Page 29 of 62 Previous | Next 
  • SMASHMOUTH MARKETING  |  FRIDAY, DECEMBER 26, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • SMASHMOUTH MARKETING  |  SATURDAY, DECEMBER 20, 2008
    [Linkedin, Media] Social Media Spam: Spam to You, Gems to Me?
    Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? how should social media filter spam?should Not really, it's the nature of social media.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Linkedin, Media] Stop Flushing Your Online Marketing Dollars Down the Toilet
    The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Internet Marketing Search Engine Optimization b2b marketing SEO social media websiteTweet.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Linkedin, Media] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). B2B Marketing Inbound Marketing b2b marketing Social Media
  • PR MEETS MARKETING  |  THURSDAY, NOVEMBER 15, 2007
    [Linkedin, Media] PRMeetsMarketing Weekly Articles: November 15, 2007
    You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Where's the Short Cut to Timbuktu - in media Public Relations Blog has an interesting post about  media list building. Business Week.
  • VIEWPOINT  |  THURSDAY, OCTOBER 24, 2013
    [Linkedin, Media] PowerViews with Jill Rowley: Social Employees Should Connect and Amplify
    A lot of people don’t know how to use LinkedIn. In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point — Too many people don’t fully utilize LinkedIn.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Media] Pinterest for publishers
    Here’s why you should consider adding Pinterest to your social media list. When Pinterest first arrived on the scene, it was unfairly pigeonholed as the social media spot simply for recipes, crafts, and unrealistic home improvement/decor ideas.  (Photo credit: Wikipedia). But have you given Pinterest any thought?  81 percent of U.S.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Linkedin, Media] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    But do you want to take that risk and let everything rely solely on social media and online platforms? You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Social MediaOk, so you did it. So now what? Advertise.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] The Social Recruiting Revolution
    If you want to understand how social media has transformed the recruiting landscape, you’re in the right place. How Social Media Has Transformed Recruiting. Before the arrival of social media, there were two very distinct forms of recruiting. Social Recruiting social media for recruiting Social Media Marketing social recruitin
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 6, 2013
    [Linkedin, Media] Social Media Marketing Important Part of B2B Marketing Landscape
    Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. Search Engine Marketing Blog
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 31, 2014
    [Linkedin, Media] 4 Tips for Video in 2015
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Media] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. The majority of companies are not using video in any way that provides any real ROI. 
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Linkedin, Media] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    Measuring conversions on social media is becoming increasingly important to me. When evaluating a social strategy, one of the leading metrics that I take note of is how many website visitors are coming from social media on a monthly, quarterly, or annual basis. Related Content: How to Access Company Social Media Pages. SUCCESS!
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Linkedin, Media] How to Create an Instagram Strategy for Your Business
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin, Media] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Google Plus
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Linkedin, Media] How to Use Instagram with Your Blog
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin, Media] Social Media for B2B Sales – What’s Your Plan?
    Three years ago when I made the decision to jump into the waters of social media, I did just that. At that time, I had no concept of the power of social media and how it could help me to actually meet any goals at all so, that would be my lame defense. How will you stay up with the latest trends in both social media and your industry?
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Linkedin, Media] B2B and the tourism industry: A strong digital strategy can make the difference
    The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. Let us know in the comments and be sure to connect with Angel at Twitter or LinkedIn to continue the discussion.
  • WEBMARKETCENTRAL  |  WEDNESDAY, APRIL 15, 2009
    [Linkedin, Media] Social Media - Expertise Without Experience?
    When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 13, 2010
    [Linkedin, Media] Social Media & Sales: Can Social Media Provide a Push in a B2B Sales Environment?
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology in small business. There are dozens if not hundreds of examples of social media being a revenue driver for B2C businesses [.]. socialprise Sales marketing Enterprise 2.0
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [Linkedin, Media] The Future of Pharma Marketing: The Game Changer (Part 2)
    This is Facebook’s attempt to create an open dialogue forum and is a testament to the power of social media. Hint: TV doesn’t die but social media gets a life in Pharma’s world. Pharma can have it both ways:  engage consumers in social media and maintain a brand presence on Facebook. Pharma Marketing Social Media Pharma
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Real data on social media use by B2Bs, captured in recent research
    Instead, we’ll present a batch of data points from recent research on B2B social media use, thoughtfully compiled in a recent post by Adam Holden-Bache over on Social Media B2B …and just let you reach your own conclusions. OK, this post is officially declared to be a judgment-free, preach-free zone.  Usage: 86% of B2B firms [.].
