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  • WONDERING OUT LOUD  |  MONDAY, MAY 10, 2010
    [Linkedin, Media] Social Media: It’s easy to spell, but…
    Like all good potential bosses, I’ve been surfing the web looking for LinkedIn profiles, Facebook pages and blog and Twitter accounts. This leads me to ask a couple of questions: Am I expecting too much from today’s college juniors and seniors, especially those pursuing a career in social media?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Linkedin, Media] Green Marketing: Be Careful What You Say
    Social media marketers often try to lure in customers by appealing to their sense of environmentalism. study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin, Media] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Linkedin, Media] Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing
    With the rise in popularity of social media and its use for marketing, there has been some debate about whether email is dying in the face of social media. In fact, Ben & Jerry's recently decided to drop email marketing in favor of social media in the UK. Marketers: Use Social Media to Complement Email Marketing.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin, Media] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Social media and referrals drove a lot more traffic. Where we did see an immediate traffic increase was in referral traffic (other sites linking back to us) and social media traffic: When posting more valuable content, you have a higher likelihood of building more inbound links and getting other sites to link back to your content. 
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Linkedin, Media] 4 Killer Tips to Boost Social Content Sharing
    Social Media Marketing Fulfills the Promise of Reach. You see, we sales folks only care about using social media IF there is a tangible benefit associated with it. They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. What’s your social reach now?
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Linkedin, Media] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Social Media Management Productivity Office Life Daily TOFUOver the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it.
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Linkedin, Media] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    We dive right in to a conversation with Paul Dunay, Global Managing Director of Services and Social Media marketing for Avaya. We talk about how social media is being used in B2B marketing and sales both at Avaya and in general. 14:00 The conversation turns to the adoption of social media. Paul on Linkedin. Show Notes.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Linkedin, Media] 5 Must-Haves for Your Online Press Room
    As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Media] Social sign-in: a better way for your website?
    Then you may want to take note of a recent trend manifesting itself in the B2C world, which is:  allowing users to sign on with their favorite social media profile (Facebook, Twitter, LinkedIn, etc.).  B2B Web Strategy Social MediaGot a registration-required area on your B2B website? Called social sign-in, it’s supported by [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Linkedin, Media] How to Drive Quality Website Traffic From Facebook Groups
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Twitter | Facebook | LinkedIn | Pinterest |. Social Media Traffic GenerationFacebook groups have exploded in popularity this year – so much so that Facebook even launched a stand-alone app for groups. Author information. Leah Mazur.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 18, 2009
    [Linkedin, Media] Want to know which social media tool to bet on? Look at their relationship models.
    We’ve all been reading a lot about the social media horse race. For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. That’s because unlike Microsoft Windows, all the different social media tools are based on universal technology standards—i.e.,
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Linkedin, Media] Get Recommended: The Power of Word of Mouth
    Rand, author of  Highly Recommended:  Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business  — our  Marketing Nation Book Club   selection for the month of November. We’re now at “the end of the beginning” of social media marketing. Social Media The answer? Have an escalation plan.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Media] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Branding Communication Marketing Social Media Marketing Strategy TwitterFollowing this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. They are confident (i.e.,
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin, Media] Messages Nonprofits Can Use to Raise Awareness
    This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., Twitter | Google+ | LinkedIn |. Social Media and Nonprofits told you to stop thinking “marketing communications” and to begin embracing … Continue Reading. Author information. Claire Axelrad. Claire Axelrad.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Linkedin, Media] Raising Your Content Curation to the Next Level
    As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Study your competitor’s social media behavior meticulously.
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Linkedin, Media] LinkedIn Adds the Ability to Follow Companies
    With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. We also asked our social-savvy team to ask their networks to follow HubSpot on LinkedIn. 2.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Linkedin, Media] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Read 5 Ways to Optimize Social Media Channels and Get Results. 5.   Use the email workhorse. Time to Declare Independence and Take Control!  . And so on….
