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  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin, Media] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Please tell me  what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Where did I fall short?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Linkedin, Media] Your Social Selling Strategy: Go The Extra Mile
    With the whole concept of “social” networks revolving around building relationships and companies looking to take advantage of the real-time intelligence and data that exists within these social media channels, what is the best strategy? You must first begin with monitoring social media networks. loved the idea, concept and acronym!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Linkedin, Media] 3 essential steps to build a powerful personal online brand
    Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. But generally a blog, video, or podcast will provide the fuel for your social media rocket. million LinkedIn Groups and there are bound to. There are 2.1
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 17, 2011
    [Linkedin, Media] Social Selling: How to Harness the Power of Web 2.0
    Social media is changing the way our customers buy and the way in which we engage them. recent survey by OgilvyOne indicates that the B2B space is seeing major gains from social selling: among 1,000 sales professionals in the US, UK, Brazil, and China, 49% believed social media was important to their success. Steps to Social Selling.
  • WEBBIQUITY  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Media] Best Business Blogging Tips and Guides of 2010 (So Far), Part 2
    The 5 Old Blogging Rules Killing Your Readership by Outspoken Media. Share this on LinkedIn. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Ranks.nl It was riveting. Only not.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Linkedin, Media] Is Your Content Marketing Program a Success?
    We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. But how do marketers measure content marketing success?
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] Eat Your Peas: Always Be Networking
    Connecting via LinkedIn, Facebook, and other social media. C” – Connected via LinkedIn; Receive quarterly newsletter. Five new LinkedIn contacts. New LinkedIn Contacts. In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). It’s fun.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 18, 2010
    [Linkedin, Media] Need to Drive Leads? Try These Traditional Tactics Now
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. So what’s a marketer to do?
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Media] The Top-5 B2B Marketing Trends for 2012
    As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year! The benefits of segmentation are substantial.
  • SAZBEAN  |  SATURDAY, FEBRUARY 2, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of February 2, 2013
    Social Media Explorer) Quick Tips for Obtaining a Trademark  (Small Biz Trends) Building a Kick-Ass Social Media Dashboard  (Marketo) Optimize Your LinkedIn Company Page  (The Digital Bus) How to Build Up Your Email Marketing Database  (Simply Zesty) Digital Marketing Growth Opportunity is Knocking: Are You Answering? Mashable!)
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Linkedin, Media] Work Literacy
    and how social media tools can be used by learning professionals. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 Boolify Yourself.
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Linkedin, Media] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] Find Your Business Development Comfort Zone.
    Social media probably won’t work. They may not even be on LinkedIn. If you want an intro, mine your contact list and LinkedIn connections for current or former company employees. They also may be active on LinkedIn and Facebook. Social Media. Hangs out online, emailing and connecting via social media. Small.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 16, 2013
    [Linkedin, Media] 5 Mobile Apps That Will Maximize your Marketing Prowess
    If you have a Smartphone you probably have the Twitter, Facebook, and LinkedIn mobile apps. It is difficult to track all your social media accounts for different apps. The folks at LinkedIn know how to network. 'Happy Friday, everyone! Are you using your Smartphone to the greatest of its ability? Analytiks. Platform : iOS.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Media] B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
    To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings.  Social Media Has Emerged in a Big Way; Results Are Mixed. Striking a Balance.
  • SAZBEAN  |  SATURDAY, OCTOBER 26, 2013
    [Linkedin, Media] Top Internet Marketing Strategy Links for the Week of October 21st, 2013
    SmartBrief) 4 Ways Entrepreneurs can Amplify Content on LinkedIn (Mashable) The post Top Internet Marketing Strategy Links for the Week of October 21st, 2013 appeared first on Sazbean. What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
  • EARNEST ABOUT B2B  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Media] This is the week that was: Taking a look into the future
    Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. B2B B2B campaigns B2B marketing Customer marketing Infographic Social media Augemented reality digital tools email marketing HP hardware microsoft futurescope mobile infographic mobile workforceBusiness turn-around of the week. Well worth a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin, Media] Twitter is dying—and it’s all your fault
    It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. m a content curator and I spend time every morning reading content and sharing the best of what I find that day, on topics like social media, technology, marketing, and website and mobile design. love Twitter.  Let’s be clear.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of July 26, 2010
    Interesting post about B2B Social Media for Pharma and Medical Devices. Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Facebook vs @Linkedin groups? Harry Potter and B2B content creation: Feedback for @Linkedin: Do I Have a New Message in My Inbox? Linkedin. Monday.
