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  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Linkedin, Media] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. series of workshops and luncheons open to all employees interested in participating and learning more about social media was put together and celebrated throughout the month. The
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Social media has changed the game for nearly every profession. There are a lot of noisemakers out there, especially when it comes to social media. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? Is this a role for PR? For analyst relations? Get Organized.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin, Media] 4 Ways Pinterest Secret Boards Benefit B2B Marketers
    Competitive Analysis – Pin competitor logos, images,  cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. 2. Marketing Implementation Social Media/Web 2.0 b2b change marketing social media technology” 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Media] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. No longer can marketers or sales reps relegate communications to company centric conversations.
  • SMASHMOUTH MARKETING  |  THURSDAY, MAY 7, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. world?
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [Linkedin, Media] Sales 2.0 Panelist Anneke Seley Talks about Social Media
    Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? This Thursday is the Sales 2.0 will be speaking. world?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Linkedin, Media] Content Marketing and EGC: 4 Things Nonprofits Must Know
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits Have you ever heard of EGC? Well, guess what?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Media] Pinterest for publishers
    Here’s why you should consider adding Pinterest to your social media list. When Pinterest first arrived on the scene, it was unfairly pigeonholed as the social media spot simply for recipes, crafts, and unrealistic home improvement/decor ideas.  (Photo credit: Wikipedia). But have you given Pinterest any thought?  81 percent of U.S.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin, Media] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies. Video
  • SAZBEAN  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] How Social Media Can Derail Your New-Business Efforts
    Social media has had a dramatic impact on the life of the agency business development executive over the last several years, particularly when it comes to prospecting, doing market research and gaining industry intelligence. – How Social Media Can Derail Your New-Business Efforts. News & Notes
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Media] Social Selling Experiments and Building a Content Community
    How do most inside sales people (SDRs) engage a socially (media) active prospect? Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. This experiment is currently running.). For this I challenge the Sales VPs.
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin, Media] 5 B2B Social Media Posts to Wrap-up the Week
    Is LinkedIn Finally Ready for Social Media Marketers? With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams looking for new leads and connections. Social Media Marketing Expert Interview with Neal Schaffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Linkedin, Media] How to use Power Editor to Ignite your Facebook Marketing
    Workplaces (Promote your latest Press Release to the Media/Channels/etc). Valentina Escobar-Gonzalez is the founder of Beyond Engagement, Social Media Solutions. You can find her on Twitter , LinkedIn , & Facebook. Valentina Escobar-Gonzalez is the founder of Beyond Engagement, Social Media Solutions. liked this.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Linkedin, Media] #WorldsToughestJob: A Truly Human Video
    LinkedIn profiles. Interest and coverage peaked on Monday (the day the video was released) and, thanks mostly to social media, there has been an exponential increase in video views ever since. Social Media But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” Landing pages.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Linkedin, Media] Grow Your B2B Audience by Considering Size, Engagement and Value
    The same is true with social media. The second is engagement, which is always so touchy-feeling in social media. You’re also not going to get as much earned media out of it, because you’re perhaps chasing them in the wrong places. The amplifier audience is the one that we most closely associate with social media.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Linkedin, Media] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. Be sure to share your thoughts and tips in the comments section below. A/E Marketing Facebook social media Social MediaWith over a billion active users, Facebook is a social network that is near and dear to most of our hearts. times a day. Fear not, A/E friends! Get the right followers. and so on.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin, Media] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    Social media wasn''t an afterthought with Pinterest -- it was a central artery of the way the site operated. When you join Pinterest, you automatically sync up with your connections from other social media networks, enabling you to avoid the cold-start syndrome of having to build a community from scratch. Where would they go?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Media] How To Get Started On Twitter
    suggest people seek out their company’s policy on social media and make sure they are adhering to it. Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. ———-. Social MediaHow to Tweet? Who to follow on Twitter? How to get started? How does your company feel about your social activity?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 29, 2009
    [Linkedin, Media] Business Value of Social Networking
    Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you? of Tiecas, Inc.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin, Media] 5 Ways Community Banks Can Adopt Social Media
    Only now, in addition to the bank lobby, the community more often congregates online via social media to share everything from recipes to mortgage rates. “We believe the best part about community banking is the community,” says Dorothea Henry, the social media experience manager for Virginia-based Union First Market Bank.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Linkedin, Media] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Media] 5 Ways to Boost Your Company’s Twitter Followers
    Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm. Learn more about incorporating social media into your overall marketing strategy in our Online Marketing for Professional Services book. Social MediaNow what?
