DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
[Linkedin, Media] Buyers to Marketers: Don’t Call Me, I’ll Call You
Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. “Why do you want my email and phone number again?
INBLURBS | TUESDAY, FEBRUARY 8, 2011
[Linkedin, Media] Internet population has crossed 2 billion
When you take a look at this number of more than two billion users online globally; than you do not need to be a genius to understand, to be engaged in Social Media will open you doors to more potential customers for your products and services. Around 6.8 billion people are on the planet currently. The exact figure stands at 2.08
MODERN B2B MARKETING | THURSDAY, MARCH 31, 2011
[Linkedin, Media] 5 B2B Marketing Tips for Using Press Releases
Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. B2B Marketing Modern B2B Marketing b2b marketing brand content marketing Email Marketing press release press releases Social MediaThe average U.S.
DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
[Linkedin, Media] Honor Your Creative Self: Instill Some Quiet in Your Work Life
” “I’ve no time for social media.” ” I’ve struggled with these challenges too — especially fitting in social media. started writing my blog in 2006 and just kept adding things as they came out — LinkedIn, Twitter, Facebook, G+. ” “I can’t keep up with all of it.”
WEBBIQUITY | MONDAY, NOVEMBER 14, 2011
[Linkedin, Media] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
Rules for beating Google at SEO by iMedia Connection ** 5 STARS Brandt Dainow lists 173 positive and negative ranking factors compiled from members of the Search Engine Land group on LinkedIn and believed to influence Google rankings. How to keep up? by providing a phone number, physical address and email address). And more.
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, OCTOBER 11, 2008
[Linkedin, Media] Directory of Social Networks for Learning Professionals
Ning, LinkedIn, Facebook) and the. Red Resener, LinkedIn). ELearning Guild group : This is the LinkedIn group for members of. Brandon , LinkedIn). Lovelace , LinkedIn). LinkedIn : A major professional networking site (not just for learning. The ELearning Guild (LinkedIn). CONTACT. GUEST MAP. 25 TOOLS.
VERTICAL RESPONSE | FRIDAY, JUNE 7, 2013
[Linkedin, Media] Feeling Adrift? Try Online Forums for Small Business Advice
Social Media Examiner. You know you should be on social media, and you’ve even read some articles on how to get started. Social Media Examiner has a forum just for you! Chat with others who are building their social media strategies, or get advice from the pros. If you’re on LinkedIn (and you are, right?)
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 27, 2011
[Linkedin, Media] Buyers to Marketers: Don’t Call Me, I’ll Call You
Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” The problem [.].
TRADESMEN INSIGHTS | TUESDAY, MAY 25, 2010
[Linkedin, Media] 6 Tips to Make Your Blog More Successful in Reaching the.
blog should be central to your company’s social media strategy for new business. The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Be consistent.
DIGITAL B2B MARKETING | FRIDAY, MARCH 25, 2011
[Linkedin, Media] Content Curation: The Oldest Media Activity
In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Media companies always curated content to appeal to an audience. That is one of your objectives, right? Good is no longer good enough.
WEBBIQUITY | MONDAY, JUNE 6, 2011
[Linkedin, Media] The 2011 #Nifty50 Top Twitter Men Reprise
Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business. You expand it.” 27 Op.
DIGITAL B2B MARKETING | SUNDAY, MARCH 27, 2011
[Linkedin, Media] Social Media and Selfless Social Good « Digital B2B Marketing
saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Social media is a great place for marketers to incorporate social good into their image. Here are three ways marketers with a human and caring side can show it in social media. We instinctively distrust companies and media.
DELICIOUS B2BMARKETING | TUESDAY, DECEMBER 6, 2011
[Linkedin, Media] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
LEAD VIEWS | THURSDAY, AUGUST 12, 2010
[Linkedin, Media] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
Quite out of place for a B2B blog post and even more for a B2B Webinar – which talks about qualifying and converting social media leads! And just like Lady Gaga, Social media has rocked the B2B World, there is enough that’s being written about it, strategies, methodologies, success stories, tips, measuring ROI.
CONTENT MARKETING TODAY | THURSDAY, OCTOBER 8, 2009
[Linkedin, Media] A Financial Pro Charts the Way to a Great Online Business Presence
He includes both RSS links and social media elements so that we can connect with Dean pretty much anywhere. Dean is relatively new to the blogging and social media arena but has found it an extremely valuable tool in establishing his credibility and that of his company among prospective clients in Fort Myers. has been excellent.
