MODERN B2B MARKETING | WEDNESDAY, AUGUST 1, 2012
[Linkedin, Media] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
He is author of The Like Economy, the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-author of Facebook Marketing. Recently, Marketo : What’s your number one tip for B2B social media marketers that want to break through EdgeRank? You have to be like a scientist.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 18, 2013
[Linkedin, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. No longer can marketers or sales reps relegate communications to company centric conversations.
WINDMILL NETWORKING | MONDAY, FEBRUARY 1, 2010
[Linkedin, Media] How Businesses Can “Share” and Become “Social” in Social Media
Remember: social media was created for average people like you and me, not businesses. Another aspect about Social Media is, at the end of the day, it’s all about sharing. find that there are two big trends appearing in how businesses approach the “sharing part of social media: 1) Give Out Freebies or Discounts.
MODERN B2B MARKETING | THURSDAY, JANUARY 9, 2014
[Linkedin, Media] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Social Media Segment and trigger based on downloaded content.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 13, 2010
[Linkedin, Media] Location is important for your Contact Center too!
Now that Avaya has developed our Social Media Manager solution ( get our new book on this ) to help folks like Frank to automate what he and his team currently does which is reading tweets and other social data to find support related items. Share this on Linkedin. Use Social Media to spot issues before they hit the Contact Center!
DIGITAL B2B MARKETING | THURSDAY, JULY 19, 2012
[Linkedin, Media] 8 Tips for Evaluating B2B Online Advertising Opportunities
If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Established media properties generally have a Google Page Rank of 6 or higher. Is it well written?
WONDERING OUT LOUD | TUESDAY, MARCH 9, 2010
[Linkedin, Media] Social media and pest control
How the call unfolded is a textbook example of using social media tactics to build credibility and generate new business leads. . Raise your hands if you ask, answer, or even visit the discussion areas in LinkedIn. I’ll assume every hand is up. Ever had a squirrel in your house? . The only question was what type of visitor it was.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 10, 2012
[Linkedin, Media] 6 Good Reasons to Upgrade to HootSuite Pro
For many professional social media users, social media dashboards are a personal matter. But as I mentioned in my Top Twitter Clients post, HootSuite is currently the social media dashboard used most for tweeting by agencies. Managing my “Social Media Strategies for Business” LinkedIn Group from HootSuite. 2.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 16, 2014
[Linkedin, Media] Three Major Challenges of Influence Marketing for Businesses
Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
EB2BLEADS | MONDAY, JULY 4, 2011
[Linkedin, Media] Social Media For Business
There’s been an on-going argument as to whether social media is an effective marketing tool or not. Sites like Facebook , LinkedIn and Twitter are very different from one another and there are differences between the free and paid things you can do on these sites. Learn more about using LinkedIn. Business Social Media Strategy.
WINDMILL NETWORKING | THURSDAY, AUGUST 30, 2012
[Linkedin, Media] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
Media relations remain an important component to effective public relations, particularly related to reputation and issues management. Use your real name(s) consistently across all social media channels. Happily, several members of major media outlets also were in attendance. Topic: Social Media and Relationship Building.
HINGE MARKETING | FRIDAY, AUGUST 14, 2015
[Linkedin, Media] 5 Ways to Boost Your Company’s Twitter Followers
Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. Learn more about incorporating social media into your overall marketing strategy in our Online Marketing for Professional Services book. Social MediaNow what?
MARKETRI | THURSDAY, MAY 30, 2013
[Linkedin, Media] Five Types of Content Your B2B Firm Should Have on SlideShare
B2B marketers have caught on to this only recently, prompting industry leaders to christen SlideShare “ the biggest opportunity in B2B content ” and “ the sleeping giant of social media. Multimedia SlideShare Social Media It’s also possible that they assume creating SlideShare content requires too much time.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 17, 2015
[Linkedin, Media] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
The integration of the EmpireAvenue platform On the occasion of the # INBOUND15 conference, organized by HubSpot in Boston from 8 to 11 September, PeopleBrowsr took the social media marketing world by surprise, announcing the acquisition of Empire Avenue and the launch of a new platform that brings together TOP influencers. Raymond Morin.
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Linkedin, Media] 17 Reasons Why I’m Lucky To Be In Business Development
Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also , LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Here is an informative infographic on the best and worst times to post on social media. 4.)
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Linkedin, Media] How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
First, you''ll need a social media image and/or button to link to. We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content. 2) Craft Tweet. content creation Social Media You''ve come to the right place. Shall we?
