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  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Linkedin, Media] #WorldsToughestJob: A Truly Human Video
    LinkedIn profiles. Interest and coverage peaked on Monday (the day the video was released) and, thanks mostly to social media, there has been an exponential increase in video views ever since. Social Media But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” Landing pages.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 20, 2012
    [Linkedin, Media] Keynote Address at the BMA-NJ Social Media Symposium to be delivered by Jeff Ogden of Find New Customers
    BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. . You have a LinkedIn account. You’ve spent time building your key social media platforms for your company. LinkedIn. But now what? Google.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin, Media] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. B2B Marketing Social media Content marketing Technolog
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2016
    [Linkedin, Media] Skills CMOs Look For When Building a Modern Marketing Organization
    Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Media] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Has experience with social media.  Social media is a low-cost way of generating awareness and leads for B2B marketers.  We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc.  B2B Marketer B2B Marketing Pull Marketing Social Media
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Linkedin, Media] Your B2B Prospects Want to Binge Your Content
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. Marketing b2b content marketing B2B Social Media It also is not the best want to consider their prospects. They should focus on attention. Daily blog posts?
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Linkedin, Media] Is Your White Paper a Sales Pitch in Disguise?
    Share this on LinkedIn. Content Marketing Online Marketing Social Media Stuff Writing Great White Papers Attracting Clients ebooks Twitter Web pages white papers writing on the webI asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? So, now what?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 21, 2012
    [Linkedin, Media] Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer
    One on one conversations were most common but blog postings and Linkedin discussions are growing. In addition, you ought to learn about content marketing, social media and buyer personas. Love hard facts. Hope you do too. Should this matter to YOU? Kaput. Unless you want your business to go the way of the dinosaurs, take note.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    [Linkedin, Media] How (and Why) to Integrate Social and Content Marketing Efforts
    My colleague Janelle Johnson and I are teaming up to present a webinar, “ Bring It All Together: Integrate Social and Content Marketing Efforts ,” that’s aimed at helping you learn how to integrate content marketing with social media efforts. Content Marketing Social Media Marketing content marketing social media
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Linkedin, Media] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects. They’re on social media so that you don’t always have to be. I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads.
  • SAZBEAN  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] How Social Media Can Derail Your New-Business Efforts
    Social media has had a dramatic impact on the life of the agency business development executive over the last several years, particularly when it comes to prospecting, doing market research and gaining industry intelligence. – How Social Media Can Derail Your New-Business Efforts. News & Notes
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin, Media] Who Won a Markie Award?
    Best Lead Scoring Program: LinkedIn. Social Media Innovation:   Infoblox. by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. Winning, in other words, is a very big deal. Event Nirvana: McAfee.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 18, 2011
    [Linkedin, Media] Don’t Forget Tech Can Make You Happy – Or Why I Love Spotify
    asked John Bigay , who is not only the CMO of a publisher and media company Barefoot Books , but also one of the most “plugged in&# music fans I’ve ever met. For those of us who work in and around digital media, it’s easy to become numb to that fact, and even become jaded toward the next big thing. LinkedIn.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [Linkedin, Media] Google+ Is it a Digital Disruption for CMOs?
    The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   Within this minority, Google+ is a new ‘channel’ in the cacophonous media stations called social. Google+ Marketing Social Media Marketing
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Linkedin, Media] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Facebook
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Linkedin, Media] Business Value of Social Networking
    Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you? of Tiecas, Inc.
  • SAZBEAN  |  THURSDAY, JUNE 23, 2011
    [Linkedin, Media] Cross Posting Updates to Different Social Networks Ok Sometimes
    The social media tactics and strategies you use for your company will probably (and should) vary from what others are doing. While social media is constantly evolving, there are also different needs from different customers (which is always the case). Brandon Chesnutt , Social Media Director, Identity Marketing & Public Relations.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Linkedin, Media] How you can grow your traffic and business–without Google
    In many ways, Google’s loss I described last time is social media’s gain. Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Mobile Marketing Organic Search Social Media Marketing email marketing Google organic search search marketing search traffic social media marketing
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 16, 2012
    [Linkedin, Media] 1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)
    LinkedIn has grown by 55% to nearly 100 million, while Tumblr is up 172% to nearly 40 million. Compelling Social Media Stats Marketers Should Know [Data] (hubspot.com). Interesting social media ComScore Facebook report social network Social network service Twitterbillion people total. Facebook is important.  What about email? 
