B2B IDEAS @ WORK | FRIDAY, MAY 20, 2011
[Linkedin, Media] B2B Marketing Gets Social Spotlight With LinkedIn IPO
Ever since the recent LinkedIn IPO catapulted the business social-networking platform into the financial stratosphere, B2B marketing has emerged from the shadows of its flashy, highly funded B2C counterpart. billion, LinkedIn is poised to bring social media networking to the forefront of business-to-business marketing conversations.
HUBSPOT | WEDNESDAY, AUGUST 11, 2010
[Linkedin, Media] 30 Awesome B2B Social Media Resources
As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 23, 2013
[Linkedin, Media] Top 10 B2B Social Media Posts of 2013
The best way for me to wrap up the year is to share what B2B social media posts resonated most with readers this year. 20 LinkedIn Tips for B2B Social Media Success (2012). B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn.
B2B MARKETING INSIDER | MONDAY, MAY 10, 2010
[Linkedin, Media] Push vs. Pull: Social Media and the Case for Marketing Optimism
In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Social Media Along comes social media. Two This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Or at least predictably. Apparently not.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 10, 2009
[Linkedin, Media] 5 Reasons Why the LinkedIn-Twitter Integration is Big News
Just a few days after I mentioned in my blog post on the new LinkedIn Profile Organizer that it had been a year since LinkedIn released any new significant functionality, we have been bombarded by the social media press over the last few days concerning the new LinkedIn User Interface and now the big news [.]
NUSPARK | SUNDAY, OCTOBER 21, 2012
[Linkedin, Media] Targeting B2B Companies with Online Display and Social Media Advertising
With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). LINKEDIN. The LinkedIn ad platform has been offering company targeting for awhile.
SAZBEAN | MONDAY, SEPTEMBER 24, 2012
[Linkedin, Media] Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media
Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123. – Social Media – B2Bs and B2Cs Winning Leads, Sales via Social Media by Spredfast. News & Notes
WINDMILL NETWORKING | WEDNESDAY, APRIL 8, 2015
[Linkedin, Media] Get More Email Subscribers: Run a Social Media Contest
What’s an easy, quick way to gather more email address via social media? Run a social media contest! According to the Email Marketing Industry Census 2014, revenue from email is up 28% […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Why use email?
VOICE-BASED MARKETING | FRIDAY, JUNE 1, 2012
[Linkedin, Media] Are Cold Calls Still Relevant?
Historically, the bane of every sales person’s existence is the cold call. I would like to postulate that the end of the cold call is approaching due to the power of social media. For example, these days if I search within LinkedIn for people with the title of “Marketing Manager,” I can quickly identify over 314,000 people.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 21, 2010
[Linkedin, Media] An eye-popping integration of digital media
Share this on Linkedin. This short video was a total “wow for me — and a digital best practice to share with you. The only thing missing here is results. How much did this cost? What were the goals and were they achieved? Regardless, this is an exciting demonstration I think you’ll enjoy. Share this on del.icio.us.
HUBSPOT | TUESDAY, APRIL 30, 2013
[Linkedin, Media] 18 Fresh Stats About the Current State of Social Media Marketing
At some point or another, we’ve all heard people spout off about the “death” of social media. As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S. Source: Syncapse ) Tweet this stat!
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Linkedin, Media] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. LinkedIn - LinkedIn is a business-oriented social networking site.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 11, 2015
[Linkedin, Media] Are you using SlideShare to Generate Leads from Tradesman?
SlideShare is probably the most overlooked social media tool. SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you. Peg Fitzpatrick recently wrote a great post on Social Media Examiner on ways to capitalize on getting leads.
HUBSPOT | WEDNESDAY, SEPTEMBER 26, 2012
[Linkedin, Media] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy. Before you start tweeting and Facebooking, it's important to map out your global social media strategy so you can create a program that scales.
FEARLESS COMPETITOR | TUESDAY, AUGUST 26, 2014
[Linkedin, Media] Being Active on Social Media does NOT make you a Marketing Company!
In the recent week, I started researching company websites and calling companies. On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. suggest these firms in the Tampa/St.