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Media] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. Book Reviews book reviews management-best-practices marketing-campaigns social media4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). The book not only covers change. So the simplicity of SnapTags is appealing.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 12, 2010
    [Linkedin, Media] Exposing Content Marketing & Social Media – Would You Dare?
    Using content provided by his audience, John and his team will create an eBook called "Threats & Opportunities: the Future of Social Media as viewed by the UK's most Senior Marketers." The gauntlet's been thrown. very interesting experiment is taking place next Wednesday. and reporting back here on Savvy B2B Marketing.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 21, 2009
    [Linkedin, Media] Why Social Media Is Not For Everyone « The Effective Marketer
    Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin, Media] 10 Tips to Master the Art of Writing Micro-Copy for Social
    If an elevator speech needs to be conveyed in the amount of time it takes to get from the first floor to the sixth floor in an elevator, a social media post needs to convey the same idea … before the elevator doors even shut. 1. You wouldn’t post a crazy cat video on LinkedIn, would you? Social Media Marketing Period.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Linkedin, Media] The Top 5 Reasons Your Great Content Fails
    Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content. It Isn't Promoted.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Linkedin, Media] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Linkedin, Media] 8 Tips for Evaluating B2B Online Advertising Opportunities
    If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Established media properties generally have a Google Page Rank of 6 or higher. Is it well written?
  • INTEGRATED B2B  |  SATURDAY, MARCH 23, 2013
    [Linkedin, Media] Social media hiring: Are you hiring a Guru or just a Professional?
    The necessity of having someone on your staff who can appropriately manage your social media presence cannot be understated. Is it the self-styled social media guru, or the professional whose social media skills are based on previous work experience ? All of us use social media to some extent or another. Is it growing?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin, Media] 5 Smart Tips for B2B Content Marketing
    As Vernon says, organizations need a content strategy, a social media presence, and an understanding of how to connect them both to business objectives. Social media alone is not enough – use it as one of your tools, not the only tool. Furthermore, B2B companies must have a strong presence on LinkedIn. What does this mean?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 14, 2015
    [Linkedin, Media] Meeting the Challenge of Content Snacking
    It becomes increasingly difficult to stand out from the crowd and its message, as they are forced to think like a new media rather than a business, to become the ¨hub¨ of their […]. Raymond Morin contributes a monthly column on Social Media Influence. Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Linkedin, Media] 6 Good Reasons to Upgrade to HootSuite Pro
    For many professional social media users, social media dashboards are a personal matter. But as I mentioned in my Top Twitter Clients post, HootSuite is currently the social media dashboard used most for tweeting by agencies. Managing my “Social Media Strategies for Business” LinkedIn Group from HootSuite. 2.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 7, 2013
    [Linkedin, Media] Customer And Content Are King In The Future of Marketing
    You can find Alan on Linkedin and Twitter @ AlanSee. This would be a good time to point out that it’s too late to qualify as an early social media adopter.  If your company is not already testing some social media pathways you are officially behind right now.  If you think that title is blatantly obvious, just look around!
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 11, 2010
    [Linkedin, Media] Social Media for Job Search Advice: Stop Fondling the Hammer!
    But then it hit me: a lot of the job seekers in transition that I meet at networking events, just like a lot of people in web marketing that Jeremiah is referring to, are infatuated by the latest tools in social media. breathe, eat, drink, blog, tweet, write, and dream about social media everyday. Let me give you an example.
  • SMASHMOUTH MARKETING  |  THURSDAY, MAY 7, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. world?
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. world?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Linkedin, Media] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    Measuring conversions on social media is becoming increasingly important to me. When evaluating a social strategy, one of the leading metrics that I take note of is how many website visitors are coming from social media on a monthly, quarterly, or annual basis. Related Content: How to Access Company Social Media Pages. SUCCESS!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Linkedin, Media] Generating a Buyer Persona with Facebook Advertising
    Share this on Linkedin. Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn.   6.  Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin, Media] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Competitive Analysis – Pin competitor logos, images,  cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. 2. Marketing Implementation Social Media/Web 2.0 b2b change marketing social media technology” 3.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Media] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Social Media Segment and trigger based on downloaded content.
