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  • LEADERSHIP  |  TUESDAY, JULY 30, 2013
    [Linkedin, Media] 7 Tactics that Are Working for B2B Lead Generation Today
    Social sign on today is a preferred method and most prospects will be happy if you let them sign in with their LinkedIn or Facebook login rather than have them fill out the same data fields over and over. Need a refresher on social media lingo? Here is the B2B executive’s essential social media dictionary in case you missed it earlier.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Linkedin, Media] Don’t They Know Who You Are? Why Reputation Management is Crucial
    The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. few examples. How To Be Seen. Start Twittering. Digg this!
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 1, 2012
    [Linkedin, Media] Are Cold Calls Still Relevant?
    I would like to postulate that the end of the cold call is approaching due to the power of social media. Today via LinkedIn, Facebook, Twitter, Google+ and other social media environments, a sales or marketing professional has access to data which historically cost thousands of dollars a year, if it was available at all.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Media] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. How You Can Use Infographics to Tell a Story by Social Media Club. ” Content Marketing Copy Writing Social Media Marketing Adam T. What types of content are most valuable to my sales prospects? Adam T.
  • BUYEROLOGY  |  WEDNESDAY, MAY 18, 2011
    [Linkedin, Media] Social Buyerology: Understanding Buyers in the Social Age
      We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.  Image by aafromaa via Flickr. Related articles.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 4, 2010
    [Linkedin, Media] Lead Generation: Top Business Benefit for Small Businesses Using.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin, Media] Twitter’s Biggest Scams, Part 3: Building Wealth Through Twitter Followers
    Share this on Linkedin. Tags: economics of social media ethics Part 3 of a series. EXTREME traffic and EXTREME income!” the tweets scream at you. How is anybody making money off of this ridiculous offer?  It goes on for miles! As you work your way through the page, there is not a single mention of a product of any kind. a month.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin, Media] Best Web Presence Optimization Guides and Tips of 2011
    SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. The Fabulous Collision of Search and Social by Social Media Today. reasons why social media is good for SEO by Success Works. Imagine what that could do for your blog and social media posts.”
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Linkedin, Media] Top 40 Twitter Feeds You’re Not Following
    by Jesse Noyes | Tweet this Social media is a meritocracy, right? The plethora of voices social media unleashed on the world means getting attention can be tough. Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. LinkedIn. Well, not always. Leo Ramirez Jr.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Linkedin, Media] 20 Proven Ways to Increase Engagement With Your Audience
    We’ve compiled data-driven ways you can increase the stickiness of your content marketing , LinkedIn, Twitter and Facebook presences: Content Marketing. For virtually every social media platform, it’s a best practice to increase engagement by publishing when your buyer personas are online. LinkedIn. Include Multi-Media Options.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Linkedin, Media] Is Your White Paper a Sales Pitch in Disguise?
    Share this on LinkedIn. Content Marketing Online Marketing Social Media Stuff Writing Great White Papers Attracting Clients ebooks Twitter Web pages white papers writing on the webI asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? So, now what?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness. Curiosity.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Linkedin, Media] Introducing Seed Nurturing
    However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? Make valuable content freely available on your site and over social media. Use social media to build a rock-solid reputation that builds credibility and trust with prospects.
  • WRITING ON THE WEB  |  TUESDAY, JULY 27, 2010
    [Linkedin, Media] Content Marketing Results: 18 Ways to NOT Get Blog Traffic
    Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Share this on LinkedIn. question.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 11, 2011
    [Linkedin, Media] 5 Tips For Sponsoring Virtual Events
    billion by 2015, according to Market Research Media. Social media is hot. But does your organization provide a solution for prospects’ social media problems? LinkedIn. by Jesse Noyes | Tweet this. But reality is often less dire. In fact, virtual event trade shows and conferences are expected to generate $18.6 Mix It Up.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Linkedin, Media] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    81% of CMOs plan to link revenue to social media investment.” LinkedIn. Social Media Eloqua Grande Guide Twitterby Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. link]. link]. link]. The avg. link].
  • LEADER NETWORKS  |  MONDAY, JANUARY 5, 2009
    [Linkedin, Media] Social Media resolutions for 2009
    Through social media, we have the ability and tools to truly engage with others –personally and professionally but the true power lies within us to make use of these tools in meaningful ways. 1) Send a personal note to the people who you are connected to on LinkedIn, Facebook, Plaxo, Xing or wherever. That is great.”
