WINDMILL NETWORKING | WEDNESDAY, OCTOBER 1, 2014
[Linkedin, Media] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
” California is often known as the birthplace of many new trends that eventually spread throughout the country. Of course, many social media companies are based in California, and high-tech gadgets are […] Author information James Wu James Y. Wu contributes a monthly column on Social Media and Employment Law.
WINDMILL NETWORKING | TUESDAY, FEBRUARY 3, 2015
[Linkedin, Media] Content Marketing and EGC: 4 Things Nonprofits Must Know
CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits Have you ever heard of EGC? Well, guess what?
HINGE MARKETING | FRIDAY, MAY 29, 2015
[Linkedin, Media] Tweeting for Business? Keep the Focus on Clients
The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Online Marketing Social MediaStill, some firms worry that about tweeting the wrong message. Keep the mood positive.
SOCIAL MEDIA B2B | MONDAY, OCTOBER 14, 2013
[Linkedin, Media] How to Build a Great B2B Community on Facebook
The social network of choice for many B2B marketers is LinkedIn. Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). Facebook Social Networks B2B marketing B2B Social Media community marketingprofs mpb2b Content.
WINDMILL NETWORKING | TUESDAY, APRIL 7, 2015
[Linkedin, Media] Employee Fired After Facebook Posts Claiming Sexual Harassment
Wu contributes a monthly column on Social Media and Employment Law. James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. Social Media and Employment Law He also provides strategic litigation services when claims and lawsuits do arise.
HUBSPOT | TUESDAY, JUNE 3, 2014
[Linkedin, Media] 15 Blog Optimization Stats You Need to Tweet. STAT
15) Pinterest pins were slightly more frequent than LinkedIn shares at 0.5% and 0.4% Blogging Social Media You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines.
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Linkedin, Media] Nurturing Cold Social Leads is a Lot Like Online Dating
never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing I hate to admit it, but I know a lot about online dating.
HUBSPOT | MONDAY, JUNE 22, 2015
[Linkedin, Media] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
The Marketer's Crash Course in Visual Content Creation (Guide + Social Media Templates). Step 6: Create Social Media Posts (30 Minutes). It's time to attach those to some social media posts so you can introduce your new content to your social followers. Scheduled social media posts for days/weeks/months into the future.
PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
[Linkedin, Media] Surveys Show ‘Social Business’ Concept Gaining Traction
A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 7, 2011
[Linkedin, Media] [Infographic] Inside The Busy Mind Of A Marketer
With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. LinkedIn. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. That’s a lot to remember. Share email. Reddit.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 30, 2011
[Linkedin, Media] What is Dreamforce? #DF11
You get a nice dissection of disciplines and expertise there and the knowledge that is on display from speakers and panelists is impressive.” – Jason Falls, author of Social Media Explorer. “It’s a number of different things. LinkedIn. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer. Twitter.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 10, 2012
[Linkedin, Media] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
Social media presence on Facebook, Twitter and LinkedIn. Your online presence can be your business website, blog, marketing articles, videos, social media accounts, and/or updates throughout the online world. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty.
SAZBEAN | SATURDAY, APRIL 14, 2012
[Linkedin, Media] Top Internet strategy, marketing and technology links for the week of April 14, 2012
Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Ways Social Media Can Bring Your Next Event to Life (Mashable!). Twitter, Facebook, LinkedIn and The Social Media Bill of Rights (Social Networking Watch). How to Fully Take Advantage of LinkedIn (Identity). AdAge). Mashable!).
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 16, 2010
[Linkedin, Media] 7 Tips to Use Twitter to Generate Traffic and Leads
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 7 Tips to Use Twitter to Generate Traffic and Leads Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business.
MARKETING GENIUS BLOG | THURSDAY, JUNE 3, 2010
[Linkedin, Media] You Make the Call
Just got through with two webinars in two days, the first was with Geoff Moore and David Thompson on how to get leverage social media to provoke customers into new ways of thinking. In both cases the hype around social media and how it is or isn’t translating into the B2B world was the hot topic. Share this on LinkedIn.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 16, 2014
[Linkedin, Media] Three Major Challenges of Influence Marketing for Businesses
Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 10, 2013
[Linkedin, Media] 5 Smart Tips for B2B Content Marketing
As Vernon says, organizations need a content strategy, a social media presence, and an understanding of how to connect them both to business objectives. Social media alone is not enough – use it as one of your tools, not the only tool. Furthermore, B2B companies must have a strong presence on LinkedIn. What does this mean?