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin, Media] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. They chat about social media, analytics, conversing and engaging with customers and more. Blog Featured Engagement Social MediaVideo Timeline. Mi6 Thoughts.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Ways to Use LinkedIn for Lead Generation - via @hubspot. If you are looking for additional ways to get value from LinkedIn, check out this post from Pamela Vaughan. Infographic of the Week: The Growth of Social Media - by @scottabel. and consider.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin, Media] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. Pour that gasoline (social media) on your fire (content) to make it blaze. Content Marketing b2b content B2B social media Does this sound familiar to you? Is that enough?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Media] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. Mike also showed a business page he worked on – Awareness Social Media Best Practices – and the key is / was content and communication (and literally, “best practices”). Facebook Social Networks B2B marketing B2B Social Media community marketingprofs mpb2b Content.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Linkedin, Media] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. Stay Ahead of Social Media Trends with Social Pro by Haley Marketing Group. Sprite Snapchat campaign reaches 2 million views in 1 day.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin, Media] InsideView More Than Doubles Revenue in Record-Breaking Year
    facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0million. Sales [.]. Notifications Sales 2.0 customer 2.0
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Linkedin, Media] 5 Action Items from #SMX Advanced 2013
    Kaila Strong suggested checking out employee LinkedIn profiles to identify blogs they write on, hobbies or associations they are a part of, or even to see if they are linking to your own site through status updates, profiles, etc. Link Building Search Engine Marketing Blog Social Media Strategies Bonus: The theme is Top Gun.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Linkedin, Media] 8 Ways to Use Facebook to Get More Email Subscribers
    How can you make your social media marketing stronger and more effective? Amy Hall contributes a monthly column on Social Media and Email Marketing. Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies. Author information.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Media] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. The majority of companies are not using video in any way that provides any real ROI. 
  • SAZBEAN  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin, Media] 8 Ways to Leverage Social Media Beyond Social Networks
    More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? Here are 8 great ways to start extending the power of social media beyond their individual websites. News & Notes
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 26, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • SMASHMOUTH MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin, Media] Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement
    One thing that every social media consulting client asks me about is how to find out who the “Influencers&# are in their particular industry.  My answer, of course, is that every consumer who is active on social media could potentially be an influencer, and thus truly “accurate&# measurement is impossible.  Pretty cool.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Linkedin, Media] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Time-Saving Tips for Social Media Marketing. LinkedIn Power Tips: Give Before You Receive. Attracting Clients How to.Tips Social Media Stuff content marketing with blogs personalityDon’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Plus, it’s fun! Online Reputation?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Linkedin, Media] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    Oracle is doing a pretty good job from a social media perspective, with a wide presence on all of the major social media networks -- but again, the conversation seems very Oracle-focused and less “customer centric.” Social Media inbound sales Now this was interesting -- this is inbound. Demonstrate Commitment.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 22, 2015
    [Linkedin, Media] Do You Know China’s Baidu Social Network?
    Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Twitter | Facebook | LinkedIn |. Chinese Social MediaAuthor information. Olivier Verot.
  • SAZBEAN  |  SATURDAY, MARCH 31, 2012
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of March 31, 2012
    Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? Convince and Convert).
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Media] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. 3. Content Curation Content Marketing Leadership Social Media B2B blog blogging strategy business blog creative content home marketing innovation thought leadership value creation HAPPY NEW YEAR EVERYONE! Define value creation.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 6, 2013
    [Linkedin, Media] Social Media Marketing Important Part of B2B Marketing Landscape
    Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. Search Engine Marketing Blog
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 15, 2007
    [Linkedin, Media] PRMeetsMarketing Weekly Articles: November 15, 2007
    You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Where's the Short Cut to Timbuktu - in media Public Relations Blog has an interesting post about  media list building. Business Week.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Media] 11 Must-Have Content Curation Best Practices [Free Webinar]
    The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Obscurity is your biggest problem. Ideas are Powerful. Do you agree?
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Linkedin, Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point — Too many people don’t fully utilize LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Linkedin, Media] How to Create an Instagram Strategy for Your Business
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin, Media] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Google Plus
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Linkedin, Media] How to Use Instagram with Your Blog
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin, Media] Connect the Online Dots with the Power of Google Plus
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Let’s go through the […].