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [Linkedin, Media] Eight years of top business brands on Twitter and their First Tweets
    LinkedIn. LinkedIn. Cisco took to Twitter like a duck to water - and still leads the way in b2b social media best practice. social media Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. When did they set up on twitter? Nothing. Nothing.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Linkedin, Media] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). B2B Marketing Inbound Marketing b2b marketing Social Media
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Media] Social Media and the Contact Center for Dummies
    “ One of the biggest challenges for organization today is managing the flow of information about their brands, products and services that occurs in social media channels, including micro blogs (such as Twitter) social network sites (such as Facebook), blogs and online forums. Social media is more than connecting and broadcasting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] This is why you will have a career in social media
    Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional discipline. LinkedIn rolled out not one, but four upgrades. I’m about to make a prediction that surprises even me. Here’s why. What do you think? Tweet This! Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] This is why you will have a career in social media
    Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional discipline. LinkedIn rolled out not one, but four upgrades. I’m about to make a prediction that surprises even me. Here’s why. What do you think? Tweet This! Share this on Facebook.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Linkedin, Media] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. Be sure to share your thoughts and tips in the comments section below. A/E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. times a day. Fear not, A/E friends! Get the right followers. and so on.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Linkedin, Media] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Oracle is doing a pretty good job from a social media perspective, with a wide presence on all of the major social media networks -- but again, the conversation seems very Oracle-focused and less “customer centric.” Social Media inbound sales Now this was interesting -- this is inbound. Demonstrate Commitment.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin, Media] Combine Pinterest and Email Marketing to Increase Sales
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Twitter | Facebook | LinkedIn | Pinterest |. Pinterest
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 19, 2011
    [Linkedin, Media] Social sign-in: a better way for your website?
    Then you may want to take note of a recent trend manifesting itself in the B2C world, which is:  allowing users to sign on with their favorite social media profile (Facebook, Twitter, LinkedIn, etc.).  B2B Web Strategy Social MediaGot a registration-required area on your B2B website? Called social sign-in, it’s supported by [.].
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Linkedin, Media] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    This social media network, which helps you create and share presentations, is perfect for businesses. You can encourage people to visit your website, suggest that people follow you on social media or ask people to sign up for your email list. Here are a few ways to share it: Social media channels. Social Media slideshare
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Linkedin, Media] The Top 200 Content Marketing Brands And Influencers
    There’s a really interesting combination of technology providers, media brands, associations and agencies on the brand list. Social Media Today. LinkedIn Marketing. Mahlab Media. Orbit Media. ” on the topic. This is true in just about any major decision, including who we buy from. Twitter Handle. 18.65.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Media] Pinterest for publishers
    Here’s why you should consider adding Pinterest to your social media list. When Pinterest first arrived on the scene, it was unfairly pigeonholed as the social media spot simply for recipes, crafts, and unrealistic home improvement/decor ideas.  (Photo credit: Wikipedia). But have you given Pinterest any thought?  81 percent of U.S.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Linkedin, Media] What’s the ROI of Employee Advocacy? Social Selling.
    When he started working, he realized that they were subscribed to a social media monitoring tool recommended to them by their PR agency. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Author information.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Linkedin, Media] Interesting Infographics: How B2B Sales Has Changed
    According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show”  About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. Outbound examples: print media, cold calls, RFPs. LinkedIn (57%).
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Media] 8 Ways to Leverage Social Media Beyond Social Networks
    More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. News & Notes
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 26, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • SMASHMOUTH MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • VIEWPOINT  |  THURSDAY, MAY 9, 2013
    [Linkedin, Media] Good Reads for B2B Marketing - Protect Your Online Reputation
    LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. Via MediaPost Communications/Online Media Daily. Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via Marketing Land.
