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  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Linkedin, Media] Content Marketing: How Does it Work?
    This is a great presentation covering what content marketing is, how it’s used and how it differs from traditional media. Share this on LinkedIn. There are a lot of great tips here, as well as many tools that can be used to drive your content marketing efforts, test, and measure success. Idea Launch did a great job. Enjoy.
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin, Media] Your Marketing Bucket is Leaking
    'I saw a post the other day where the author recommended that marketers create a marketing persona and a social media persona - like these are two separate things. I've heard marketing teams talk about social media as an aside. Maybe, if you're lucky, the social media team spots it and thinks - Yeah! And on it goes.
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    The Fallacy of Timing Blog Posts & Social Media Updates  (Small Business Search Marketing). Twitter tiptoes further into the media business  (GigaOM). To Tweet or Not To Tweet, Social Media: A Blessing and A Curse  (Small Biz Trends). Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media  (Marketo).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Media] Revenue Performance Management: Webtrends Tackles Data Overload
    LinkedIn. Revenue Performance Management b2b marketing benchmarking Demand Generation Facebook lead management marketing automation measurement metrics sales and marketing sales and marketing alignment Salesforce Social Media Twitter web analytics Webtrendsby Jesse Noyes | Tweet this. Take Webtrends , for instance. Share email. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 15, 2010
    [Linkedin, Media] Age of Conversation takes fresh look at business of the social web
    Share this on LinkedIn. Tags: Marketing best practices Social Media best practices I mentioned a few weeks back that I contributed to a new book called “Age of Conversation: It’s Time to get Busy.&#   It is now available through Amazon. One of the things I like about this book is that introduces us to a lot of new voices. 
  • WEBBIQUITY  |  MONDAY, JULY 19, 2010
    [Linkedin, Media] B2B Marketplaces: A New Breed Takes On an Old Problem
    But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 Share this on LinkedIn. However, problems with this theory quickly became apparent. technologies. Digg this!
  • WRITING ON THE WEB  |  MONDAY, JANUARY 3, 2011
    [Linkedin, Media] 3 Easy Tips to Target Readers with Your Content
    Social media groups are great ways to connect with others of similar interests. Share this on LinkedIn. Time-Saving Tips for Social Media Marketing. This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. However, you don’t seem to be getting responses.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    [Linkedin, Media] Marketing Charts and Trends « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 1, 2010
    [Linkedin, Media] Content as Advertisement
    The Challenge of Earned Media In a recent post, I talked about the flywheel effect that these investments had; slowly building a following over time that built up momentum and energy, but based on the continual push of great content, rather than the blast of major marketing spend. It is, however, a turbo-charging of it. Did it work?
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    Review of Social Media Judo  (Small Business Trends). StumbleUpon Drives More Than 50% of Social Media Traffic  (Mashable!). Consider This: 24/7 Access, Work, and Social Media  (Altitude Branding). Are You Bored With Social Media? Yes, social media can boost your traffic & leads  (Emagine). Outspoken Media).
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin, Media] Neuromarketing and How Content Marketing Works
    Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Share this on LinkedIn. What are 3 ways to frustrated your reader’s brains? Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 23, 2010
    [Linkedin, Media] Monday Marketing Term: Acquisition Cost
    Yet, the tough part is trying to decide what costs should be factored into the equation and/or comparing costs across media. Share this on LinkedIn. Customer acquisition cost is the total cost to acquire customers divided by the total number of customers acquired. Easy enough? Tweet This! Share this on Facebook. Digg this!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 12, 2010
    [Linkedin, Media] A lesson in Social Intelligence and Social Selling
    twitter sCRM facebook social media linkedin sales productivity customer 2.0 We have seen a great response to a series of posts by Umberto Milletti the CEO of InsideView. Starting with a post from September where he discussed the difference between sales data and sales intelligence. He explained that Customer 2.0 Web 2.0
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Linkedin, Media] The Top 5 Reasons Your Great Content Fails
    Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content. It Isn't Promoted.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Linkedin, Media] Be Conscious of Your Personal Online Presence in Inside Sales
    In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Outside of LinkedIn, most sales professionals have yet to take control of their online identity. Do you have any idea how you exist online?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin, Media] How To Build The Ultimate Lead Generation Machine
    Some of the highlights from yesterday's webinar: Scott Miller introduced many of the attendees to Social123, a social lead generation company, and the power of leveraging social intelligence from Facebook, Twitter and Linkedin to fill the top of your funnel. 82% of Social Media Website traffic and Leads come from Twitter- Optify.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Linkedin, Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Linkedin, Media] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Other forms of online media placements can also attract audiences to download content.   Social Media.  Via your landing page.