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin, Media] Connect the Online Dots with the Power of Google Plus
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Let’s go through the […].
  • SAVVY B2B MARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [Linkedin, Media] Balancing Social Media Effort vs Value for Small B2B Business Owners
    “Don’t create social media driftwood.&# – Virginia Miracle, Head of Digital Media Strategy – Ogilvy PR. At least once a month since I have talked my ambitious and new Twitter zealot client out of a jumping in with both feet to an overly ambitious Social Media strategy. All are totally FREE.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 15, 2011
    [Linkedin, Media] Six Reasons to Text in your 2012 Plan
    Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers linkedin metrics planning PowerPointSay, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Pages full of refugee spreadsheets from Excel.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Media] Algorithms & Blues in the Obscurocratic Empire
    Or the statement from your media buyer? CRM Random Rants ad agency B2B marketing bizmarketer customer service Elizabeth Williams HR Keebler Elves linkedin Obscurocrat Obscurocratic Empire ObsucrocracyThis week my youngest son started high school. They give out elaborate packages of information but. And there it is. . and 6.1.1.1.1.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Linkedin, Media] Be Conscious of Your Personal Online Presence in Inside Sales
    In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Outside of LinkedIn, most sales professionals have yet to take control of their online identity. Do you have any idea how you exist online?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JUNE 24, 2011
    [Linkedin, Media] Coming soon to a P-Cube Near You
    About a month ago I spent half a day with the good people of The Learning Partnership at their symposium on social media in public education. It’s been about a year since we met our friends in the P-Cube. Also they buy stuff from people like us and we ignore them in favour of their Corporate Overlords at our peril. And why Google? Not us.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin, Media] Top Ways to Attract Prospects Through Social Media
    Your best bet in terms of social media marketing can change depending on your location in the world. For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. No one wants their company to be associated with an embarrassing gaffe on social media.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Linkedin, Media] [VIDEO] Watch @CKBurgess and @MNBurgess Champion #SocBiz Strategy with @IBMSocialBiz
    As we argue in our Amazon best-selling book The Social Employee , the idea of social media extends far beyond external communication tools like Twitter or LinkedIn. Please check out @SocialEmployee media buzz! We had a lot of fun producing this video with IBM’s amazing content team, and couldn’t be happier with the result.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin, Media] 3 Sites to Showcase Your Personal Brand
    about six months ago ( here is my profile ) and now use it when people want to find out everything about me, both to my personal and business ventures.  It includes my business sites and the majority of my social media identities. Fun Stuff Social Media about.me Here they are. Here is the About.me Page for Joe Pulizzi. About.me.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Linkedin, Media] 5 Action Items from #SMX Advanced 2013
    Kaila Strong suggested checking out employee LinkedIn profiles to identify blogs they write on, hobbies or associations they are a part of, or even to see if they are linking to your own site through status updates, profiles, etc. Link Building Search Engine Marketing Blog Social Media Strategies Bonus: The theme is Top Gun.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Linkedin, Media] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. LinkedIn Most firms have a LinkedIn page. AEC firms often have subject matter experts (SMEs), but most firm’s SMEs do not actively engage on LinkedIn. Congrats!
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Linkedin, Media] The Top 5 Reasons Your Great Content Fails
    Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content. It Isn't Promoted.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 30, 2008
    [Linkedin, Media] How to use social media for lead generation
    Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Linkedin, Media] 10 Fantastic Instagram Posts and Why they Work
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Author information. And her job.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Media] 3 Alternative Ways to Find Great Content to Share on Twitter
    Aaron represents how truly global Twitter (and social media) have become, as I have been able to build up a virtual relationship with him being in Malaysia through someone else I met on Twitter that was in Hong Kong! Aaron is a blogger at askaaronlee.com giving tips on social media and Twitter. They are: 1) Chirrps. world wide web
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Linkedin, Media] 6 Great Reasons to Become a Business Exchange User
    First of all, I know what you’re saying: between LinkedIn , Twitter , Facebook , and reading blogs, I am exhausted! Yes, social media can be overwhelming, and this is why you need to create social media boundaries. The LinkedIn user. Easily Import Your LinkedIn Profile. Have you started using it? Thanks!
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Linkedin, Media] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Read 5 Ways to Optimize Social Media Channels and Get Results. 5.   Use the email workhorse. Time to Declare Independence and Take Control!  . And so on….
