SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. But without the right content, setting your ABM plans in motion is impossible. You may automate content in certain touchpoints like email, landing pages, and social media.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Circle Studio

JUNE 23, 2022

In fact, 70% of B2B marketers plan to create even more content in 2017. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Take, for instance, this piece on how to write a white paper. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Hinge Marketing

MAY 23, 2016

Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. 4) Online Networking. I could have called this technique “social media,” but I wanted to make a point. The essence of social media is not which platform you choose.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. Building a robust strategic marketing plan is crucial to guiding these decisions. This step is the foundation of any strategic plan, as it provides a global vision of the playing field. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels! The question is a bit daring in the world of marketing.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Content4Demand

APRIL 7, 2021

Rather than speaking directly to customers, sales enablement assets prepare your sales team to make the most of every conversation with a prospect, whether that’s in person, over the phone, through email or via social media networks. Ready-Made Social Media Posts. Content Cheat Sheets. Make It a Habit.

Bundling 65

Bundling Verticals Paid Search Agency Stats 65

Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Hinge Marketing

JANUARY 5, 2023

Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. The stakes are high and every second matters.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

KEO Marketing

MARCH 2, 2015

You might view LinkedIn as the quiet workhorse of the social media world. A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups.

Linkedin 48

Linkedin B2B Marketing Paid Search Agency Planning 48

B2B Marketing Traction

DECEMBER 9, 2014

I’ve written about this topic before when I described how I got results for a startup that contacted me three weeks before launch (read my previous post, Why Product Launch Plans Need to Include Social Networking ). If you are a straight B2B play, focus on LinkedIn. What’s appropriate? Some Rights Reserved.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

ClearVoice

JUNE 24, 2022

Similar to native ads, sponsored content also follows the publisher’s distinct editorial or content style, be it on their blog or social media. Social native ads. Native ads on social media look like regular posts that users can see on their feeds. Sponsored content refers to paid posts created to promote a brand.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), According to a survey conducted by the Content Marketing Institute and MarketingProfs, 89% of B2B marketers are using content marketing, and of the 11% nonusers, 52% plan to implement content marketing efforts within the following year. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. worldwide growth for all social media ad spend in 2014. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Ad units and rich media.

Display 100

Display Advertisements Advertising Lead Ranking 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Sharpspring

OCTOBER 27, 2021

That’s why paid media advertising — the bread-and-butter of big brands — can be cost-prohibitive for small businesses. Inbound strategies include content marketing (social media, blogs, videos, etc.), opt-in-based email lists, and earned media (e.g. Pinterest, Instagram, and other visual social media networks.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Social Media. Social media is a great modern marketing channel thanks to its high penetration rate and sheer volume of users. Physical Networking. Free e-books or White Papers. Key Takeaways.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

New North

MAY 8, 2023

Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging. The other highlighted series pumps up their long-form value-add content, like ebooks and white papers.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Social Media. Social media is a great modern marketing channel thanks to its high penetration rate and sheer volume of users. Physical Networking. Free e-books or White Papers. Key Takeaways.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

NuSpark Consulting

APRIL 28, 2012

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. To go further, do you calculate the ROI of networking?

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Social Advertising. LinkedIn Sponsored Updates.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. The people who do social selling – entrepreneurs and salespeople – are connectors.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SmartBug Media

MARCH 19, 2020

Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. Point viewers to your website for a free white paper, more information, or a discount offer. Make It Social. Magnet Media. Magnet Media is a video production, optimization, and strategy agency.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Rev

JULY 8, 2019

There’s multiple training resources you can find on YouTube – to make yours stand out, offer it on LinkedIn. As with any content you are promoting, whether it be a White Paper , eBook , or Case Study , choosing a topic that is relevant to your viewer is ultimately the most important. Picking a Topic For Your Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Valasys

APRIL 10, 2020

Read more on How to Assimilate Competitive Benchmarking in Social Media. Most marketers create offers to generate leads from webinars and white papers. Under the social proximity territory planning, a sales organization assigns specific accounts to their salespeople. Employing Social Listening.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100