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  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Linkedin, Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags originated on Twitter and very recently Facebook added hashtag capabilities to the platform, but you can also use hashtags on: Instagram, Tumblr, Pinterest, LinkedIn, Google+ and newcomer Vine. Mostly this happens on Twitter but permeates into other social media use. Host or take part in a Twitter chat. Contests. Research.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Media] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 30, 2011
    [Linkedin, Media] 5 Ways to Find Your B2B Company’s Online Fans
    Your B2B fans can act in a similar way in the online space, retweeting brand news, suggesting your B2B company for friends’ business needs on LinkedIn or tagging your company in a Facebook page status update. If you’re already engaging on social media, send out feelers to your current followers. Review your blog comments.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin, Media] Messages Nonprofits Can Use to Raise Awareness
    This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., Twitter | Google+ | LinkedIn |. Social Media and Nonprofits told you to stop thinking “marketing communications” and to begin embracing … Continue Reading. Author information. Claire Axelrad. Claire Axelrad.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin, Media] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. If you offer quality content on social media, it will be consumed. Need a refresher on social media lingo? Here are 10 Things About Social Media Every C-Suite Executive Must Know.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [Linkedin, Media] Choosing an Email Marketing Software « The Effective Marketer
    This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Media] Marketing Opportunities on Douban
    Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media One of these niche sites is Douban.
  • WEBBIQUITY  |  MONDAY, OCTOBER 25, 2010
    [Linkedin, Media] 100+ Blog Directories and RSS Sites for Promoting Your Blog
    Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). Share this on LinkedIn. charging for inclusion). link].
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Linkedin, Media] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    This social media network, which helps you create and share presentations, is perfect for businesses. You can encourage people to visit your website, suggest that people follow you on social media or ask people to sign up for your email list. Here are a few ways to share it: Social media channels. Social Media slideshare
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [Linkedin, Media] Social CMO – Will CMO’s miss this opportunity?
    So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Share this on Linkedin. Let me explain ….
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin, Media] B2B Niches Are Prime Audiences for Podcasting
    I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. He also uses Twitter, Facebook and LinkedIn to keep in touch with his audience. Truffle Media’s email newsletter is the primary way they spread word about the new shows. Share the link. And this takes time.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Media] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : What’s your number one tip for B2B social media  marketers that want to break through EdgeRank? You have to be like a scientist.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Media] Raising Your Content Curation to the Next Level
    As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Study your competitor’s social media behavior meticulously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin, Media] The NEW “Four P’s” of marketing
    Here are my thoughts on the NEW Four P’s of social media marketing — People, Presence, Pervasiveness and Publishing. Share this on Linkedin. Tags: Social Media Strategy branding customer acquisition marketing strategy Place, product, price and promotion. People. Everybody creates, reviews, publishes, and bitches. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Media] Share Your Experience of Global Business Social Networks
    Even though LinkedIn has grown to over 85 million users worldwide, there are other global sites that people at B2B companies use to build their business networks. We would like to know if LinkedIn really is the top network from an effectiveness standpoint, or have these other sites broken some ground. Understanding how social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 17, 2010
    [Linkedin, Media] When it comes to social media, there’s no place like home
    Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place. But social media for professional purposes? Okay – I had a profile on LinkedIn, but who actually uses that? Arminda Lindsay has become one of the most steadfast {grow} community members in 2010.  Tweet This!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [Linkedin, Media] 12 Tips For B2B Marketers to Excel in Twitter
    Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. One key to B2B social media success is sharing original and insightful information. Research tags already in use and utilize them in your B2B social media campaign. 5. ReTweeting. Reporting news. Original content.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Linkedin, Media] Is Snapchat for Small Businesses?
    Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. You may have heard of the photo messaging app Snapchat because your kids, nieces/nephews, or friends are using it to send photos or videos (with added text and images, if they want) to a controlled group of friends.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Linkedin, Media] How to Find Tradesmen on Twitter
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How to Find Tradesmen on Twitter Twitter is one of the most useful social media tools we use to drive traffic. How Do You Measure Social Media Success? Do you have any to share?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Linkedin, Media] Your Dreamforce Survival Guide #DF11
    Success at Dreamforce: the Girly Geeks – This blog post from salesforce.com addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Marcus Nelson is the director of social media for salesforce.com. LinkedIn. Better get into survival mode.