  • INBLURBS  |  THURSDAY, OCTOBER 14, 2010
    [Linkedin, Media] 5 Tips how Small Businesses use Inbound Marketing
    You should try joining some of the best ones like Facebook , Twitter and LinkedIn. 5 Tips how Small Businesses use Inbound Marketing. Inbound marketing is today proving best for small as large businesses. Massive traffic gained from inbound marketing activities has much capacity to provide you great profits for which you are really aiming at.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    New Social Media Solution Ohtootay Tells You  (Tech Crunch) Breaking Development: Mobile Content Strategy  (LukeW) The 20 Things Users Want Most from Your Mobile Site  (HubSpot) The Evolution of Digital Advertising  (Mashable!) Is Your Online Reputation Costing You Customers? If It’s Done Right. News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 30, 2010
    [Linkedin, Media] Savvy Week in Review - July 30
    How I Use LinkedIn for Content Intelligence - by @ConversationAge Great tips on maximizing your LinkedIn time from Valeria Maltoni including a video that outlines all the groups features you need to know about to get the most out of your networking. Zoooommm! That's the sound of July speeding by. Happy Friday! and what shouldn't.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Linkedin, Media] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Once upon a time a press release was designed solely to get media attention. The media were the messengers. With online press releases you can certainly reach the media. In the old world, the media were not only the messengers. Today, you can by-pass the traditional media (or at least not be totally dependent on them).
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin, Media] Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King on Twitter
    Related Stories 3 Alternative Ways to Find Great Content to Share on Twitter 5 Common LinkedIn Fallacies and Why You Shouldn't Believe Them What Should I Tweet? Once you’ve been active on Twitter for awhile, you will begin to realize that the micro-blogging platform is not just about you and your tweets: it’s about everyone. 
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 8, 2013
    [Linkedin, Media] 8 Steps To Become A Brand Publisher
    Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. 'Why Businesses Need to Become Brand Publishers?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Media] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. MarketMeSuite  is a social media tool and software created for social media marketing and management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Linkedin, Media] Why Google+ Needs to be Jay-Z
    Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” always try to get a sense of where they are with social media with a show of hands. Both Pinterest and LinkedIn had more signs of life. The line below indicates when Google+ was rolled out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin, Media] Should you be betting on someone else’s content?
    Media companies like the New York Times and Wall Street Journal have built valuable audiences on the back of the content they publish. In contrast, and despite claims that every company is now a media company, most marketers have not been able to do the same thing. When media companies publish an article, there is usually a byline.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Linkedin, Media] Sales and Social Media-3 Keys
    Three Key Social Media Tactics for Sales. Social media may have even more value in sales than in marketing, as marketers still generally deal with prospects in groups, while sales professionals deal with them as individuals—which is where the social media rubber really hits the road. Use LinkedIn.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 14, 2009
    [Linkedin, Media] B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites
    With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) The set-up:   An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.), Recently, I was in a client discussion on video production.  Welcome!
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Media] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    'Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. LinkedIn: www.linkedin.com/in/ardathalbee. It doesn’t develop naturally; it takes work. Move Toward Customer Retention. Stay Tuned.
  • TOMORROW PEOPLE  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Media] Is Traditional Advertising a Thing of The Past?
    Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining content marketing , marketing technolog y and social media.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 22, 2010
    [Linkedin, Media] 10 Reasons Why Mobile is Hot!
