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  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Linkedin, Media] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. 90 Tips To Make Your Blog Rock 1. Publish content on what not to do!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Media] What makes an effective knowledge worker? (Gurteen Knowledge)
    At the Osney Media European Knowledge Management Thought Leaders Forum last week In London we broke into several "discussion pods" to discuss topics of interest. Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Monday 2 October 2006 17:50 GDT.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin, Media] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Please tell me  what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Where did I fall short?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Linkedin, Media] Your Social Selling Strategy: Go The Extra Mile
    With the whole concept of “social” networks revolving around building relationships and companies looking to take advantage of the real-time intelligence and data that exists within these social media channels, what is the best strategy? You must first begin with monitoring social media networks. loved the idea, concept and acronym!
  • WEBBIQUITY  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Media] Best Business Blogging Tips and Guides of 2010 (So Far), Part 2
    The 5 Old Blogging Rules Killing Your Readership by Outspoken Media. Share this on LinkedIn. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog? Ranks.nl It was riveting. Only not.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2011
    [Linkedin, Media] Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing
    Because it brings a ton of metrics we can use to make better media buying decisions, right? The next biggest mistake marketers make is in media selection. If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# How hard could it be?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Linkedin, Media] 3 essential steps to build a powerful personal online brand
    Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. But generally a blog, video, or podcast will provide the fuel for your social media rocket. million LinkedIn Groups and there are bound to. There are 2.1
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Media] B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
    To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings.  Social Media Has Emerged in a Big Way; Results Are Mixed. Striking a Balance.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 6, 2010
    [Linkedin, Media] Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
    Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 This book begins with handholding the reader from an introduction to social media marketing to helping you formulate goals, strategize, and participate in the social web. Conclusion.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Linkedin, Media] Is Your Content Marketing Program a Success?
    We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. But how do marketers measure content marketing success?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin, Media] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. consider myself a marketing strategist but I’m best known for my work in social media marketing. Time to mix it up!
  • VIEWPOINT  |  TUESDAY, MAY 8, 2012
    [Linkedin, Media] Why Engagement Will Not Generate Leads (and what to do about it)
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math. It does.
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Linkedin, Media] Eat Your Peas: Always Be Networking
    Connecting via LinkedIn, Facebook, and other social media. C” – Connected via LinkedIn; Receive quarterly newsletter. Five new LinkedIn contacts. New LinkedIn Contacts. In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). It’s fun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin, Media] Twitter is dying—and it’s all your fault
    It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. m a content curator and I spend time every morning reading content and sharing the best of what I find that day, on topics like social media, technology, marketing, and website and mobile design. love Twitter.  Let’s be clear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 28, 2013
    [Linkedin, Media] 10 reasons why Twitter is content marketing’s best friend
    The primary reason is because you have an opportunity to interact and engage with the right people for your business even if they don’t follow you back (you can’t do this on Facebook or LinkedIn). 'Twitter is much more than “what I had for breakfast.” ” Having said that … “Bacon, eggs and coffee.”
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Media] The Top-5 B2B Marketing Trends for 2012
    As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year! The benefits of segmentation are substantial.
  • SAZBEAN  |  SATURDAY, FEBRUARY 2, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of February 2, 2013
    Social Media Explorer) Quick Tips for Obtaining a Trademark  (Small Biz Trends) Building a Kick-Ass Social Media Dashboard  (Marketo) Optimize Your LinkedIn Company Page  (The Digital Bus) How to Build Up Your Email Marketing Database  (Simply Zesty) Digital Marketing Growth Opportunity is Knocking: Are You Answering? Mashable!)
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Linkedin, Media] Work Literacy
    and how social media tools can be used by learning professionals. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 Boolify Yourself.
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Linkedin, Media] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] Find Your Business Development Comfort Zone.
    Social media probably won’t work. They may not even be on LinkedIn. If you want an intro, mine your contact list and LinkedIn connections for current or former company employees. They also may be active on LinkedIn and Facebook. Social Media. Hangs out online, emailing and connecting via social media. Small.