DIRECT RESPONSE COACH | SATURDAY, JUNE 9, 2012
[Linkedin, Media] Don’t confuse online marketing with social media
As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. That’s It is true that engagements through social media – Facebook, Twitter, LinkedIn and Google+ – [.].
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Linkedin, Media] New Data: Why Your Fans Aren't Following You on Social Media
When it comes to social media, many of us take an “if you build it, they will come” approach. So it seems like the logical answer to all of these data points would be to be to ramp up your social media presence across as many platforms as possible, right? What’s your Ello strategy, by the way?). But does that approach actually work?
MODERN B2B MARKETING | FRIDAY, NOVEMBER 4, 2011
[Linkedin, Media] Keep Your Mobile B2B Marketing on Track in Time for iPhone 5
From Facebook to LinkedIn to Twitter and more, people like to be able to connect and share anything at anytime from anywhere. B2B Marketing Apple b2b marketing B2B social media marketing marketing plan Steve Jobsby Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” What will happen to the iPhone?
HUBSPOT | TUESDAY, AUGUST 28, 2012
[Linkedin, Media] 7 Ways to Use Social Media to Rock Your Next Event
If you are, have you thought about your social media strategy? After you secure your event date(s), the next step is to plan your social media strategy to give your attendees and audience the best experience possible. For example, when you secure a new speaker, share the news via your social media accounts.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 25, 2010
[Linkedin, Media] Looking for a Job? Only Twitter Applicants Need Apply.
As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. He thought it would be a great social media marketing experiment. Are Your Social Media Efforts Doomed to Fail? Enough said.
WINDMILL NETWORKING | FRIDAY, OCTOBER 10, 2014
[Linkedin, Media] 3 Social Media Functions SEO Tools Can Help With
Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. All opinions are 100% mine. Neal Schaffer.
HUBSPOT | MONDAY, MAY 13, 2013
[Linkedin, Media] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). There are some people you need to get out of your social media life.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 20, 2010
[Linkedin, Media] Farmers Insurance Social Media Marketing Case Study: Utilizing Farmville for Facebook Brand Awareness
There are many tools that are available to companies in social media marketing, but one that you don’t hear about often is social gaming, especially when these games are played directly on popular social networking sites like Facebook. Any Social Media Campaign Needs to Be Aligned with Your Brand.
HUBSPOT | THURSDAY, MAY 30, 2013
[Linkedin, Media] How to Get Your Executive Team Active in Social Media
As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business'' bottom line. This is where you come in.
HUBSPOT | THURSDAY, APRIL 26, 2012
[Linkedin, Media] Why You Need Social Media, Even if Your Customers Don't
Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! billion worldwide social media users in 2012.
HUBSPOT | MONDAY, JULY 30, 2012
[Linkedin, Media] 11 Ways to Make Social Media Marketing Less of a Time Suck
Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. And if you're doing social media marketing -- real social media marketing -- you know that. Take a look at 11 ways we use (and love) to keep social media from becoming the total time suck it has the potential to be. social.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 13, 2010
[Linkedin, Media] Don’t Forward This To A Friend! – Email Marketing Best Practice
Instead, why not have the offer of your email shared in social media? For this, you can simply create links in your email to share the content of your offer on a landing page on sites like Twitter, LinkedIn, and Facebook. Tags: Email Marketing email best practices mobile email marketing mobile marketing social media email
ACHIEVE MARKET LEADERSHIP | THURSDAY, FEBRUARY 28, 2013
[Linkedin, Media] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Because they consider it a ghost town.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Linkedin, Media] 65% of Marketers Don't Track Leads From Social Media [Data]
Is the primary goal of your social media initiatives to generate more and more fans and followers? While increasing your social media reach is a great thing to aspire to achieve, more fans and followers are really just a means to an end. In fact, only 35% of marketers said they track qualified leads from social media.
HUBSPOT | MONDAY, MARCH 25, 2013
[Linkedin, Media] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
To help you get started with visual content , this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business' various social media accounts. The Essential Cheat Sheet for Social Media Cover Photo Dimensions. LinkedIn photo links. Pinterest pins.