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Linkedin, Media] A 6-Point Email Marketing Checklist for B2B Lead Generation
    You have spent some time listening to social media conversations and getting feedback from your field staff about prospects’ reactions. Undeniably, the power of social media to spread the word is something B2B marketers simply cannot ignore any longer. Correction—all human beings are like that, not just teenagers. This is a tough one.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Media] Weekly Wrap Up - April 22
    Proving You Can Measure Social Media - @Soulati. We don't want to beat a dead horse (that would be mean), but every once in a while certain things bear repeating and the measurability of social media ROI is one of them. " 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 2, 2013
    [Linkedin, Media] Social Selling Tips For Insides Sales Reps From The Dunphy Family
    Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. You can find out what someone’s favorite bands or films are from their Facebook, see pictures of what they had for lunch on their Instagram, and learn where they work and what they do from their Linkedin profile.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Linkedin, Media] 6 Ways to Screw Up Your Social Media Strategy
    Marketers and business owners are integrating social media as a new component in their marketing strategy every day. Are you making any of the following social media strategy faux pas? How to Screw Up Your Social Media Strategy. 1. Have management review all social media posts and responses before publishing. Right?)
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 15, 2009
    [Linkedin, Media] Social Media - Expertise Without Experience?
    When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Linkedin, Media] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Email subscribers can be ambassadors for your brand, helping you gain new social media fans and followers spread your content far beyond your existing audience. Here are four ways to use email to increase your social media followers and expand your reach. 1. Include Content From Your Social Media Presence. clicks.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Social Selling: Step Up Your Game
    It’s imperative that you be personal and tailored in your communications with social media users, so DO YOUR RESEARCH. Also consider your own persona as a salesperson, or user of social media. Once a dialogue has been started (and only then), connect with them on LinkedIn. -        Fall back on your existing network and connections.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin, Media] Combine Pinterest and Email Marketing to Increase Sales
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Twitter | Facebook | LinkedIn | Pinterest |. Pinterest
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin, Media] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    ABM Content + LinkedIn: The Winning Combination. That’s where LinkedIn paid media comes in. LinkedIn is the ideal platform for B2B account-based marketing because its users publicly post their location, company, skills and job title-- all valuable identifiers for targeted content. Not so fast. Conclusion.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 13, 2010
    [Linkedin, Media] Social Media & Sales: Can Social Media Provide a Push in a B2B Sales Environment?
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology in small business. There are dozens if not hundreds of examples of social media being a revenue driver for B2C businesses [.]. socialprise Sales marketing Enterprise 2.0
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] Balancing Social Media Effort vs Value for Small B2B Business Owners
    “Don’t create social media driftwood.&# – Virginia Miracle, Head of Digital Media Strategy – Ogilvy PR. At least once a month since I have talked my ambitious and new Twitter zealot client out of a jumping in with both feet to an overly ambitious Social Media strategy. All are totally FREE.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Real data on social media use by B2Bs, captured in recent research
    Instead, we’ll present a batch of data points from recent research on B2B social media use, thoughtfully compiled in a recent post by Adam Holden-Bache over on Social Media B2B …and just let you reach your own conclusions. OK, this post is officially declared to be a judgment-free, preach-free zone.  Usage: 86% of B2B firms [.].
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Linkedin, Media] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year.  Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing.  Happy reading! INFOGRAPHICS. ENGAGEMENT.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin, Media] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing I hate to admit it, but I know a lot about online dating.