CLIENT BRIDGE | MONDAY, MAY 30, 2011
[Linkedin, Media] INFOGRAPHIC: The Demographics of Social Media
From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter. View Original Article
WINDMILL NETWORKING | TUESDAY, FEBRUARY 9, 2010
[Linkedin, Media] HOW TO: Attract New Customers through Social Media Events
It all started with a secret social media event that was actually held for the publication of my LinkedIn book : th e “Hush-Hush Surprise — Networking Mixer, Charity Event & Book Release Party. 157 people came out for a networking event to celebrate, well, networking! Smart Levels Media. goody bags). Hwy Auto.
INBLURBS | WEDNESDAY, DECEMBER 7, 2011
[Linkedin, Media] 3 Ways how to profit from your Daily Deal Sites marketing
SOLUTION 2: You should prepare to collect information like mobile phone number, email address, Twitter ID, Facebook ID and LinkedIn ID of your new customers. Daily Deal Sites Get Found Online Lead Generation social media marketing daily deal campaign daily deals lead generationFor me this is no surprise. Do you know such programs, yes?
WINDMILL NETWORKING | TUESDAY, FEBRUARY 10, 2015
[Linkedin, Media] Converting Hashtags into #Trademarks
Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties.
MARKETING GENIUS BLOG | TUESDAY, JUNE 28, 2011
[Linkedin, Media] 5 Key Questions for Choosing a Marketing Automation Solution
If so, make sure whichever vendor you talk to can deliver “mo, better leads from social media. #2 What are the top 5 criteria sales believes constitutes a qualified lead? Share this on LinkedIn. As Craig Rosenberg summarizes in this infographic [link] , the marketing automation space is o n fire. Tweet This! Digg this!
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013
[Linkedin, Media] Customer And Content Are King In The Future of Marketing
You can find Alan on Linkedin and Twitter @ AlanSee. This would be a good time to point out that it’s too late to qualify as an early social media adopter. If your company is not already testing some social media pathways you are officially behind right now. If you think that title is blatantly obvious, just look around!
SOCIAL MEDIA B2B | THURSDAY, APRIL 17, 2014
[Linkedin, Media] Grow Your B2B Audience by Considering Size, Engagement and Value
The same is true with social media. The second is engagement, which is always so touchy-feeling in social media. You’re also not going to get as much earned media out of it, because you’re perhaps chasing them in the wrong places. The amplifier audience is the one that we most closely associate with social media.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 15, 2011
[Linkedin, Media] A Crash Course in Social Advertising [Free eBook]
So an uneasy peace was struck between members, networks and advertisers. “We’ll tolerate your social media advertisements,” people seemed to say, “provided they respect our community.”. Many of the practices that have worked in traditional media channels are verboten on the social Web. LinkedIn. That’s to say, not at all.
NUSPARK | SUNDAY, FEBRUARY 24, 2013
[Linkedin, Media] Targeting Audiences Not Looking for You; Advertising Options for B2B
With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. Advertising Media Planning
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
[Linkedin, Media] 1:1 Social Advertising in B2B Marketing
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Share this on Linkedin. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media Think that sounds like the future years from now? Read on …. Tweet This! Digg this!
WINDMILL NETWORKING | TUESDAY, AUGUST 26, 2014
[Linkedin, Media] How to Promote Your Social Contests to Lure More Subscribers
This monthly Social Media Contests column is contributed by Zsuzsa Kecsmar. LinkedIn |. Social Media Contests Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! Still, it didn’t work, despite your best efforts.
CHRIS KOCH | FRIDAY, JANUARY 21, 2011
[Linkedin, Media] Why you need to turn your customers into stalkers
Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. The social media noise is personal. But let’s look at the social media noise more carefully. Blogging Latest Post Social MediaBut we don’t like to just parrot the numbers from the survey. What do you think?
FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012
[Linkedin, Media] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. Book Reviews book reviews management-best-practices marketing-campaigns social media4 1/2 out of 5 stars (Based on a review of a reviewer copy of the book.). The book not only covers change. So the simplicity of SnapTags is appealing.
HUBSPOT | MONDAY, JUNE 22, 2015
[Linkedin, Media] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
The Marketer's Crash Course in Visual Content Creation (Guide + Social Media Templates). Step 6: Create Social Media Posts (30 Minutes). It's time to attach those to some social media posts so you can introduce your new content to your social followers. Scheduled social media posts for days/weeks/months into the future.