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Linkedin, Media] Social CRM, Inbound Marketing and Marketing Automation
    That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social. Social CRM.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] The Social Recruiting Revolution
    If you want to understand how social media has transformed the recruiting landscape, you’re in the right place. How Social Media Has Transformed Recruiting. Before the arrival of social media, there were two very distinct forms of recruiting. Social Recruiting social media for recruiting Social Media Marketing social recruitin
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Linkedin, Media] 3 Ways how to profit from your Daily Deal Sites marketing
    SOLUTION 2: You should prepare to collect information like mobile phone number, email address, Twitter ID, Facebook ID and LinkedIn ID of your new customers. Daily Deal Sites Get Found Online Lead Generation social media marketing daily deal campaign daily deals lead generationFor me this is no surprise. Do you know such programs, yes?
  • NUSPARK  |  SATURDAY, FEBRUARY 4, 2012
    [Linkedin, Media] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
    I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Media] Content Marketing Tips: Get Your Stories Straight
    It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. Time-Saving Tips for Social Media Marketing. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. More will be revealed.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Linkedin, Media] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. About the Author: Wendy Boyce joined  SIGMA Marketing Group in 2010 as their Social Media & Marketing Manager. Share this on LinkedIn. Wendy Boyce. Tweet This!
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Linkedin, Media] Finding B2B Social Media Tools That Add Value – not Just Time
    You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. “This Why do you want to test the tool? Thanks!
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 31, 2009
    [Linkedin, Media] Marketing Automation Weekly Wrap-up - 2009/08/31
    focus on helping the prospective buyer better understand the space and solve their pains is key, not just a repeated attempt to sell: [link] Steve Kellogg ( LinkedIn ) from Crowds2Crowds writes a letter to sales introducing all that marketing can do for them. Tags: data quality marketing automation Social media B2B Marketing
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Linkedin, Media] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. At Eloqua the entire company is responsible for social media.  It was Michael. That’s DBL.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Linkedin, Media] K’s Top Five for the Week – February 6
    Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition. Surveys show customers that follow companies via social media are more likely to buy, and social search is changing the game. Blogs are the original social media. Share this on LinkedIn.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Linkedin, Media] Thought Leadership: Repurpose, Repackage, Refine Messages
    You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. How Do You Measure Social Media Success?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin, Media] Employee Sues Employer Over Ownership of Six Million “Likes”
    Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Social Media and Employment Law
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 19, 2012
    [Linkedin, Media] 9 Must-Have Basic Business Blog Features
    Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. For help on blogging, social media, online (and offline) marketing,  please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Linkedin, Media] Why People Love Social Brands
    Starting with this clear objective, small businesses can leverage social media to increase brand value by demonstrating that their own values align with the values of their consumers.  If your community feels a shared sense of purpose with your brand, it can rest easy knowing that the two of you will live happily ever after. Ask questions. .
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Linkedin, Media] 5 Ways for B2B Companies to Engage on Twitter
    Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. Tags: Social Media 101 Social Networks Twitter engagement social media Original content. Retweets.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Linkedin, Media] The History of Marketing [Infographic]
    Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaInternet advertising spikes in 1995-2002 as the dot-com bubble grows.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin, Media] Why RSS Is Still Important for Your Business
    Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Tags: B2B B2C Business Content Marketing News & Notes SEO Social Media Strategy eCommerce In case you missed it, there’s been some talk lately about whether or not RSS is dead. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [Linkedin, Media] Facebook, B2B and the Beatles – no really!
    Whilst Facebook isn’t at the centre of most B2B marketing strategies, or even (unlike LinkedIn or Twitter ) most social media strategies; the of majority B2B brands of any size or scale have a presence there , at one level or other. Tags: Editor's Note Social media Six years later, the Beatles had changed the world.
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Linkedin, Media] Tweeting for Business? Keep the Focus on Clients
    The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Online Marketing Social MediaStill, some firms worry that about tweeting the wrong message. Keep the mood positive.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Media] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). Facebook Social Networks B2B marketing B2B Social Media community marketingprofs mpb2b Content.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Linkedin, Media] Content Marketing and EGC: 4 Things Nonprofits Must Know
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits Have you ever heard of EGC? Well, guess what?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin, Media] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    ”  California is often known as the birthplace of many new trends that eventually spread throughout the country.  Of course, many social media companies are based in California, and high-tech gadgets are […] Author information James Wu James Y. Wu contributes a monthly column on Social Media and Employment Law.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin, Media] Surveys Show ‘Social Business’ Concept Gaining Traction
    A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Linkedin, Media] Employee Fired After Facebook Posts Claiming Sexual Harassment
    Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. Social Media and Employment Law He also provides strategic litigation services when claims and lawsuits do arise.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Media] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing I hate to admit it, but I know a lot about online dating.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin, Media] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. Your online presence can be your business website, blog, marketing articles, videos, social media accounts, and/or updates throughout the online world. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Linkedin, Media] 15 Blog Optimization Stats You Need to Tweet. STAT
    15) Pinterest pins were slightly more frequent than LinkedIn shares at 0.5% and 0.4% Blogging Social Media You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 16, 2010
    [Linkedin, Media] 7 Tips to Use Twitter to Generate Traffic and Leads
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 7 Tips to Use Twitter to Generate Traffic and Leads Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business.