VERTICAL RESPONSE | FRIDAY, JANUARY 24, 2014
[Linkedin, Media] Enhance Customer Engagement with Online Hangouts
'Advertising, keyword search tools and social media marketing are some of the ways you can attract new readers and prospects to your blog or website, but sometimes it’s best to find them where they hang out. Tweet chats. tweet chat is a pre-arranged discussion that takes place on Twitter at a specific time. Reddit. Getting the word out.
LEADSLOTH | TUESDAY, JUNE 23, 2009
[Linkedin, Media] Inbound Marketing & Marketing Automation
It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media Conclusion.
INBLURBS | TUESDAY, NOVEMBER 2, 2010
[Linkedin, Media] Get Help for Your Social Marketing
Social media networking sites helps in creating awareness about the product, brand or service throughout the world in a very short period of time. In Linkedin you can set your own company page and can post regularly. Marketing takeaway Tip: Social media marketing is only one way of marketing your business online.
B2BBLOGGERS | THURSDAY, JULY 22, 2010
[Linkedin, Media] Content Marketers: How to Think and Act Like a Publisher
For blog articles, of course Twitter , Facebook , LinkedIn , but look for other niche destinations too – BusinessWeek Exchange is great for B2B. Our purpose at Make Good Media is to help you accomplish that goal. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 4, 2011
[Linkedin, Media] Keep Your Mobile B2B Marketing on Track in Time for iPhone 5
From Facebook to LinkedIn to Twitter and more, people like to be able to connect and share anything at anytime from anywhere. B2B Marketing Apple b2b marketing B2B social media marketing marketing plan Steve Jobsby Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” What will happen to the iPhone?
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 9, 2011
[Linkedin, Media] Using Content Marketing to Understand Your B2B Audience
Shares (LinkedIn, Facebook, Email, etc.). Related posts: Organize Your B2B Social Media Content By Audience As you create content for the social media outlets of. Lead Generation Marketing Sales Social Media 101 Social Networks B2B B2B marketing B2B Online Marketing Content Marketing sales cycle target audienceAwareness.
WEBBIQUITY | TUESDAY, APRIL 20, 2010
[Linkedin, Media] Best Email Marketing Strategies and Tactics of 2009
While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Scott T. Digg this!
TOMORROW PEOPLE | TUESDAY, FEBRUARY 5, 2013
[Linkedin, Media] 5 Things Every Good Community Manager Does
Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? Could you be attracting more business via social media?
LEADERSHIP | TUESDAY, JANUARY 7, 2014
[Linkedin, Media] 3 Steps to Establish Thought Leadership with Your B2B Blog
Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. Content Curation Content Marketing Leadership Social Media B2B blog blogging strategy business blog creative content home marketing innovation thought leadership value creation 'HAPPY NEW YEAR EVERYONE! Define value creation.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 11, 2011
[Linkedin, Media] 14 Sanity Saving Apps For Business Travelers
LinkedIn. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Take a deep breath, grab a day old bagel and enjoy these 14 apps for the weary business traveler. Twitter Mobile App. TripIt.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 12, 2011
[Linkedin, Media] InsideView More Than Doubles Revenue in Record-Breaking Year
facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0million. Sales [.]. Notifications Sales 2.0 customer 2.0
CRIMSON MARKETING | TUESDAY, JANUARY 21, 2014
[Linkedin, Media] The Who, What, Why & How of Sharing Information [Infographic]
Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They are empowered by social media and tend to use both Twitter and Facebook. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. How We Share.
B2B MARKETING TRACTION | MONDAY, NOVEMBER 9, 2009
[Linkedin, Media] Trust: Get It, Measure It, Grow It Online or Offline
This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. In social media, human is the new black.”. Tweet.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 13, 2010
[Linkedin, Media] Don’t Forward This To A Friend! – Email Marketing Best Practice
Instead, why not have the offer of your email shared in social media? For this, you can simply create links in your email to share the content of your offer on a landing page on sites like Twitter, LinkedIn, and Facebook. Quickly learn how with this post on creating custom social media links for your landing pages and emails.
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010
[Linkedin, Media] The Mi6 Chart Toppers, July 2010
Find Out if Your Target Audience is Using Social Media and How (Source:@ExactTarget). To learn more about Social Media Marketing visit ExactTarget.com/SFF. Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Companies That Ban Social Media (source: nCircle via/@eMarketer).