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Linkedin, Media] Don’t They Know Who You Are? Why Reputation Management is Crucial
The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. Another executive acquaintance has things a bit worse.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 5, 2013
[Linkedin, Media] Get Recommended: The Power of Word of Mouth
Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. Social Media The answer? Have an escalation plan.
HUBSPOT | WEDNESDAY, FEBRUARY 25, 2015
[Linkedin, Media] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Social Media Daily When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 28, 2010
[Linkedin, Media] Can Twitter be used as a workplace tool?
Share this on Linkedin. Tags: Case studies Social Media best practices Twitter best practices research A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. It provided access to thought leaders without having to know them personally. Why or why not?
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 8, 2014
[Linkedin, Media] 5 Ways B2B Companies Can Take Advantage of Facebook
The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. This creates marketing materials that are more consistent with the brand image that you want, and also gains more exposure throughout various media, which allows you to reach more people. 2. Generate Buzz.
B2B MARKETING UNPLUGGED | MONDAY, JULY 19, 2010
[Linkedin, Media] When Good Things Happen to Good Research
At the very least, it’s a great branding tool but if you do it right, your executive speakers can dine out on it for months, your media relations people will love you for having something good to say for a change and your sales guys will like the opportunity to start some conversations. Do a credible job. Several, actually. IT Decision-Maker?
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 9, 2010
[Linkedin, Media] You Are Not Green
The media buy on this one is equally puzzling since the target seems to be neither consumers nor commercial buyers of oil products. I’m not prepared to call CAPP cynical, and I’m not going to get into a debate about the environmental impact of the oil sands. Recycled toner? Not impressed. Special parking spot for hybrid vehicles?
B2B MARKETING UNPLUGGED | THURSDAY, MAY 5, 2011
[Linkedin, Media] You’re Still Not Green, You’re Just Clever
Happily, the trade media turn their Mirror, Mirror on the Wall rhetoric up to high and devote entire issues to reassuring us that we are the Greenest Ones of All , despite all kinds of evidence to the contrary. Ah, yes, Earth Day. Our annual reminder that what we do isn’t particularly nice to many other creatures. Not so well, I’d say. Smart?
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
[Linkedin, Media] Is Web Analytics Alone Enough to Understand Your Web Interactions?
Connect with George on LinkedIn or follow him on Twitter. Share this on LinkedIn. Analytics Campaign Management Customer Data Integration Marketing Metrics and Reporting Marketing Technology Multi-Channel Marketing Response Analysis Social Media Web Analytics b2b george hollisterGeorge Hollister. page=aboutus. Tweet This!
MARKETING ACTION | MONDAY, MARCH 24, 2014
[Linkedin, Media] 7 Tips for Brand Consistency Across Social Channels
Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. Here are seven top tips to help you maintain brand consistency across all social media platforms. 1. Know Your Audience. license.
B2B LEAD BLOG | FRIDAY, OCTOBER 29, 2010
[Linkedin, Media] In the Race for Sustained Capability, Training Just Got Lapped…Again!
These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools? Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013
[Linkedin, Media] Customer And Content Are King In The Future of Marketing
You can find Alan on Linkedin and Twitter @ AlanSee. This would be a good time to point out that it’s too late to qualify as an early social media adopter. If your company is not already testing some social media pathways you are officially behind right now. If you think that title is blatantly obvious, just look around!
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 17, 2011
[Linkedin, Media] 5 Big Marketing Lessons From Kickstarter
LinkedIn. Social Media benchmarking crowdfunding Diaspora entertainment Facebook GoPano micro iPhone Kickstarter Kickstarter projects Lead Nurturing Lead Scoring Marketing Measurement marketing success metricsby Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Clearly, crowdfunding can work.
TRADESMEN INSIGHTS | THURSDAY, JULY 1, 2010
[Linkedin, Media] 50 Power Twitter Tips to Help B-to-B Marketers
Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook ? Please remove Twitter from LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success? It’s perfectly okay. You have permission. Set an egg timer.