  • SAZBEAN  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] How Social Media Can Derail Your New-Business Efforts
    Social media has had a dramatic impact on the life of the agency business development executive over the last several years, particularly when it comes to prospecting, doing market research and gaining industry intelligence. – How Social Media Can Derail Your New-Business Efforts. News & Notes
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin, Media] 5 B2B Social Media Posts to Wrap-up the Week
    Is LinkedIn Finally Ready for Social Media Marketers? With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams looking for new leads and connections. Social Media Marketing Expert Interview with Neal Schaffer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Linkedin, Media] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    But an interesting thing happened this year: We learned that 53% of our customers used some sort of paid media in their inbound marketing strategies, and they were having success. Inbound Marketing Ecommerce Media featured-1 Daily Otherdidn't see what good it did to interrupt people just to push a product on them. Ads, the Inbound Way.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Media] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Peg is a social media strategist, writer, and speaker. Social media is her passion. Enter networking!
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Media] Social Selling Experiments and Building a Content Community
    How do most inside sales people (SDRs) engage a socially (media) active prospect? Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. This experiment is currently running.). For this I challenge the Sales VPs.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Linkedin, Media] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. MediaThe publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Linkedin, Media] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). B2B Marketing Inbound Marketing b2b marketing Social Media
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Linkedin, Media] Business Value of Social Networking
    Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you? of Tiecas, Inc.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2016
    [Linkedin, Media] Easy 5-Step Nonprofit Content Marketing to Drive Actions
    CFRE contributes a monthly column on Social Media and Nonprofits. Twitter | Google+ | LinkedIn |. Social Media and NonprofitsAre you getting the action you desire from your nonprofit marketing efforts? If not, you may be focusing on the wrong thing. Your actions, but your readers’ actions. Author information. Claire Axelrad.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Media] 5 Ways to Boost Your Company’s Twitter Followers
    Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. Learn more about incorporating social media into your overall marketing strategy in our Online Marketing for Professional Services book. Social MediaNow what?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Linkedin, Media] How Social Media Can Help Automated Email Feel Authentic (Part 1)
    Try using your social media marketing content writing techniques to make automated emails sound more personal and less like a robot. If your first attempts at writing automated nurture emails feel stiff or canned, turn to social media for inspiration. Here again, social media can help. TOPIC: Social Media and Email Marketing.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Linkedin, Media] Grow Your B2B Audience by Considering Size, Engagement and Value
    The same is true with social media. The second is engagement, which is always so touchy-feeling in social media. You’re also not going to get as much earned media out of it, because you’re perhaps chasing them in the wrong places. The amplifier audience is the one that we most closely associate with social media.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Media] 7 Great Social Media Websites and Blogs for Insightful Advice and News
    Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Linkedin, Media] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. No longer can marketers or sales reps relegate communications to company centric conversations.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Media] How To Get Started On Twitter
    suggest people seek out their company’s policy on social media and make sure they are adhering to it. Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. ———-. Social MediaHow to Tweet? Who to follow on Twitter? How to get started? How does your company feel about your social activity?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Ways to Use LinkedIn for Lead Generation - via @hubspot. If you are looking for additional ways to get value from LinkedIn, check out this post from Pamela Vaughan. Infographic of the Week: The Growth of Social Media - by @scottabel. and consider.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Social media has changed the game for nearly every profession. There are a lot of noisemakers out there, especially when it comes to social media. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? Is this a role for PR? For analyst relations? Get Organized.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Linkedin, Media] What Instagram’s Updates Mean for Hospitality Marketing
    Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine. Debbie has also taught social media courses and speaks at industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin, Media] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaVideo Timeline. Mi6 Thoughts.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Media] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. 3. Content Curation Content Marketing Leadership Social Media B2B blog blogging strategy business blog creative content home marketing innovation thought leadership value creation HAPPY NEW YEAR EVERYONE! Define value creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 21, 2010