HUBSPOT | MONDAY, JUNE 10, 2013
[Linkedin, Media] How to Transform Your Social Media Connections Into Real-Life Relationships
Building relationships in social media isn''t easy. But if done right, solid social media relationships can be very helpful in developing and maintaining strong "real-life" relationships. But actually transitioning a relationship with roots in social media into a real-life relationship can be hard. Here''s a real example.
B2B MARKETING TRACTION | MONDAY, NOVEMBER 9, 2009
[Linkedin, Media] Trust: Get It, Measure It, Grow It Online or Offline
This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Tweet. Here are some of my takeaways from the books.
CLIENT BRIDGE | MONDAY, MARCH 12, 2012
[Linkedin, Media] INFOGRAPHIC: Social Media Demographics
From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article
B2B LEAD BLOG | THURSDAY, MAY 19, 2011
[Linkedin, Media] Celebrating the B2B Lead Roundtable and Its 8,500 Members
And you can see proof of it back in April, 2009, when I blogged about how to best leverage LinkedIn as a lead generation tool. Step five was “create your own LinkedIn group and share relevant content.”. knew, having advised my readers to start a LinkedIn group, that I should at least consider doing the same.
HUBSPOT | THURSDAY, MARCH 20, 2014
[Linkedin, Media] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end. Most nonprofits do not have a documented social media strategy. Michael A.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 9, 2010
[Linkedin, Media] Twitter’s Biggest Scams, Part 3: Building Wealth Through Twitter Followers
Share this on Linkedin. Tags: economics of social media ethics Part 3 of a series. EXTREME traffic and EXTREME income!” the tweets scream at you. How is anybody making money off of this ridiculous offer? It goes on for miles! Unwilling to surrender my credit card or Twitter account information, I can only guess at what happens next.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 9, 2011
[Linkedin, Media] [Video] @MayorEmanuel Creator On Twitter Fiction & Personal Branding
caught up with Dan at Personal Democracy Forum in New York and he was kind of to talk about his story, what’s in store for him next, and what he learned about social media and personal branding from his experience. LinkedIn. It’s that last title that brought him celebrity status. Click here to view the embedded video. Share email.
HUBSPOT | FRIDAY, NOVEMBER 25, 2011
[Linkedin, Media] 7 Reasons You're Not Generating Leads From Social Media
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MARCH 22, 2011
[Linkedin, Media] Don't Miss this FREE 3/24 Webinar on LinkedIn
Today's article is from Patrick O'Malley, a LinkedIn expert who's speaking at my my upcoming Sales Productivity Summit on March 24th. Get More Sales Referrals Efficiently Using LinkedIn By Patrick O'Malley. You are now looking at their online Rolodex in LinkedIn. Click now to Register for this FREE online Event.
WINDMILL NETWORKING | THURSDAY, SEPTEMBER 23, 2010
[Linkedin, Media] Twitter Should Not be a Last Resort for Your Customer Service Department
Ask anyone who tweets, and a good number of them would probably answer the same. If your company is an online service provider such as the company that lost Internet service, you really need to, at the least, establish a listening post on Twitter and start to think about formulating a social media strategy. Think I’m crazy?
CONNECT THE DOCS | WEDNESDAY, JULY 14, 2010
[Linkedin, Media] Social Media - Invest in relationships for the long run
You measured the eyeballs and ears with social media. We asked David Alston " What are key social media marketing trends for 2010? " David Alston leads the Marketing and Community teams at Radian6 , a social media monitoring, measurement and engagement platform used by PR, marketing and customer support specialists.
VOLACCI | TUESDAY, NOVEMBER 12, 2013
[Linkedin, Media] Making Social Media Your Own: A Guide to Vanity URL Customization
powerful one if you are promoting your social media presence in any meaningful way. LinkedIn. LinkedIn has customizable URLs too, which is a great way to impress potential employers or show prospective employees that you’ve got your act together. social media marketing , branding What difference does a custom URL make?