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 15, 2007
    [Linkedin, Media] PRMeetsMarketing Weekly Articles: November 15, 2007
    You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Where's the Short Cut to Timbuktu - in media Public Relations Blog has an interesting post about  media list building. Business Week.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 31, 2014
    [Linkedin, Media] 4 Tips for Video in 2015
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Linkedin, Media] Stop Flushing Your Online Marketing Dollars Down the Toilet
    The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Internet Marketing Search Engine Optimization b2b marketing SEO social media websiteTweet.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 6, 2013
    [Linkedin, Media] Social Media Marketing Important Part of B2B Marketing Landscape
    Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. Search Engine Marketing Blog
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Media] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. The majority of companies are not using video in any way that provides any real ROI. 
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Linkedin, Media] How to Create an Instagram Strategy for Your Business
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin, Media] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Google Plus
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Linkedin, Media] How to Use Instagram with Your Blog
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin, Media] Social Media for B2B Sales – What’s Your Plan?
    Three years ago when I made the decision to jump into the waters of social media, I did just that. At that time, I had no concept of the power of social media and how it could help me to actually meet any goals at all so, that would be my lame defense. How will you stay up with the latest trends in both social media and your industry?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] The Social Recruiting Revolution
    If you want to understand how social media has transformed the recruiting landscape, you’re in the right place. How Social Media Has Transformed Recruiting. Before the arrival of social media, there were two very distinct forms of recruiting. Social Recruiting social media for recruiting Social Media Marketing social recruitin
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 15, 2009
    [Linkedin, Media] Social Media - Expertise Without Experience?
    When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 15, 2011
    [Linkedin, Media] Six Reasons to Text in your 2012 Plan
    Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers linkedin metrics planning PowerPointSay, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Pages full of refugee spreadsheets from Excel.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Media] Algorithms & Blues in the Obscurocratic Empire
    Or the statement from your media buyer? CRM Random Rants ad agency B2B marketing bizmarketer customer service Elizabeth Williams HR Keebler Elves linkedin Obscurocrat Obscurocratic Empire ObsucrocracyThis week my youngest son started high school. They give out elaborate packages of information but. And there it is. . and 6.1.1.1.1.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin, Media] Connect the Online Dots with the Power of Google Plus
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Let’s go through the […].
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Real data on social media use by B2Bs, captured in recent research
    Instead, we’ll present a batch of data points from recent research on B2B social media use, thoughtfully compiled in a recent post by Adam Holden-Bache over on Social Media B2B …and just let you reach your own conclusions. OK, this post is officially declared to be a judgment-free, preach-free zone.  Usage: 86% of B2B firms [.].
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] Balancing Social Media Effort vs Value for Small B2B Business Owners
    “Don’t create social media driftwood.&# – Virginia Miracle, Head of Digital Media Strategy – Ogilvy PR. At least once a month since I have talked my ambitious and new Twitter zealot client out of a jumping in with both feet to an overly ambitious Social Media strategy. All are totally FREE.
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Linkedin, Media] Why Facebook “Likes” Are A Lousy Indicator of Your Content’s Success
    The social media giant no longer will factor in “likes” (or shares or comments) to calculate cost-per-click and instead focus on “link clicks” as a way to evaluate users’ engagement. Remember that Twitter and LinkedIn might be better to target specific audiences and generate qualified leads. Content Marketing social media analytics
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Linkedin, Media] Putting the “Fun” into the Fundamentals of Social Media Monitoring
    by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it? Here are a few quick ways to effectively monitor your social media standing: Twitter.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 1, 2010
    [Linkedin, Media] LinkedIn CRM: Using the New LinkedIn Tags to Better Browse Your LinkedIn Connections
    LinkedIn is slowly evolving their functionality to become more like a true Customer Relationship Management (CRM) software package. Have you started using the new LinkedIn Tags feature to start organizing your network? You may be surprised to find that LinkedIn has already pre-populated some of your contacts with tags.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JUNE 24, 2011
    [Linkedin, Media] Coming soon to a P-Cube Near You
    About a month ago I spent half a day with the good people of The Learning Partnership at their symposium on social media in public education. It’s been about a year since we met our friends in the P-Cube. Also they buy stuff from people like us and we ignore them in favour of their Corporate Overlords at our peril. And why Google? Not us.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Linkedin, Media] Be Conscious of Your Personal Online Presence in Inside Sales
    In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Outside of LinkedIn, most sales professionals have yet to take control of their online identity. Do you have any idea how you exist online?
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, JANUARY 16, 2013
    [Linkedin, Media] Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?
    Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Is Your B2B Marketing a Tactical Hodge Podge? Put every marketing tactic under the microscope. THE PAYOFF.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [Linkedin, Media] The Future of Pharma Marketing: The Game Changer (Part 2)
    This is Facebook’s attempt to create an open dialogue forum and is a testament to the power of social media. Hint: TV doesn’t die but social media gets a life in Pharma’s world. Pharma can have it both ways:  engage consumers in social media and maintain a brand presence on Facebook. Pharma Marketing Social Media Pharma
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Linkedin, Media] The Top 5 Reasons Your Great Content Fails
    Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content. It Isn't Promoted.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin, Media] Top Ways to Attract Prospects Through Social Media
    Your best bet in terms of social media marketing can change depending on your location in the world. For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. No one wants their company to be associated with an embarrassing gaffe on social media.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin, Media] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
    Instead of merely telling a few friends on the phone that they had a bad experience, frustrated candidates turn to social media and review sites to share their opinions en masse. Visit platforms like LinkedIn, Facebook and Glassdoor to find out what applicants are saying about you. Warren Buffett is a pretty smart guy. Be clear.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Linkedin, Media] The Best Paragraph On Content Marketing I’ve Read All Year
    So if you are reading this, identify yourselves!? I did a Linkedin stalk on the phrase “Digiday Editor” and found Shareen Pathak , David Amrani , Brian Morrissey , Lucia Moses and Brian Braiker , to name a few. ( Programmatic cannot not continue as the  most interesting discussion in marketing and mainstream media circles.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Linkedin, Media] How to use social media for lead generation
    Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Linkedin, Media] 10 Fantastic Instagram Posts and Why they Work
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Author information. And her job.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Linkedin, Media] 6 Great Reasons to Become a Business Exchange User
    First of all, I know what you’re saying: between LinkedIn , Twitter , Facebook , and reading blogs, I am exhausted! Yes, social media can be overwhelming, and this is why you need to create social media boundaries. The LinkedIn user. Easily Import Your LinkedIn Profile. Have you started using it? Thanks!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Linkedin, Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. To the modern sales rep, social media are an imperative advantage. They use LinkedIn to research leads before picking up the phone. Find her on Google+ or LinkedIn. our rep asked.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Linkedin, Media] [VIDEO] Watch @CKBurgess and @MNBurgess Champion #SocBiz Strategy with @IBMSocialBiz
    As we argue in our Amazon best-selling book The Social Employee , the idea of social media extends far beyond external communication tools like Twitter or LinkedIn. Please check out @SocialEmployee media buzz! We had a lot of fun producing this video with IBM’s amazing content team, and couldn’t be happier with the result.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Linkedin, Media] Upcoming Changes to YouTube You MUST Know
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Linkedin, Media] 5 Action Items from #SMX Advanced 2013
    Kaila Strong suggested checking out employee LinkedIn profiles to identify blogs they write on, hobbies or associations they are a part of, or even to see if they are linking to your own site through status updates, profiles, etc. Link Building Search Engine Marketing Blog Social Media Strategies Bonus: The theme is Top Gun.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Media] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron represents how truly global Twitter (and social media) have become, as I have been able to build up a virtual relationship with him being in Malaysia through someone else I met on Twitter that was in Hong Kong! Aaron is a blogger at askaaronlee.com giving tips on social media and Twitter. They are: 1) Chirrps. world wide web
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Linkedin, Media] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. For the social media squeeze, look no further than Facebook where brand fan page messages only reach a fraction of the people that have opted-in to see those messages. What inspires your blogs? . Strategy
  • MARKETING ACTION  |  THURSDAY, JULY 11, 2013
    [Linkedin, Media] Best Practices in Social Influencer Marketing
    In the mid-1950s, sociologists Paul Lazarsfeld and Elihu Katz published the book Personal Influence, introducing a two-step communication model which shows that ideas flow from mass media to opinion leaders, and from them to a wider population. Today’s social media fits this model precisely. Online social influence is powerful.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Media] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Branding Communication Marketing Social Media Marketing Strategy TwitterFollowing this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. They are confident (i.e.,
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin, Media] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, AUGUST 23, 2009
    [Linkedin, Media] Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation
    Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. But social media are for interactions, not broadcasts.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Linkedin, Media] 17 Excellent Email and Mobile Marketing Stats and Facts
    Keep social media in perspective. Integrating social media with email can increase reach and impact, but prioritize email strategy. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. •  Open your wallet. About half plan to grow their social media budgets while 40% will allocate for for mobile.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Media] Revenue Performance Management: Webtrends Tackles Data Overload
    LinkedIn. Revenue Performance Management b2b marketing benchmarking Demand Generation Facebook lead management marketing automation measurement metrics sales and marketing sales and marketing alignment Salesforce Social Media Twitter web analytics Webtrendsby Jesse Noyes | Tweet this. Questions like ‘How many leads did we generate?’
