Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Why we like it: One platform for Facebook, Instagram, LinkedIn and display ads.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). But some recent work by the Ehrenberg-Bass Institute says that only one in twenty of your prospects are in the market to buy at any time. We worked with Calm Business to help them promote their app as an employee benefit.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

SalesIntel

JUNE 21, 2023

How does SalesIntel’s unlimited pricing work? All integrations are included such as CRMs (SFDC), Marketing Automation (Hubspot, Marketo), Cadence Tools (Outreach), and the RevDriver Chrome Extensions for Chrome Browser and LinkedIn. How exactly does your pricing work? Pricing—FAQ 1. Is there a data destroy clause?

Pricing 98

Pricing Price Planning Work Management 98

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. Here’s the cold, hard truth: you need to understand the platform you’re working on. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. LinkedIn Ads have proven to be a powerful tool for B2B marketers. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Adobe Experience Cloud Blog

APRIL 27, 2020

Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means! For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience. Check in and be kind.

Work Management 163

Work Management Product Phishing Skype 163

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. On your company LinkedIn page, navigate to Analytics – Updates.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. There’s no one approach to cold lists that works for every company and every audience. How Should I Market to Purchased Lists? Click To Tweet. Integrate social selling techniques (e.g.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Adobe Experience Cloud Blog

OCTOBER 16, 2020

The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. Some do great work. New marketers don’t work like this. They work quickly and push boundaries – but they listen to the client. Neither’s LinkedIn.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Biznology

NOVEMBER 2, 2020

Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. As more employees work from home due to the pandemic, it’s getting harder to connect visitors to their company IP addresses. Use the LinkedIn Insights tag. Use Identity Graph tools to link visitors across devices.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Oktopost

DECEMBER 1, 2021

Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. Before joining Microsoft as an internal transfer, he spent nearly six years building the global content marketing, social media, and demand generation engine at LinkedIn as the Group Marketing Manager.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on sales, marketing, service, and admin roles.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conference 107

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Ledger Bennett

MAY 24, 2018

The forms, available for Sponsored Content and Sponsored InMail, allow us marketers to collect even more quality leads from our ads, whilst offering LinkedIn members a seamless, simple experience with a pre-filled form. A seamless experience that allows them to access valuable content, without leaving the LinkedIn platform.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. Build a healthy LinkedIn network.

B2B Thought Leadership 123

B2B Thought Leadership Transparency Thought Leadership Paid Search Agency 123

Engagio

MAY 31, 2023

We conducted a LinkedIn Live session titled “ May the WOW be with you: The Force of Stand-Out Marketing ”. (It Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. It’s not about doubling the amount of work you have to do.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Why should organizations and marketers care about collaboration?

Activities 107

Activities Tactics Creativity Transparency 107

Martech

DECEMBER 1, 2022

. “The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” “I had someone reach out to me on LinkedIn — and what he did was really smart.

Service 114

Service SMB Fulfillment Sample 114

Adobe Experience Cloud Blog

JANUARY 29, 2014

You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. Test and Tweak.

Linkedin 48

Linkedin Marketo Enterprise Management Thought Leadership 48

KoMarketing Associates

JANUARY 2, 2018

I would also recommend setting aside time after the call / meeting to work with applicable team members to reassess conversations and discuss context and applicable next steps. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Lenny's Newsletter

AUGUST 13, 2023

In today’s podcast, we discuss: • What exactly marketing technology is • What a Martech person can do for your business • When to hire a Martech person and what to look for • Austin’s favorite tools • Advice for doing attribution • Frameworks on tooling, systems, and building vs. buying • How to (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. all require clean/standard data to work effectively. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ClickZ

DECEMBER 18, 2020

Kazoo is early in the process of rolling out the new model across its marketing and sales channels including Marketo, LinkedIn, programmatic advertising, and outbound SDR sales motions. Kazoo redefines the nature of work by helping businesses create a better employee experience.

Bombora 98

Bombora Intent Data CMO Marketo 98