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Still getting up to speed on social media? Summit Holy Cow!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Linkedin, Media] 3 essential steps to build a powerful personal online brand
    Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. But generally a blog, video, or podcast will provide the fuel for your social media rocket. million LinkedIn Groups and there are bound to. There are 2.1
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 17, 2011
    [Linkedin, Media] Social Selling: How to Harness the Power of Web 2.0
    Social media is changing the way our customers buy and the way in which we engage them. recent survey by OgilvyOne indicates that the B2B space is seeing major gains from social selling: among 1,000 sales professionals in the US, UK, Brazil, and China, 49% believed social media was important to their success. Steps to Social Selling.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Linkedin, Media] Is Your Content Marketing Program a Success?
    We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. But how do marketers measure content marketing success?
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] Eat Your Peas: Always Be Networking
    Connecting via LinkedIn, Facebook, and other social media. C” – Connected via LinkedIn; Receive quarterly newsletter. Five new LinkedIn contacts. New LinkedIn Contacts. In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). It’s fun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Linkedin, Media] 10 reasons why Twitter is content marketing’s best friend
    The primary reason is because you have an opportunity to interact and engage with the right people for your business even if they don’t follow you back (you can’t do this on Facebook or LinkedIn). 'Twitter is much more than “what I had for breakfast.” ” Having said that … “Bacon, eggs and coffee.”
  • WEBBIQUITY  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Media] Best Business Blogging Tips and Guides of 2010 (So Far), Part 2
    The 5 Old Blogging Rules Killing Your Readership by Outspoken Media. Share this on LinkedIn. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Ranks.nl It was riveting. Only not.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Media] The Top-5 B2B Marketing Trends for 2012
    As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year! The benefits of segmentation are substantial.
  • SAZBEAN  |  SATURDAY, FEBRUARY 2, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of February 2, 2013
    Social Media Explorer) Quick Tips for Obtaining a Trademark  (Small Biz Trends) Building a Kick-Ass Social Media Dashboard  (Marketo) Optimize Your LinkedIn Company Page  (The Digital Bus) How to Build Up Your Email Marketing Database  (Simply Zesty) Digital Marketing Growth Opportunity is Knocking: Are You Answering? Mashable!)
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Linkedin, Media] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] Find Your Business Development Comfort Zone.
    Social media probably won’t work. They may not even be on LinkedIn. If you want an intro, mine your contact list and LinkedIn connections for current or former company employees. They also may be active on LinkedIn and Facebook. Social Media. Hangs out online, emailing and connecting via social media. Small.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Linkedin, Media] Your Social Selling Strategy: Go The Extra Mile
    With the whole concept of “social” networks revolving around building relationships and companies looking to take advantage of the real-time intelligence and data that exists within these social media channels, what is the best strategy? You must first begin with monitoring social media networks. loved the idea, concept and acronym!
  • SAZBEAN  |  SATURDAY, OCTOBER 26, 2013
    [Linkedin, Media] Top Internet Marketing Strategy Links for the Week of October 21st, 2013
    SmartBrief) 4 Ways Entrepreneurs can Amplify Content on LinkedIn (Mashable) The post Top Internet Marketing Strategy Links for the Week of October 21st, 2013 appeared first on Sazbean. What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
  • EARNEST ABOUT B2B  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Media] This is the week that was: Taking a look into the future
    Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. B2B B2B campaigns B2B marketing Customer marketing Infographic Social media Augemented reality digital tools email marketing HP hardware microsoft futurescope mobile infographic mobile workforceBusiness turn-around of the week. Well worth a look.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of July 26, 2010
    Interesting post about B2B Social Media for Pharma and Medical Devices. Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Facebook vs @Linkedin groups? Harry Potter and B2B content creation: Feedback for @Linkedin: Do I Have a New Message in My Inbox? Linkedin. Monday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin, Media] Twitter is dying—and it’s all your fault
    It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. m a content curator and I spend time every morning reading content and sharing the best of what I find that day, on topics like social media, technology, marketing, and website and mobile design. love Twitter.  Let’s be clear.
  • VIEWPOINT  |  TUESDAY, MAY 8, 2012
    [Linkedin, Media] Why Engagement Will Not Generate Leads (and what to do about it)
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math. It does.