HUBSPOT | MONDAY, SEPTEMBER 24, 2012
[Linkedin, Media] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. In fact, HubSpot's own default suggested times in our Social Media publishing tool try to space scheduled shares out by approximately two hours , just to be sure. The General Guideline.
VOLACCI | TUESDAY, JULY 9, 2013
[Linkedin, Media] Social Media and Lead Generation: Know Your Measurements
Social media is a trend that''s not going away anytime soon. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our every day life. .
HUBSPOT | THURSDAY, JULY 19, 2012
[Linkedin, Media] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Just because these marketers are on social media doesn't mean they're using it well. LinkedIn. LinkedIn.
MUTT GROUP | TUESDAY, DECEMBER 21, 2010
[Linkedin, Media] That’s a Great Headline, But the Article Sucks
Twitter, LinkedIn, Facebook, etc. The traditional editorial process, that of magazines and major media websites, used to begin with great content and then end with a great headline. Branded Content Social Media Strategy Uncategorized blog blogging branded content digital Facebook headlines marketing social media video
B2B MARKETING INSIDER | FRIDAY, JUNE 18, 2010
[Linkedin, Media] Need to Drive Leads? Try These Traditional Tactics Now
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. So what’s a marketer to do?
WINDMILL NETWORKING | WEDNESDAY, MAY 16, 2012
[Linkedin, Media] How Hotels and Restaurants Can Benefit from Social Media Events
Social Media events are a great way for hotels and restaurants to gain exposure. The fascinating thing about this particular kind of event is that it was promoted and leveraged entirely through social media. While the events did receive great local media coverage, those articles were circulated on the web via social media.
HUBSPOT | MONDAY, AUGUST 19, 2013
[Linkedin, Media] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. And that''s because visual content works. Promise.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 19, 2011
[Linkedin, Media] 10 Fast Facts About Zillow
But Zillow is a fascinating mix of social media and data. Postlets brought the company a total of 500,000 registered users who share their listings across 13 social media and real estate sites. LinkedIn. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. Zesty Stuff. Unique Growth. million.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 16, 2011
[Linkedin, Media] Social Media For B2B Salespeople? Really?
This monthly Social Media for B2B Sales column will focus on these primary areas (and more) and how social media can assist the B2B salesperson in achieving these goals. Today I go to LinkedIn and learn about my prospect, their company, and other members of their company. I don’t have to guess on who we both may know. You can’t.
LEADERSHIP | FRIDAY, NOVEMBER 15, 2013
[Linkedin, Media] Interesting Infographics: How To Stand Out As A B2B Marketer
These questions were answered in an infographic created by LinkedIn , which highlights noteworthy survey results from a report by the MarketingProfs and the Content Marketing Institute. The Most Effective Social Media Platforms. According to the infographic, 91% of B2B marketers prefer LinkedIn as their content distribution platform.
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 23, 2015
[Linkedin, Media] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of trends, whilst creating a longer term strategy. Use this time to check through your social media pages. 12.30pm: Grab lunch and check social media platforms.
SAZBEAN | MONDAY, JULY 11, 2011
[Linkedin, Media] Social Media for Introverts – By Paul Grabowski
The new emphasis in the world of individual professional business development is the use of social media to build ones networking presence. In fact, according to Grabstats.com, the use of social media has grown 93 percent since 2006. – Social Media for Introverts – By Paul Grabowski. News & Notes
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 31, 2010
[Linkedin, Media] Why comment on a blog? Do it for the money.
Share this on Linkedin. Tags: Blogging best practices ROI and measurement Social Media best practices personal branding Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement , and one with feedback on why people just don’t like to participate. They COMMENTED.
HINGE MARKETING | FRIDAY, JANUARY 23, 2015
[Linkedin, Media] How to Differentiate Content Curation on Social Media
Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.
VIEWPOINT | WEDNESDAY, MAY 2, 2012
[Linkedin, Media] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.
HUBSPOT | MONDAY, DECEMBER 12, 2011
[Linkedin, Media] 7 Tips for Stellar Social Media Community Management
You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Tips for Successfully Managing Your Social Media Communities. 1. Schedule social media content. Now what?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 14, 2010
[Linkedin, Media] How do I get a job in social media marketing?