B2B MARKETING TRACTION | TUESDAY, SEPTEMBER 18, 2012
[Linkedin, Media] What Does Your Marketing Say about Your Company?
Are you using social media in a measured and effective way? LinkedIn company profile? Marketing Soapbox b2b marketing social media technologyMarketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. But today there’s more to the story. Video?
WINDMILL NETWORKING | TUESDAY, JANUARY 27, 2015
[Linkedin, Media] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Peg is a social media strategist, writer, and speaker. Social media is her passion. Enter networking!
MARKETING ACTION | WEDNESDAY, MAY 28, 2014
[Linkedin, Media] Social Selling: Step Up Your Game
It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH. Also consider your own persona as a salesperson, or user of social media. Once a dialogue has been started (and only then), connect with them on LinkedIn. - Fall back on your existing network and connections.
VIEWPOINT | THURSDAY, OCTOBER 24, 2013
[Linkedin, Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point — Too many people don’t fully utilize LinkedIn.
WRITING ON THE WEB | FRIDAY, MAY 11, 2012
[Linkedin, Media] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
Time-Saving Tips for Social Media Marketing. LinkedIn Power Tips: Give Before You Receive. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personalityDon’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Plus, it’s fun! Online Reputation?
BLUE FOCUS MARKETING | TUESDAY, MARCH 6, 2012
[Linkedin, Media] Are the Content Needs of Your Audience Caught in Your Blind Spot?
Social media can become a game-changer for your small business, but without clear goals and objectives you’ll be essentially jumping into the social media fray blind. Understanding your Social Media Buyer’s Behavior. Why waste your time trying to reach them with media they don’t consume? Allstate “Blind Spot” Commercial.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2009
[Linkedin, Media] Demand Generation Vendors Offer Few Social Media Applications
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.
KOMARKETING ASSOCIATES | WEDNESDAY, AUGUST 5, 2015
[Linkedin, Media] 18 Ways To Build Trust Within Your Online Network
If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Linkedin, Media] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. It''s a perfect way to deliver a message to social media users with short attention spans. Social Media Mazama.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 13, 2010
[Linkedin, Media] Social Media & Sales: Can Social Media Provide a Push in a B2B Sales Environment?
This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology in small business. There are dozens if not hundreds of examples of social media being a revenue driver for B2C businesses [.]. socialprise Sales marketing Enterprise 2.0
VISUALLY | THURSDAY, OCTOBER 8, 2015
[Linkedin, Media] 5 Of the Best Data Visualization Examples from Content Marketers
In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. LinkedIn fuses data with blogging for business insights. In the world of business professionals, few social media platforms rival LinkedIn.
B2B MEMES | FRIDAY, OCTOBER 8, 2010
[Linkedin, Media] Nine Keys to a Robust Editorial Career in Social Media
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.
HUBSPOT | FRIDAY, JUNE 10, 2011
[Linkedin, Media] A Startup's Social Media Starter List
We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. They're already talking on public social media sites! Now social media allows you to do even more networking at any time from any place.
WEBBIQUITY | THURSDAY, FEBRUARY 10, 2011
[Linkedin, Media] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 12, 2011
[Linkedin, Media] 8 Things to Learn from How HopStop Uses Social Media
I had a chance to be on a CEO Trust social media panel last night with Joe Meyer , the CEO of HopStop. Joe’s introduction to his company and how they use social media was eloquent, effective, and very easy to understand. How HopStop Got Started Using Social Media. The ROI of Social Media. Engage in Conversation.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 2, 2011
[Linkedin, Media] 3 New Buttons To Make Your Brand More Social
Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. LinkedIn. Social Media google Google +1 Klout Klout +K social media marketing Twitter Twitter Follow button Twitter marketingGoogle +1. Klout +K. Twitter Follow Button.
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Linkedin, Media] Nurturing Cold Social Leads is a Lot Like Online Dating
never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing I hate to admit it, but I know a lot about online dating.
B2B MARKETING INSIDER | TUESDAY, MARCH 29, 2011
[Linkedin, Media] How To Get Started On Twitter
suggest people seek out their company’s policy on social media and make sure they are adhering to it. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook. ———-. Social MediaHow to Tweet? Who to follow on Twitter? How to get started? How does your company feel about your social activity?
LEADERSHIP | TUESDAY, OCTOBER 8, 2013
[Linkedin, Media] “Change Before You Have To”…Think Conversion NOW
Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. It is of no value to be seen and heard on every possible online platform, especially when it comes to social media.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 29, 2014
[Linkedin, Media] Marketing Opportunities on Douban
Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media One of these niche sites is Douban.