  • VIEWPOINT  |  TUESDAY, MAY 8, 2012
    [Linkedin, Media] Why Engagement Will Not Generate Leads (and what to do about it)
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math. It does.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 6, 2010
    [Linkedin, Media] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
    Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 This book begins with handholding the reader from an introduction to social media marketing to helping you formulate goals, strategize, and participate in the social web. Conclusion.
  • B2B VOICES  |  TUESDAY, MAY 22, 2012
    [Linkedin, Media] If You Want to Succeed Online Connect with Your Audience
    If you want to be good at social media in a B2B environment you need to be able to connect with your audience. Passive, one-way conversations don’t work in a social media setting; even if you’re trying to just fill an SEO need. Twitter is more real-time than a LinkedIn group). What’s your “I” in social media?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 30, 2013
    [Linkedin, Media] The Future Of Marketing E-Book
    Now social media networks and mobile internet access are making content the hot new thing in marketing. But I was curious to hear what some of the greatest minds in marketing and social media saw as they considered the future of marketing. 'Most people think marketing is the same thing as advertising. To Content our customers want.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Linkedin, Media] Is Email the Workhorse of Demand Gen?
    Today’s main alternatives are email and social media. Social media is big, but primarily used to connect with friends. Having an actual business conversation with people via LinkedIn or Twitter is limited to a small group of thought leaders and innovators. Share this on Linkedin. Email Pros. Email Cons. Conclusion.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Linkedin, Media] Facebook, Tumblr, Twitter, Oh My!
    Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Linkedin. Maybe you don’t spend ? of your life online like I do.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin, Media] Facebook and SEO
    Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. Last week we hosted a webinar conducted by SEO expert Michael Fleischner.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
    So, unlike with other media, you know what works and what doesn’t. Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Reason 4:  Intelligent creative actively builds your company’s branding.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 9, 2012
    [Linkedin, Media] Which Social Networking Sites Are Best Designed for B2B Sales?
    This is where Social Media becomes Social Business and hasn’t business always been social in nature? Let’s talk about the three major networking sites ( Twitter , Facebook , and LinkedIn ) and we will also touch on a fourth, Google+. Yes, LinkedIn also has pages for your company and a place to promote your events. Craig M.
  • MARKETING INTERACTIONS  |  TUESDAY, MARCH 13, 2012
    [Linkedin, Media] Lost the Key to Your B2B Database?