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Linkedin, Media] Upcoming Changes to YouTube You MUST Know
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Linkedin, Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. To the modern sales rep, social media are an imperative advantage. They use LinkedIn to research leads before picking up the phone. Find her on Google+ or LinkedIn. our rep asked.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin, Media] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Branding Communication Marketing Social Media Marketing Strategy TwitterFollowing this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. They are confident (i.e.,
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 1, 2010
    [Linkedin, Media] LinkedIn CRM: Using the New LinkedIn Tags to Better Browse Your LinkedIn Connections
    LinkedIn is slowly evolving their functionality to become more like a true Customer Relationship Management (CRM) software package. Have you started using the new LinkedIn Tags feature to start organizing your network? You may be surprised to find that LinkedIn has already pre-populated some of your contacts with tags.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Linkedin, Media] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Facebook
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, AUGUST 23, 2009
    [Linkedin, Media] Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation
    Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. But social media are for interactions, not broadcasts.
  • LEADERSHIP  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Media] 3 Steps to Establish Thought Leadership with Your B2B Blog
    Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. 3. Content Curation Content Marketing Leadership Social Media B2B blog blogging strategy business blog creative content home marketing innovation thought leadership value creation HAPPY NEW YEAR EVERYONE! Define value creation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Linkedin, Media] Putting the “Fun” into the Fundamentals of Social Media Monitoring
    by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it? Here are a few quick ways to effectively monitor your social media standing: Twitter.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Linkedin, Media] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    And don’t forget to give viewers the opportunity to share the video socially with a tweet or LinkedIn/Facebook share. 4. Related posts: 4 Ways to Bridge the Social Media Gap With B2B Sales Team The common disconnect between B2B sales and marketing teams has. However, social content extends beyond the popular social platforms. Videos.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Linkedin, Media] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Are you sharing it on your company’s social media platforms? Engage Often on Social Media. Because, social media increases your visibility across the web. So, when you write an article, blog post, or have a newsletter, presentation, or video clip to share, get it out through your social media networks.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Linkedin, Media] Is It Time to Upgrade Your Blog?
    Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing. Direct connection to our LinkedIn Group. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Online Marketing Social Media Ask yourself three key questions: 1.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Linkedin, Media] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The main reason: it shared real life experience of implementing and managing social media marketing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. At Eloqua the entire company is responsible for social media.  It was Michael. That’s DBL.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Media] How Should Publishers Deal with Platform Overload?
    As a marketer for a media company, the world is your oyster. From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. What are you looking to accomplish by being present on social media? Media
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Linkedin, Media] Purchases are fun, but…….they don’t move the business needle
    Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We love comments and those who share on social media. Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing management-best-practices marketing-campaigns social media” 2 of 13 = 10.5%.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] 3 New Buttons To Make Your Brand More Social
    Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. LinkedIn. Social Media google Google +1 Klout Klout +K social media marketing Twitter Twitter Follow button Twitter marketingGoogle +1. Klout +K. Twitter Follow Button.
  • MARKETING ACTION  |  THURSDAY, JULY 11, 2013
    [Linkedin, Media] Best Practices in Social Influencer Marketing
    In the mid-1950s, sociologists Paul Lazarsfeld and Elihu Katz published the book Personal Influence, introducing a two-step communication model which shows that ideas flow from mass media to opinion leaders, and from them to a wider population. Today’s social media fits this model precisely. Online social influence is powerful.
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Media] Social Selling Experiments and Building a Content Community
    How do most inside sales people (SDRs) engage a socially (media) active prospect? Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. This experiment is currently running.). For this I challenge the Sales VPs.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin, Media] B2B Company Websites
    Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. technology & social media. Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 24, 2015
    [Linkedin, Media] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Media] Efficiency Improves the Social Relevance of Marketing Programs
    To social media experts who advocate authenticity, it may have negative connotations, conjuring up visions of over-programmed newsfeeds lacking personal interaction. As a result, it’s not surprising that my blog post last month – Need Social Media ROI? Related Stories Does Your Website Have Too Much Social Media Scenery?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Linkedin, Media] How to Find Influencers for B2B Online Marketing Campaigns
    Followerwonk is a great tool for exploring yours and competitors social media presence. Competitive data: Look into your social media presence compared to others to find any gaps and areas for improvement. LinkedIn’s Advanced People Search. LinkedIn Advanced People Search lets you view the profiles of professionals on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Linkedin, Media] 3 essential steps to build a powerful personal online brand
    Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. But generally a blog, video, or podcast will provide the fuel for your social media rocket. million LinkedIn Groups and there are bound to. There are 2.1
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Linkedin, Media] Top 9 Professional Services Marketing Lessons Learned in 2014
    As shown in the chart above, LinkedIn was found to be the most effective social media channel for online lead generation for high growth firms when compared to Twitter, Facebook, and YouTube. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Now, his company is not only able to exist, but excel.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Linkedin, Media] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin, Media] B2B All Day, Every Day: Are We Reaching Social Media Overload?