IT'S ALL ABOUT REVENUE | SATURDAY, FEBRUARY 12, 2011
[Linkedin, Media] 10 Fast Facts About Pandora
That’s the underlying question behind Pandora Media ‘s prospectus. LinkedIn. by Jesse Noyes | Tweet this. Will the future be streamed? The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. There’s A Pandora Listener Born Every Second. The Hours. million.
WINDMILL NETWORKING | WEDNESDAY, MAY 12, 2010
[Linkedin, Media] What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]
Almost a year ago I wrote about my favorite LinkedIn pet peeves , which spurned a great list of 25 LinkedIn etiquette tips that arose from a discussion on the LinkedIn Executive Suite Group. Just as with LinkedIn, Twitter has its own unique sets of functionalities which creates the potential for different types of behavior.
HUBSPOT | SUNDAY, OCTOBER 7, 2012
[Linkedin, Media] Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE. Do you remember when LinkedIn announced the launch of their new Company Page designs on September 6th? In addition, make sure you check out the 5 examples of the new LinkedIn Company Pages here. It seems like LinkedIn is making changes left and right! Uh oh.
WEBBIQUITY | TUESDAY, MARCH 8, 2011
[Linkedin, Media] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
And one of my favorites, “Social media thought leadership is built by empowering employees to talk about your company and industry.. The Business of B2B Social Media by Brian Solis. If you work for a small to midsized company and are concerned that your company hasn’t quite perfected its use of social media yet—relax.
SAZBEAN | SATURDAY, APRIL 14, 2012
[Linkedin, Media] Top Internet strategy, marketing and technology links for the week of April 14, 2012
Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Ways Social Media Can Bring Your Next Event to Life (Mashable!). Twitter, Facebook, LinkedIn and The Social Media Bill of Rights (Social Networking Watch). How to Fully Take Advantage of LinkedIn (Identity). AdAge). Mashable!).
FEARLESS COMPETITOR | THURSDAY, AUGUST 11, 2011
[Linkedin, Media] How to gain customer trust – Insights from Guy Kawasaki
We humbly invite you to follow Find New Customers on Linkedin too. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , lead generation , Leadership , Management best practices , Marketing , marketing campaigns , Remarkable content , Social Media. Watch Guy here. Their business exploded!
B2B MARKETING INSIDER | THURSDAY, AUGUST 12, 2010
[Linkedin, Media] Marketing Leads: Quality Vs. Quantity
Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
EMAGINE B2B BLOG | TUESDAY, AUGUST 31, 2010
[Linkedin, Media] Going beyond the Big Three: 3 more social nets B2Bs should use
When B2B marketers decide to take the plunge into social media – and hopefully after first establishing their company’s blog – they usually begin with the Big 3 of LinkedIn, Twitter and Facebook. Not that there’s anything wrong with that, since those three do typically account for most of the action for B2Bs. But life [.].
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 31, 2010
[Linkedin, Media] Why comment on a blog? Do it for the money.
I’m helping John Bottom with a social media experiment he’s conducting at an upcoming conference. Share this on Linkedin. Tags: Blogging best practices ROI and measurement Social Media best practices personal branding So today I thought I would write a post on why you NEED to comment. And I’m not kidding.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 7, 2011
[Linkedin, Media] Adam Metz Answers Your Questions: Reaching the Social Customer
First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in. Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? Q: Is social media a big threat to the current online retailers? Talk to your customers about this.
SALES INTELLIGENCE VIEW | MONDAY, APRIL 4, 2011
[Linkedin, Media] Adding a Little More Perk to Your SugarCRM with Sales Intelligence
As more businesses transact online and millions of users including executives and consumers use social media such as LinkedIn, Twitter, Facebook, and Blogs, there’s an overwhelming amount of data, also known as “Big Data”, on companies and contacts online. Room: Ballroom. Keynotes | Tuesday, April 5, 2011 | 1:15 – 2:00. Session #1.
LEADER NETWORKS | TUESDAY, OCTOBER 21, 2008
[Linkedin, Media] Start-up Loss is Enterprise Gain - Hiring Skilled Workers
When I think about all the wonderful skill sets that are being laid off related to social media, I am aware how much these layoffs will accelerate the age of conversation. The Haves have successfully integrated social media into their Marketing and Customer Care strategy but often struggle to find the resources to execute on their plans.