    dare you to go pull 50 leads from a segment of your database and do the following: Look up the contact in LinkedIn. Look at any social media accounts the contact uses (often listed in LinkedIn). A database is a beautiful thing — especially if it's built from contacts who've opted in rather than purchased lists. or 10%.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] B2B Fail: Confessions, Apologies, and Questionable Motives
    Oh gods of marketing, social media, and E-mail forgive me. What the video failed to disclose is that when you import your colleagues, Referral Key blasts an automated E-mail message to each of your LinkedIn contacts. would like to apologize to each and every one of my LinkedIn contacts. Confession. unwittingly became a spammer.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Linkedin, Media] Defining Link Metrics that Impact SEO Link Building Development
    Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information. Link-Specific Metrics. SEO-Specific Metrics.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Linkedin, Media] Genius is Bringing GURLs to the Social Party
    For those of us who've been wondering how the heck to prove ROI is possible with social media, we may have found a way to do just that. The GURLs could become one of the most popular tools at the social media party. What I like is how easy Genius has made social media support. But the GURLs change that.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Linkedin, Media] Video: Dell On Why NPS Matters
    Adam Brown , Director of Social Media at Dell, took a few minutes to speak with me on just how highly valued Dell values NPS. LinkedIn. Digital Marketing Adam Brown Dell digital marketing Digital Marketing Forum Facebook Marketing Measurement MarketingProfs Net Promoter Score NPS SaaS Social Media Twitter video YoutubeFacebook.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Linkedin, Media] Finding The Path To The Perfect World Of Prospecting
    LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. On the surface, LinkedIn provides an extremely accurate search feature to confirm prospect information or find contacts within a target company. Don’t worry; you’re only just getting started.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Linkedin, Media] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects. They’re on social media so that you don’t always have to be. 'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin, Media] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. Get Found Ebooks - Social Media. How to Use LinkedIn for Business. How to Monitor Social Media in 10 Minutes a Day. See also: HubSpot Social Media Tools.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Linkedin, Media] 8 Rules For Running Online Display Ads
    The Internet changed the value proposition of mass media marketing. With the advent of email marketing , video marketing, blogging and social media marketing, businesses have a myriad of affordable options to build audience and engagement. But it’s hard to get the best bargain without a media buyer on your side. LinkedIn.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, AUGUST 7, 2009
    [Linkedin, Media] Marketing Automation Weekly Wrap-up - 2009/08/07
    Here are some of the posts I have enjoyed over the past week or so (in no particular order): Tom Pick ( @tompick ) from Web Market Central questions the quest for "Return on Investment" in social media with the concept of "Return on NOT Investing". good discussion starts in the comments: [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 21, 2010
    [Linkedin, Media] Closed Loop Marketing – still a long way to go
    And can you optimize across all media? no – with the fragmentation of media because of social. Share this on Linkedin. Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. The software may be real time but the sales people aren’t. Doubt it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Media] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Obscurity is your biggest problem. Ideas are Powerful. Do you agree?
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Linkedin, Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags originated on Twitter and very recently Facebook added hashtag capabilities to the platform, but you can also use hashtags on: Instagram, Tumblr, Pinterest, LinkedIn, Google+ and newcomer Vine. Mostly this happens on Twitter but permeates into other social media use. Host or take part in a Twitter chat. Contests. Research.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 14, 2010
    [Linkedin, Media] Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
    Similar to how people spam you on LinkedIn by joining the same LinkedIn Group that you are in and sending you a message, there are many people on Facebook that are spamming you with Event notifications that you can’t turn off because they are inputting your email address. Image via Wikipedia. Please comment and educate us!
  • CONNECT THE DOCS  |  MONDAY, APRIL 26, 2010
    [Linkedin, Media] B2Bs should get Serious about Social
    " Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B. Parker Trewin. Over to you.
  • B2B LEAD BLOG   |  THURSDAY, MAY 19, 2011
    [Linkedin, Media] Celebrating the B2B Lead Roundtable and Its 8,500 Members
    And you can see proof of it back in April, 2009, when I blogged about how to best leverage LinkedIn as a lead generation tool.  Step five was “create your own LinkedIn group and share relevant content.”. The problem was that my company at the time, InTouch, which became a part of MECLABS this year, didn’t have its own LinkedIn Group. 
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin, Media] Marketing Technology Takes a Page From Unified Communications.
    Analysts and media have even begun reporting that UC improves customer engagement and satisfaction. Connect with Mike on  LinkedIn or follow him on  Twitter. Share this on LinkedIn. Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. Tweet This!
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of July 19, 2010
    How Social Media Has Changed B2B Marketing | My Corporate Media: When it comes to business development and marketi… Sunny Weather Can Double Effectiveness of Marketing Campaigns: Furthermore, the research indicates that good weath… Q: Do you want/mind me sending automated tweets about #b2b marketing via Twitter feed?