B2B MARKETING ONLINE | THURSDAY, JULY 29, 2010
[Linkedin, Media] Being an influencer counts for nothing if you’re not influencing the right people
Yesterday I received a group notification through LinkedIn inviting me to follow a link to find out how influential I am, an idea being run by a Fast Company Magazine called The Influence Project. But is social media the route to being influential and indeed, what does being influential actually mean these days?
PR MEETS MARKETING | WEDNESDAY, AUGUST 18, 2010
[Linkedin, Media] Rebuilding a Personal Brand is Hard Work
At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. My goal is to write at least one post a day.
WRITING ON THE WEB | FRIDAY, JULY 9, 2010
[Linkedin, Media] Online Reputation? 4 Tips
will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. Why Use Twitter, Facebook & LinkedIn for Content Marketing? The company, Marchex Inc., Protect yourself. Be a watchdog. Socialize.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 12, 2011
[Linkedin, Media] Should I Open A New Social Channel? 5 Questions To Ask Yourself
by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Remember the primary goal of social media – to connect. Be Is it intuitive?
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 4, 2015
[Linkedin, Media] 8 Must-Dos for Pinning to Your Business Pinterest Account
Measure pin success with analytics : Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic your site gets from it ? Gain more social media marketing insight by subscribing to our weekly email newsletter. © 2015, VerticalResponse Blog. Social Media pinterest Cool right?
THE POINT | MONDAY, DECEMBER 6, 2010
[Linkedin, Media] Top 10 Posts on B2B Lead Gen for 2010
How to Answer a Question: 5 Tips for Making the Most of LinkedIn. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. B2B Marketing Blogs Content marketing SEO Social Media Uncategorized blog promotion blog trafficComments after the fold. 1.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Linkedin, Media] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. It''s a perfect way to deliver a message to social media users with short attention spans. Social Media Mazama.
B2B MARKETING TRACTION | MONDAY, AUGUST 15, 2011
[Linkedin, Media] 8 Content Ideas for Your B2B Facebook Page Posts
” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Tweet. Did they win awards?
BIZNOLOGY | WEDNESDAY, AUGUST 14, 2013
[Linkedin, Media] Content Marketing – How Strategy Supports Success
We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. But it’s not just the classic LinkedIn vs. Facebook decision. Photo credits: www.mysafetysign.com. No, wait. Let’s focus there.” As
LEADERSHIP | FRIDAY, DECEMBER 12, 2014
[Linkedin, Media] Interesting Infographics: Who Do People Buy From?
recent study by LinkedIn revealed that 92% of B2B buyers are more likely to buy from someone known as a thought leader in their industry. This where B2B social media plays a role. Not surprisingly, the majority of B2B buyers used LinkedIn to support their purchase process. What resonates best with a B2B buyer?
SAZBEAN | WEDNESDAY, JANUARY 2, 2013
[Linkedin, Media] 6 Resolutions for your 2013 Internet Marketing
Listen Social media is not a one-way communication method. Your customers may not be very vocal on the major social networks like Facebook, LinkedIn or Twitter, but there probably are niche networks where they are active. Use social media to connect with people you’ve met in person (or people you’d like to meet).
TRADESMEN INSIGHTS | THURSDAY, JULY 22, 2010
[Linkedin, Media] Pros and Cons of Starting a Blog
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Pros and Cons of Starting a Blog Blogs can be a very important part of your social media strategy. I use it as the hub of all other activity and get more hits to it than our website.
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Linkedin, Media] How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
First, you''ll need a social media image and/or button to link to. We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content. 2) Craft Tweet. content creation Social Media You''ve come to the right place. Shall we?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 3, 2010
[Linkedin, Media] The power shift on the social web: What does it mean to you?
There are plenty of social media marketing opportunities for the savvy small business professional, even with the brand titans bringing their game: Think local. Of course Scott Monty is a recognizable social media personality for Ford Motor company. Share this on Linkedin. Think about the videos going viral these days.
SALES CHALLENGER | MONDAY, AUGUST 26, 2013
[Linkedin, Media] How to Get Social Selling Right
there is one common space that we all seem to be learning in to some degree or another these days— social networks and through social media. Using social networking and social media channels like LinkedIn, Twitter, etc., Though where customers learn varies greatly from company to company, by industry, etc.,
WRITTENT | MONDAY, JULY 15, 2013
[Linkedin, Media] Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media. Don’t solely rely on sharing titles to promote your content on social media. “If you write great content, people will find it.”