    [Linkedin, Media] Exploding the “It’s all about the conversation” social media myth
    One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation&# with your customers.  But I’m afraid the “social media conversation&# is another over-hyped sound bite from the new age gurus eager to play on the fear of somehow being left out. Share this on Linkedin.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin, Media] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. Pour that gasoline (social media) on your fire (content) to make it blaze. Content Marketing b2b content B2B social media Does this sound familiar to you? Is that enough?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0million. Sales [.]. Notifications Sales 2.0 customer 2.0
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin, Media] 5 Ways Community Banks Can Adopt Social Media
    Only now, in addition to the bank lobby, the community more often congregates online via social media to share everything from recipes to mortgage rates. “We believe the best part about community banking is the community,” says Dorothea Henry, the social media experience manager for Virginia-based Union First Market Bank.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Media] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    Social media wasn''t an afterthought with Pinterest -- it was a central artery of the way the site operated. When you join Pinterest, you automatically sync up with your connections from other social media networks, enabling you to avoid the cold-start syndrome of having to build a community from scratch. Where would they go?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Media] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). Facebook Social Networks B2B marketing B2B Social Media community marketingprofs mpb2b Content.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Linkedin, Media] A 6-Point Email Marketing Checklist for B2B Lead Generation
    You have spent some time listening to social media conversations and getting feedback from your field staff about prospects’ reactions. Undeniably, the power of social media to spread the word is something B2B marketers simply cannot ignore any longer. Correction—all human beings are like that, not just teenagers. This is a tough one.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Linkedin, Media] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. Be sure to share your thoughts and tips in the comments section below. A/E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. times a day. Fear not, A/E friends! Get the right followers. and so on.
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 26, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • SMASHMOUTH MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin, Media] 6 Steps to Successful Blogging
    Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. Social media loves blogs. Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. Submission of posts to other credible sites and media outlets. Not bad.
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Media] 8 Ways to Leverage Social Media Beyond Social Networks
    More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. News & Notes
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin, Media] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    ABM Content + LinkedIn: The Winning Combination. That’s where LinkedIn paid media comes in. LinkedIn is the ideal platform for B2B account-based marketing because its users publicly post their location, company, skills and job title-- all valuable identifiers for targeted content. Not so fast. Conclusion.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Time-Saving Tips for Social Media Marketing. LinkedIn Power Tips: Give Before You Receive. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personalityDon’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Plus, it’s fun! Online Reputation?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 31, 2012
    [Linkedin, Media] Google Plus Communities: Connect Your Brand Like Never Before
    Mark is Director of Social Media Marketing for Virante. former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s. Google Authorship: Are Top Social Media Influencers Using It? Google Plus Social Media Marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 2, 2011
    [Linkedin, Media] Is Your Business Making Any of These 5 Common Twitter Mistakes?
    Let’s face it: Social media was made for people, not companies.  This puts businesses at a distinct disadvantage in social media, in which Twitter is no exception.  Social media has leveled the playing field between businesses and consumers, and consumers feel empowered.  Start tweeting it! 4) Leverage Twitter Lists.
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Linkedin, Media] Firing Employee Who Made Vulgar Posts Violated the Law
    Wu contributes a monthly column on Social Media and Employment Law. Facebook | Google+ | LinkedIn |. Social Media and Employment LawPier Sixty, LLC is a catering company in Manhattan, New York.  On October 25, 2011, Hernan Perez, an employee of […]. Author information. James Wu. James Y. James Wu.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 15, 2007
    [Linkedin, Media] PRMeetsMarketing Weekly Articles: November 15, 2007
    You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Where's the Short Cut to Timbuktu - in media Public Relations Blog has an interesting post about  media list building. Business Week.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Obscurity is your biggest problem. Ideas are Powerful. Do you agree?
  • SAZBEAN  |  SATURDAY, MARCH 31, 2012
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of March 31, 2012
    Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? Convince and Convert).