MARKETRI | THURSDAY, DECEMBER 22, 2011
[Linkedin, Media] Top 3 Predictions for B2B Marketing in 2012
Social Media Saturation Forces Strategic Decisions. LinkedIn, Facebook, Twitter and now Google+, (plus other industry-targeted networks)! The social media scene is currently saturated with options. Content Marketing Inbound Marketing Mobile Marketing social media saturation Marketing (General We would love to know!
WINDMILL NETWORKING | MONDAY, OCTOBER 1, 2012
[Linkedin, Media] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
When a study hinted that Google Plus had weak engagement back in May of 2012, despite the fact that Google Plus had recently crossed the 100 million user mark , the media already started calling G+ a Ghost Town. Social media in the true, give and take form. There are SEO and Social Media circles. What the Plus! Quite simply.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 5, 2013
[Linkedin, Media] Get Recommended: The Power of Word of Mouth
Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. Social Media The answer? Have an escalation plan.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 18, 2011
[Linkedin, Media] Inbound vs. Outbound: What’s Better?
Breaking down “lead sources” based on a specific tactic like social media doesn’t tell the full story. For example send a direct mailer that promotes a social media driven contest. Blogs fall under social media, but I like the fact they’ve separated it in this chart. Not Surprising But Good to Know. Some Thoughts To Consider.
PAUL GILLIN | FRIDAY, APRIL 27, 2012
[Linkedin, Media] IBMer: ‘Social Selling’ Is a Sales Process in Itself
The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. Familiarity Breeds Intent. The tools made it easy to find information and expertise by consulting friends. Social: Session 1: Social Selling – The IBM Transformation.
HUBSPOT | MONDAY, MAY 26, 2014
[Linkedin, Media] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. Social Media Download your own free copy right here. The Bottom Line.
B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 27, 2011
[Linkedin, Media] B2B Social Media Success Formula Mixes Business with Pleasure
I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. When: 4:30 to 6:30 p.m. Wednesday, Oct. Thursday, Oct.
SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
[Linkedin, Media] Is social media effective for B2B lead generation?
What’s all this have to do with social media? Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions? Not bad!
HALEY MARKETING | WEDNESDAY, OCTOBER 21, 2015
[Linkedin, Media] Reach the Right Traffic to Get the Most Conversions on Your Staffing Website
Social traffic – traffic that comes from a social media outlet (Facebook, twitter, LinkedIn). Website traffic that found a staffing company from a search engine (mainly Google), or on social media (mainly Facebook, Twitter or LinkedIn), had great conversion rates. Why is it important? Different Types of Website Traffic.
WRITING ON THE WEB | FRIDAY, DECEMBER 3, 2010
[Linkedin, Media] 10 Ways to Use Facebook as a List Building Tool
AnnaLaura Brown is a home business owner and social media trainer. Learn more about her free social media mastery kit on her blog at [link]. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? ( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Digg this!
B2B CONVERSATIONS NOW | TUESDAY, JANUARY 11, 2011
[Linkedin, Media] Inside Sales 2011 - It’s Inbound Time!
Over the past year I have had the pleasure to “meet many members via a variety of social media channels so it will be a pleasure to finally meet in person. B2B Sales EchoQuote Tips EqualLogic Pricing Lead Conversion Lead Generation Social MediaIt’s true Marketing/Sales alignment. hope to see you there!
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, AUGUST 27, 2015
[Linkedin, Media] What is the purpose of a blog post today?
Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” Posts for LinkedIn. wrote a post on The Six Questions that Lead you to a Social Media Strategy and it was a big hit with 10,000 views and 1,200 social shares. It also prompted several media interviews.
MARKETING GENIUS BLOG | WEDNESDAY, FEBRUARY 16, 2011
[Linkedin, Media] Will Facebook Messages Replace Email Marketing?
Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. But in the meantime, you should be actively pursuing a complete social media engagement strategy which that fully integrates into your marketing automation and email marketing system. Share this on LinkedIn.
BIZNOLOGY | MONDAY, APRIL 23, 2012
[Linkedin, Media] Looking for a job? Why aren’t “job creators” finding you, instead?
Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. If you’re a social media guru, where can I connect with you? What is it?
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, MAY 1, 2010
[Linkedin, Media] New site curates government social media usage
If you market to governments and governmental agencies, a new social media directory may be extremely useful to your efforts. Microsoft just launched a site called Gov2Social , a directory that aims to list state-by-state for the social media participation for elected officials, state government agencies, cities, towns and counties.