  • B2B VOICES  |  TUESDAY, MAY 22, 2012
    [Linkedin, Media] If You Want to Succeed Online Connect with Your Audience
    If you want to be good at social media in a B2B environment you need to be able to connect with your audience. Passive, one-way conversations don’t work in a social media setting; even if you’re trying to just fill an SEO need. Twitter is more real-time than a LinkedIn group). What’s your “I” in social media?
  • GREAT B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Linkedin, Media] How to Become a B2B Lead Generation Master
    Even social media tools like Twitter, LinkedIn and blogs can generate sales leads if there is a call to action.  They stay up to date on most/all of the relevant lead generation media and techniques, and are always looking for the next way to boost effectiveness. Want to Achieve Your Revenue Goals? Come join the discussion.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Linkedin, Media] Is Email the Workhorse of Demand Gen?
    Today’s main alternatives are email and social media. Social media is big, but primarily used to connect with friends. Having an actual business conversation with people via LinkedIn or Twitter is limited to a small group of thought leaders and innovators. Share this on Linkedin. Email Pros. Email Cons. Conclusion.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 18, 2010
    [Linkedin, Media] Need to Drive Leads? Try These Traditional Tactics Now
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. So what’s a marketer to do?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Media] B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
    To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings.  Social Media Has Emerged in a Big Way; Results Are Mixed. Striking a Balance.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin, Media] Facebook and SEO
    Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. Last week we hosted a webinar conducted by SEO expert Michael Fleischner.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 6, 2010
    [Linkedin, Media] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
    Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 This book begins with handholding the reader from an introduction to social media marketing to helping you formulate goals, strategize, and participate in the social web. Conclusion.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
    So, unlike with other media, you know what works and what doesn’t. Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Reason 4:  Intelligent creative actively builds your company’s branding.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] B2B Fail: Confessions, Apologies, and Questionable Motives
    Oh gods of marketing, social media, and E-mail forgive me. What the video failed to disclose is that when you import your colleagues, Referral Key blasts an automated E-mail message to each of your LinkedIn contacts. would like to apologize to each and every one of my LinkedIn contacts. Confession. unwittingly became a spammer.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Linkedin, Media] Genius is Bringing GURLs to the Social Party
    For those of us who've been wondering how the heck to prove ROI is possible with social media, we may have found a way to do just that. The GURLs could become one of the most popular tools at the social media party. What I like is how easy Genius has made social media support. But the GURLs change that.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Linkedin, Media] Video: Dell On Why NPS Matters
    Adam Brown , Director of Social Media at Dell, took a few minutes to speak with me on just how highly valued Dell values NPS. LinkedIn. Digital Marketing Adam Brown Dell digital marketing Digital Marketing Forum Facebook Marketing Measurement MarketingProfs Net Promoter Score NPS SaaS Social Media Twitter video YoutubeFacebook.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Linkedin, Media] Defining Link Metrics that Impact SEO Link Building Development
    Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information. Link-Specific Metrics. SEO-Specific Metrics.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Linkedin, Media] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects. They’re on social media so that you don’t always have to be. 'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin, Media] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. Get Found Ebooks - Social Media. How to Use LinkedIn for Business. How to Monitor Social Media in 10 Minutes a Day. See also: HubSpot Social Media Tools.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, AUGUST 7, 2009
    [Linkedin, Media] Marketing Automation Weekly Wrap-up - 2009/08/07
    Here are some of the posts I have enjoyed over the past week or so (in no particular order): Tom Pick ( @tompick ) from Web Market Central questions the quest for "Return on Investment" in social media with the concept of "Return on NOT Investing". good discussion starts in the comments: [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 21, 2010
    [Linkedin, Media] Closed Loop Marketing – still a long way to go
    And can you optimize across all media? no – with the fragmentation of media because of social. Share this on Linkedin. Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. The software may be real time but the sales people aren’t. Doubt it.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 16, 2013
    [Linkedin, Media] 5 Mobile Apps That Will Maximize your Marketing Prowess
    If you have a Smartphone you probably have the Twitter, Facebook, and LinkedIn mobile apps. It is difficult to track all your social media accounts for different apps. The folks at LinkedIn know how to network. 'Happy Friday, everyone! Are you using your Smartphone to the greatest of its ability? Analytiks. Platform : iOS.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Obscurity is your biggest problem. Ideas are Powerful. Do you agree?