    Social media saturation is a relevant topic not only with B2B marketers, but for anyone using these various communication platforms. LinkedIn states that you are only allowed to be a member of, at most, 50 groups. And then there are those who think you shouldn’t mix business with pleasure when it comes to social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 7, 2015
    [Linkedin, Media] Quick Content Ideas For When You Don’t Have Time
    When you start discussing discussing social media and content marketing with a client, at some point you get “the look.” This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. Everybody has their own busy schedule. Author information.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2009
    [Linkedin, Media] Email and Social Media- 7 tips for getting the most out of your campaigns
    Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? Let it shine through both social media and email, but make sure they both have the same mood and tone.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 13, 2010
    [Linkedin, Media] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
    Yes, there are some different etiquette rules evolving for the social media world, but in general good manners are still good manners.  Inexplicably, people seem to forget the “social” part of “social media”, leading to rude comments, thoughtless actions, or spamming. The same applies to social media interactions.  Miller.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Linkedin, Media] B2B Company in Northern New Jersey? Learn to Drive Results with Social Media tomorrow!
    BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. You have a LinkedIn account. You’ve spent time building your key social media platforms for your company. LinkedIn. You have a Facebook page.
  • LEADERSHIP  |  TUESDAY, AUGUST 13, 2013
    [Linkedin, Media] A 6-Point Email Marketing Checklist for B2B Lead Generation
    You have spent some time listening to social media conversations and getting feedback from your field staff about prospects’ reactions. Undeniably, the power of social media to spread the word is something B2B marketers simply cannot ignore any longer. Correction—all human beings are like that, not just teenagers. This is a tough one.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Linkedin, Media] Website Traffic Bounced Back, but Not All the Way Back
    Is it connecting more on LinkedIn? Will posting content consistently to social media actually work? Content Marketing SEO/Social Media content marketing marketing for staffing agencies Staffing Website Traffic Website AnalyticsRebounding from the drop is usually a bump to start the next calendar year. The Traffic Came Back!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 19, 2015
    [Linkedin, Media] How to Generate Leads from Social Conversations [Free Ebook & Webinar]
    I was recently invited by the leading global media intelligence company Cision to provide my input as to how listening to social conversations can lead to business. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Linkedin, Media] How you can grow your traffic and business–without Google
    In many ways, Google’s loss I described last time is social media’s gain. Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Mobile Marketing Organic Search Social Media Marketing email marketing Google organic search search marketing search traffic social media marketing
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Linkedin, Media] 5 Ways for B2B Companies to Engage on Twitter
    Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. Tags: Social Media 101 Social Networks Twitter engagement social media Original content. Retweets.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Linkedin, Media] 8 Content Ideas for Your B2B Facebook Page Posts
    ” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Tweet. Did they win awards?
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Linkedin, Media] How to Enhance Your Internet Presence With Social Media [Free Ebook]
    These days, social media is becoming an important part of many businesses' internet presence. Today, using social media to direct traffic to your website and generate new leads should be an indispensable part of your marketing mix. This 34-page ebook narrows social media down to four cores: Facebook. LinkedIn. Twitter.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin, Media] Internal Social Business for Leaders series: 1. Your profile
    The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. Social Media Marketing Facebook facebook profile social media marketing How can I get started? The audience is different, so cater for what they are looking for. Your bio. 4.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Linkedin, Media] Top Marketing Predictions For 2015
    thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Budgets shift out of paid promotion (advertising), “through” social (ads on social) and into owned media ( brand content hubs ). Employees will be tapped for their expertise and encouraged to contribute to brand-owned media.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Linkedin, Media] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Ramp up social media promotion efforts. If the network you''ve chosen is one of the big three (Facebook, LinkedIn, or Twitter), I''d highly suggest checking out this post for tips on crafting excellent posts on each network. Blogging Social Media Hey folks, welcome to the second installment of this column. Sound good? Thanks!