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Media] Want to Find Out if Professional Tradesmen are Active with Social.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Want to Find Out if Professional Tradesmen are Active with Social Media? Companies should follow, not lead their customers in the social media arena. take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 26, 2010
    [Linkedin, Media] When parody becomes a corporate PR disaster
    Share this on LinkedIn. Tags: Case studies Public relations Social Media Policy branding corporate communications ethics twitter When does online parody cross a line? bpcares&#. “Just wrapped up a meeting with the EPA. Terry kept farting out loud at all the right moments. Not sure how he does it, but it’s SO FUNNY!&#.
  • CRIMSON MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Linkedin, Media] 8 Easy Ways to Freshen Up Your Digital Marketing Strategy
    Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Social Media Examiner ). 'It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Connect all of your channels. to learn more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 25, 2010
    [Linkedin, Media] The thrill of victory, the agony of re-tweet
    Where are you on your social media journey?  Share this on Linkedin. Tags: Social Media best practices Twitter best practices personal branding I had two very contrasting social web experiences in the past 24 hours that I wanted to share. Yesterday, she had exciting news to share: “We just had out first re-tweet! 
  • PAUL GILLIN  |  THURSDAY, MARCH 1, 2012
    [Linkedin, Media] ComScore Data Illustrates But Also Obfuscates
    The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Linkedin, Media] 5 Campaign Ideas for When You Have No Content
    But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections. Answer: you get creative. Run a survey. Drive subscriptions.
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Linkedin, Media] 3 Ways how to profit from your Daily Deal Sites marketing
    SOLUTION 2: You should prepare to collect information like mobile phone number, email address, Twitter ID, Facebook ID and LinkedIn ID of your new customers. Daily Deal Sites Get Found Online Lead Generation social media marketing daily deal campaign daily deals lead generationFor me this is no surprise. Do you know such programs, yes?
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 18, 2010
    [Linkedin, Media] Are B2B Social Tactics Different Than B2C ?
    One of the biggest challenges I face with our B2B clients is trying to convince them that Social Media has a place in their overall marketing plan. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success? B2B an B2C are more aligned than you think.
  • SALES CHALLENGER  |  MONDAY, MARCH 24, 2014
    [Linkedin, Media] Dummy-Proof Your Social Selling Strategy
    'Social media can be a scary place. But despite these challenges, we know that social media has a place in the world of sales. We recently spoke with four member companies about their social selling programs , specifically focusing on how they train sales reps to use social media for selling. Between all the InstaWhats?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Media] Marketing Leads: Quality Vs. Quantity
    Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 1, 2010
    [Linkedin, Media] 25 Social Selling Articles to Start the Week
    Sales Intelligence Social Media Tips Uncategorized Sales marketing insideview salesforce.com Microsoft Dynamics Enterprise 2.0 twitter netsuite sCRM facebook social media linkedin B2B sales productivity customer 2.0 Here are the posts I thought would be the most interesting to you. Web 2.0
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Linkedin, Media] Buying software is easy. Fixing lead generation is hard.
    Welcome to all our new  followers on Linkedin. Optimize the website , blog and social media based on keywords (so you rank well in search.). He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. We hope you enjoy it. Look at this image.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Linkedin, Media] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    This table says why by Social Media Today. Simple Steps to Growing a Quality Twitter Following by Social Media Examiner. 10 Reasons You’re Not Getting Followers on Twitter by Social Media Today. Twitter Tips – Things You Should Know by Trailblaze Social Media with Josh. Share this on LinkedIn. And much more. Crabs.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin, Media] Top 30 Most Useful Facebook Blog Posts of 2010
    Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  A controversial study that is required reading for any social media marketer.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin, Media] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. Your online presence can be your business website, blog, marketing articles, videos, social media accounts, and/or updates throughout the online world. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Linkedin, Media] Smart Time-Saving Tips on Blogging…
    Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But it’s also a good chart for anyone working with a V.A. Digg this!