WINDMILL NETWORKING | FRIDAY, SEPTEMBER 7, 2012
[Linkedin, Media] Defining Social CRM For B2B Salespeople
They are talking on Twitter, Facebook, LinkedIn, and Google+. Social media now presents us with a unique opportunity to discover new relationships outside of our traditional circles. The power and the breath of social media also presents us with a number of challenges …. Are you leaving money on the table? Get more referrals.
MARKETRI | MONDAY, NOVEMBER 11, 2013
[Linkedin, Media] Nevermind the Fear, Law Firms Need to Get Social
When analyzing which business sectors are active in social media, it is clear that law firms and individual solicitors have yet to embrace the social media revolution. recent survey shows that only 30% of those in the legal services sector think that social media should be an important part of their firm's marketing strategy.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 25, 2010
[Linkedin, Media] Looking for a Job? Only Twitter Applicants Need Apply.
As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. we will see new companies arise that purely use social media as their platform. Are Your Social Media Efforts Doomed to Fail? Of course.
WEBBIQUITY | THURSDAY, JANUARY 19, 2012
[Linkedin, Media] Web Presence Optimization Software Review: gShift Labs
Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. Features.
SAZBEAN | SATURDAY, NOVEMBER 10, 2012
[Linkedin, Media] Top Internet strategy, marketing and technology links for the week of November 10, 2012
News & Notes
MARKETING GENIUS BLOG | MONDAY, MAY 10, 2010
[Linkedin, Media] Monday Marketing Term: Social Marketing Analytics
Altmimeter Group and Web Analytics Demystified recently published a report Social Marketing Analytics: A New Framework for Measuring Results in Social Media exploring how social metrics should align with business objectives. Share this on Linkedin. Measurement though, is not a one-size-fits all thing. Tweet This! Digg this!
INBLURBS | FRIDAY, JULY 29, 2011
[Linkedin, Media] The pros and cons of promoted Tweets
Facebook, LinkedIn and Twitter offer various opportunities to advertise a company targeted to their audience. Facebook and LinkedIn already have self-service platforms where business can showcase their brand message, products and services. More and more advertising money is shifting to social networks. Pros of paid advertising.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 5, 2011
[Linkedin, Media] Do Celebrities “Get” Twitter?
The point, if you ask most social media experts, is to use Twitter as a way of keeping in touch with your fans, establishing engagement and loyalty. LinkedIn. Social Media Billy Crystal Charlie Sheen Christina Aguilera Freakonomics Gilbert Gottfried James Franco Kai Ryssdal Norm MacDonald NPR podcast Ricky Gervais TwitterReddit.
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 16, 2010
[Linkedin, Media] What Does Engagement Really Mean?
There was a heavy social media component to the BMA conference. Correspondingly, it could be concluded that if you aren’t heavily involved in social media, and aren’t having “conversations through social media channels, you are not ‘engaged’ with your communities. Share this on LinkedIn.
CRIMSON MARKETING | FRIDAY, JANUARY 3, 2014
[Linkedin, Media] How Marketing Can Supercharge Sales with Big Data & Social Selling
'Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.
ENGAGE | MONDAY, JANUARY 13, 2014
[Linkedin, Media] 101 Reasons Why Social Matters to Your Brand
'The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. Looking to give your brand a boost with social media this year? LinkedIn.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 1, 2011
[Linkedin, Media] 10 Fast Facts About Zynga
LinkedIn. Social Media 10 Fast Facts Cityville DePaul University Facebook Facebook marketing Farmville IPO Laura Pincus Hartman Luminor Group Mark Pincus marketing expense Owen Van Natta R&D research and development sales and marketing sales and marketing expense social gaming social media marketing Zynga Zynga IPOmillion.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 23, 2011
[Linkedin, Media] The Limits of Crowdsourcing
LinkedIn. Social Media b2b marketing crowdfunding crowdsourcing Diggit Evly Facebook Focus group think iPod Kickstarter Lady Gaga lead management marketing marketing strategy Mechanical Turk Peter Fader Q&A Quora startups University of Pennsylvania Wharton School Whinotby Jesse Noyes | Tweet this. There’s another caveat. Facebook.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 23, 2011
[Linkedin, Media] 3 Ways Data’s Popularity Is Changing Business
In a media environment where everything is searchable, not to mention rankable, writers will need to learn additional skill sets on top of the traditional qualities like style, voice and structure. But in the online media ether social status is measurable and public. LinkedIn. by Jesse Noyes | Tweet this. You’re not crazy.