  • DIGITAL VOICES  |  FRIDAY, AUGUST 16, 2013
    [Linkedin, Media] 5 Mobile Apps That Will Maximize your Marketing Prowess
    If you have a Smartphone you probably have the Twitter, Facebook, and LinkedIn mobile apps. It is difficult to track all your social media accounts for different apps. The folks at LinkedIn know how to network. 'Happy Friday, everyone! Are you using your Smartphone to the greatest of its ability? Analytiks. Platform : iOS.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Linkedin, Media] 10 Awesome Google+ Presentations to View Today
    The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) You mean I have to learn how to use and leverage yet another social media platform? I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". We hear you loud and clear.
  • EARNEST ABOUT B2B  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Media] This is the week that was: Taking a look into the future
    Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. B2B B2B campaigns B2B marketing Customer marketing Infographic Social media Augemented reality digital tools email marketing HP hardware microsoft futurescope mobile infographic mobile workforceBusiness turn-around of the week. Well worth a look.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Media] 8 Universal Traits of a Winning Social Presence
    Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. If you're just starting out leveraging social media marketing for your business, consult this list to make sure your presence across all networks covers these best practices. All of the above?
  • SAZBEAN  |  SATURDAY, OCTOBER 26, 2013
    [Linkedin, Media] Top Internet Marketing Strategy Links for the Week of October 21st, 2013
    SmartBrief) 4 Ways Entrepreneurs can Amplify Content on LinkedIn (Mashable) The post Top Internet Marketing Strategy Links for the Week of October 21st, 2013 appeared first on Sazbean. What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Linkedin, Media] Content Marketing for Engineers
    Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of July 26, 2010
    Interesting post about B2B Social Media for Pharma and Medical Devices. Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Facebook vs @Linkedin groups? Harry Potter and B2B content creation: Feedback for @Linkedin: Do I Have a New Message in My Inbox? Linkedin. Monday.
  • B2B VOICES  |  TUESDAY, MAY 22, 2012
    [Linkedin, Media] If You Want to Succeed Online Connect with Your Audience
    If you want to be good at social media in a B2B environment you need to be able to connect with your audience. Passive, one-way conversations don’t work in a social media setting; even if you’re trying to just fill an SEO need. Twitter is more real-time than a LinkedIn group). What’s your “I” in social media?
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Linkedin, Media] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. Share your content on social media. Your future students are all using social media to stay connected. Build a LinkedIn University Page. Learn more about LinkedIn University pages in this blog post.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Linkedin, Media] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects. They’re on social media so that you don’t always have to be. 'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Linkedin, Media] How to Become a B2B Lead Generation Master
    Even social media tools like Twitter, LinkedIn and blogs can generate sales leads if there is a call to action.  They stay up to date on most/all of the relevant lead generation media and techniques, and are always looking for the next way to boost effectiveness. Want to Achieve Your Revenue Goals? Come join the discussion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Linkedin, Media] 11 Features to Bring Salesforce Chatter to Life
    More recently Chatter has been integrated into to the popular social media platform  HootSuite and Seesmic. LinkedIn. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At Auto follow people and records. Install Chatter enhancements.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Linkedin, Media] Is Email the Workhorse of Demand Gen?
    Today’s main alternatives are email and social media. Social media is big, but primarily used to connect with friends. Having an actual business conversation with people via LinkedIn or Twitter is limited to a small group of thought leaders and innovators. Share this on Linkedin. Email Pros. Email Cons. Conclusion.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 6, 2012
    [Linkedin, Media] Facebook, Tumblr, Twitter, Oh My!
    Social media is becoming more and more prevalent in marketing today. With so many different social media platforms out there, it can be hard to know which to use, which to ignore, and how to go about leveraging all these different media outlets. Linkedin. Maybe you don’t spend ? of your life online like I do.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin, Media] Making the Most of Your Webinars
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Media] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin, Media] Facebook and SEO
    Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. Last week we hosted a webinar conducted by SEO expert Michael Fleischner.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 9, 2012
    [Linkedin, Media] Which Social Networking Sites Are Best Designed for B2B Sales?