HUBSPOT | WEDNESDAY, MARCH 26, 2014
[Linkedin, Media] 6 Ways Social Data Can Inform Your Marketing Strategy
Social media has historically been a great conversational tool for businesses. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Social Media analytics Spot the Trends.
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Linkedin, Media] The Anatomy of a Successful Facebook Post
Check out these examples: The post above asks members to follow a LinkedIn Group. Down our free social media and blog post scheduling template to keep track of your content publication! Social Media When it comes to using Facebook for business, many people wonder what the secret for success is. What do you want this post to do?
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 16, 2011
[Linkedin, Media] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
Eloqua has been active in representing the interests of ethical marketers in a wide array of areas, ranging from consumer privacy legislation to social media disclosure. LinkedIn. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMAWe hope to see you next week at the WOMMA webinar.
SAZBEAN | MONDAY, JULY 19, 2010
[Linkedin, Media] Improve Your Tweets Using HootSuite’s Twitter Stats
This can be especially useful if you use HootSuite to send a message to multiple social networks (Twitter, Facebook, LinkedIn, etc.) to see where your messages are the most effective. An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Daily Clicks.
EMAGINE B2B BLOG | TUESDAY, APRIL 19, 2011
[Linkedin, Media] Social sign-in: a better way for your website?
Then you may want to take note of a recent trend manifesting itself in the B2C world, which is: allowing users to sign on with their favorite social media profile (Facebook, Twitter, LinkedIn, etc.). B2B Web Strategy Social MediaGot a registration-required area on your B2B website? Called social sign-in, it’s supported by [.].
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 9, 2011
[Linkedin, Media] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
Recently, we experimented with a new gaming/social media experiment. Since influencer marketing is a major part of our content and product strategy – just see our Social Media ProBook or integration with Klout as examples – so the contest was a natural fit. LinkedIn. And should that be limited purely to the physical world?
WINDMILL NETWORKING | WEDNESDAY, AUGUST 21, 2013
[Linkedin, Media] From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
Or use content such as press releases or articles in your social media marketing efforts? by Joel Don (@joeldon) Related Stories Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items Build Your Network of Brand Ambassadors with Blogger Outreach 5 Ways to Power Up Pinterest in Your Real Estate Biz.
MI6 MARKETING AGENCY | FRIDAY, JULY 2, 2010
[Linkedin, Media] Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell
What The F**K is Social Media? Reason #1: Social Media is Mainstream! Slide 2 & 3: Social Media defined. Slides 7 to 16: Social media demographics and stats. Second, do your customers engage in social media activities now and if so how would it make sense for them to engage with you? Chapter 2. What to do?:
TRADESMEN INSIGHTS | TUESDAY, JUNE 8, 2010
[Linkedin, Media] Awareness of Twitter Has Exploded: Great Way to Reach the.
Twitter is one of the social media tools that can be used as a tool for your company’s social media marketing strategy to generate online traffic and a pipeline for new business leads. Twitter is a natural “companion medium” to other media channels – in particular, as an accompaniment to live TV. take my survey [link].
WINDMILL NETWORKING | TUESDAY, AUGUST 26, 2014
[Linkedin, Media] How to Promote Your Social Contests to Lure More Subscribers
This monthly Social Media Contests column is contributed by Zsuzsa Kecsmar. LinkedIn |. Social Media Contests Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! Still, it didn’t work, despite your best efforts.
MODERN B2B MARKETING | FRIDAY, APRIL 5, 2013
[Linkedin, Media] Contagious Content: Facebook Posts That Get Shared Like Crazy
Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt. Clever.
B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
[Linkedin, Media] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Is this the final answer to social media measurement? Linkedin (83).
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 7, 2010
[Linkedin, Media] How do you measure a personal brand?
Ideally value equals sales or dollars for most campaigns or projects, but is that really applicable to social media? So why not measure social media the same way? Why not focus on the true goals of your social media marketing campaign? Number of LinkedIn connections made with others interested in measurements. Tweet This!