AVITAGE | SUNDAY, JUNE 8, 2014
[Linkedin, Media] Why Google Plus is Our Company Content Hub (and should be yours)
The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 11, 2010
[Linkedin, Media] Making Email More Conversational
The article points shows that those who use social media check into email more frequently with 42% of social media users checking their email at least 4+ times a day. This compares to 27% of those who don’t use social media (I’m still trying to figure out the conundrum given Nikos’ comment above but I digress.). Take a look.
FATHOM | FRIDAY, SEPTEMBER 5, 2014
[Linkedin, Media] Digital Marketing Strategy for Launching New Products & Services
Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Industry-Specific Media Sources (Relevant News Websites, Popular E-Newsletters, etc.). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media like to call it the ‘Diversification Strategy.’
ANYTHING GOES MARKETING | MONDAY, DECEMBER 21, 2009
[Linkedin, Media] 5 Mistakes B2B Marketers Need to Avoid in 2010
Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Ask and answer questions on LinkedIn.
INBLURBS | MONDAY, JUNE 20, 2011
[Linkedin, Media] Inbound Marketing to gain the trust and respect of your buyer personas
Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business. Trust and respect comes before the sale. When people trust and respect you they are more willing to listen what you have to say. Be helpful and try to assist where ever you can. Tweet this on Twitter! =.
SAZBEAN | SATURDAY, APRIL 28, 2012
[Linkedin, Media] Top Internet strategy, marketing and technology links for the week of April 28, 2012
Are You Worth of Social Media – The 2 Types of Talk Triggers (Convince & Convert). 13 Things You Never Knew You Could Do On LinkedIn (Business Insider). If You Want a True Community on Social Media, You Have to Create It (AdAge). Why You Need Social Media, Even if Your Customers Don’t (HubSpot).
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Linkedin, Media] The Last Blog Post: The 4 Metrics That Matter
The advent of social media only made the roar of competing voices more deafening. LinkedIn. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. m not retiring. We all want to be read.
VIEWPOINT | TUESDAY, JANUARY 24, 2012
[Linkedin, Media] Is It Really B2B, Or Something Different All Together?
Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that person has a name, a face and probably a LinkedIn account. People are. Sales.
MARKETING GENIUS BLOG | FRIDAY, AUGUST 27, 2010
[Linkedin, Media] Connected Marketer Chart of the Week: Search and Social Synergy
A recent Marketing Profs report found that social media users are moving beyond personal connections and choosing to connect with corporate brands as well. According to research by Invoke Solutions, 65% of social media users say they are a fan of at least one brand on Facebook. Share this on LinkedIn. Tweet This! Digg this!
WINDMILL NETWORKING | MONDAY, NOVEMBER 24, 2014
[Linkedin, Media] How to Recycle Your Old Content for Clever Social and Email Marketing
Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
FOLLOW THE LEAD | TUESDAY, JUNE 22, 2010
[Linkedin, Media] Are you budgeting for easy listening in a rock-and-roll era?
The podcast , in partnership with DemandGen Report , is the first of what we hope will be an ongoing series of podcasts exploring many of the hot-button issues of b-to-b sales and marketing, such as data management, lead generation/nurturing, cold calling in a digital age and whether social media is a legitimate sales vehicle.
TRADESMEN INSIGHTS | TUESDAY, MARCH 2, 2010
[Linkedin, Media] B-to-B Marketers: Social Networks Top Priority for 2010
to-B marketers are evaluating traditional media investments and are reallocating dollars to paid digital spending. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success? Top marketers worldwide agree that digital will increase in 2010.
SAZBEAN | SATURDAY, NOVEMBER 24, 2012
[Linkedin, Media] Top Internet strategy, marketing and technology links for the week of November 24, 2012
News & Notes
SAZBEAN | SATURDAY, AUGUST 6, 2011
[Linkedin, Media] Top Internet strategy, marketing and technology links for the week of August 6, 2011
Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty). Sharepocalypse Now: Why Social Media Overload Means New Opportunities for Startups (Mashable!). Social Media Explorer). ProBlogger).
SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009
[Linkedin, Media] Social Media Reality Check: You’re Not a Big Game Hunter
Do you know the secret ingredient of really successful social media endeavors? If you're going to be successful in social media, you have to thoroughly transform that mentality. Social media isn't about the hunt or the kill. Social media is about collaboration, support, and relationships. I'll give you a hint.