  • LEADERSHIP  |  FRIDAY, NOVEMBER 15, 2013
    [Linkedin, Media] Interesting Infographics: How To Stand Out As A B2B Marketer
    These questions were answered in an infographic created by LinkedIn , which highlights noteworthy survey results from a report by the MarketingProfs and the Content Marketing Institute. The Most Effective Social Media Platforms. According to the infographic, 91% of B2B marketers prefer LinkedIn as their content distribution platform.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Media] Your Customer Segments Are on the Move!
    Social media, mobile e-commerce; rapid change is everywhere. Connect with Bill on  LinkedIn , or follow him on  Twitter. Share this on LinkedIn. Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. iPads, smartphones, etc., Tweet This! Digg this!
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Linkedin, Media] 18 Ways to Promote Your White Paper for Lead Generation
    Social Media. Of course promote it via social media. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Now what? How do you promote it? Company Blog.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Linkedin, Media] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    5-Minute Plan for Mastering LinkedIn Marketing [Infographic]. Whether you''re a seasoned LinkedIn expert with 500+ connections or a newbie who''s struggling to get started, this new infographic from Bluewire Media has got you covered. Gary dispels some of the marketing myths being spread by social media "experts." Enjoy!
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Linkedin, Media] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos. Conversation Equation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Linkedin, Media] 5 Stories About EU Privacy Rules: A Daily Roundup
    semantic argument over the wording of the directive might lead to even more confusion about how the regulations are enforced, according to Media Week. LinkedIn. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”?
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin, Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? News & Notes
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Linkedin, Media] Five Benefits of Blogging for Business
    Blogs are also core to a successful social media marketing strategy. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Don’t miss the SCORE Social Media and Internet Marketing Boot Camp , Thursday, June 24 in Bloomington.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Linkedin, Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. To the modern sales rep, social media are an imperative advantage. They use LinkedIn to research leads before picking up the phone. Find her on Google+ or LinkedIn. our rep asked.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Media] Weekly Wrap Up - April 22
    Proving You Can Measure Social Media - @Soulati. We don't want to beat a dead horse (that would be mean), but every once in a while certain things bear repeating and the measurability of social media ROI is one of them. " 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. Enjoy!
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Simple Steps to an Awesome LinkedIn Company Page (HubSpot). vital search strategies for social media marketers (ChristopherSPenn). Best Tactics in Landing Page Optimization (Outspoken Media). Social Media’s Untapped Power (Harvard Business Review). Competitive Intelligence – Tools and Tactics (Outspoken Media).
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 24, 2009
    [Linkedin, Media] If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom
    Read time = XXX minutes) To all of you  energetic, enthusiastic marketing, communications and social media  mavens… to the consultants, the wanna-be’s and the interns in-the-making… Whether you’re on the client side or agency side, here’s a piece of career advice from a seasoned, savvy, and oft-scared veteran. Explore Social Media.
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Social Media: Spotting the fakes (Jim’s Marketing Blog). 21 Captivating Social Media Stats: How People Interact With Brands  (HubSpot). Six Social Media Trends for 2012  (Logic + Emotion). Using Social Media: How Not to Burn Bridges in Your Social Media Campaigns (GrowMap). GigaOM). Forrester Blogs).