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JULY 24, 2009
    [Linkedin, Media] Social media's impact on web forms and landing pages
    More marketers are embracing social media and inbound marketing practices for lead generation. That's a good thing. I’ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. Related posts: 7 Tips on how B2B marketers can leverage social media. It works. Check out his post. agree.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JANUARY 28, 2009
    [Linkedin, Media] What's Next for B2B Social Media? FYIndOut Now
    It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically? Social Tagging Web Marketing
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] B2B Fail: Confessions, Apologies, and Questionable Motives
    Oh gods of marketing, social media, and E-mail forgive me. What the video failed to disclose is that when you import your colleagues, Referral Key blasts an automated E-mail message to each of your LinkedIn contacts. would like to apologize to each and every one of my LinkedIn contacts. I am not a jerk. Confession. ” Ewww.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Linkedin, Media] Social Media 101: A Required Course
    Whether you like it or not, social media has become a part of our daily lives. Twitter, Facebook, LinkedIn, YouTube, Yelp – these social media platforms have changed the way we think, the way we communicate and interact, the way we build relationships, the way we make decisions, and the way we shop. Why do I need it?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin, Media] Three Overlooked Ways to Improve SEO Results
    Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Share this on LinkedIn. Most still focus on the same basic areas: • Keyword research. • On-page optimization (content, headings, meta tags). Share this on Bebo.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Linkedin, Media] What’s Holding Back Your B2B Lead Generation?
    There is excitement in sharing news that the sales team has connected with a lot of influential people on LinkedIn. Personalize…but do it sensibly: When was the last time you personalized an email keeping in mind what the recipient’s interests were (according to their social media behaviour)? FROZEN. It’s been a brutal winter for sure.
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Linkedin, Media] Why Facebook “Likes” Are A Lousy Indicator of Your Content’s Success
    The social media giant no longer will factor in “likes” (or shares or comments) to calculate cost-per-click and instead focus on “link clicks” as a way to evaluate users’ engagement. Remember that Twitter and LinkedIn might be better to target specific audiences and generate qualified leads. Content Marketing social media analytics
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Linkedin, Media] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. ” 10 hilarious digital media parodies by iMedia Connection. Really.
  • WEBMARKETCENTRAL  |  THURSDAY, SEPTEMBER 18, 2008
    [Linkedin, Media] The Social Media Email Signature
    Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 and email address. signatures. Here are a few notable examples of Web 2.0
  • MARKETRI  |  FRIDAY, JANUARY 27, 2012
    [Linkedin, Media] Starting Your Social Networking Journey - A Guide for Professional Services Firms
    With a few exceptions, the professional services sector is still proving itself reluctant to embrace social media. At the tail end of last year, the Law Society issued a practice note on Social Media. The note on social media is a balanced set of advice, which could be adapted and adopted by any business. Act with integrity.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin, Media] How to Leverage Your Twitter Profile for Social Selling
    As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [Linkedin, Media] Best of 2009 (So Far): Social Media Marketing, Part 4
    With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 22, 2011
    [Linkedin, Media] Why You Should Have Celebrated Twitter’s Birthday
    And I know more B2B Marketers who maybe have a Facebook page but are not on Twitter, do not blog and who question social media’s importance in the world of B2B Marketing, in Marketing in general. The Twitter video title is true not just for Twitter but for all of social media. Social MediaHappy Birthday Twitter!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin, Media] Social Content Marketing Planning for a Live Event
    I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Twitter | Facebook | LinkedIn | YouTube |.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 29, 2010
    [Linkedin, Media] This is why you’re a social media loser
    This week, I phoned my neighbor and favorite instructional designer, Gail Dana , to tell her about yet another social media presentation (YASMP) I’d seen advertised. “Gail, do you get social media?&# I asked her, italicizing the verb. My Social Media Epiphany. Or at least, I hope it is.&#. Category 2: The Geeks.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Linkedin, Media] An Eye-Opening Look into the New Tsu Social Network
    There has been a lot of buzz about the new Tsu social network lately, whether from our recent post on why you might not like Tsu to invitations from social media friends to join the network all the way to the New York Times and their post on “The Social Network That Pays You to Friend.” Comments Thanks Jeannie! have read a few.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Linkedin, Media] 5 Key Instagram Marketing Takeaways from New Data
    More than 86% of the Interbrand 2013 Top 100 […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Instagram
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Linkedin, Media] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. Inbound Marketing Social Media For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. Tweet. Tweet. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin, Media] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 27, 2015
    [Linkedin, Media] How to Write Blog Posts that Get Shared on Facebook
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. Business owners today might face some challenges when it comes to blogging. And depending on your comfort level […]. Facebook
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Linkedin, Media] How to Use a Lead Generation Item on Facebook
    Think Social Media, think Facebook. Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies.
  • THE EFFECTIVE MARKETER  |  FRIDAY, NOVEMBER 6, 2009
    [Linkedin, Media] Social Media's Next Victim?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.
<< 1 2 ... 27 28 29 30 31 ... 61 62 >>