    This is where Social Media becomes Social Business and hasn’t business always been social in nature? Let’s talk about the three major networking sites ( Twitter , Facebook , and LinkedIn ) and we will also touch on a fourth, Google+. Yes, LinkedIn also has pages for your company and a place to promote your events. Craig M.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin, Media] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
    So, unlike with other media, you know what works and what doesn’t. Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Reason 4:  Intelligent creative actively builds your company’s branding.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Linkedin, Media] Defining Link Metrics that Impact SEO Link Building Development
    Social Media-Specific Metrics. Number of social media profiles being managed and general activity in those social media communities. Additional, publicly accessible popularity/success metrics based on specific social media site activity. Social media profile information. Link-Specific Metrics. SEO-Specific Metrics.
  • B2B LEAD BLOG   |  THURSDAY, MAY 19, 2011
    [Linkedin, Media] Celebrating the B2B Lead Roundtable and Its 8,500 Members
    And you can see proof of it back in April, 2009, when I blogged about how to best leverage LinkedIn as a lead generation tool.  Step five was “create your own LinkedIn group and share relevant content.”. The problem was that my company at the time, InTouch, which became a part of MECLABS this year, didn’t have its own LinkedIn Group. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2011
    [Linkedin, Media] 15 ways to use Twitter to toast your competition
    Despite the social media hype, your website is usually the place where you ask for money… or registrations, downloads, or whatever you’re after. Now you’re just as likely to get LinkedIn profiles, video and yes, Twitter profiles. There are lots of success stories and case studies documenting business success through Twitter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Linkedin, Media] Video: Dell On Why NPS Matters
    Adam Brown , Director of Social Media at Dell, took a few minutes to speak with me on just how highly valued Dell values NPS. LinkedIn. Digital Marketing Adam Brown Dell digital marketing Digital Marketing Forum Facebook Marketing Measurement MarketingProfs Net Promoter Score NPS SaaS Social Media Twitter video YoutubeFacebook.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 14, 2010
    [Linkedin, Media] Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
    Similar to how people spam you on LinkedIn by joining the same LinkedIn Group that you are in and sending you a message, there are many people on Facebook that are spamming you with Event notifications that you can’t turn off because they are inputting your email address. Image via Wikipedia. Please comment and educate us!
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Linkedin, Media] Focus On Your Customer’s Brand In The Future of Marketing
    My game  won 20+ awards globally and has been translated into 12 languages, giving me awesome exposure to consumer marketing, crowdsourcing and social media. The silos of paid, earned, owned and shared media are merging and morphing. Today’s interview is with List.ly Co-Founder Nick Kellet  (@ NickKellet ). Product. Community.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Linkedin, Media] B2B Fail: Confessions, Apologies, and Questionable Motives
    Oh gods of marketing, social media, and E-mail forgive me. What the video failed to disclose is that when you import your colleagues, Referral Key blasts an automated E-mail message to each of your LinkedIn contacts. would like to apologize to each and every one of my LinkedIn contacts. Confession. unwittingly became a spammer.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Linkedin, Media] How Do You Share Content If You Don’t Have a Blog?
    Jeffrey Cohen had an interesting post on socialmediab2b.com, 6 Ways to Create and Share B2B Social Media Content Without a Blog that I found to be interesting. LinkedIn – Post status updates. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 28, 2009
    [Linkedin, Media] Genius is Bringing GURLs to the Social Party
    For those of us who've been wondering how the heck to prove ROI is possible with social media, we may have found a way to do just that. The GURLs could become one of the most popular tools at the social media party. What I like is how easy Genius has made social media support. But the GURLs change that.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Linkedin, Media] Finding The Path To The Perfect World Of Prospecting
    LinkedIn and other social media sites are being more widely used than ever before to connect with and verify prospect information. On the surface, LinkedIn provides an extremely accurate search feature to confirm prospect information or find contacts within a target company. Don’t worry; you’re only just getting started.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin, Media] How To Analyze and Grow Website Visits
    Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Linkedin, Media] 8 Rules For Running Online Display Ads
    The Internet changed the value proposition of mass media marketing. With the advent of email marketing , video marketing, blogging and social media marketing, businesses have a myriad of affordable options to build audience and engagement. But it’s hard to get the best bargain without a media buyer on your side. LinkedIn.