In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week. Another idea is to volunteer to do social media marketing for a non-profit or charity. What advice would you give to people trying to break into a social media marketing position? Share this on Linkedin.
WINDMILL NETWORKING | TUESDAY, JUNE 12, 2012
[Linkedin, Media] Social Media for B2B Sales – Establishing and Expanding Your Networks
Regardless of your choice of social networking sites to utilize for social media for B2B sales , the power of each will lie in your connections and those who are connected to your connections. How about LinkedIn or Facebook? You can also follow companies on LinkedIn. LinkedIn is becoming notably aggressive in this area.
HUBSPOT | THURSDAY, JULY 19, 2012
[Linkedin, Media] A Simple Guide to Creating Social Media Sharing Links for Your Ebooks
If you've ever downloaded an ebook from HubSpot , you've probably spotted the social media sharing links we include in all our text-based content. Furthermore, content sparks conversations and gives people fodder to comment about and discuss with their social media connections. How to Create Social Sharing Links for LinkedIn.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Linkedin, Media] 7 Missed Social Media Lead Generation Opportunities
In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 25, 2011
[Linkedin, Media] 5 Stories About EU Privacy Rules: A Daily Roundup
semantic argument over the wording of the directive might lead to even more confusion about how the regulations are enforced, according to Media Week. LinkedIn. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”?
HUBSPOT | THURSDAY, APRIL 22, 2010
[Linkedin, Media] 8 Enhancements to LinkedIn's Sharing Feature Make Your Content Even Sexier
Research shows that internet users are increasingly turning not only to Google and search engines, but also to social media sites for news and information. That's why we're excited about LinkedIn's new news-sharing features, announced yesterday. What do you think of LinkedIn's new sharing enhancements? Connect with HubSpot
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 14, 2010
[Linkedin, Media] How to Take Advantage of a Negative Review from an Authority
This blog post goes beyond the scope of my “traditional social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. Alas, I am not. So please read on and enjoy.
WINDMILL NETWORKING | FRIDAY, JANUARY 4, 2013
[Linkedin, Media] The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
Social Media WordPress Plugins for 2013. There are many ways to utilize the power of social media to help spread the word about your blog posts. Note that while I used to have social commenting included here, I find that very few people share their blog comments into social media. second, you can lose a huge amount of sales).
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 14, 2010
[Linkedin, Media] Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Industrial and B-to-B Marketers: Can You Take Our Social Media Survey? LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters!
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 28, 2012
[Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. 6. Guest post written by Tom Meriam . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness.
HUBSPOT | WEDNESDAY, FEBRUARY 8, 2012
[Linkedin, Media] How to Attract the RIGHT Social Media Followers for Your Business
So to ensure you have a social media following that helps you advance your marketing objectives, start by identifying a set of core topics that reflect the interests of people who typically become your customers. If you're a HubSpot customer, you can use the Keywords App and the Social Media Prospects App to help with this.
ACHIEVE MARKET LEADERSHIP | MONDAY, MAY 23, 2011
[Linkedin, Media] Why waste your money on B2B Social Media?
Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. While no one can deny the explosive popularity of social media, for B2B, some hard core justifications are still AWOL. It’s hard not to see a similar trend with Social Media.
HUBSPOT | THURSDAY, MAY 26, 2011
[Linkedin, Media] 6 Ways to Screw Up Your Social Media Strategy
Marketers and business owners are integrating social media as a new component in their marketing strategy every day. Are you making any of the following social media strategy faux pas? How to Screw Up Your Social Media Strategy. 1. Have management review all social media posts and responses before publishing. Right?)
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Linkedin, Media] 8 Ways to Leverage Social Media Beyond Social Networks
More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. Are they on Twitter?
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 30, 2008
[Linkedin, Media] How to use social media for lead generation
Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. Created a LinkedIn group.
VIEWPOINT | WEDNESDAY, MARCH 2, 2011
[Linkedin, Media] A 3 Step Process to Make Social Media Produce Sales
Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. The answer to selling more with social media is found: Starting conversations that are worth having.