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin, Media] Employee Sues Employer Over Ownership of Six Million “Likes”
    Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. Social Media and Employment Law
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Media] 18 Ways To Build Trust Within Your Online Network
    If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Recommend a blog post topic to a colleague or prospect, based on keyword research or documented social media performance around a relevant topic.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Linkedin, Media] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. series of workshops and luncheons open to all employees interested in participating and learning more about social media was put together and celebrated throughout the month. The
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Linkedin, Media] #WorldsToughestJob: A Truly Human Video
    LinkedIn profiles. Interest and coverage peaked on Monday (the day the video was released) and, thanks mostly to social media, there has been an exponential increase in video views ever since. Social Media But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” Landing pages.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Social Selling: Step Up Your Game
    It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH. Also consider your own persona as a salesperson, or user of social media. Once a dialogue has been started (and only then), connect with them on LinkedIn. -        Fall back on your existing network and connections.
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 15, 2009
    [Linkedin, Media] Social Media - Expertise Without Experience?
    When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Media] Weekly Wrap Up - April 22
    Proving You Can Measure Social Media - @Soulati. We don't want to beat a dead horse (that would be mean), but every once in a while certain things bear repeating and the measurability of social media ROI is one of them. " 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 2, 2013
    [Linkedin, Media] Social Selling Tips For Insides Sales Reps From The Dunphy Family
    Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. You can find out what someone’s favorite bands or films are from their Facebook, see pictures of what they had for lunch on their Instagram, and learn where they work and what they do from their Linkedin profile.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 13, 2010
    [Linkedin, Media] Social Media & Sales: Can Social Media Provide a Push in a B2B Sales Environment?
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology in small business. There are dozens if not hundreds of examples of social media being a revenue driver for B2C businesses [.]. socialprise Sales marketing Enterprise 2.0
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] Balancing Social Media Effort vs Value for Small B2B Business Owners
    “Don’t create social media driftwood.&# – Virginia Miracle, Head of Digital Media Strategy – Ogilvy PR. At least once a month since I have talked my ambitious and new Twitter zealot client out of a jumping in with both feet to an overly ambitious Social Media strategy. All are totally FREE.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Linkedin, Media] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
      The integration of the EmpireAvenue platform On the occasion of the # INBOUND15 conference, organized by HubSpot in Boston from 8 to 11 September, PeopleBrowsr took the social media marketing world by surprise, announcing the acquisition of Empire Avenue and the launch of a new platform that brings together TOP influencers. Raymond Morin.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Real data on social media use by B2Bs, captured in recent research
    Instead, we’ll present a batch of data points from recent research on B2B social media use, thoughtfully compiled in a recent post by Adam Holden-Bache over on Social Media B2B …and just let you reach your own conclusions. OK, this post is officially declared to be a judgment-free, preach-free zone.  Usage: 86% of B2B firms [.].
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin, Media] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 21, 2015
    [Linkedin, Media] 6 Reasons Hospitality Marketers Should Attend the Social Tools Summit
    The first one in Boston was a huge success and set a high bar in terms of how to incorporate social media into your hotel events. Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Linkedin, Media] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Oracle is doing a pretty good job from a social media perspective, with a wide presence on all of the major social media networks -- but again, the conversation seems very Oracle-focused and less “customer centric.” Social Media inbound sales Now this was interesting -- this is inbound. Demonstrate Commitment.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Media] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing I hate to admit it, but I know a lot about online dating.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin, Media] Can We Adapt Ourselves To Adaptive Content
    For years we have been arguing with our design team about creating the perfect social media visuals. Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we?
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Linkedin, Media] Looking for a job? Why aren’t “job creators” finding you, instead?
    Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. If you’re a social media guru, where can I connect with you? What is it?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Linkedin, Media] Search or Social: Which Is Best For Your Startup?
    With the rise of social media marketing , everybody is eager to jump on the bandwagon.   This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  Have a Working Website. 
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