MUTT GROUP | TUESDAY, DECEMBER 21, 2010
[Linkedin, Media] That’s a Great Headline, But the Article Sucks
Twitter, LinkedIn, Facebook, etc. The traditional editorial process, that of magazines and major media websites, used to begin with great content and then end with a great headline. Branded Content Social Media Strategy Uncategorized blog blogging branded content digital Facebook headlines marketing social media video
VIEWPOINT | TUESDAY, DECEMBER 10, 2013
[Linkedin, Media] PowerViews with Chad Burmeister: Sales is More Scientific Nowadays
Sales Tools to Leverage LinkedIn. He recommended people look into tools like Ecquire, eGrabber, and SalesLoft, all of which are taking LinkedIn information and importing it into sales tools in structured and meaningful ways. That kind of video can be shared on social media, generating buzz about your company. By Dan McDade
INTEGRATED B2B | WEDNESDAY, JUNE 12, 2013
[Linkedin, Media] Kick-start your content marketing creative process
There are many social media platforms, and your customers will use some more than others. Depending on your business type, you might want to consider niche platforms (such as Pinterest and Instagram) as well as more mainstream networks such as Facebook, Twitter, LinkedIn and YouTube. Step One – Find out where your customers are.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013
[Linkedin, Media] Customer And Content Are King In The Future of Marketing
You can find Alan on Linkedin and Twitter @ AlanSee. am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. was also a LinkedIn early adopter: One of the first 100,000 people (#74,136) to join the network. Tell us about yourself?
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 9, 2011
[Linkedin, Media] [Video] @MayorEmanuel Creator On Twitter Fiction & Personal Branding
caught up with Dan at Personal Democracy Forum in New York and he was kind of to talk about his story, what’s in store for him next, and what he learned about social media and personal branding from his experience. LinkedIn. It’s that last title that brought him celebrity status. Click here to view the embedded video. Share email.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 25, 2014
[Linkedin, Media] Social Media For Manufacturers
Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients’ industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating part of marketing. LinkedIn. Webinar: Social Media In Manufacturing. Blogs.
SALES LEAD DYNAMICS | MONDAY, OCTOBER 17, 2011
[Linkedin, Media] The Telephone: Your Best Networking Tool
In a world of Twitter, Facebook, LinkedIn, email, instant messages, and text messages, the telephone seems like a quaint relic of a bygone age. Remember, you can reach people via email and social media. Use LinkedIn to make contact. LinkedIn – The Introduction Machine. LinkedIn is for group discussions). It’s not.
NUSPARK | SATURDAY, FEBRUARY 4, 2012
[Linkedin, Media] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. Do you agree?
WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
[Linkedin, Media] 3 Great Twitter Apps for Content Marketers
When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?
B2B LEAD GENERATION BLOG | MONDAY, JUNE 17, 2013
[Linkedin, Media] Webinar: Inside Sales Virtual Summit reveals selling best practices
Brian Frank, LinkedIn. Related Resources: How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. 'Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Reducing their time to lead by more than 60%. They include: Best Selling Sales Authors.
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 10, 2011
[Linkedin, Media] The Science of Email Marketing « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, AUGUST 22, 2013
[Linkedin, Media] Go short or go home. Can your content plan survive on 6-second videos?
” Whether it’s infographics or Vine, brands must learn to master the art of short-form storytelling in this new media world. Even with the rise in social media usage, consumers are still using Google, and they are still using it a lot. And then mosey on over to LinkedIn to see who has been stalking our profile.
WINDMILL NETWORKING | TUESDAY, JUNE 15, 2010
[Linkedin, Media] Questions on? Come Join Me on Twitter on #JobChat!
JobChat was created by Perri Gorman ( @BeTheButterfly ) and Neal Schaffer ( @NealSchaffer ) to serve the need of professionals and job seekers looking for advice on professional networking as well as how professionals can better utilize social media as part of their career management, personal branding and job search. What is #JobChat?
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 24, 2014
[Linkedin, Media] Combine Pinterest and Email Marketing to Increase Sales
Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Twitter | Facebook | LinkedIn | Pinterest |. Pinterest
WINDMILL NETWORKING | MONDAY, SEPTEMBER 15, 2014
[Linkedin, Media] The Content Marketing Mantra: “Create Once, Use Many”
'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. This is not an unfounded best practice.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 5, 2010
[Linkedin, Media] Your Website is Worth More than a Cup of Coffee
Social media — You use social media tools such as Facebook, Twitter, LinkedIn, Digg, YouTube, Google Buzz, etc. Tags: B2B Marketing B2B SEO B2B Social Media B2B Web Content B2B Web Marketing Network Solutions has been running a radio spot advertising $4.99 Websites, an ad that makes me want to scream. Lots of time.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 17, 2012
[Linkedin, Media] B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012
Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Four blog posts focused on some aspect of social media. B2B Social Media Marketing: Focus on leads, not likes. Ouch.).