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Linkedin, Media] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Linkedin, Media] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Tech Target:  When Worlds Converge:  Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin, Media] Ignite Your Company To Create Content That Rocks
    Ignite is a concept born from internet and technology thought leader Tim O’Reilly , owner of  O’Reilly Media  and one of the early internet pioneers in the areas of free software and open source technology. This rapid change is affecting all media and we are struggling to respond fast enough. The event was called  Stream.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Linkedin, Media] The Content Marketing Bucket List
    Integrate your paid, owned and earned media activities. Let me know in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Content marketing is a hot topic of discussion in almost every marketing organization. But hey, change is hard.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Linkedin, Media] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    'There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Learn more about LinkedIn''s update at TechCrunch.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Six Traits of an Effective B2B Social Media Conversationalist  (Marketing Profs). How Social Media Affects Content Relevance in Search  (Mashable!). Five Ways You Should Be Using LinkedIn  (CIO.com). Social Media Report: Q3 2011  (Nielson). Leverage social media, beat your B2B’s competition  (eMagine).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 29, 2014
    [Linkedin, Media] Why This Blog Post Went Viral
    Well, last week Mark’s theory proved true when a blog post I wrote on the LinkedIn publishing platform, Pulse, went viral, a breakthrough for me at last! The post (you can read it here) was shared no less than 270 times on social media (the screen shot above was taken two days ago). 'By Cas McCullough, {grow} Community Member.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Linkedin, Media] 21 Unbelievable B2B Content Marketing Statistics
    'B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Active LinkedIn members would be more likely to work for company who understand the value of content marketing. Photo credit: Flickr.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Linkedin, Media] Think Outside Your Alumni Database: A Primer on Social Donor Management
    And before social media, alumni directories were the primary way for collecting alumni information and sparking alumni networking groups. But now, we live in an age where you can find everything about your classmates on Facebook -- leaving reunions obsolete -- and professional information is constantly shared via LinkedIn groups.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Linkedin, Media] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. ” Shocking response?
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Linkedin, Media] Is Content Marketing the New Home for PR Professionals?
    In years past, PR professionals relied heavily on producing a press release, developing a pitch, and reaching out to big media outlets. Nowadays, shares, tweets, “likes,” links and blog posts can actually be more effective than pitching a big media reporter. LinkedIn – Twitter – Google +. Develop new skills. Sing your own song.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Linkedin, Media] Getting a customer is not the end goal it’s the middle
    This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Social Media is hot and I can guarantee someone is out there talking about your product or service right now. Tweet This!
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Linkedin, Media] eMagine Launches New Websites
    'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Their news page is a great example of eMagine capabilities to integrate Twitter and LinkedIn feeds. We use this blog to provide educational material for our visitors on these subjects. Neostem. NeoStem, Inc. 
  • SAZBEAN  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin, Media] How to Cater Your Marketing Strategy to Different Social Networks
    Just as all audiences are not the same, neither are all social media sites. Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? Think about it. Step 1: Create a Personal Account. News & Notes
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 8, 2010
    [Linkedin, Media] Don’t Let Meetings Be the Death of Your Organization
    About the Author: Wendy Boyce is the Social Media & Marketing Manager at  SIGMA Marketing Group , a marketing analytics firm. Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Share this on LinkedIn. Wendy Boyce. Here are my 5 paraphrased tips for effective meetings: Have a clear meeting objective. Tweet This!
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Linkedin, Media] The Key to Online Digital Marketing is Achieving Higher Grades
    The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. It’s no longer enough to base your inbound marketing strategy around your dazzling website.
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of November 29, 2010
    Chart: Types of social media engagement by companies worldwide (Source: Fedex/Ketchum via/@eMarketer). Chart: Top 5 Social Media Goals for US Companies (Source: SmartBrief via@eMarketer). Infographic: The State of B2B Social Media Marketing (Source: various via/@mashable). Retro Chart: 2009 #B2B Social Media Spending plans.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [Linkedin, Media] Customer Engagement: "You've Got to Have Faith"
    I recently spoke with a prospective client interested in adopting a B2B social media strategy. Apparently, upper management was intrigued by all the “free” social media tools and had noticed the competition’s activity in the social space. Get your B2B LinkedIn Toolkit. At that point, I took a deep breath.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 15, 2010
    [Linkedin, Media] The Impact of Social on B2B Brand Personality
    One of the things made noticeable through social media participation is the personality of a previously impersonal B2B brand. know social media is the new shiny object that has marketers' attention. Twitter, LinkedIn, Facebook, blogs, YouTube, Slideshare, industry community portals, etc.). We all have filters. Set goals.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Media] How to Make Social Sell: From Thought Leader to Thought Provoker
    Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. What's their secret?