  • CONNECT THE DOCS  |  MONDAY, APRIL 26, 2010
    [Linkedin, Media] B2Bs should get Serious about Social
    " Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B. Parker Trewin. Over to you.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin, Media] Marketing Technology Takes a Page From Unified Communications.
    Analysts and media have even begun reporting that UC improves customer engagement and satisfaction. Connect with Mike on  LinkedIn or follow him on  Twitter. Share this on LinkedIn. Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. Tweet This!
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of July 19, 2010
    How Social Media Has Changed B2B Marketing | My Corporate Media: When it comes to business development and marketi… Sunny Weather Can Double Effectiveness of Marketing Campaigns: Furthermore, the research indicates that good weath… Q: Do you want/mind me sending automated tweets about #b2b marketing via Twitter feed?
  • LEADERSHIP  |  FRIDAY, NOVEMBER 15, 2013
    [Linkedin, Media] Interesting Infographics: How To Stand Out As A B2B Marketer
    These questions were answered in an infographic created by LinkedIn , which highlights noteworthy survey results from a report by the MarketingProfs and the Content Marketing Institute. The Most Effective Social Media Platforms. According to the infographic, 91% of B2B marketers prefer LinkedIn as their content distribution platform.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Media] Your Customer Segments Are on the Move!
    Social media, mobile e-commerce; rapid change is everywhere. Connect with Bill on  LinkedIn , or follow him on  Twitter. Share this on LinkedIn. Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. iPads, smartphones, etc., Tweet This! Digg this!
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin, Media] Four Things to Add to Your Marketing Plan
    This will help everyone, from marketing to accounts receivable, understand the best media, words, tone, look and feel to use when communicating with each type of customer. 'Now more than ever B2B marketers must focus on their existing and prospective customers. Know your customer. Find out what makes them tick.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Linkedin, Media] 18 Ways to Promote Your White Paper for Lead Generation
    Social Media. Of course promote it via social media. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Now what? How do you promote it? Company Blog.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Linkedin, Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos. Conversation Equation.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Linkedin, Media] Facebook, Tumblr, Twitter, Oh My!
    Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Linkedin. Maybe you don’t spend ? of your life online like I do.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Linkedin, Media] 5 Stories About EU Privacy Rules: A Daily Roundup
    semantic argument over the wording of the directive might lead to even more confusion about how the regulations are enforced, according to Media Week. LinkedIn. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 30, 2013
    [Linkedin, Media] The Future Of Marketing E-Book
    Now social media networks and mobile internet access are making content the hot new thing in marketing. But I was curious to hear what some of the greatest minds in marketing and social media saw as they considered the future of marketing. 'Most people think marketing is the same thing as advertising. To Content our customers want.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin, Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? News & Notes
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 14, 2010
    [Linkedin, Media] Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
    Similar to how people spam you on LinkedIn by joining the same LinkedIn Group that you are in and sending you a message, there are many people on Facebook that are spamming you with Event notifications that you can’t turn off because they are inputting your email address. Image via Wikipedia. Please comment and educate us!
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Linkedin, Media] How to Build a Newsroom Inside Your Company
    Call it what you will: brand journalism, corporate journalism, corporate media. LinkedIn has a managing editor. Finally, there are a set of "best practices" that apply in mainstream media and make sense for corporate news operations, as well. There are lots of ways to go about creating media inside a corporation.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Linkedin, Media] Finding The Path To The Perfect World Of Prospecting
    LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. On the surface, LinkedIn provides an extremely accurate search feature to confirm prospect information or find contacts within a target company. Don’t worry; you’re only just getting started.
  • B2B LEAD BLOG   |  THURSDAY, MAY 19, 2011
    [Linkedin, Media] Celebrating the B2B Lead Roundtable and Its 8,500 Members
    And you can see proof of it back in April, 2009, when I blogged about how to best leverage LinkedIn as a lead generation tool.  Step five was “create your own LinkedIn group and share relevant content.”. The problem was that my company at the time, InTouch, which became a part of MECLABS this year, didn’t have its own LinkedIn Group. 
