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  • B2B MARKETING ONLINE  |  WEDNESDAY, MAY 26, 2010
    [Linkedin, Media] A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine
    Diving into social media and mobile media can be quite daunting for B2Bs. One-way messaging habits are now moot as these new media call for two-way (and multi-way) communications with our audiences. The best practices of social-media content are vastly (!) The tools may be easy, but the environment is complex. Organize.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin, Media] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. Your online presence can be your business website, blog, marketing articles, videos, social media accounts, and/or updates throughout the online world. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty.
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] Want more retweets? 5 secrets to success
    I have several hundred followers on both LinkedIn and Twitter.  Marketing Profs actively moderates its LinkedIn Group to foster inclusion and conversation.  To that end, each MarketingProf article and LinkedIn thread has a box that participants can check to receive notifications whenever someone else comments.  The experiment.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Linkedin, Media] K’s Top Five for the Week – February 6
    Two handle social media, while the others focus on some email marketing science, website performance, and how to test your value proposition. Surveys show customers that follow companies via social media are more likely to buy, and social search is changing the game. Blogs are the original social media. Share this on LinkedIn.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin, Media] Social Media for B2B Sales – What’s Your Plan?
    Three years ago when I made the decision to jump into the waters of social media, I did just that. At that time, I had no concept of the power of social media and how it could help me to actually meet any goals at all so, that would be my lame defense. How will you stay up with the latest trends in both social media and your industry?
  • SAZBEAN  |  FRIDAY, NOVEMBER 2, 2012
    [Linkedin, Media] 8 Tips to Jumpstart Your Business’s Paid Social Strategy
    Every day, social media plays a bigger (and more expensive) role in the way brands find and court new customers. asked a panel of successful young entrepreneurs to share one paid aspect of their social media strategy that has actually worked. My success rate with LinkedIn Pro is three times higher, compared to the direct route.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 5, 2011
    [Linkedin, Media] Best SEO Link Building Guides, Techniques and Tools of 2010
    Link Building with the Experts – 2010 Edition by Outspoken Media. Share this on LinkedIn. Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts&# believe will work best in 2011? What types of linkbait are  most effective at attracting natural links? How to Value Links?
  • INBLURBS  |  TUESDAY, JUNE 21, 2011
    [Linkedin, Media] Inbound Marketing, the science of showing respect to get more revenue in exchange
    To know what you customers are saying about you, you should monitor social media and blogs and respond to their comments in a professional, kind and problem solving manor! This helps you to monitor social media the smart way without obsession. Ensure that their questions are answered and their problems are solved.
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Linkedin, Media] The Art and Science of E-Mail Marketing for Small Businesses
    Besides an e-mail campaign include your website, social media, telemarketing, and direct mail. www.nurturemarketing.com  He is a raving fan of LeadFormix and started the LeadFormix User Group on LinkedIn. Today’s post is by Eric Rabinowitz, Managing Partner and Co-Founder of Nurture Marketing. Easy on the graphics!
  • INBLURBS  |  FRIDAY, MARCH 25, 2011
    [Linkedin, Media] How to make your company message attractive or the Link Building 101 Rap
    When you think you business is boring, and you can’t present it in an outstanding and attractive way than you are wrong. Marketing is creativity and when you put some creativity in your marketing development you can get ideas to present your business is an outstanding and remarkable way too. But there is! Link Building 101 Rap.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Linkedin, Media] 5 Big Marketing Lessons From Kickstarter
    LinkedIn. Social Media benchmarking crowdfunding Diaspora entertainment Facebook GoPano micro iPhone Kickstarter Kickstarter projects Lead Nurturing Lead Scoring Marketing Measurement marketing success metricsby Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Clearly, crowdfunding can work.
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Linkedin, Media] Chatter Gets Genius
    With Genius for Chatter customers can share and align company activity with contact and at the same time track the contact’s interactions with the company – whether it be a site visit, online chat, response to a Google AdWord or social media conversation. Share this on LinkedIn. Tweet This! Share this on Facebook.
  • LEADERSHIP  |  TUESDAY, JANUARY 28, 2014
    [Linkedin, Media] Thought Leadership: Let’s Talk Less and Practice More!
    Who and how many people follow you on social media, how often and with whom they share your content, how involved and engaged they are judging by their questions and comments—all of these are good indicators of the value you hold as a thought leader. How can my small company budget allow me to build thought leadership?”. No, you don’t. Never!