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Linkedin, Media] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    And one of my favorites, “Social media thought leadership is built by empowering employees to talk about your company and industry.&#. The Business of B2B Social Media by Brian Solis. If you work for a small to midsized company and are concerned that your company hasn’t quite perfected its use of social media yet—relax.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin, Media] Making sense of it all – Part 1: the consumer
    This add-on connects your Outlook to your social media accounts, and supports Facebook, LinkedIn and others. Social Media will have to take the lead as we become more responsive, more personal and, ultimately, more human in our marketing activity. people in your bought list. their inbox, looking for a home. Facebook Messages.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Linkedin, Media] Push vs. Pull: Social Media and the Case for Marketing Optimism
    In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Social Media Along comes social media. Two This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Or at least predictably. Apparently not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Media] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    Recently, we experimented with a new gaming/social media experiment. Since influencer marketing is a major part of our content and product strategy – just see our Social Media ProBook or integration with Klout as examples – so the contest was a natural fit. LinkedIn. And should that be limited purely to the physical world?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Linkedin, Media] Best Twitter Guides, Tips and Tools of 2010
    40 useful things you can share on Twitter besides blog posts by Social Media Today. Really Cool Things About the New Twitter by Social Media Today. 26 Twitter Tips for Enhancing Your Tweets by Social Media Examiner. ** 5 Stars. by Sexy Social Media. Share this on LinkedIn. How can I get more retweets? Tweetvolume.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 4, 2010
    [Linkedin, Media] Why politics may drive the social web
    According to  research conducted by the Emerging Media Research Council, Brown’s effective use of social networking tools including Facebook, Twitter, and YouTube. Clearly, the use of social media will now be inexorably linked to political campaigning.  Share this on Linkedin. could have been a factor in his surge.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Linkedin, Media] Top 20 Social Selling Posts to Start Your Week
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter Growth Enough For You? The Pipeline Focus Funnel Expert: Mike Damphousse of Green Leads – The Funnelholic Enterprise 2.0: – Paul Castain’s Sales [.].
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin, Media] 4 Easy ways to make your brand more social
    1 Consistency matters for social media updates: Everybody in these days is tech savvy, spends a lot of time on internet and gets interacted with tones of information. It means spread the information on social media websites consistently. Related Links: 7 Tips to measure social media health. Tweet this on Twitter!
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 5, 2012
    [Linkedin, Media] 6 Ways to Start Using Twitter in Your Real Estate Business TODAY
    Buyers and sellers using social media is increasing, so it’s important to use Twitter to your advantage. As a real estate professional, creating a strong social media presence is an essential part of your overall marketing strategy. Will you manage your social media or outsource? TOPIC: Social Media for Real Estate Agents.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Linkedin, Media] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    7.)    Social Media. Social media is a useful tool to increase brand awareness. Your customers are online researching you; constructing a social media strategy based on where your target audience is most active is a great place to start. Check out these 7 ways manufacturers can make the most of Linkedin. 1.)    Blog Post.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 22, 2010
    [Linkedin, Media] 5 Steps to Clean up Your Marketing Campaigns With Old Spice Body Wash.
    Many marketers view this as a great social media success story, but as Augie Ray at Forrester pointed out, there are as many if not more lessons to be learned about marketing in general.  P&G put the spotlight on their social media experts, IT staff, and writers and allowed them to create content with little direct supervision.
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Linkedin, Media] Engagement Is The Business Goal
    As companies begin to explore whether or not social media is a viable channel for them, a relevant question skeptics often rightfully ask is "What is the point?" How can using social media help the business, sell more services, or better a product line? Engagement offers companies an opportunity to connect with their buyers.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Media] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron represents how truly global Twitter (and social media) have become, as I have been able to build up a virtual relationship with him being in Malaysia through someone else I met on Twitter that was in Hong Kong! He loves the idea of using social media for branding and building a presence online. They are: 1) Chirrps. 2) Favstar.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 16, 2011
    [Linkedin, Media] A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social
    But if you think about it, every trend that dominated the tech headlines this year – social media, the proliferation of apps, the surging market for mobile devices – owes a debt to the cloud. by Joe Payne | Tweet this If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Linkedin, Media] 5 Free B2B Marketing Tools
    Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. This free marketing tool is ideal for managing multiple social media accounts. Google Analytics. Google, newsletter), campaign medium (i.e.,
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin, Media] 5 of My Favorite Posts
    Have You Got a Social Media Policy ? Manufacturers: 5 Tips to Make the Most out of an Open House or Counter Days 6 Tips When Talking to the Media This entry was posted on Tuesday, October 19th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing , Traditional Marketing. How Do You Measure Social Media Success?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin, Media] Vote for Your Favorites in the B2B Twitterer of the Year Awards
    The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of  eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. B2B Organizations.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 10, 2010
    [Linkedin, Media] Creating Different Social Networking Personas by John Leavy
    Think of socializing in LinkedIn, a business community for professionals. Let’s look at how the dialogue might take place in these different social media/social networking communities. LinkedIn. LinkedIn. The messages will sit in the LinkedIn inbox until disposition. Videos and pictures can also be swapped.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin, Media] The Pepsi Social Way
    Social Media Marketing has been a dominant marketing strategy in recent years. With advancements of technology in web, now social media marketing has been predominantly used by business to capture leads. This article describes the importance of social media marketing and how top brands are using social media. Web 2.0
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 28, 2010
    [Linkedin, Media] Social Media Synergy Can Be As Magical as a Disney Vacation.
