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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

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Who’s in Your Sphere of Influence and Why Does it Matter?

Adobe Experience Cloud Blog

The challenge that sales and marketing have when they begin developing account target lists (by geography, vertical, or strategic accounts) is that someone always does a quick Google search: “What are the largest ABC companies in XYZ industry.” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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A snapshot of the email service provider landscape

Litmus

Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. LinkedIn Message Ads (formerly InMail). Vertical Response.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua.

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Conversica Appoints Jim Kaskade as Chief Executive Officer

Conversica

Prior to Janrain, Jim was the Vice President and General Manager for Computer Sciences Corporation (CSC), one of the largest global IT service providers, where he was responsible for a P&L of $1B in revenue, leading a 7,000-employee business unit responsible for delivering digital applications across a broad number of verticals.

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AI workflows for marketers—and recommended tools for each

MKT1

AI products to create personalized, relevant content—and distribute it across channels In the past, if you wanted to create content for 50 target accounts, SEO pages for every vertical, or content specific to every channel, it would take you 9 years (t hat’s obviously an exaggeration, but it did feel that way ). Who is it for?

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Here there must be the right balance between paid, owned and earned media.