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Linkedin, Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp
  • INBLURBS  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Media] Make your corporate blog more popular and credible
    Make good relationships with your industry related bloggers. To get visitors to your blog you need to get seen from your audience. One of the best ways to get attention from you audience is to write a corporate blog. Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. Ice Rocket.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 4, 2010
    [Linkedin, Media] Lead Generation: Top Business Benefit for Small Businesses Using.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Linkedin, Media] Overcoming the B2B Marcom Manager's Content Conundrum
    Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency. 
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Linkedin, Media] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    And don’t forget to give viewers the opportunity to share the video socially with a tweet or LinkedIn/Facebook share. Related posts: 4 Ways to Bridge the Social Media Gap With B2B Sales Team The common disconnect between B2B sales and marketing teams has. However, social content extends beyond the popular social platforms. Videos.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Linkedin, Media] Don't Overlook The Power of Facebook For Driving B-to-B Applications
    According to Chris Crum, WebProNews recently covered a study from Chitika which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success?
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Linkedin, Media] Improve Your Tweets Using HootSuite’s Twitter Stats
    This can be especially useful if you use HootSuite to send a message to multiple social networks (Twitter, Facebook, LinkedIn, etc.) Tags: Analytics Business News & Notes Social Media Social Networks audience improve insight online strategies real-time web stats Strategy tweet tweets twitter useful information web 2.0 Daily Clicks.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Linkedin, Media] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    This table says why by Social Media Today. Simple Steps to Growing a Quality Twitter Following by Social Media Examiner. 10 Reasons You’re Not Getting Followers on Twitter by Social Media Today. Twitter Tips – Things You Should Know by Trailblaze Social Media with Josh. Share this on LinkedIn. And much more. Crabs.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Linkedin, Media] Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]
    Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. In this episode, we chat about: Becoming a social media scientist. The future of social media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Media] Want to Find Out if Professional Tradesmen are Active with Social.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Want to Find Out if Professional Tradesmen are Active with Social Media? Companies should follow, not lead their customers in the social media arena. take my survey [link].
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 27, 2011
    [Linkedin, Media] How to gain customer trust – Insights from Guy Kawasaki
    We humbly invite you to follow Find New Customers on Linkedin too. Filed under: Business relationships , Demand Generation , Fearless Competitor , Find New Customers , lead generation , Leadership , Management best practices , Marketing , marketing campaigns , Remarkable content , Social Media. As of yesterday, it was 61,450.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Linkedin, Media] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Share this on LinkedIn.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 6, 2009
    [Linkedin, Media] Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads
      His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   Know your prospects, use tools such as LinkedIn, twitter, Google alerts.  What is B2B appointment setting ?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin, Media] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Linkedin, Media] Introducing Seed Nurturing
    However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? Make valuable content freely available on your site and over social media. Use social media to build a rock-solid reputation that builds credibility and trust with prospects.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Linkedin, Media] The Big List of Dreamforce Networking Opportunities
    Dreamforce Linkedin or Facebook groups. B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceIf you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs.  But this big list is all about ways to network at Dreamforce 2010.  Regis Hotel.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 18, 2010
    [Linkedin, Media] Are B2B Social Tactics Different Than B2C ?
    One of the biggest challenges I face with our B2B clients is trying to convince them that Social Media has a place in their overall marketing plan. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success? B2B an B2C are more aligned than you think.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Linkedin, Media] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Are you sharing it on your company’s social media platforms? Engage Often on Social Media. Because, social media increases your visibility across the web. So, when you write an article, blog post, or have a newsletter, presentation, or video clip to share, get it out through your social media networks.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 12, 2012
    [Linkedin, Media] Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement!
    The way I see it,  there are three major types of folks using social media. The huge challenge presented by social media is the sheer volume of activity and much of that activity is “noise” that stands as a barrier between me and my targeted contact. B2B Salespeople – Networking is all about the relationships you build. Jamieson.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Linkedin, Media] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Social media on the go. Consider that in addition to using a much smaller screen, your audience is most likely on the go and/or multi-tasking -- consuming smartphone media at the same time as other media. With this in mind, I recommendembracing multi-media content. I don't know how I ever lived without my smartphone.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin, Media] Vote for Your Favorites in the B2B Twitterer of the Year Awards
    The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of  eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. B2B Organizations.