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Ways Social Media Can Bring Your Next Event to Life  (Mashable!). Twitter, Facebook, LinkedIn and The Social Media Bill of Rights  (Social Networking Watch). How to Fully Take Advantage of LinkedIn  (Identity). AdAge). Mashable!).
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Linkedin, Media] Customer And Content Are King In The Future of Marketing
    You can find Alan on Linkedin and Twitter @ AlanSee. This would be a good time to point out that it’s too late to qualify as an early social media adopter.  If your company is not already testing some social media pathways you are officially behind right now.  If you think that title is blatantly obvious, just look around!
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 3, 2010
    [Linkedin, Media] You Make the Call
    Just got through with two webinars in two days, the first was with Geoff Moore and David Thompson on how to get leverage social media to provoke customers into new ways of thinking. In both cases the hype around social media and how it is or isn’t translating into the B2B world was the hot topic. Share this on LinkedIn.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Linkedin, Media] Don’t They Know Who You Are? Why Reputation Management is Crucial
    The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. Another executive acquaintance has things a bit worse.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin, Media] 5 Smart Tips for B2B Content Marketing
    As Vernon says, organizations need a content strategy, a social media presence, and an understanding of how to connect them both to business objectives. Social media alone is not enough – use it as one of your tools, not the only tool. Furthermore, B2B companies must have a strong presence on LinkedIn. What does this mean?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Linkedin, Media] [Infographic] Inside The Busy Mind Of A Marketer
    With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. LinkedIn. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. That’s a lot to remember. Share email. Reddit.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 30, 2011
    [Linkedin, Media] What is Dreamforce? #DF11
    You get a nice dissection of disciplines and expertise there and the knowledge that is on display from speakers and panelists is impressive.” – Jason Falls, author of  Social Media Explorer. “It’s a number of different things. LinkedIn. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer. Twitter.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin, Media] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Social Media Daily When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 19, 2010
    [Linkedin, Media] When Good Things Happen to Good Research
    At the very least, it’s a great branding tool but if you do it right, your executive speakers can dine out on it for months, your media relations people will love you for having something good to say for a change and your sales guys will like the opportunity to start some conversations. Do a credible job. Several, actually. IT Decision-Maker?
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 9, 2010
    [Linkedin, Media] You Are Not Green
    The media buy on this one is equally puzzling since the target seems to be neither consumers nor commercial buyers of oil products. I’m not prepared to call CAPP cynical, and I’m not going to get into a debate about the environmental impact of the oil sands. Recycled toner? Not impressed. Special parking spot for hybrid vehicles?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 5, 2011
    [Linkedin, Media] You’re Still Not Green, You’re Just Clever
    Happily, the trade media turn their Mirror, Mirror on the Wall rhetoric up to high and devote entire issues to reassuring us that we are the Greenest Ones of All , despite all kinds of evidence to the contrary. Ah, yes, Earth Day. Our annual reminder that what we do isn’t particularly nice to many other creatures. Not so well, I’d say. Smart?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Linkedin, Media] 5 Ways B2B Companies Can Take Advantage of Facebook
    The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. This creates marketing materials that are more consistent with the brand image that you want, and also gains more exposure throughout various media, which allows you to reach more people. 2. Generate Buzz.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 29, 2010
    [Linkedin, Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
    These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Linkedin, Media] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Connect with George on  LinkedIn or follow him on  Twitter. Share this on LinkedIn. Analytics Campaign Management Customer Data Integration Marketing Metrics and Reporting Marketing Technology Multi-Channel Marketing Response Analysis Social Media Web Analytics b2b george hollisterGeorge Hollister. page=aboutus. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Linkedin, Media] Can Twitter be used as a workplace tool?