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Linkedin, Media] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. Her LinkedIn profile  says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. ” Holy cow! ” That’s all.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Linkedin, Media] How to use social media for lead generation
    Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Linkedin, Media] How to Find Influencers for B2B Online Marketing Campaigns
    Followerwonk is a great tool for exploring yours and competitors social media presence. Competitive data: Look into your social media presence compared to others to find any gaps and areas for improvement. LinkedIn’s Advanced People Search. LinkedIn Advanced People Search lets you view the profiles of professionals on LinkedIn.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 14, 2011
    [Linkedin, Media] The B2B Marketing Insider Blog Posting Schedule
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social Media BloggingWhat is your schedule? Last week, Ingrid Abboud aka “G riddy&# ( @nittyGriddyBlog ) posed a question to her blog readers: what is your blog posting schedule? When I saw her post, I felt inspired. Sort of. Spell check.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Linkedin, Media] Top Marketing Predictions For 2015
    thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Budgets shift out of paid promotion (advertising), “through” social (ads on social) and into owned media ( brand content hubs ). Employees will be tapped for their expertise and encouraged to contribute to brand-owned media.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin, Media] Vorsight: If You Can’t Beat ‘Em, Train ‘Em
    Do you think social media enriches the customer experience? Social media has enhanced the customer experience because it has broader, more democratic reach than other social interactions. What happens on Social Media stays online interminably. How do you feel about using social media as a first touch point for new prospects?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Linkedin, Media] 10 Fantastic Instagram Posts and Why they Work
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Author information. And her job.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin, Media] Dallas Digital Summit: Creative Social Strategies Presentation
    This session will dig into some of the advanced tactics that leading brands are using to fully leverage platforms like Twitter, LinkedIn and Facebook for business. Presenters: Eve Mayer , CEO, Social Media Delivered (LinkedIn). Jim Tobin , President, Ignite Social Media. Tuesday, Dec 10, 4:10 – 5:10pm.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Media] How to Become a Thought Leader In Your Industry
    Thought leaders These may write blogs on behalf of their company, tweet, post on LinkedIn or Facebook, even Instagram or Vine. Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Maintain your social media presence.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, AUGUST 23, 2009
    [Linkedin, Media] Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation
    Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. But social media are for interactions, not broadcasts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 1, 2010
    [Linkedin, Media] New site curates government social media usage
    If you market to governments and governmental agencies, a new social media directory may be extremely useful to your efforts. Microsoft just launched a site called Gov2Social , a directory that aims to list state-by-state for the social media participation for elected officials, state government agencies, cities, towns and counties.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Linkedin, Media] Website Traffic Bounced Back, but Not All the Way Back
    Is it connecting more on LinkedIn? Will posting content consistently to social media actually work? Content Marketing SEO/Social Media content marketing marketing for staffing agencies Staffing Website Traffic Website AnalyticsRebounding from the drop is usually a bump to start the next calendar year. The Traffic Came Back!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 30, 2010
    [Linkedin, Media] The silent majority: Why people don’t comment on your blog
    “Think about traditional brands.  A very tiny percentage of people would actually write in to express their loyalty or displeasure with a brand yet they know they have thousands or millions of loyal consumers.  We somehow expect a higher degree of personal interaction with social media.  Share this on Linkedin. What do you think? 
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin, Media] How Social Media Adds Life to Automated Emails: Avoid Robotic Copy! (Part 2)
    Update the copy with fresh insights from social media. To get out of a robotic rut and write email copy that’s both authentic and personable, turn to social media for inspiration. Use the right amount of formality in your tone – Mimic the writing style of the best social media influencers in your industry. What do you think?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] 3 New Buttons To Make Your Brand More Social
    Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. LinkedIn. Social Media google Google +1 Klout Klout +K social media marketing Twitter Twitter Follow button Twitter marketingGoogle +1. Klout +K. Twitter Follow Button.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 31, 2014
    [Linkedin, Media] 4 Tips for Video in 2015
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Linkedin, Media] 5 Common Misconceptions About B2B Content Marketing Development
    There’s several different strategies for creating a social media editorial calendar , but what works for many businesses is to assign each day of the week a specific theme, and to stay with that. For instance, many LinkedIn users are taking blog posts they’ve written and republishing them on LinkedIn’s content publishing platform.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin, Media] Welcome Luke – To A Social World
    Although we have 3 other children (ages 8, 5 and 3) this was our first baby born since social media has taken such a huge role in our lives. So we announced his birth on Twitter and Facebook and LinkedIn. How has social media changed your life? Social MediaHe weighed in at 8 pounds, 10 ounces and measured 22 inches long.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 13, 2010
    [Linkedin, Media] Location is important for your Contact Center too!
    Now that Avaya has developed our Social Media Manager solution ( get our new book on this ) to help folks like Frank to automate what he and his team currently does which is reading tweets and other social data to find support related items. Share this on Linkedin. Use Social Media to spot issues before they hit the Contact Center!