  • INBLURBS  |  WEDNESDAY, MARCH 2, 2011
    [Linkedin, Media] Why you should not try to sell with your email marketing
    When people subscribe to your email list they expect valuable information. They expect information which can help them to solve their problems for free. They do not expect and they do not want be bombarded with sales pitches. Now you could ask how I can profit from this asset. So your efforts to generate those leads would be wasted.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Linkedin, Media] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start? Do I have to do everything ?
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Linkedin, Media] The History of Marketing [Infographic]
    Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaInternet advertising spikes in 1995-2002 as the dot-com bubble grows.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Linkedin, Media] The Top #Nifty50 Women in Technology on Twitter for 2012
    This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. sacevero.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 25, 2010
    [Linkedin, Media] The thrill of victory, the agony of re-tweet
    Where are you on your social media journey?  Share this on Linkedin. Tags: Social Media best practices Twitter best practices personal branding I had two very contrasting social web experiences in the past 24 hours that I wanted to share. Yesterday, she had exciting news to share: “We just had out first re-tweet! 
  • MARKETRI  |  TUESDAY, JANUARY 24, 2012
    [Linkedin, Media] Five Steps to Effective B2B Inbound Marketing
    Each of the spokes represents a different online marketing tactic: SEO, content marketing, social media and so forth. Embrace Social Media. LinkedIn, Facebook, Google+, Twitter and YouTube are all popular platforms that facilitate building communities and sharing information through online networks. Create a Blog.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Linkedin, Media] Just how connected are the world’s top 5 IT services companies?
    Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? IBM Social Media is where where the smart money is – with 792k channel upload views, just shy of 1.9k LinkedIn: The IBM company presence has 2.8k It was a simple idea. Fujitsu. Accenture.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Linkedin, Media] Is Snapchat for Small Businesses?
    Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. We want to make someone’s day every day with our social channels, “the brand’s social media and digital lead Tressie Lieberman told Adweek. But not all snaps disappear after 10 seconds. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2011
    [Linkedin, Media] Marketing Monkeybusiness: 5 WOM Antics to Avoid
    LinkedIn. Content Marketing Eloqua Ethics lead management marketing Social Media WOM word of mouth word of mouth marketingby Joe Chernov | Tweet this. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. It’s parasite marketing. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 13, 2010
    [Linkedin, Media] Twitter ads and the end of mankind
    Share this on Linkedin. Tags: Traditional media and advertising economics of social media ethics twitter guess this is the opportunity I’ve been waiting for to pontificate about making money on the web … Folks, it isn’t working. Remember a time not long ago when people actually PAID for stuff?  Digg this!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Linkedin, Media] [Infographic] Inside The Busy Mind Of A Marketer
    With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. LinkedIn. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. That’s a lot to remember. Share email. Reddit.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin, Media] Thought Leadership, Why’s That Important?
    Social media is a friend of mine! Okay, so social media has been around for quite some time and it has proved to be more than just a fad, so make sure you are using this to your advantage. Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 1, 2013
    [Linkedin, Media] Ask the Author Series: Featuring Joanne Black, Author of No More Cold Calling (Part 2 of 2)
    Does that definition still hold up in the days of social media? With social media, there’s a new version of what I call the “warm call fantasy.” You’ve researched prospects on social media, and identified trigger events and mutual connections on LinkedIn. How People, Not Technology, Seal the Deal. Absolutely! Wrong!
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 20, 2010
    [Linkedin, Media] Farmers Insurance Social Media Marketing Case Study: Utilizing Farmville for Facebook Brand Awareness
    There are many tools that are available to companies in social media marketing, but one that you don’t hear about often is social gaming, especially when these games are played directly on popular social networking sites like Facebook.  Any Social Media Campaign Needs to Be Aligned with Your Brand.
  • SALES CHALLENGER  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Media] How to Get Social Selling Right
    there is one common space that we all seem to be learning in to some degree or another these days— social networks and through social media. Using social networking and social media channels like LinkedIn, Twitter, etc., Though where customers learn varies greatly from company to company, by industry, etc.,
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Media] How You Can Get a Ridiculous Number of Facebook and Blog Likes in Record Time with Content Curation (Can 100,000 Facebook Fans Be Wrong?)