    Share this on Linkedin. Tags: Case studies Social Media best practices Twitter best practices research A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. It provided access to thought leaders without having to know them personally. Why or why not?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 1, 2010
    [Linkedin, Media] 50 Power Twitter Tips to Help B-to-B Marketers
    Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook ? Please remove Twitter from LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success? It’s perfectly okay. You have permission. Set an egg timer.
  • B2B MARKETING ONLINE  |  THURSDAY, JULY 29, 2010
    [Linkedin, Media] Being an influencer counts for nothing if you’re not influencing the right people
    Yesterday I received a group notification through LinkedIn inviting me to follow a link to find out how influential I am, an idea being run by a Fast Company Magazine called The Influence Project. But is social media the route to being influential and indeed, what does being influential actually mean these days?
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin, Media] Rebuilding a Personal Brand is Hard Work
    At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. My goal is to write at least one post a day.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Linkedin, Media] Top 10 Posts on B2B Lead Gen for 2010
    How to Answer a Question: 5 Tips for Making the Most of LinkedIn. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Linkedin, Media] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Measure pin success with analytics : Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic your site gets from it ? Gain more social media marketing insight by subscribing to our weekly email newsletter. © 2015, VerticalResponse Blog. Social Media pinterest Cool right?
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Linkedin, Media] 7 Tips for Brand Consistency Across Social Channels
    Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. Here are seven top tips to help you maintain brand consistency across all social media platforms. 1. Know Your Audience. license.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Linkedin, Media] Get Recommended: The Power of Word of Mouth
    Rand, author of  Highly Recommended:  Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business  — our  Marketing Nation Book Club   selection for the month of November. We’re now at “the end of the beginning” of social media marketing. Social Media The answer? Have an escalation plan.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Linkedin, Media] 8 Content Ideas for Your B2B Facebook Page Posts
    ” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Tweet. Did they win awards?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 14, 2013
    [Linkedin, Media] Content Marketing – How Strategy Supports Success
    We love to hear clients talking about social media, SEO, blogging and email marketing, but too often  the conversations we hear center on “doing” social media, for example. But it’s not just the classic LinkedIn vs. Facebook decision. Photo credits: www.mysafetysign.com. No, wait. Let’s focus there.” As
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Linkedin, Media] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide.  stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from.  Remember the primary goal of social media – to connect. Be Is it intuitive?
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Linkedin, Media] 6 Resolutions for your 2013 Internet Marketing
    Listen Social media is not a one-way communication method. Your customers may not be very vocal on the major social networks like Facebook, LinkedIn or Twitter, but there probably are niche networks where they are active. Use social media to connect with people you’ve met in person (or people you’d like to meet).
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 22, 2010
    [Linkedin, Media] Pros and Cons of Starting a Blog
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Pros and Cons of Starting a Blog Blogs can be a very important part of your social media strategy. I use it as the hub of all other activity and get more hits to it than our website.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Linkedin, Media] 5 Big Marketing Lessons From Kickstarter
    LinkedIn. Social Media benchmarking crowdfunding Diaspora entertainment Facebook GoPano micro iPhone Kickstarter Kickstarter projects Lead Nurturing Lead Scoring Marketing Measurement marketing success metricsby Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Clearly, crowdfunding can work.
  • SALES CHALLENGER  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Media] How to Get Social Selling Right
    there is one common space that we all seem to be learning in to some degree or another these days— social networks and through social media. Using social networking and social media channels like LinkedIn, Twitter, etc., Though where customers learn varies greatly from company to company, by industry, etc.,
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Linkedin, Media] How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
    First, you''ll need a social media image and/or button to link to. We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content. 2) Craft Tweet. content creation Social Media You''ve come to the right place. Shall we?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 3, 2010
    [Linkedin, Media] The power shift on the social web: What does it mean to you?
    There are plenty of social media marketing opportunities for the savvy small business professional, even with the brand titans bringing their game: Think local. Of course Scott Monty is a recognizable social media personality for Ford Motor company. Share this on Linkedin. Think about the videos going viral these days. 
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Linkedin, Media] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. It''s a perfect way to deliver a message to social media users with short attention spans. Social Media Mazama.
  • WRITTENT  |  MONDAY, JULY 15, 2013
    [Linkedin, Media] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
    Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media. Don’t solely rely on sharing titles to promote your content on social media. “If you write great content, people will find it.”
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Linkedin, Media] Improve Your Tweets Using HootSuite’s Twitter Stats
    This can be especially useful if you use HootSuite to send a message to multiple social networks (Twitter, Facebook, LinkedIn, etc.) to see where your messages are the most effective. An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Daily Clicks.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Linkedin, Media] Top 20 Social Selling Posts to Start Your Week
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter Growth Enough For You? - The Pipeline Focus Funnel Expert: Mike Damphousse of Green Leads – The Funnelholic Enterprise 2.0: – Paul Castain’s Sales [.].