HUBSPOT | FRIDAY, JUNE 22, 2012
[Linkedin, Media] The Recipe for Long-Term Social Media Marketing Success
A study published by the Social Media Examiner unveiled several interesting statistics about how marketing professionals are leveraging social media in 2012. The study found that the majority of marketers, 59%, are using social media for 6 hours or more a week; 33% are dedicating 11 or more hours weekly. Image credit: deb roby
SOCIAL MEDIA B2B | WEDNESDAY, DECEMBER 4, 2013
[Linkedin, Media] B2B Experts: Content Marketing Will Not Replace Social Media
After asking the B2B experts the difference between social media and content marketing , I asked them if they thought content marketing would ever replace social media. As more B2B marketers talk about content marketing instead of social media, it causes their social activities to be less siloed, less special. Marketing
WINDMILL NETWORKING | TUESDAY, APRIL 7, 2015
[Linkedin, Media] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
Businesses of all sizes are waking up to the fact that a truly effective social media presence requires companies to what I recently refer to as Leverage The Other by engaging with and scaling social media efforts through the involvement of influencers, fans, partners, and/or employees. Employee Advocacy
WINDMILL NETWORKING | WEDNESDAY, MAY 9, 2012
[Linkedin, Media] Optimize for Mobile and Watch Your Social Media Presence Soar
If you follow the tech conference circuit as closely as we do, you’ll notice that seemingly every year the likes of South by South West (SXSW ) and the Mobile World Congress (MWC) bring us a host of new social media startups. Optimized sites mean easier navigation to social media. Social media traffic tends to quickly grow as a result.
HINGE MARKETING | FRIDAY, JUNE 20, 2014
[Linkedin, Media] Having Your Professional Presence vs. Personal Presence on Social Media
One of the number one things your current and future clients look for is professional services marketers’ presence on social media. With that being said, the need for you and your firm to be active on social media is essential. Here are a few key etiquette tips for personal vs. professional social media use: LinkedIn.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 2, 2010
[Linkedin, Media] PR versus marketing: The final battle over social media
Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over ownership of social media initiatives. Ownership of social media and blogging up in the air. Share this on Linkedin. But lead, no. Digg this!
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 7, 2011
[Linkedin, Media] Adam Metz Answers Your Questions: Reaching the Social Customer
First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in. Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? What is your opinion on that, I feel LinkedIn is more appropriate for B2B marketing.
BLUE FOCUS MARKETING | MONDAY, JANUARY 14, 2013
[Linkedin, Media] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. Here are three easy steps. 1.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 28, 2015
[Linkedin, Media] 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later
Twitter | Facebook | LinkedIn | 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later by Jonah Geil-Neufeld - Maximize Social Business. Podcasts aren’t new, but in 2014 they came back in a really big way. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
VOLACCI | MONDAY, JULY 1, 2013
[Linkedin, Media] Social Media and Lead Generation: Befriending Your Audience
Social media is a trend that''s not going away anytime soon. It has changed the way that people communicate with their friends, family, and even colleagues; new tools and enhancements are being rolled out every day to reduce complexity, enrich social experiences, and integrate social media with our every day life. . Ask yourself: .
HUBSPOT | WEDNESDAY, JANUARY 25, 2012
[Linkedin, Media] 8 Creative Social Media Tactics to Conquer Local Competitors
Local businesses can learn a lot from the social media marketing strategies of large, national, or international businesses. But one of the reasons consumers love social media is for the personal experience it provides. Creative Ways Local Businesses Can Use Social Media. 1.) Monitor social media mentions. Location!
WINDMILL NETWORKING | THURSDAY, AUGUST 5, 2010
[Linkedin, Media] How to Find New and Targeted Social Media Content on Business Exchange
Today I want to discuss one of the valuable aspects of Business Exchange, and that is the ability to quickly find new and targeted news and information for business. I believe showing you how to curate social media content in Business Exchange will best illustrate this point. What have your experiences been with using Business Exchange?