AGILE B2B COPYWRITER | SUNDAY, FEBRUARY 13, 2011
[Linkedin, Media] K’s Top Five for the Week – February 13
Google and Bing are now saying social media is a factor in their rankings. The current relationship between companies and consumers via social media and email is unsustainable. Share this on LinkedIn. B2B Marketing Email Marketing Social Media Marketing Top Picks social media marketingMine was certainly busy.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 28, 2015
[Linkedin, Media] How to Leverage Your Twitter Profile for Social Selling
As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio.
MARKETING ACTION | MONDAY, DECEMBER 29, 2014
[Linkedin, Media] Pinterest Crash Course: Get Up and Running In One Day
It drives more referral traffic than YouTube, Google+, and LinkedIn combined. It’s best if you use the same profile photo all your other social media accounts use. Media. You know the social media party metaphor – how no one would ever go to a party and talk only about themselves and expect people to care. Public figure.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 30, 2011
[Linkedin, Media] A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6
LinkedIn. Revenue Performance Management cloud connectors Eloqua Jonathan Block M&A Marketing Cloud Paul Greenberg Radian6 RPM Salesforce salesforce.com siriusdecisions Social Mediaby Joe Payne | Tweet this. My iPhone blew up this morning. Here’s ours: CRM and social are no longer adjacent industries. Surprise? Share email.
FIFTH GEAR ANALYTICS | WEDNESDAY, APRIL 4, 2012
[Linkedin, Media] Identifying Time and Energy Wasters in Social Content Marketing.
Emerson is the Social Media & Marketing Manager at SIGMA Marketing Group. Connect with her on Facebook , LinkedIn or Twitter. b2b Social Media cmo.com social content marekting social marketing landscape Wendy EmersonWendy Emerson. first saw this infographic from CMO.com on Pinterest and immediately repinned it.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 15, 2010
[Linkedin, Media] Top 20 Social Selling Posts to Start Your Week
facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter Growth Enough For You? - The Pipeline Focus Funnel Expert: Mike Damphousse of Green Leads – The Funnelholic Enterprise 2.0: – Paul Castain’s Sales [.].
VIEWPOINT | TUESDAY, DECEMBER 10, 2013
[Linkedin, Media] PowerViews with Chad Burmeister: Sales is More Scientific Nowadays
Sales Tools to Leverage LinkedIn. He recommended people look into tools like Ecquire, eGrabber, and SalesLoft, all of which are taking LinkedIn information and importing it into sales tools in structured and meaningful ways. That kind of video can be shared on social media, generating buzz about your company. By Dan McDade
MARKETING ACTION | MONDAY, JULY 22, 2013
[Linkedin, Media] 8 Quick Ways to Improve Your Engagement on Facebook
Engagement-Boosting Tips for Social Media. 1: Post at the Right Times. Google+, Twitter, LinkedIn, and even old favorites like YouTube are still premium social sites to join. Not every follower you have in social media is going to end up being a customer. He loves to write different topics about social media tips and strategies.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 11, 2011
[Linkedin, Media] 14 Sanity Saving Apps For Business Travelers
LinkedIn. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Twitter Mobile App. TripIt.
CRIMSON MARKETING | FRIDAY, JANUARY 3, 2014
[Linkedin, Media] How Marketing Can Supercharge Sales with Big Data & Social Selling
Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 28, 2013
[Linkedin, Media] 5 Tips to Creating a SoLoMo Perspective
Related Stories How to Scale Your Social Media Writing Team What’s it Matter? Trust, Social Media and Your B2B Brand Ways the Hospitality Industry Can Take Advantage of LinkedIn. SoLoMo Business Customer customer service marketing Marketing and Advertising Social Media Marketing Virginia
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010
[Linkedin, Media] The Mi6 Chart Toppers, July 2010
Find Out if Your Target Audience is Using Social Media and How (Source:@ExactTarget). To learn more about Social Media Marketing visit ExactTarget.com/SFF. Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Companies That Ban Social Media (source: nCircle via/@eMarketer).
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Linkedin, Media] What PR Pros Can Learn from The Huffington Post
by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. LinkedIn. Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT CommunicationsFor the sake of comparison, Newsweek sold for $1.