    There are certain benefits to getting involved with social media, and becoming an avid content creator. this monthly column), public relations, social media, and tech marketing. By actively engaging and keeping an ear to the social media ground, you meet some great people, and discover invaluable content.  More on How it Works.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 2, 2013
    [Linkedin, Media] Is Social Selling in Need of Sales Enablement?
    In my last post I wrote about some of the ways Marketers could benefit from LinkedIn in relation to the report Jill Konrath and I released recently, Cracking the LinkedIn Sales Code. LinkedIn Has a Bit of a Learning Curve. And, many of them participate on social media. The fact that only 4.9% Although it shouldn’t be.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin, Media] Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Industrial and B-to-B Marketers: Can You Take Our Social Media Survey? LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 7, 2010
    [Linkedin, Media] The email marketing classic FAIL
    Share this on Linkedin. Tags: Social Media best practices Traditional media and advertising eMail marketing “The essence of an exceptional technology public relations agency is not something that can be captured with words. Rather, it is something that must be experienced.&# — Tech Image website. Just a thought.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Linkedin, Media] [VIDEO] Watch @CKBurgess and @MNBurgess Champion #SocBiz Strategy with @IBMSocialBiz
    As we argue in our Amazon best-selling book The Social Employee , the idea of social media extends far beyond external communication tools like Twitter or LinkedIn. Please check out @SocialEmployee media buzz! We had a lot of fun producing this video with IBM’s amazing content team, and couldn’t be happier with the result.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin, Media] Fueling Your Inbound Marketing Strategy: Staff and Budget
    Regular social media updates (Facebook, Twitter, LinkedIn, Google+). In terms of what to look for, the ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness. Curiosity.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, APRIL 27, 2012
    [Linkedin, Media] Social Communities for Banks… Are They Missing the Point?
    The article discussed a study showing that financial services companies use of social media is amateurish at best. firmly believe, however,  that social media for banks does not need to center around account specific information. Emerson is the Social Media & Marketing Manager at  SIGMA Marketing Group. Wendy K Emerson.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Linkedin, Media] 5 Free B2B Marketing Tools
    Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. This free marketing tool is ideal for managing multiple social media accounts. Google Analytics. Google, newsletter), campaign medium (i.e.,
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 3, 2009
    [Linkedin, Media] Tricking MS Outlook To Get Embedded Signature Links
    Other Popular Posts:         DIY Media Buying Or Use A Pro ?        Twitter PR Gem            Email Scoop. Read Time = 3 minutes) “If you’re gonna engage in the Social Media game, you gotta walk the talk. &# First perceptions often come from simple emails. Enjoy the read, please subscribe to my RSS feed , or. If only. Welcome!
  • MARKETRI  |  TUESDAY, AUGUST 14, 2012
    [Linkedin, Media] Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level
    Social Media: While the B2C world jumped right on the social media bandwagon, B2B companies have stood back patiently, carefully observing, and cautiously calculating what move, if any, they will make. It’s 2012 and one thing is for sure, social media is here to stay. Social media can be a huge time suck.
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin, Media] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. Maybe you should take a closer look to business directory listings, Trade Magazines , PPC and Social Media behavioral marketing. LinkedIn.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin, Media] Best Web Presence Optimization Guides and Tips of 2011
    SEO, Social Media and WPO. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider. The Fabulous Collision of Search and Social by Social Media Today. reasons why social media is good for SEO by Success Works. Imagine what that could do for your blog and social media posts.”
  • INBLURBS  |  FRIDAY, JANUARY 14, 2011
    [Linkedin, Media] Recruit your employees online and save thousands of dollars
    How business has gone the social media marketing way there also recruiting is changing. Recruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates. Some tips to get your online recruiting started: Start conversation in social media. Be human and authentic. Be creative.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin, Media] 5 of My Favorite Posts
    Have You Got a Social Media Policy ? Manufacturers: 5 Tips to Make the Most out of an Open House or Counter Days 6 Tips When Talking to the Media This entry was posted on Tuesday, October 19th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing , Traditional Marketing. How Do You Measure Social Media Success?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Media] 7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness. Curiosity.