SMALL MANUFACTURER BLOG | TUESDAY, MARCH 27, 2012
[Linkedin, Media] Honor Your Creative Self: Instill Some Quiet in Your Work Life
” “I’ve no time for social media.” ” I’ve struggled with these challenges too — especially fitting in social media. started writing my blog in 2006 and just kept adding things as they came out — LinkedIn, Twitter, Facebook, G+. ” “I can’t keep up with all of it.”
HUBSPOT | MONDAY, AUGUST 19, 2013
[Linkedin, Media] How One Social Media Marketer Can Manage Millions of Fans and Followers
There are many challenges that a social media manager has to face head on in today''s world. That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager. What tips would you give to them?
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 27, 2010
[Linkedin, Media] Have Digital Marketing and Social Media Killed the Industrial.
Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
B2B IDEAS @ WORK | THURSDAY, JUNE 30, 2011
[Linkedin, Media] Social Media in B2B Marketing: What We've Learned
A few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way. Now, with Social Media Day upon us, a few of us here at MLT Creative thought we’d do the same thing.
SOCIAL MEDIA B2B | WEDNESDAY, APRIL 6, 2011
[Linkedin, Media] BtoB Magazine Selects 2011 B2B Social Media Winners
BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. An impressive 28% of all traffic to the event registration page originated from social media sites and/or social media engagement. LinkedIn: Accenture. Read more.
E-QUIP | MONDAY, JULY 12, 2010
[Linkedin, Media] Social Media: Beyond the Hype
The frenzy over social media has been fascinating. That's the one aspect of social media that doesn't seem to be getting a lot of attention, at least with regards to our profession. Most firms do track marketing activity, and social media can amp up the activity meter. Take LinkedIn, for example. But is it overhyped?
NNC SERVICES | FRIDAY, MARCH 15, 2013
[Linkedin, Media] Is Your C-Suite Hesitant to Get On Social Media?
Social media’s influence on business, in both the B2B and B2C sectors, continues to grow every day. LinkedIn now features the blogs of. Prominent amounts of business websites now display social tabs, asking the visitor, “follow us,” on anywhere from one to several different networks.
MARKETRI | MONDAY, OCTOBER 21, 2013
[Linkedin, Media] Why Social Media Trumps In-Person Networking
This is probably the number one question and complaint when it comes to social media: “I just don’t have time to fit it into my already jam-packed day. How can I manage my social media accounts efficiently when I’m so busy?” Let’s compare social media networking to in-person networking.
VERTICAL RESPONSE | TUESDAY, MAY 1, 2012
[Linkedin, Media] New Report: Marketers Still Embracing, Learning Social Media
A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. Social media improves sales. To be clear, this is a good sign.
B2B MARKETING SAVVY | MONDAY, SEPTEMBER 14, 2009
[Linkedin, Media] B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites
With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) The set-up: An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.), Recently, I was in a client discussion on video production. Welcome!
B2B IDEAS @ WORK | WEDNESDAY, JANUARY 18, 2012
[Linkedin, Media] Before Deep Diving Into B2B Social Media Marketing.
As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. To be successful in social media, it helps to be human. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 19, 2012
[Linkedin, Media] Does Social Media Promote Anti-Social Sales Behavior?
I have recently become enamored with Social Media and the impact it is having on business, from the small Mom and Pop shops, to large Multi-national Corporation. hours per week spent on social media was the minimum amount of time that should be dedicated, with the average close to 11 hours per week. Will we see that trend continue?
INBOUND SALES NETWORK | TUESDAY, JUNE 7, 2011
[Linkedin, Media] Is Your Social Media Marketing Agency Selling “Snake Oil”?
For many of these (Social Media Marketing) companies, their strategy has proven to not live up to the marketing hype. For business, the rising popularity of Facebook, Twitter, and other social media web sites presents a tantalizing opportunity. For many of them, their corporate lives are on LinkedIn. Are They For Real? World".
CLIENT BRIDGE | THURSDAY, AUGUST 9, 2012
[Linkedin, Media] Social Media Automation Mistakes
Using social media automation can be tricky (it's supposed to be social after all). From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid. Fear Automation can make your social media marketing more efficient and effective, if you do it right. View Original Article