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin, Media] The Anatomy of a Successful Facebook Post
    Check out these examples: The post above asks members to follow a LinkedIn Group. Down our free social media and blog post scheduling template to keep track of your content publication! Social Media When it comes to using Facebook for business, many people wonder what the secret for success is. What do you want this post to do?
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin, Media] 6 Ways Social Data Can Inform Your Marketing Strategy
    Social media has historically been a great conversational tool for businesses. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Social Media analytics Spot the Trends.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 2, 2010
    [Linkedin, Media] Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell
    What The F**K is Social Media? Reason #1: Social Media is Mainstream! Slide 2 & 3: Social Media defined. Slides 7 to 16: Social media demographics and stats. Second, do your customers engage in social media activities now and if so how would it make sense for them to engage with you? Chapter 2. What to do?:
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 8, 2010
    [Linkedin, Media] Awareness of Twitter Has Exploded: Great Way to Reach the.
    Twitter is one of the social media tools that can be used as a tool for your company’s social media marketing strategy to generate online traffic and a pipeline for new business leads. Twitter is a natural “companion medium” to other media channels – in particular, as an accompaniment to live TV. take my survey [link].
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Linkedin, Media] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Is this the final answer to social media measurement? Linkedin (83).
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 21, 2013
    [Linkedin, Media] From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
    Or use content such as press releases or articles in your social media marketing efforts? by Joel Don (@joeldon) Related Stories Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items Build Your Network of Brand Ambassadors with Blogger Outreach 5 Ways to Power Up Pinterest in Your Real Estate Biz.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 5, 2013
    [Linkedin, Media] Contagious Content: Facebook Posts That Get Shared Like Crazy
    Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt. Clever.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Media] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    Recently, we experimented with a new gaming/social media experiment. Since influencer marketing is a major part of our content and product strategy – just see our Social Media ProBook or integration with Klout as examples – so the contest was a natural fit. LinkedIn. And should that be limited purely to the physical world?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Linkedin, Media] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. LinkedIn. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMAWe hope to see you next week at the WOMMA webinar.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 13, 2011
    [Linkedin, Media] K’s Top Five for the Week – February 13
    Google and Bing are now saying social media is a factor in their rankings. The current relationship between companies and consumers via social media and email is unsustainable. Share this on LinkedIn. B2B Marketing Email Marketing Social Media Marketing Top Picks social media marketingMine was certainly busy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin, Media] How to Leverage Your Twitter Profile for Social Selling
    As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 7, 2010
    [Linkedin, Media] How do you measure a personal brand?
    Ideally value equals sales or dollars for most campaigns or projects, but is that really applicable to social media? So why not measure social media the same way? Why not focus on the true goals of your social media marketing campaign? Number of LinkedIn connections made with others interested in measurements. Tweet This!
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Media] Social sign-in: a better way for your website?
    Then you may want to take note of a recent trend manifesting itself in the B2C world, which is:  allowing users to sign on with their favorite social media profile (Facebook, Twitter, LinkedIn, etc.).  B2B Web Strategy Social MediaGot a registration-required area on your B2B website? Called social sign-in, it’s supported by [.].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 12, 2010
    [Linkedin, Media] Twitter for CRM – The Buzz Tab Turns One
    While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.]. Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab. 
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, APRIL 4, 2012
    [Linkedin, Media] Identifying Time and Energy Wasters in Social Content Marketing.
    Emerson is the Social Media & Marketing Manager at  SIGMA Marketing Group. Connect with her on  Facebook ,  LinkedIn  or  Twitter. b2b Social Media cmo.com social content marekting social marketing landscape Wendy EmersonWendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin, Media] How to Promote Your Social Contests to Lure More Subscribers
    This monthly Social Media Contests column is contributed by Zsuzsa Kecsmar. LinkedIn |. Social Media Contests Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! Still, it didn’t work, despite your best efforts.
  • VIEWPOINT  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin, Media] PowerViews with Chad Burmeister: Sales is More Scientific Nowadays
    Sales Tools to Leverage LinkedIn. He recommended people look into tools like Ecquire, eGrabber, and SalesLoft, all of which are taking LinkedIn information and importing it into sales tools in structured and meaningful ways. That kind of video can be shared on social media, generating buzz about your company. By Dan McDade
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