  • B2B MARKETING ONLINE  |  WEDNESDAY, APRIL 28, 2010
    [Linkedin, Media] Twitter = "The Emperor's New Clothes"
    LinkedIn profile and connections created, why? The people calling themselves gurus are taking advantage of the social media hype and scaring the good people in B2B into believing that only a backward thinking communications dinosaur wouldn’t see the benefits of social media for their business. Facebook page done, why? Do you?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Linkedin, Media] Best Twitter Guides, Tips and Tools of 2010
    40 useful things you can share on Twitter besides blog posts by Social Media Today. Really Cool Things About the New Twitter by Social Media Today. 26 Twitter Tips for Enhancing Your Tweets by Social Media Examiner. ** 5 Stars. by Sexy Social Media. Share this on LinkedIn. How can I get more retweets? Tweetvolume.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Media] Focusing on your Klout score is detrimental to your business
    Klout's aim is to quantify and grade how "socially" engaged you are in the social media space and whether you have influence on the actions of others within the social networks. In our opinion that is what the social media scientist behind HubSpot is doing. My answer, quite simply is: No. Please continue reading for our analysis.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Media] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. How You Can Use Infographics to Tell a Story by Social Media Club. ” Content Marketing Copy Writing Social Media Marketing Adam T. What types of content are most valuable to my sales prospects? Adam T.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Media] Efficiency Improves the Social Relevance of Marketing Programs
    To social media experts who advocate authenticity, it may have negative connotations, conjuring up visions of over-programmed newsfeeds lacking personal interaction. As a result, it’s not surprising that my blog post last month – Need Social Media ROI? Related Stories Does Your Website Have Too Much Social Media Scenery?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin, Media] Social Media for B2B Sales – What’s Your Plan?
    Three years ago when I made the decision to jump into the waters of social media, I did just that. At that time, I had no concept of the power of social media and how it could help me to actually meet any goals at all so, that would be my lame defense. How will you stay up with the latest trends in both social media and your industry?
  • SALES CHALLENGER  |  MONDAY, MARCH 24, 2014
    [Linkedin, Media] Dummy-Proof Your Social Selling Strategy
    'Social media can be a scary place. But despite these challenges, we know that social media has a place in the world of sales. We recently spoke with four member companies about their social selling programs , specifically focusing on how they train sales reps to use social media for selling. Between all the InstaWhats?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 6, 2010
    [Linkedin, Media] Poken and Social Networking – The Perfect Match?
    If you are active in social media, and you go to a lot of social networking events, Poken is for you. If you’re the type, like me, who waited in line for more than 12 hours to get the iPhone4, you’re also the type that should be buying a Poken, especially if you’re involved in social media and/or network a lot.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Linkedin, Media] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    11-Point Facebook Checkup by Social Media Today. Steps For Awesome B2B Facebook Marketing by Social Media B2B. by Wildfire Social Media Marketing Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. by HubSpot Blog.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2011
    [Linkedin, Media] 8 “Rules” for Social Advertising
    Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. LinkedIn. Following is arguably the central-most chapter of the guide. Make interaction simple.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 21, 2013
    [Linkedin, Media] From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
    Or use content such as press releases or articles in your social media marketing efforts? by Joel Don (@joeldon) Related Stories Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items Build Your Network of Brand Ambassadors with Blogger Outreach 5 Ways to Power Up Pinterest in Your Real Estate Biz.
  • WRITING ON THE WEB  |  MONDAY, JULY 5, 2010
    [Linkedin, Media] Is the Social Web Changing How We Write?How to Write Like You Talk
    Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. Hello, Patsi’s readers. m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. You’ll: Ask questions.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Linkedin, Media] 6 Great Reasons to Become a Business Exchange User
    After reading a great blog post on Business Exchange by Larry Brauner , I have been experimenting with the site seeing how it fits into my daily social media routine. First of all, I know what you’re saying: between LinkedIn , Twitter , Facebook , and reading blogs, I am exhausted! The LinkedIn user. Marketing. Thanks!
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Linkedin, Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    'A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. LinkedIn: www.linkedin.com/in/jillrowley. She’s Down with OPC. Stay Tuned.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Linkedin, Media] Case Study: Improve Search Rankings With Social Media and Website Optimization
    blogging, social media, video) before trying out another. About Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas. Created a LinkedIn group. Produced an online video about social media marketing. Connect with HubSpot
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Media] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Grow with social – Black Friday is a great opportunity to start or build on your social media. You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page. Why are these days important to your business? Customers are engaging with your marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 11, 2011
    [Linkedin, Media] 5 Tips For Sponsoring Virtual Events
    billion by 2015, according to Market Research Media. Social media is hot. But does your organization provide a solution for prospects’ social media problems? LinkedIn. by Jesse Noyes | Tweet this. But reality is often less dire. In fact, virtual event trade shows and conferences are expected to generate $18.6 Mix It Up.