    From its humble beginnings, Pete’s idea has grown to master social media synergy. Connect with Kevin on  LinkedIn. Share this on LinkedIn. Social Media disney kevin gilbert web 2.0Kevin Gilbert. My family has had some great vacations at Disney World. And they all seem to congregate at w dwinfo.com. Using a Web 2.0
  • FUNNEL FOCUS  |  MONDAY, MARCH 8, 2010
    [Linkedin, Media] B2B Buyers Looking a Lot Like B2C Consumers
    Asking Peers: If you’ve ever spent any time browsing the Answers on LinkedIn you can see a tremendous amount of questions and answers about solutions, products, processes and other interests that used to be offline conversations. Marketing was all about us finding qualified leads …or so we thought. Have a question?
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Linkedin, Media] Improve Your Tweets Using HootSuite’s Twitter Stats
    This can be especially useful if you use HootSuite to send a message to multiple social networks (Twitter, Facebook, LinkedIn, etc.) Tags: Analytics Business News & Notes Social Media Social Networks audience improve insight online strategies real-time web stats Strategy tweet tweets twitter useful information web 2.0 Daily Clicks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin, Media] The Last Blog Post: The 4 Metrics That Matter
    The advent of social media only made the roar of competing voices more deafening. LinkedIn. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. m not retiring. We all want to be read.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] Do You Know What’s In TOMS’ Box?
    Along the way the company proved another valuable point: Social media drives business results. TOMS knows how to tap into the power of social media to drive buzz, customer engagement and to tell a story. That’s the genius behind TOMS social media strategy. LinkedIn. Click here to view the embedded video. Share email.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [Linkedin, Media] 5 B2B Marketing Tips for Using Press Releases
    Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. B2B Marketing Modern B2B Marketing b2b marketing brand content marketing Email Marketing press release press releases Social MediaThe average U.S.
  • ENGAGE  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Media] Is it Too Late to Call it Pinsanity?
    You see, Pinterest is mesmerizing in a way other social media is not. Well, did you know that Pinterest gets more monthly usage per user than Google+, Twitter and LinkedIn combined ? Essentially, Pinterest provides an image-focused sharing space, unique to other social media forms. Still not impressed? Image: Editor B ].
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Linkedin, Media] Top 5 Inbound Marketing Articles to Start the Week: All About Social Media
    There have been a bunch of great blog posts about social media throughout the past week, so instead of aggregating articles under the entire umbrella of inbound marketing, I decided to focus solely on social media. If You Only Do *One Thing in Social Media. Steps to Creating and Cultivating a Brand in Social Media.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Linkedin, Media] The Big List of Dreamforce Networking Opportunities
    Dreamforce Linkedin or Facebook groups. B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs.  But this big list is all about ways to network at Dreamforce 2010.  Regis Hotel.
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [Linkedin, Media] Content Marketers: How to Think and Act Like a Publisher
    For blog articles, of course Twitter , Facebook , LinkedIn , but look for other niche destinations too – BusinessWeek Exchange is great for B2B. Our purpose at Make Good Media is to help you accomplish that goal.   Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
  • B2B MARKETING ONLINE  |  WEDNESDAY, MAY 26, 2010
    [Linkedin, Media] A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine
    Diving into social media and mobile media can be quite daunting for B2Bs. One-way messaging habits are now moot as these new media call for two-way (and multi-way) communications with our audiences. The best practices of social-media content are vastly (!) The tools may be easy, but the environment is complex. Organize.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Media] 10 Ways B2B Salespeople Should Be Leveraging Social CRM
    Now along comes social media and my customers are no longer wanting to just talk to me on the phone or send me emails. They’re on Twitter, Facebook, LinkedIn, Google+ and they expect me to be there too. Social CRM (SCRM) has the potential to radically change all of this because social media is first and foremost about relationships.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Media] Tweet-sized B2B
    media, microsites, video, mobile and web apps have all become a big part of a lot more marketing mixes (of course, true to our nature, not. Last week, a really interesting discussion started in B2B Marketing ‘s group on LinkedIn about defining B2B marketing within the. B2B marketing often faces being pigeonholed as the ‘undefinable’ –.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin, Media] A Simple Formula for Social Media Engagement
    'People intuitively understand the elements of what works in social media. Our problem, when it comes to scaling social media and truly operationalizing it (aka using it for business purposes in a structured way to achieve goals), is that we don''t have time to do it. The nuance and touch of social media certainly is an art.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 7, 2010
    [Linkedin, Media] The End of The Trust Agent?