NUSPARK | SATURDAY, FEBRUARY 4, 2012
[Linkedin, Media] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting.
WHAT WORKS - WHAT DOESN'T | THURSDAY, DECEMBER 16, 2010
[Linkedin, Media] 12 Quick Content Marketing Tips and Trends
Maybe it’s because CEOs are looking at all the pictures. 10) Email marketing is getting less effective every year, while social media marketing is getting more effective. 11) Seven out of ten emails are read on mobile devices, so make sure yours read well on them. 12) f you can’t think of anything else to write, do a “Top Tips” list.
EMAGINE B2B BLOG | MONDAY, JULY 13, 2015
[Linkedin, Media] Latest Facebook News: More Power For The User. What Does It Mean For Marketers?
While Facebook for B2B is still relevant it is definitely not the top dog when it comes to social networks, those honors are reserved for LinkedIn and Twitter. Facebook Social MediaFacebook announced a new change to newsfeeds last week giving their users the ability to choose what updates they want to see first. Why the Change?
WINDMILL NETWORKING | FRIDAY, AUGUST 20, 2010
[Linkedin, Media] Do You Still Have Social Media Privacy Concerns?
Let me point out that everyone should have some social media privacy concerns. But let’s take a step back and remember my golden rule of social media privacy: Don’t say anything or post anything to your profile that you would not want any stranger to know. It really is as simple as that! Am I crazy? What do you think?
PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
[Linkedin, Media] Surveys Show ‘Social Business’ Concept Gaining Traction
A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Linkedin, Media] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
But do you want to take that risk and let everything rely solely on social media and online platforms? You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Social MediaOk, so you did it. So now what? Advertise.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 5, 2015
[Linkedin, Media] Employee Sues Employer Over Ownership of Six Million “Likes”
Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Social Media and Employment Law
FATHOM | WEDNESDAY, NOVEMBER 18, 2015
[Linkedin, Media] 7 Steps to Transform Your Social Selling Strategy
Selling in the Age of Content Marketing at LinkedIn’s Sales Connect 2015. Building relationships, trust and credibility was the focus of my presentation at LinkedIn’s Sales Connect 2015 conference. Anyone with passion, commitment and a unique perspective can change the world. Our intent is not political.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MARCH 24, 2016
[Linkedin, Media] Driving economic benefits from your Alpha Audience
Melyssa is the Head of Marketing and Communications at WD, a Western Digital Company and leads global communication strategies across PR, Digital Marketing, Social Media, Brand Development, Consumer Marketing and new innovation initiatives. You can connect with her on LinkedIn. I remember the day well. But what do we do about it?
SYNECORE | FRIDAY, MAY 29, 2015
[Linkedin, Media] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
Though syndicated to a handful of MarTech/blogger sites, for whatever reason the article got the most traction on Linkedin Pulse, where I received numerous comments both in support of, and against, my thesis. Moreover, in a world fast going digital, maybe running a mainstream social media platform isn’t such a bad thing.
HUBSPOT | TUESDAY, JUNE 3, 2014
[Linkedin, Media] 15 Blog Optimization Stats You Need to Tweet. STAT
15) Pinterest pins were slightly more frequent than LinkedIn shares at 0.5% and 0.4% Blogging Social Media You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines.
WINDMILL NETWORKING | MONDAY, DECEMBER 31, 2012
[Linkedin, Media] Google Plus Communities: Connect Your Brand Like Never Before
Mark is Director of Social Media Marketing for Virante. former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. Google Authorship: Are Top Social Media Influencers Using It? Google Plus Social Media Marketing
SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 22, 2013
[Linkedin, Media] Ways to Improve a B2B Cold Sales Call and Make it Social
Search for me on Google, Twitter and LinkedIn before calling me. Yes, it is about using social media, but it is also about being social. What made you engage with the company, and what there any use of social media to help that engagement? Sales B2B Social Media cold calls social selling What is the point of this call?”
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
[Linkedin, Media] Email Marketing Experts Expose All (Well, Great Tips Anyway)
And finally… leverage social media with your messages. Social media… do we really need to say more? Well, referral marketing is one example of how you can integrate social media into your email campaigns. Sam Cece, StrongMail “Leverage social media with the inbox for better returns”. Share this on LinkedIn.