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin, Media] 2013: The Year of Integrated Digital Marketing
    As more people access the Internet via mobile, a company’s online assets (website, social media and online content) will need to play well on mobile devices of all shapes and sizes. The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. The Maturation of Mobile.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, AUGUST 7, 2009
    [Linkedin, Media] Marketing Automation Weekly Wrap-up - 2009/08/07
    Here are some of the posts I have enjoyed over the past week or so (in no particular order): Tom Pick ( @tompick ) from Web Market Central questions the quest for "Return on Investment" in social media with the concept of "Return on NOT Investing". good discussion starts in the comments: [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 21, 2010
    [Linkedin, Media] Closed Loop Marketing – still a long way to go
    And can you optimize across all media? no – with the fragmentation of media because of social. Share this on Linkedin. Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. The software may be real time but the sales people aren’t. Doubt it.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JUNE 19, 2012
    [Linkedin, Media] Frogs or Princes, Whom Are You Trying to Kiss?
    Even in today’s world of social media relationships and referrals, there are a lot of cold and just barely warm calls being made, and too many to the wrong people. Follow Martha on  Twitter  or connect with her on  LinkedIn. At this writing, wedding season is in full swing. What’s that got to do with marketing and sales?  
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Linkedin, Media] The Role of Marketing in B2B – What Should It Be?
    In “ Social Media And The Brand &# I talk about how today’s social customers are looking for an understanding of what a brand stands for. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. “Why?&#
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Media] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate.
  • CONNECT THE DOCS  |  MONDAY, APRIL 26, 2010
    [Linkedin, Media] B2Bs should get Serious about Social
    " Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. While success has driven adoption in the B2C world, social media is still an unquantified promise that is in its infancy in B2B. Parker Trewin. Over to you.
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    [Linkedin, Media] The History of the Internet, And Other Marketing Stories of the Week
    Twitter & LinkedIn Break Up, From HubSpot. Last weekend, we covered the public breakup of LinkedIn and Twitter on our blog. Twitter and LinkedIn announced that their partnership, which was forged in 2009 and enabled users to automatically share tweets on LinkedIn, was no more. Has Social Media Crossed the Chasm?
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Linkedin, Media] The Mi6 Tweekly: Week of July 19, 2010
    How Social Media Has Changed B2B Marketing | My Corporate Media: When it comes to business development and marketi… Sunny Weather Can Double Effectiveness of Marketing Campaigns: Furthermore, the research indicates that good weath… Q: Do you want/mind me sending automated tweets about #b2b marketing via Twitter feed?
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Linkedin, Media] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    For the sake of this post, we''ll use this past Inbound Hub article that performed well as our main example of one we could transform into an ebook: " The 16 Most Important Social Media Updates of 2012.". LinkedIn Launches New Company Page Design: See What''s Changing ". Let me explain. So now you''ve tested out your content.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 15, 2013
    [Linkedin, Media] Interesting Infographics: How To Stand Out As A B2B Marketer
    These questions were answered in an infographic created by LinkedIn , which highlights noteworthy survey results from a report by the MarketingProfs and the Content Marketing Institute. The Most Effective Social Media Platforms. According to the infographic, 91% of B2B marketers prefer LinkedIn as their content distribution platform.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Linkedin, Media] 5 Stories About EU Privacy Rules: A Daily Roundup
    semantic argument over the wording of the directive might lead to even more confusion about how the regulations are enforced, according to Media Week. LinkedIn. We already dispelled some of the common misconceptions about these regulations earlier today. But a blog benefits from a diversity of voices. Is it “prior” or “informed”?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin, Media] Marketing Technology Takes a Page From Unified Communications.
    Analysts and media have even begun reporting that UC improves customer engagement and satisfaction. Connect with Mike on  LinkedIn or follow him on  Twitter. Share this on LinkedIn. Mike Fuqua. few years ago, the next generation of Unified Communications (UC) ushered in capabilities that changed the way people work. Tweet This!
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Linkedin, Media] Open Research: A Framework for Social Analytics
    You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Wowza! Wowza!