WONDERING OUT LOUD | FRIDAY, NOVEMBER 13, 2009
[Linkedin, Media] Look who’s back
They wanted me to develop a global social media strategy. Tags: Communications Marketing Public Relations Social Media LinkedIn Professional Networking Been a while since I’ve been here. The company I went to work for in January 2000, SoftBrands, announced an agreement to be acquired by Infor. Thanks.
WINDMILL NETWORKING | TUESDAY, JANUARY 27, 2015
[Linkedin, Media] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Peg is a social media strategist, writer, and speaker. Social media is her passion. Enter networking!
EMAGINE B2B BLOG | THURSDAY, SEPTEMBER 5, 2013
[Linkedin, Media] Why B2B Marketers Can’t Afford to Avoid Pinterest
Lauren has taken a personal shine to Pinterest, and it’s importance to B2B marketers as a viable social media platform. Pinterest is most heavily used for fashion, food and even furniture – however there are quite a few compelling reasons that B2B marketers should consider adding Pinterest to their Social Media efforts!
SALES INTELLIGENCE VIEW | WEDNESDAY, MAY 12, 2010
[Linkedin, Media] Twitter for CRM – The Buzz Tab Turns One
While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.]. Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab.
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
[Linkedin, Media] Online Marketing News in 2009: The Year’s Hottest Events
Linkedin and Twitter integrate. Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. Social media use soars among b-to-b marketers. LinkedIn to Launch Pay for Whitepaper Downloads. billion.
E-LIGN | THURSDAY, MARCH 20, 2014
[Linkedin, Media] The 2014 Digital Marketing Ecosystem
Originally posted on LinkedIn by Cody Ward. They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Does the content automatically publish to social media? Can visitors share the content on their social media accounts? love this graphic above by Scott Brinker.
MODERN B2B MARKETING | THURSDAY, MARCH 1, 2012
[Linkedin, Media] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). B2B Marketing Inbound Marketing b2b marketing Social Media
FIFTH GEAR ANALYTICS | TUESDAY, JULY 6, 2010
[Linkedin, Media] Being Small Is Cool Again.
Skill with Social Media – You may have heard some case studies on how large brands are using social media, but I contend that the real experts are those small businesses who’ve incorporated social media into their marketing mix because they have to (no budget available for anything else). Share this on LinkedIn.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 25, 2011
[Linkedin, Media] 7 Misconceptions About the New EU Privacy Regulations
LinkedIn. Digital Marketing deliverability EU EU privacy directive Europe European Union lead management online privacy online tracking opt-in opt-out privacy privacy law Social Media strict modeSome might say it’s doomsday for cookies. Nevertheless, the new directive does mean changes for marketers in the EU. This came out of nowhere!
B2BBLOGGERS | THURSDAY, JULY 22, 2010
[Linkedin, Media] Content Marketers: How to Think and Act Like a Publisher
For blog articles, of course Twitter , Facebook , LinkedIn , but look for other niche destinations too – BusinessWeek Exchange is great for B2B. Our purpose at Make Good Media is to help you accomplish that goal. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
WINDMILL NETWORKING | THURSDAY, APRIL 22, 2010
[Linkedin, Media] 6 Great Reasons to Become a Business Exchange User
First of all, I know what you’re saying: between LinkedIn , Twitter , Facebook , and reading blogs, I am exhausted! Yes, social media can be overwhelming, and this is why you need to create social media boundaries. The LinkedIn user. Easily Import Your LinkedIn Profile. Have you started using it? Thanks!
B2B MARKETING INSIDER | THURSDAY, OCTOBER 6, 2011
[Linkedin, Media] Welcome Luke – To A Social World
Although we have 3 other children (ages 8, 5 and 3) this was our first baby born since social media has taken such a huge role in our lives. So we announced his birth on Twitter and Facebook and LinkedIn. How has social media changed your life? Social MediaHe weighed in at 8 pounds, 10 ounces and measured 22 inches long.
BLUE FOCUS MARKETING | MONDAY, JULY 25, 2011
[Linkedin, Media] Google+ Is it a Digital Disruption for CMOs?
The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Within this minority, Google+ is a new ‘channel’ in the cacophonous media stations called social. Google+ Marketing Social Media Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 17, 2010
[Linkedin, Media] Are you leveraging “in-the-moment” marketing?