  • HALEY MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Linkedin, Media] Following Over 2,000 Staffing Professionals on Twitter Taught me THIS
    Thanks for the Follow.Check Me Out on LinkedIn! Want me to follow you on LinkedIn or Facebook? Learning a new social media platform isn't an easy task. Spending time on Twitter might seem like a great way to waste time. For me, it’s research. TrueTwit Validation is Still Popular (And I Don’t Know Why). Absolutely! We understand.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2011
    [Linkedin, Media] 5 Big Marketing Lessons From Kickstarter
    LinkedIn. Social Media benchmarking crowdfunding Diaspora entertainment Facebook GoPano micro iPhone Kickstarter Kickstarter projects Lead Nurturing Lead Scoring Marketing Measurement marketing success metricsby Jesse Noyes | Tweet this. Would people actually pony up cash to support others’ ideas? Clearly, crowdfunding can work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2009
    [Linkedin, Media] Surprising research shows high social media involvement from B2B
     . Yesterday Business.com released additional results of its milestone study of social media  usage across American business, this time with a focus on B2B.  This research should put an end to the argument over the relevance of social media in the industrial sector. What are your thoughts on this research?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Linkedin, Media] Sharing is how you build a Brand
    know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Share this on Linkedin. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking Tweet This!
  • SAZBEAN  |  MONDAY, JUNE 20, 2011
    [Linkedin, Media] Understanding the Different Ways People Consume Content
    Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. Content News & Notes Social Media Social NetworksOn Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following.
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Linkedin, Media] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    With a few exceptions, the professional services sector is still proving itself reluctant to embrace social media. At the tail end of last year, the Law Society issued a practice note on Social Media. The note on social media is a balanced set of advice, which could be adapted and adopted by any business. Act with integrity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Linkedin, Media] Social media strategies businesses should learn from politicians
    In the same manner, there are plenty of brands / businesses who are being told to jump into social media because “everyone is doing it.” It seems scary to them and something that should be handed off to an outside firm to manage. This is just the same as the politician who abdicates their use of social media to a staffer. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2009
    [Linkedin, Media] Social media influence in the workplace may be relatively small
    If you're a brand trying to influence key business contacts through social media, it may not be happening during business hours. and it may not be happening at all, according to new findings by WorkPlace Media. In the Workplace Media study, however, Facebook was by far the most popular social property,with 89% members of the site.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin, Media] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Who is succeeding and why? million.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 26, 2010
    [Linkedin, Media] My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential
    StumbleUpon has now significantly increased their value and become the latest social media application that consumes my time through its addicting functionality through the release of the new StumbleUpon for iPhone app.  In doing so, they have delivered on the promise of the mobile web. Thanks! why world wide web YouTube
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Linkedin, Media] 8 Content Ideas for Your B2B Facebook Page Posts
    ” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Tweet. Did they win awards?
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Linkedin, Media] What’s Holding Back Your B2B Lead Generation?
    There is excitement in sharing news that the sales team has connected with a lot of influential people on LinkedIn. Personalize…but do it sensibly: When was the last time you personalized an email keeping in mind what the recipient’s interests were (according to their social media behaviour)? FROZEN. It’s been a brutal winter for sure.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Linkedin, Media] B2B Company in Northern New Jersey? Learn to Drive Results with Social Media tomorrow!
    BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. You have a LinkedIn account. You’ve spent time building your key social media platforms for your company. LinkedIn. You have a Facebook page.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin, Media] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    Users will be able to view and engage friends' media consumption and lifestyle activities. LinkedIn. Social Media f8 Facebook Facebook marketing Facebook Timeline google social media marketingFacebook Timeline. The timeline stretches from the activities you post today all the way through birth. Integrated Apps.
  • MARKETING ACTION  |  MONDAY, JULY 22, 2013
    [Linkedin, Media] 8 Quick Ways to Improve Your Engagement on Facebook
    Engagement-Boosting Tips for Social Media. 1: Post at the Right Times. Google+, Twitter, LinkedIn, and even old favorites like YouTube are still premium social sites to join. Not every follower you have in social media is going to end up being a customer. He loves to write different topics about social media tips and strategies.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Media] Visible Expert? Interview with Online Marketing Pioneer Bryan Eisenberg
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories The Road to the Top: Personal Branding Examples in Professional Services How to Build Your Brand through Community Service Branding as a Super-Cooperator Using Social Media. Branding Online Marketing Social Media The Visible Expert
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin, Media] 5 Reasons I’m Thankful for Social Media
    many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). Social media has blown the gates wide open.
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