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin, Media] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    Once you are in the Social Media tool, search for a person or topic at the top. 6) Join SEO-focused LinkedIn Groups. Whenever I want to see intelligent discussions about topics involving my professional career, I turn to LinkedIn Groups. SEO SEM Social Media (Digital Search & Internet Marketing). Danny Sullivan.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Linkedin, Media] 99 Amazing Facts On The Future Of Business [Slides]
    Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Click to Tweet. Click to Tweet.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin, Media] Four Things to Add to Your Marketing Plan
    This will help everyone, from marketing to accounts receivable, understand the best media, words, tone, look and feel to use when communicating with each type of customer. 'Now more than ever B2B marketers must focus on their existing and prospective customers. Know your customer. Find out what makes them tick.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Linkedin, Media] “Revenue” Turns One
    At Eloqua, it serves as the base of the social media strategy soup. Even cartoons from social media superstars.  LinkedIn. by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. think that may equal 10 in Internet years. Woohoo! posts per week.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 17, 2011
    [Linkedin, Media] Social Selling: How to Harness the Power of Web 2.0
    Social media is changing the way our customers buy and the way in which we engage them. recent survey by OgilvyOne indicates that the B2B space is seeing major gains from social selling: among 1,000 sales professionals in the US, UK, Brazil, and China, 49% believed social media was important to their success. Steps to Social Selling.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin, Media] Your Customer Segments Are on the Move!
    Social media, mobile e-commerce; rapid change is everywhere. Connect with Bill on  LinkedIn , or follow him on  Twitter. Share this on LinkedIn. Bill Harriss. Marketers have known for years that it is imperative to understand which customers their product or service appeals to. iPads, smartphones, etc., Tweet This! Digg this!
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Linkedin, Media] Merging Social and Mobile to Maximize Your Reach
    If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Linkedin, Media] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    Possibly related posts: (automatically generated) Double Your Marketing Effectiveness When Going After The Professional Trade… B to B Marketers:Is There a Way to Track Social Media? LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! How Do You Measure Social Media Success?
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin, Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it’s difficult to make your content truly  stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? News & Notes
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Linkedin, Media] 18 Ways to Promote Your White Paper for Lead Generation
    Social Media. Of course promote it via social media. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Now what? How do you promote it? Company Blog.
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [Linkedin, Media] Five Benefits of Blogging for Business
    Blogs are also core to a successful social media marketing strategy. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Don’t miss the SCORE Social Media and Internet Marketing Boot Camp , Thursday, June 24 in Bloomington.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 25, 2013
    [Linkedin, Media] What’s a #Hashtag? And 5 Ways to Use Them in Marketing
    Hashtags originated on Twitter and very recently Facebook added hashtag capabilities to the platform, but you can also use hashtags on: Instagram, Tumblr, Pinterest, LinkedIn, Google+ and newcomer Vine. Mostly this happens on Twitter but permeates into other social media use. Host or take part in a Twitter chat. Contests. Research.
  • B2B VOICES  |  MONDAY, APRIL 29, 2013
    [Linkedin, Media] How B2B Companies Can Leverage Events to Build Awareness
    Last week’s FT Digital Media 2013 Conference did just that, and you can register and view four of the sessions from last week. One thing I noticed in particular among the scores of tweets was that there was very little use of Vine (Here’s my Vine from the FT Digital Media event). Do B2B companies need social media?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Linkedin, Media] Why Traditional Lead Qualification Filters Are No Longer Enough
    To someone whose LinkedIn profile and Twitter followers count as job qualifications, an old-fashioned cold call is an abomination. To the modern sales rep, social media are an imperative advantage. They use LinkedIn to research leads before picking up the phone. Find her on Google+ or LinkedIn. our rep asked.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin, Media] Weekly Wrap Up - April 22
    Proving You Can Measure Social Media - @Soulati. We don't want to beat a dead horse (that would be mean), but every once in a while certain things bear repeating and the measurability of social media ROI is one of them. " 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. Enjoy!
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 24, 2009
    [Linkedin, Media] If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom
    Read time = XXX minutes) To all of you  energetic, enthusiastic marketing, communications and social media  mavens… to the consultants, the wanna-be’s and the interns in-the-making… Whether you’re on the client side or agency side, here’s a piece of career advice from a seasoned, savvy, and oft-scared veteran. Explore Social Media.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Simple Steps to an Awesome LinkedIn Company Page (HubSpot). vital search strategies for social media marketers (ChristopherSPenn). Best Tactics in Landing Page Optimization (Outspoken Media). Social Media’s Untapped Power (Harvard Business Review). Competitive Intelligence – Tools and Tactics (Outspoken Media).
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Social Media: Spotting the fakes (Jim’s Marketing Blog). 21 Captivating Social Media Stats: How People Interact With Brands  (HubSpot). Six Social Media Trends for 2012  (Logic + Emotion). Using Social Media: How Not to Burn Bridges in Your Social Media Campaigns (GrowMap). GigaOM). Forrester Blogs).
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Linkedin, Media] Marketing And The Internet Of Things
    We are already seeing this trend dramatically impact the way companies buy media with the evolutions in  programmatic media buying. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Talk about Big Data! Photo Source. Strategy
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Media] Selling the C-Level: 7 Content Marketing Myths Debunked
    Some senior marketers say that they target CEOs, who don’t use search engines or social media. Also, according to  research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Social media is gasoline.”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 2, 2013
    [Linkedin, Media] Social Selling Tips For Insides Sales Reps From The Dunphy Family
    'Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. You can find out what someone’s favorite bands or films are from their Facebook, see pictures of what they had for lunch on their Instagram, and learn where they work and what they do from their Linkedin profile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Linkedin, Media] Everything you wanted to know about Twitter Chats
    So let’s take a deep dive into this important social media trend. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. Twitter Chats have become an important networking and sales tool. So how do you get started? Set-up.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Media] How to Make Social Sell: From Thought Leader to Thought Provoker
    Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell. What's their secret?
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Linkedin, Media] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Six Traits of an Effective B2B Social Media Conversationalist  (Marketing Profs). How Social Media Affects Content Relevance in Search  (Mashable!). Five Ways You Should Be Using LinkedIn  (CIO.com). Social Media Report: Q3 2011  (Nielson). Leverage social media, beat your B2B’s competition  (eMagine).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Linkedin, Media] 16 Experts Answer, “What makes a great infographic?”
    Steve Farnsworth, Chief Digital Strategist, Jolt Social Media : A good infographic takes data and visually illuminates the patterns within it, and makes accessible the insight that the viewer might have otherwise missed.  Adam Singer, Social Media Practice Director, LEWIS PR : In one word: clarity. LinkedIn. Then what? Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin, Media] PLE
    LinkedIn. Wish-list: aggregate outbound social media experience. Social Media Today. Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE). Resources. Definitions. By Author.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Linkedin, Media] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Linkedin, Media] Successful Content Marketing Plans Do 1 Thing Really Well
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Attract the Bees.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Linkedin, Media] New Infographic: B2B Lead Generation & Content Marketing Trends
    The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Tech Target:  When Worlds Converge:  Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers.
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [Linkedin, Media] Connecting The Dots On The Social Experience
    Many large organizations have created what I like to call a “Social Media Muddle.” Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm’s revenue. Is that all? Really? thought so. But really, how could it? Probably not. Why not?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin, Media] Ignite Your Company To Create Content That Rocks
    Ignite is a concept born from internet and technology thought leader Tim O’Reilly , owner of  O’Reilly Media  and one of the early internet pioneers in the areas of free software and open source technology. This rapid change is affecting all media and we are struggling to respond fast enough. The event was called  Stream.
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Linkedin, Media] Is Content Marketing the New Home for PR Professionals?
    In years past, PR professionals relied heavily on producing a press release, developing a pitch, and reaching out to big media outlets. Nowadays, shares, tweets, “likes,” links and blog posts can actually be more effective than pitching a big media reporter. LinkedIn – Twitter – Google +. Develop new skills. Sing your own song.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Linkedin, Media] Content Curation And 12 More Content Marketing Terms Defined
    “Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
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