If you don’t, you could be missing one of the biggest opportunities of the social web! I had lunch recently with a marketing manager for a major TV cable network and we talked about the evolution of social media marketing at his company. Traditional media: Take out an ad and hope customers buy stuff. Share this on Linkedin.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 12, 2011
[Linkedin, Media] InsideView More Than Doubles Revenue in Record-Breaking Year
facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0million. Sales [.]. Notifications Sales 2.0 customer 2.0
HUBSPOT | TUESDAY, APRIL 28, 2015
[Linkedin, Media] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
You create marketing plans for your Facebook, Twitter, and other social media accounts, right? Not only do you need to know your goals for social media marketing, and who your target market is, there is a lengthy list of factors that play into creating a successful Pinterest strategy. Social Media DailySo, where do you begin?
FEARLESS COMPETITOR | SATURDAY, AUGUST 27, 2011
[Linkedin, Media] How to gain customer trust – Insights from Guy Kawasaki
We humbly invite you to follow Find New Customers on Linkedin too. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , lead generation , Leadership , Management best practices , Marketing , marketing campaigns , Remarkable content , Social Media. As of yesterday, it was 61,450.
INBLURBS | WEDNESDAY, NOVEMBER 10, 2010
[Linkedin, Media] The Pepsi Social Way
Social Media Marketing has been a dominant marketing strategy in recent years. With advancements of technology in web, now social media marketing has been predominantly used by business to capture leads. This article describes the importance of social media marketing and how top brands are using social media. Web 2.0
MARKETRI | FRIDAY, DECEMBER 16, 2011
[Linkedin, Media] The B2B Marketing Roundup: Week of December 12th - 16th
Check out our favorite blog posts from the week, including tips for optimizing your LinkedIn profile, a breakdown of important social media metrics and more. Getting Found on LinkedIn: How Keywords Can Improve Your Visibility. If you read our blog frequently, then you know that we are huge fans of LinkedIn. Enjoy!
CEEKUE | SATURDAY, OCTOBER 9, 2010
[Linkedin, Media] Numbers – 26
Share this on Facebook Share this on LinkedIn Digg this! Tags: Numbers twitter baracuda networks Social Media Only 26% of Twitter users had 10 followers or more by December 2009, according to Baracuda Networks Inc., while only 40% were following 10 people or more. Stumble upon something good?
SAZBEAN | MONDAY, JUNE 20, 2011
[Linkedin, Media] Understanding the Different Ways People Consume Content
Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. Content News & Notes Social Media Social NetworksOn Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following.
WEBBIQUITY | FRIDAY, JANUARY 6, 2012
[Linkedin, Media] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views. What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
MARKETING ACTION | WEDNESDAY, MAY 8, 2013
[Linkedin, Media] How (and Why) to Integrate Social and Content Marketing Efforts
My colleague Janelle Johnson and I are teaming up to present a webinar, “ Bring It All Together: Integrate Social and Content Marketing Efforts ,” that’s aimed at helping you learn how to integrate content marketing with social media efforts. Content Marketing Social Media Marketing content marketing social media
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 10, 2012
[Linkedin, Media] The Consumerization of the Enterprise App
The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. Digital Marketing Assistly b2b apps b2b marketing Basecamp Box CES Chatter Eloqua Eloqua10 enterprise apps Jobvite Mindjet online communities recruitment Social Media YammerBut novelty is rarely enough. Mindjet.
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
[Linkedin, Media] Buyers to Marketers: Don’t Call Me, I’ll Call You
Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” The problem [.].
BLUE FOCUS MARKETING | MONDAY, DECEMBER 19, 2011
[Linkedin, Media] Out with the Old (Marketing) And In With the New
More Media Options Today. Today, the proliferation of media choices has left consumers with more options than time. The rise of social media places consumers in control of the messages they receive. Social media lets us decide on our level of engagement with messages and brands. Trust is Social Media’s Sweet Spot.
FEARLESS COMPETITOR | TUESDAY, APRIL 3, 2012
[Linkedin, Media] Jeff Ogden of Find New Customers helps you grow your business with social media at the BMA NJ Social Media Symposium
BMA-NJ’s B2B Social Media Symposium (SMS), April 10th, 2012, Weehaukin, NJ. Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. You have a LinkedIn account. You’ve spent time building your key social media platforms for your company. LinkedIn.