    However, it’s important to occasionally look at Chris Brogan as a living social media business case study for two reasons: 1) It’s hard to comment on the state of the nation without mentioning the president. As Lisa Foote once wrote, Chris is the canary in the social media coal mine. Share this on Linkedin.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Linkedin, Media] Case Study: Improve Search Rankings With Social Media and Website Optimization
    blogging, social media, video) before trying out another. About Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas. Created a LinkedIn group. Produced an online video about social media marketing. Connect with HubSpot
  • WONDERING OUT LOUD  |  TUESDAY, JANUARY 19, 2010
    [Linkedin, Media] I must be nuts to do another seminar with Albert Maruggi
    Last summer I got together with Albert Maruggi of Provident Partners to conduct a seminar about how to get started using social media tactics. On March 5, Albert and I will be hosting The New Media Mix: Traditional + Social. Tags: Communications Marketing Social Media My quick definition of complex is: High dollar investment.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion.
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Linkedin, Media] The Art and Science of E-Mail Marketing for Small Businesses
    Besides an e-mail campaign include your website, social media, telemarketing, and direct mail. www.nurturemarketing.com  He is a raving fan of LeadFormix and started the LeadFormix User Group on LinkedIn. Today’s post is by Eric Rabinowitz, Managing Partner and Co-Founder of Nurture Marketing. Easy on the graphics!
  • INBLURBS  |  TUESDAY, JUNE 21, 2011
    [Linkedin, Media] Inbound Marketing, the science of showing respect to get more revenue in exchange
    To know what you customers are saying about you, you should monitor social media and blogs and respond to their comments in a professional, kind and problem solving manor! This helps you to monitor social media the smart way without obsession. Ensure that their questions are answered and their problems are solved.
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Linkedin, Media] Chatter Gets Genius
    With Genius for Chatter customers can share and align company activity with contact and at the same time track the contact’s interactions with the company – whether it be a site visit, online chat, response to a Google AdWord or social media conversation. Share this on LinkedIn. Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Media] Revenue Performance Management: Webtrends Tackles Data Overload
    LinkedIn. Revenue Performance Management b2b marketing benchmarking Demand Generation Facebook lead management marketing automation measurement metrics sales and marketing sales and marketing alignment Salesforce Social Media Twitter web analytics Webtrendsby Jesse Noyes | Tweet this. Take Webtrends , for instance. Share email. Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Linkedin, Media] 5 Big Marketing Lessons From Kickstarter
    LinkedIn. Social Media benchmarking crowdfunding Diaspora entertainment Facebook GoPano micro iPhone Kickstarter Kickstarter projects Lead Nurturing Lead Scoring Marketing Measurement marketing success metricsby Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Clearly, crowdfunding can work.
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Linkedin, Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Linkedin, Media] Don't Overlook The Power of Facebook For Driving B-to-B Applications
    According to Chris Crum, WebProNews recently covered a study from Chitika which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Linkedin, Media] What PR Pros Can Learn from The Huffington Post
    by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  LinkedIn. Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT CommunicationsFor the sake of comparison, Newsweek sold for $1.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Linkedin, Media] Overcoming the B2B Marcom Manager's Content Conundrum
    Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 9, 2011
    [Linkedin, Media] Using Content Marketing to Understand Your B2B Audience
    Shares (LinkedIn, Facebook, Email, etc.). Related posts: Organize Your B2B Social Media Content By Audience As you create content for the social media outlets of. Lead Generation Marketing Sales Social Media 101 Social Networks B2B B2B marketing B2B Online Marketing Content Marketing sales cycle target audienceAwareness.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Linkedin, Media] 7 Misconceptions About the New EU Privacy Regulations
    LinkedIn. Digital Marketing deliverability EU EU privacy directive Europe European Union lead management online privacy online tracking opt-in opt-out privacy privacy law Social Media strict modeSome might say it’s doomsday for cookies. Nevertheless, the new directive does mean changes for marketers in the EU. This came out of nowhere!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Linkedin, Media] How to Find Tradesmen on Twitter
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How to Find Tradesmen on Twitter Twitter is one of the most useful social media tools we use to drive traffic. How Do You Measure Social Media Success? Do you have any to share?
