media myth
    One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation&# with your customers. But I’m afraid the “social media conversation&# is another over-hyped sound bite from the new age gurus eager to play on the fear of somehow being left out. Share this on Linkedin. Tags: Social Media best practices Traditional media and advertising research
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin, Media] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. Pour that gasoline (social media) on your fire (content) to make it blaze. Content Marketing b2b content B2B social media You spend a good chunk of time creating a fantastic piece of content for your B2B audience. It gets some initial views, then fizzles out within days. Does this sound familiar to you?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Social media has changed the game for nearly every profession. There are a lot of noisemakers out there, especially when it comes to social media. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? The Mobile or Social Media space, for example, has hundreds of bloggers. by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin, Media] 5 Ways Community Banks Can Adopt Social Media
    Only now, in addition to the bank lobby, the community more often congregates online via social media to share everything from recipes to mortgage rates. “We believe the best part about community banking is the community,” says Dorothea Henry, the social media experience manager for Virginia-based Union First Market Bank. The bank is even exploring recruitment efforts on LinkedIn. 5 Tips to Maximize Your Community Bank’s Social Media Marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Media] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    Social media wasn''t an afterthought with Pinterest -- it was a central artery of the way the site operated. When you join Pinterest, you automatically sync up with your connections from other social media networks, enabling you to avoid the cold-start syndrome of having to build a community from scratch. FireRock, a HubSpot customer, saw significant bursts in growth after getting serious with its social media strategy. inbound marketing Social Media branding
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Linkedin, Media] A 6-Point Email Marketing Checklist for B2B Lead Generation
    You have spent some time listening to social media conversations and getting feedback from your field staff about prospects’ reactions. Undeniably, the power of social media to spread the word is something B2B marketers simply cannot ignore any longer. Encourage email recipients to “share on LinkedIn”, “Tweet this”, “share on Facebook”, “list on List.ly”, “Pin It on Pinterest”. A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Linkedin, Media] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. A/E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. In fact, reports show that the average Facebook user in 2012 logged in an average of 6.1 times a day. So why is it that when firms go to create a Company Facebook page and make it both interesting and engaging, they tend to hit roadblocks?
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 26, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted. how should social media filter spam?should So what is spamming in the world of social media?
  • SMASHMOUTH MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. In the world of network/social media, no damage done. It's more of an open kimono on LinkedIn.
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Media] 8 Ways to Leverage Social Media Beyond Social Networks
    More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts.
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin, Media] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    ABM Content + LinkedIn: The Winning Combination. That’s where LinkedIn paid media comes in. LinkedIn is the ideal platform for B2B account-based marketing because its users publicly post their location, company, skills and job title-- all valuable identifiers for targeted content. That marketing ops content I talked about earlier can be displayed to LinkedIn users at X size company, who have marketing operations in their job title and/or skills.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    4 Time-Saving Tips for Social Media Marketing. LinkedIn Power Tips: Give Before You Receive. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personalityDon’t Be a Pinterest Pinhead. 5 etiquette tips for pinning on the world’s favorite social pinboard. It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful.
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