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 11, 2010
[Linkedin, Media] Facebook Advertising for Dummies (Wiley)
Share this on Linkedin. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. These ads are available to anyone with an advertising budget, from $1 to $1 billion. These ads like any other include a headline, an image and body copy. We hope you agree! Tweet This!
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 6, 2011
[Linkedin, Media] Danah Boyd On Privacy and Online Social Cues
The problem is that most of the debate around privacy has centered on how businesses and social media use personal data to reach consumers, when much of the violations of our privacy comes from our friends and loved ones. LinkedIn. What Boyd suggests is we need to pay less attention to how data is collected, and more to how it is used.
MARKETING GENIUS BLOG | FRIDAY, MAY 21, 2010
[Linkedin, Media] Content Marketing: How Does it Work?
This is a great presentation covering what content marketing is, how it’s used and how it differs from traditional media. Share this on LinkedIn. There are a lot of great tips here, as well as many tools that can be used to drive your content marketing efforts, test, and measure success. Idea Launch did a great job. Enjoy.
SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 12, 2010
[Linkedin, Media] A lesson in Social Intelligence and Social Selling
twitter sCRM facebook social media linkedin sales productivity customer 2.0 We have seen a great response to a series of posts by Umberto Milletti the CEO of InsideView. Starting with a post from September where he discussed the difference between sales data and sales intelligence. He explained that Customer 2.0 Web 2.0
SAZBEAN | SATURDAY, MAY 19, 2012
[Linkedin, Media] Top Internet strategy, marketing and technology links for the week of May 19, 2012
The Fallacy of Timing Blog Posts & Social Media Updates (Small Business Search Marketing). Twitter tiptoes further into the media business (GigaOM). To Tweet or Not To Tweet, Social Media: A Blessing and A Curse (Small Biz Trends). Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media (Marketo).
MARKETING INTERACTIONS | FRIDAY, JUNE 28, 2013
[Linkedin, Media] Your Marketing Bucket is Leaking
'I saw a post the other day where the author recommended that marketers create a marketing persona and a social media persona - like these are two separate things. I've heard marketing teams talk about social media as an aside. Maybe, if you're lucky, the social media team spots it and thinks - Yeah! And on it goes.
B2B MARKETING MENTOR | MONDAY, FEBRUARY 6, 2012
[Linkedin, Media] 5 Social Media Strategies for B2B Sales Success
Social media may be part of the answer. InsideView recently released an intriguing infographic that illustrates the growth of social media in the B2B space. If social media is where the buyers are, salespeople should be there to engage them. One of the greatest benefits that social media can provide a company is free promotion.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[Linkedin, Media] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. Remember: people on LinkedIn are looking to do their jobs better. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 23, 2010
[Linkedin, Media] Is bigotry good for business?
Jack is the much-respected News Director of Innovation for the Knoxville News Sentinel and a pioneer in online media. Share this on Linkedin. Tags: Traditional media and advertising economics of social media ethics Nobody has struggled more with the idea of online community than the American press. . Digg this!
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 5, 2011
[Linkedin, Media] Revenue Performance Management: Webtrends Tackles Data Overload
LinkedIn. Revenue Performance Management b2b marketing benchmarking Demand Generation Facebook lead management marketing automation measurement metrics sales and marketing sales and marketing alignment Salesforce Social Media Twitter web analytics Webtrendsby Jesse Noyes | Tweet this. Take Webtrends , for instance. Share email. Reddit.
WRITING ON THE WEB | MONDAY, JANUARY 3, 2011
[Linkedin, Media] 3 Easy Tips to Target Readers with Your Content
Social media groups are great ways to connect with others of similar interests. Share this on LinkedIn. Time-Saving Tips for Social Media Marketing. This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. However, you don’t seem to be getting responses.
THE EFFECTIVE MARKETER | WEDNESDAY, MAY 18, 2011
[Linkedin, Media] Marketing Charts and Trends « The Effective Marketer
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