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Linkedin, Media] Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]
    Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist. The future of social media.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 27, 2011
    [Linkedin, Media] How to gain customer trust – Insights from Guy Kawasaki
    We humbly invite you to follow Find New Customers on Linkedin too. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , lead generation , Leadership , Management best practices , Marketing , marketing campaigns , Remarkable content , Social Media. As of yesterday, it was 61,450.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Linkedin, Media] Thought Leadership: Repurpose, Repackage, Refine Messages
    You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. How Do You Measure Social Media Success?
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin, Media] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. Maybe you should take a closer look to business directory listings, Trade Magazines , PPC and Social Media behavioral marketing. LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 15, 2010
    [Linkedin, Media] Sales Success and Social Media
    He then told me that in addition to a blog he wanted me to follow AG's foray into social media and establish a presence on LinkedIn, start Tweeting, and use Facebook for work (rather my usual purpose of using it to see people I graduated with and determine who has aged better). I'll be honest, writing a blog wasn't my idea.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin, Media] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Media] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Grow with social – Black Friday is a great opportunity to start or build on your social media. You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page. Why are these days important to your business? Customers are engaging with your marketing.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness. Curiosity.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 5, 2013
    [Linkedin, Media] 5 Things Every Good Community Manager Does
    Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? Could you be attracting more business via social media?
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Media] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Social media on the go. Consider that in addition to using a much smaller screen, your audience is most likely on the go and/or multi-tasking -- consuming smartphone media at the same time as other media. With this in mind, I recommendembracing multi-media content. I don't know how I ever lived without my smartphone.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Linkedin, Media] Video: Dell On Why NPS Matters
    Adam Brown , Director of Social Media at Dell, took a few minutes to speak with me on just how highly valued Dell values NPS. LinkedIn. Digital Marketing Adam Brown Dell digital marketing Digital Marketing Forum Facebook Marketing Measurement MarketingProfs Net Promoter Score NPS SaaS Social Media Twitter video YoutubeFacebook.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 4, 2013
    [Linkedin, Media] How Twitter’s Open Direct Messaging Will Affect Customer Relationships
    'Twitter is removing a little bit of the awkwardness of social media conversations with a new setting: allowing anyone to direct message (DM) anyone else, regardless of who follows who. Similar options on other social media platforms. LinkedIn allows members who are “connected” to exchange InMail messages. a month.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Media] Do Celebrities “Get” Twitter?
    The point, if you ask most social media experts, is to use Twitter as a way of keeping in touch with your fans, establishing engagement and loyalty. LinkedIn. Social Media Billy Crystal Charlie Sheen Christina Aguilera Freakonomics Gilbert Gottfried James Franco Kai Ryssdal Norm MacDonald NPR podcast Ricky Gervais TwitterReddit.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 23, 2011
    [Linkedin, Media] The Limits of Crowdsourcing
    LinkedIn. Social Media b2b marketing crowdfunding crowdsourcing Diggit Evly Facebook Focus group think iPod Kickstarter Lady Gaga lead management marketing marketing strategy Mechanical Turk Peter Fader Q&A Quora startups University of Pennsylvania Wharton School Whinotby Jesse Noyes | Tweet this. There’s another caveat. Facebook.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin, Media] Scheduling Your Social Media Marketing Efforts
    Check LinkedIn. Scan LinkedIn questions from network connections. Catch up on LinkedIn discussions. Send LinkedIn invitations to connect with clients when beginning a new assignment. Ask for LinkedIn recommendation after successfully completing a project or engagement. Twice Daily in the Morning and Afternoon.
  • INBLURBS  |  WEDNESDAY, MARCH 2, 2011
    [Linkedin, Media] Why you should not try to sell with your email marketing
    When people subscribe to your email list they expect valuable information. They expect information which can help them to solve their problems for free. They do not expect and they do not want be bombarded with sales pitches. Now you could ask how I can profit from this asset. So your efforts to generate those leads would be wasted.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Linkedin, Media] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start? Do I have to do everything ?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Linkedin, Media] Don’t Drop Your Drawers on the Web – by John Leavy
    Those are the people that might be following you on LinkedIn, Facebook or Twitter. Organizations should develop a social media privacy policy before letting their employees jump into the “potentially” deep end of the pool. Tags: Marketing Strategy Online Marketing Social Media Social Media Marketing Uncategorized
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