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 7, 2010
    [Linkedin, Media] How-to Create Great Content
    Share this on Linkedin. Tags: Marketing Automation inbound marketing social marketing automation b2b marketing best practices content content development Lead nurturing social media At this point we are all aware that creating great content will help drive inbound traffic and leads, but what does “great&# content really mean?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Linkedin, Media] Thought Leadership: Repurpose, Repackage, Refine Messages
    You may be overlooking ways to “reuse&# the content across other medias to generate new conversations. Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. How Do You Measure Social Media Success?
  • BUYEROLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Linkedin, Media] Social Buyerology: Listening to the Social Buyer
      While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.  Image via Wikipedia. Behavioral Listening.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 5, 2013
    [Linkedin, Media] 5 Things Every Good Community Manager Does
    'Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    Examples of specific engagement strategies for channels including LinkedIn an editorial forums. 'by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. No longer can marketers or sales reps relegate communications to company centric conversations.
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Linkedin, Media] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. Her LinkedIn profile  says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. ” Holy cow! ” That’s all.
  • BUYEROLOGY  |  FRIDAY, MAY 13, 2011
    [Linkedin, Media] Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
      All those who have clamored about social media and social technology dominance, hold on to your seats.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    The report questions the perception versus the reality about social media. Related articles.
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Linkedin, Media] inBlurbs Blog is nominated as one of the 20 finalists
    socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. More than 450,000 people read Social Media Examiner each month.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 19, 2010
    [Linkedin, Media] How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing
    It will give you something to share in social media.  Social Media. Social Media is also a great way to drive leads (and the links that are important to SEO) to your website.  I could write pages on this alone (and have in my Definitive Guide to Social Media ), but want to mention a few tactics that stand out. . Blogging.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Linkedin, Media] How to Find Tradesmen on Twitter
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How to Find Tradesmen on Twitter Twitter is one of the most useful social media tools we use to drive traffic. How Do You Measure Social Media Success? Do you have any to share?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 17, 2010
    [Linkedin, Media] When it comes to social media, there’s no place like home
    Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place. Here’s what I discovered: Social Media was something I’d used sporadically, at best, and only for personal reasons. But social media for professional purposes? What’s the worst thing that could happen? Tweet This!
  • ENGAGE  |  MONDAY, MARCH 14, 2011
    [Linkedin, Media] Avoid Trolls, Landmines, and Time-Sucks with The CMO's Guide to.
    Measurement Opinion How to Avoid Trolls, Landmines, and Time-Sucks in Social Media by Andrew Hanelly on March 14, 2011 T he social media landscape can be a Labyrinth for even the most seasoned marketing professionals. The Best Social Media for Brand Exposure: Facebook Twitter LinkedIn YouTube Digg Tumblr The same logic applies here.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Linkedin, Media] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Media] Out with the Old (Marketing) And In With the New
    More Media Options Today. Today, the proliferation of media choices has left consumers with more options than time. The rise of social media places consumers in control of the messages they receive. Social media lets us decide on our level of engagement with messages and brands. Trust is Social Media’s Sweet Spot.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [Linkedin, Media] 2011 #Nifty50 Top Twitter Men
    Twitter isn’t just changing how we communicate — it is changing how we innovate…It’s revolutionary because it brings 21st Century DNA roaring raucously to life”, stated Umair Haque ( @umairh ) Director of the Havas Media Lab and author of  The New Capitalist Manifesto: Building a Disruptively Better Business.   You expand it.”
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Media] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron represents how truly global Twitter (and social media) have become, as I have been able to build up a virtual relationship with him being in Malaysia through someone else I met on Twitter that was in Hong Kong! He loves the idea of using social media for branding and building a presence online. They are: 1) Chirrps. 2) Favstar.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 17, 2012
    [Linkedin, Media] Understanding Security and Privacy in Google+
    In my first column , I said that one challenge with social media from a security and privacy point of view is that “[i]t’s an axiom in security that you can only secure that which you can understand. In recent columns I’ve talked about the importance of protecting access to your social media accounts. Image: FreeDigitalPhotos.net.
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