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Linkedin, Media] What PR Pros Can Learn from The Huffington Post
    by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  LinkedIn. Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT CommunicationsFor the sake of comparison, Newsweek sold for $1.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2009
    [Linkedin, Media] Email and Social Media- 7 tips for getting the most out of your campaigns
    Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? Let it shine through both social media and email, but make sure they both have the same mood and tone.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Linkedin, Media] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. LinkedIn Most firms have a LinkedIn page. AEC firms often have subject matter experts (SMEs), but most firm’s SMEs do not actively engage on LinkedIn. Congrats!
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Media] How Should Publishers Deal with Platform Overload?
    As a marketer for a media company, the world is your oyster. From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. What are you looking to accomplish by being present on social media? Media
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Linkedin, Media] Will This Movement End Long Wait Times And Customer Service Nightmares?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Social MediaHave you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. press 2 for billing. But they ain’t gonna give that up to easily. See mine below!).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Linkedin, Media] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. ” Shocking response?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Linkedin, Media] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    And don’t forget to give viewers the opportunity to share the video socially with a tweet or LinkedIn/Facebook share. 4. Related posts: 4 Ways to Bridge the Social Media Gap With B2B Sales Team The common disconnect between B2B sales and marketing teams has. However, social content extends beyond the popular social platforms. Videos.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Linkedin, Media] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Are you sharing it on your company’s social media platforms? Engage Often on Social Media. Because, social media increases your visibility across the web. So, when you write an article, blog post, or have a newsletter, presentation, or video clip to share, get it out through your social media networks.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Linkedin, Media] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Read 5 Ways to Optimize Social Media Channels and Get Results. 5.   Use the email workhorse. Time to Declare Independence and Take Control!  . And so on….
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Linkedin, Media] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. At Eloqua the entire company is responsible for social media.  It was Michael. That’s DBL.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin, Media] Internal Social Business for Leaders series: 1. Your profile
    The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. Social Media Marketing Facebook facebook profile social media marketing How can I get started? The audience is different, so cater for what they are looking for. Your bio. 4.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Linkedin, Media] The 20 Best Marketing Conferences In 2013
    With that in mind, I asked my social media connections “what are the best marketing conferences?”. There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more.
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Media] Social Selling Experiments and Building a Content Community
    How do most inside sales people (SDRs) engage a socially (media) active prospect? Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. This experiment is currently running.). For this I challenge the Sales VPs.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 24, 2015
    [Linkedin, Media] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Linkedin, Media] 3 Compelling Stats that Make the Case for Social Selling for B2B
    75% of B2B buyers use social media to be more informed about vendors ( Source ). Takeaway: Just as buyers use social media to learn about you, use the same tools to keep up with them. 3. Social selling is the latest trend to hit the sales world in years. It is no secret that the buyer’s process is changing. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Linkedin, Media] 3 essential steps to build a powerful personal online brand
    Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. But generally a blog, video, or podcast will provide the fuel for your social media rocket. million LinkedIn Groups and there are bound to. There are 2.1
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin, Media] B2B Company Websites
    Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Linkedin, Media] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Media] Efficiency Improves the Social Relevance of Marketing Programs
    To social media experts who advocate authenticity, it may have negative connotations, conjuring up visions of over-programmed newsfeeds lacking personal interaction. As a result, it’s not surprising that my blog post last month – Need Social Media ROI? Related Stories Does Your Website Have Too Much Social Media Scenery?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 7, 2015
    [Linkedin, Media] Quick Content Ideas For When You Don’t Have Time
    When you start discussing discussing social media and content marketing with a client, at some point you get “the look.” This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. Everybody has their own busy schedule. Author information.
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