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Media] Weekly Wrap Up - April 22
    Proving You Can Measure Social Media - @Soulati. We don't want to beat a dead horse (that would be mean), but every once in a while certain things bear repeating and the measurability of social media ROI is one of them. " 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. Enjoy!
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Simple Steps to an Awesome LinkedIn Company Page (HubSpot). vital search strategies for social media marketers (ChristopherSPenn). Best Tactics in Landing Page Optimization (Outspoken Media). Social Media’s Untapped Power (Harvard Business Review). Competitive Intelligence – Tools and Tactics (Outspoken Media).
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 24, 2009
    [Linkedin, Media] If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom
    Read time = XXX minutes) To all of you  energetic, enthusiastic marketing, communications and social media  mavens… to the consultants, the wanna-be’s and the interns in-the-making… Whether you’re on the client side or agency side, here’s a piece of career advice from a seasoned, savvy, and oft-scared veteran. Explore Social Media.
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Social Media: Spotting the fakes (Jim’s Marketing Blog). 21 Captivating Social Media Stats: How People Interact With Brands  (HubSpot). Six Social Media Trends for 2012  (Logic + Emotion). Using Social Media: How Not to Burn Bridges in Your Social Media Campaigns (GrowMap). GigaOM). Forrester Blogs).
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Linkedin, Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags originated on Twitter and very recently Facebook added hashtag capabilities to the platform, but you can also use hashtags on: Instagram, Tumblr, Pinterest, LinkedIn, Google+ and newcomer Vine. Mostly this happens on Twitter but permeates into other social media use. Host or take part in a Twitter chat. Contests. Research.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Linkedin, Media] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Tech Target:  When Worlds Converge:  Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Six Traits of an Effective B2B Social Media Conversationalist  (Marketing Profs). How Social Media Affects Content Relevance in Search  (Mashable!). Five Ways You Should Be Using LinkedIn  (CIO.com). Social Media Report: Q3 2011  (Nielson). Leverage social media, beat your B2B’s competition  (eMagine).
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin, Media] Ignite Your Company To Create Content That Rocks
    Ignite is a concept born from internet and technology thought leader Tim O’Reilly , owner of  O’Reilly Media  and one of the early internet pioneers in the areas of free software and open source technology. This rapid change is affecting all media and we are struggling to respond fast enough. The event was called  Stream.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Linkedin, Media] 21 Unbelievable B2B Content Marketing Statistics
    'B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Active LinkedIn members would be more likely to work for company who understand the value of content marketing. Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Linkedin, Media] Why This Blog Post Went Viral
    Well, last week Mark’s theory proved true when a blog post I wrote on the LinkedIn publishing platform, Pulse, went viral, a breakthrough for me at last! The post (you can read it here) was shared no less than 270 times on social media (the screen shot above was taken two days ago). 'By Cas McCullough, {grow} Community Member.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Linkedin, Media] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. ” Shocking response?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Linkedin, Media] The Content Marketing Bucket List
    Integrate your paid, owned and earned media activities. Let me know in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Content marketing is a hot topic of discussion in almost every marketing organization. But hey, change is hard.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Media] A Glimpse Into the Landscape of Social Sharing [Infographic]
    'As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area. marketing data
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Linkedin, Media] Think Outside Your Alumni Database: A Primer on Social Donor Management
    And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups. But now, we live in an age where you can find everything about your classmates on Facebook -- leaving reunions obsolete -- and professional information is constantly shared via LinkedIn groups.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Linkedin, Media] Getting a customer is not the end goal it’s the middle
    This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Social Media is hot and I can guarantee someone is out there talking about your product or service right now. Tweet This!
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [Linkedin, Media] NetProspex Product Review: Powerhouse for Lead Lists
    As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. We are also investing heavily in social media and our future plans have it front and center. We launched SocialStep -- the first social media prospecting and appending service earlier this year.
  • SAZBEAN  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin, Media] How to Cater Your Marketing Strategy to Different Social Networks
    Just as all audiences are not the same, neither are all social media sites. Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? Think about it. Step 1: Create a Personal Account. News & Notes
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