  • B2B VOICES  |  FRIDAY, APRIL 12, 2013
    [Linkedin, Media] The Next Chapter for Social Finance and Three Things to Consider
    'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. While this is a big win for Facebook, Twitter and LinkedIn, it means we need to be even more engaged as communicators with these platforms. Securities Exchange Commission.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Linkedin, Media] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school&# marketing snafus involving trade shows, print ads, etc. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Linkedin, Media] B2B Search and Content Marketing: Getting Found by Prospects
    As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Linkedin, Media] Nimble Adds Social Data to CRM
    Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. I had an intriguing demonstration yesterday from social CRM vendor Nimble. Here’s how it works.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 29, 2011
    [Linkedin, Media] B2B Marketers: It’s Time to Buy a Vowel
    Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that  might offer better or more cost-effective results. Tweet. Wunker wrote about Rule #2.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Linkedin, Media] Successful Content Marketing Plans Do 1 Thing Really Well
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Attract the Bees.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Linkedin, Media] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. Photo from Flickr.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Linkedin, Media] The 3 Habits of Successful Social Sellers
    Be sure to tune to this Target Marketing webinar on June 30, where he'll reveal tips on generating leads using social media. There is a simple way to make social media sell for you. It is the key to selling more with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn, and blogs. Get back to basics. Yes, old.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Linkedin, Media] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. Students within my e-marketing class were already familiar with the terminology and nuances associated with various social media sites. plan to model social media engagement. and ending at 43.1.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [Linkedin, Media] HiveFire Curata Cuts the Work in Content Aggregation
    Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration. Sources can include social media, news feeds, patent registrations and RSS subscriptions.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Linkedin, Media] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. So the future is mobile. But digital content is exploding.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Media] Defining Social Business: a Call for Clarity and Collaboration
    It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Although we like to say social media is “passé”  and it’s time for social business, we still focus a lot on the technologies and forget it’s about business , while it’s not about the technologies.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 2, 2013
    [Linkedin, Media] Social Selling Tips For Insides Sales Reps From The Dunphy Family
    'Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. You can find out what someone’s favorite bands or films are from their Facebook, see pictures of what they had for lunch on their Instagram, and learn where they work and what they do from their Linkedin profile.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin, Media] [Chart] Does Klout Impact Conversions?
    by Joel Rothman | Tweet this About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. It’s obvious that having social media mentions can widen the audience of your content. LinkedIn. You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. Share email.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 8, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of August 2, 2010
    According to Seth Godin in 2008 it was: Chart: What Social Media Tools/Sites Are Being Integrated Into Email Campaigns, U.S. 12 ways to leverage @Linkedin for your B2B company #b2b #Linkedin. Top 50 Tech Companies in UK are using social media but they ain’t social. Monday. No Tweets – Canadian Holiday. Friday.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Linkedin, Media] The Goal of Marketing – Trust
    We can talk about integrated marketing, social media and content marketing till the cows come home. Paul Gillin, author of Social Media for the Business Customer told me “This is the single biggest change recently. It doesn’t mean a hill of beans. That’s right – it’s all about trust. Here are our four keys to earning trust.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Linkedin, Media] What’s The True Cost of Traditional Advertising?
    Traditional advertising is quickly falling behind newer and more effective ways to generate leads and income for these reasons: Unclear return on investment : While the financial impact of old school media advertising is hard to measure, new approaches like inbound marketing show exactly where each lead has come from. Follow @TP_James.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Linkedin, Media] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. don't want 50K LinkedIn connections like my fellow panelist has. For me I am a quality girl! What do you think?
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Linkedin, Media] Top Internet marketing strategy links for the week of August 13, 2011
    Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). Stop being the “social media helpdesk” and cross-train your company to be social  (The Buzz Bin). Article: Are Small Businesses Apathetic About Social Media?
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