MARKETING GENIUS BLOG | FRIDAY, MAY 7, 2010
[Linkedin, Media] 9 Social Listening & Tracking Tools
Here is a list of 9 social media tracking and monitoring tools. exible dashboard that enables monitoring all kinds of social media with real-time results. This is also a paid social media monitoring tool to monitor blogs, social networks, forums, etc for brand monitoring and tracking. Share this on Linkedin. Radian6.
WEBMARKETCENTRAL | WEDNESDAY, MARCH 4, 2009
[Linkedin, Media] The 4 C's of Social Media
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. Social Tagging
B2B MEMES | TUESDAY, APRIL 12, 2011
[Linkedin, Media] Webcasts Grow Up
In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.
WINDMILL NETWORKING | TUESDAY, JANUARY 19, 2016
[Linkedin, Media] 7 Steps To Creating A Stunning Visual Voice On Instagram
As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
BIZNOLOGY | MONDAY, DECEMBER 22, 2014
[Linkedin, Media] 37 facts on the future of Social Selling vs. Cold Calling
Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 61% of US marketers use social media for lead generation (source: IBM).
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 23, 2011
[Linkedin, Media] B2B Marketing Trends I’m Thankful for
One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. 1. Citizen Marketing and Social Media. Role of the CMO b2b marketing results social media
FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
[Linkedin, Media] Purchases are fun, but…….they don’t move the business needle
Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We love comments and those who share on social media. Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing management-best-practices marketing-campaigns social media” 2 of 13 = 10.5%.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 28, 2009
[Linkedin, Media] Social media influence in the workplace may be relatively small
If you're a brand trying to influence key business contacts through social media, it may not be happening during business hours. and it may not be happening at all, according to new findings by WorkPlace Media. In the Workplace Media study, however, Facebook was by far the most popular social property,with 89% members of the site.
FEARLESS COMPETITOR | MONDAY, APRIL 9, 2012
[Linkedin, Media] B2B Company in Northern New Jersey? Learn to Drive Results with Social Media tomorrow!
BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. You have a LinkedIn account. You’ve spent time building your key social media platforms for your company. LinkedIn. You have a Facebook page.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 2, 2016
[Linkedin, Media] Passion Isn’t the Problem
recently listened to a report on NPR about how big companies are analyzing their social media followers to make sure they’re “passionate” enough. There’s no shortage of passion, but social media numbers and avenues continue to be a struggle. So how can you use that passion to improve your social media numbers?
WONDERING OUT LOUD | WEDNESDAY, AUGUST 5, 2009
[Linkedin, Media] Social media: The great mixing pot
Social media is obviously a melting pot, but I’ve been thinking more about how it’s a mixing pot. Social Media is, if what I see on Twitter is any indication, has become the place where people are comfortable mixing their personal and professionals lives. But many don’t stop there.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 23, 2006
[Linkedin, Media] B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line
However, it points to the fact that marketers are realizing that using traditional brand focused media isnt enought to move the sales needle thus companies are spending more on lead generation. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
SOCIAL MARKETING FORUM | TUESDAY, MAY 17, 2011
[Linkedin, Media] Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen
When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter. Social media marketing online marketings social media marketing
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 19, 2011
[Linkedin, Media] Influitive Helps Marketers Build an Army of Advocates
Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).
PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
[Linkedin, Media] 5 Tips to Manage Your Social Media Streams
While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. Many social media
CLIENT BRIDGE | WEDNESDAY, JANUARY 23, 2013
[Linkedin, Media] INFOGRAPHIC: Social Networking Statistics for 2012
From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article
WINDMILL NETWORKING | WEDNESDAY, JULY 22, 2015
[Linkedin, Media] Do You Know China’s Baidu Social Network?
Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Twitter | Facebook | LinkedIn |. Chinese Social MediaAuthor information. Olivier Verot.
JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
[Linkedin, Media] 6 Steps to Successful Blogging
Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. Social media loves blogs. Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. Submission of posts to other credible sites and media outlets. Not bad.
SMASHMOUTH MARKETING | FRIDAY, SEPTEMBER 4, 2009
[Linkedin, Media] Lead Generation Tips - Make your Social Media Presence Known
What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Here's my Lead Generation Tip for today.
SMASHMOUTH MARKETING | FRIDAY, SEPTEMBER 4, 2009
[Linkedin, Media] Lead Generation Tip - Make your Social Media Presence Known
What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Here's my Lead Generation Tip for today.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 30, 2010
[Linkedin, Media] Generating a Buyer Persona with Facebook Advertising
Share this on Linkedin. Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !