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LinkedIn and Twitter Advertising and Marketing Options; A Primer


LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting.

Nonprofits and Social Media: Planning for Success

WindMill Networking

These things make January the perfect month to get your social media plan in place for 2012. For those NPOs that are truly just starting out with social media, I suggest beginning with my September entry for the Windmill Network Blog: “Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy.” Social Media and Nonprofits

B2B Social Media Planning Needs Focus

Social Media B2B

Unless they publish something groundbreaking, or is exceptionally helpful, there’s no need to share posts from the most popular social media blogs. So before we get the posts below, here’s an analogy about social media plans, and the inspiration for the post titile. No matter what aspect of your social media planning you are working on, make sure to have a plan to guide you. Who Uses Facebook, Twitter, LinkedIn, & MySpace? from Social Media Today. New LinkedIn Plugins for Companies to Use Now.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion.  These pixels are generated from the ad network or DSP (demand side platform) you’re doing retargeting with. 

Find the Perfect Social Media Network(s) for Your Biz

Vertical Response

There are a ton of social media networks out there, and the list seems to grow every day: Twitter, Facebook, Foursquare, LinkedIn, Reddit,, Instagram, Vine, Youtube, Pinterest, Stumbleupon, Myspace, Tumblr… Stop. The good news is, you don’t have to be on every social media network, nor do you need to spend tons of time on them.

5 Social Media Enhancements That Benefit B2B Marketers

It's All About Revenue

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence.

How Did That Banner Ad Get To Your Website?


If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. In its simplest form, it is the concept of using technology to automate online media buying with unprecedented efficiency.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. So how do you become a social media rockstar to engage and delight your different target audiences?

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List


There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. Nothing new here. 

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Social media marketing know how is quickly becoming a must-have skill for marketing professionals. However, many of these organizations lack experienced personnel to truly unleash the power of social.  According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively.  Social strategies are not short term.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. 378 members in the ShipServ Maritime Network group on LinkedIn.

When does “corporate governance” help or hurt social media strategy?

grow - Practical Marketing Solutions

I recently had a comment from a reader scoffing at the idea of enabling employees through a “social enterprise” strategy because it ignores the best practices of corporate governance. Using communication policies and social media as an excuse for inaction is just the next in line for people who make a living keeping their head in the sand. ” I asked. Right?

Set Clear Goals For Your Strategic Social Media Marketing Plan

KEO Marketing

Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. 

Part 2: 10-Point Checklist: Getting C-Suite Buy In for Social Media


Continuing this from my last piece, let’s look at: The Next 5 Steps to Help You Get C-Suite Buy In for B2B Social Media. And they are often wary of social media for this same reason—they don’t know enough about it and they have not tried it. Today’s CEOs worry about employees shooting off their mouths on social media. You don’t have a social media policy?

Your corporate website needs to become a trap


I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy?

Eloqua’s Grande Guide to the Social CMO

It's All About Revenue

It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. Here’s an excerpt from the Bazaarvoice blog : Companies are willing to try social before making the bottom-line connection. Blogs, communities and Facebook are hubs for any social media wheel.  LinkedIn. This is a great start. 

B2B Social Media FAQ: How Much Should We Budget?


A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. With social media, a large portion of the cost is time.  Social network maintenance.

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Social Media: Marketing Leaders, Proceed with Enthusiastic Caution

CMO Essentials

Marketers tend to be outgoing, social people – so it would be expected that they would be among the savviest on social channels with large followings to boot. Most marketing executives are well aware that they and their teams should be engaging on social media. Is social media right for your market/customer base? Sometimes this is the case, but not always.

Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Probably the most obvious and commonly used social media strategy.

Budget Change into Your B2B Social Media Plans

Social Media B2B

Anyone using social media to communicate for their B2B company sees change on a regular basis. People are discussing case studies and examples of social media approaches that work, and even those that don’t work. Let’s look at some of the recent changes on Twitter, Facebook and LinkedIn as an example of how much things change in social media, and how you have to be prepared to deal with that change. This also makes that point that when you do not control the platform, your plans are always at the mercy of others.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Take a look at this video and decide for yourself.

Social Media For B2B Marketing – How To Get Started

B2B Marketing Insider

One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . couple of months ago they published this amazing INFOGRAPHIC: Quickstart Guide to Social Media Success.

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The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Smart. Nifty.

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Top 10 Social Media B2B Posts in First Half of 2011

Social Media B2B

We are at the halfway point of the year and it is instructive to review which Social Media B2B posts have resonated with our readers over the past six months. If not, read on to find some great information to help you with social media for your B2B company. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. That is because more B2B marketers are trying to understand how to use Facebook in their social media plans. 28 Awesome B2B Social Media Statistics. 2.

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14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses

Blue Focus Marketing

If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep shrinking, and competition will stay fierce. Small businesses should resolve to improve use of social media in 2013.

Critical guidelines to help you determine your optimal online advertising partner

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. Determining the optimal ad partners isn’t easy, particularly as the media landscape becomes increasingly complex.

Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)

WindMill Networking

Social media is a must for nonprofit organizations (NPOs). I say it every single month on this blog – NPOs have to get in the social media game if they want to stay relevant and grow their donor base with the up and coming (of age) donors. What I haven’t addressed is why NPOs shouldn’t use ALL social media networks unless they have a very large staff to manage them.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Paid Media.

Top 10 Tips for Exhibition Marketing in the Social Sphere.

Savvy B2B Marketing

Today's guest post is written by James Barnett who is an Exhibition Marketing enthusiast and former Business Consultant researching the Social Sphere’s relationship with the Creative Industries on behalf of Nimlok UK, distributor of Modular Exhibition Stands. Top 10 Tips for Exhibition Marketing in the Social Sphere. Exhibition Marketing has a unique relationship with the social sphere, as social media platforms allow you to communicate your messages with contacts and build relationships. Twitter, What to Tweet? Discover what’s Trending?

Jobseekers: Start Thinking Like a Social Media Strategist

WindMill Networking

In 2010, the landscape for jobseekers continues to change as the world around us changes.  As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous. Do you have your own social media plan for your job search?

The Tactics You Need to Capitalize on the Fast Pace of Social Media


News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Set Up Social Monitoring. According to Zendesk , 62% of consumers have used social media for customer service issues.

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Top 5 Social Media Trends For The B2B Marketer

B2B Marketing Insider

And despite any reservations you may have, social media can help you get ahead. In this post I will review a whitepaper produced last month by in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “   (registration required) on social media usage.

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7 Biggest Content Marketing Mistakes And How To Avoid Them

B2B Marketing Insider

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram  (pretty amazing photos there Liz). 1979 Harvard MBA  study  asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms.

Three B2C Social Media Approaches for B2B Success

Social Media B2B

Many of the social media marketing tips and tricks these days are focused on B2C businesses and they are not easily applied to the unique aspects of B2B. Let’s look at three social media approaches that are traditionally for B2C companies and their applicability for B2B companies. 1. We now like businesses and products on the world’s largest social network. As with many social media tools, geolocation applications are about relationship building. We hold a lot of weight to what our network says. Facebook Advertising.

7 Common Content Marketing Mistakes And How to Avoid Them

B2B Marketing Insider

1979 Harvard MBA  study  asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” The result, only 3% had written their goals and plans, 13% had ideas of goals, but did not have them in writing and 84% had no goals in their heads or on paper. Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  It’s integrated with a host of Google-powered social channels.

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? But what I found is that it takes much more than social know-how to be a great inbound marketing pro including: A caring individual.

Book Review: Social Media Marketing – An Hour a Day


Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. One million websites.