Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Hart shared three ways Nvidia moved its needle.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Review management.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Content4Demand

NOVEMBER 10, 2020

The model included adding more channels, creating new templates and a rehearsal guide, and identifying clear lines of who owns what in each webinar. Create templates, including presentation decks, scripts and emails. Ensure the templates clearly delineate who owns what. Developing your own rinse-and-repeat model.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Hubspot

JULY 5, 2021

The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. Additionally, this hosting site connects with other tools you might be using for marketing software, including HubSpot or Marketo.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Adobe Experience Cloud Blog

APRIL 13, 2018

Using a template like the one created by Gather Content below , create a few models for your team to reference when posting to social media. For example, your tone will be more professional on LinkedIn than on Twitter. Example Voice Adjectives: Empowering, Direct, Nurturing, Inspiring, Geeky, Playful .

Social Media 134

Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. There are different templates and tools out there for competitor research, but most of the times good old Excel sheets will do the best job. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

The Effective Marketer

JANUARY 27, 2014

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

Account Based Marketing 45

Account Based Marketing Work Management Marketo Marketing Management 45

Vidyard

MAY 9, 2018

A spray-and-pray templated email? The safe and predictable route is a signed card or a templated email. How I Wowed to Win an Award Marketo was running a contest to identify the top 50 “fearless marketers.” Thankfully, Marketo agreed and I made the list , despite saying very little about why I am actually fearless.

Marketo 75

Marketo Advertising Agencies Template Video Marketing 75

Adobe Experience Cloud Blog

MARCH 13, 2018

Ensure they ignore your pitch by following a stale template and writing “Guest Post” as the entirety of your subject line. You dug deep in your Google search to discover editors’ Facebook pages, LinkedIn profiles, Twitter pages, and even pick-up basketball leagues. Send a Boring Pitch. Be as Creepy as Possible with Follow-ups.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Adobe Experience Cloud Blog

JANUARY 19, 2017

At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and Marketo Sales Insight application. In our case, we use LinkedIn Sales Navigator to personalize our outreach.

Marketing Automation Services 48

Marketing Automation Services Budget Programs Tools Tips 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. One person might respond best to a LinkedIn message. That means creating a series of email templates before the event to make it easy for reps to reach out to leads. Add Some Marketing Magic. Fill Calendars.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

Account Based Marketing 40

Account Based Marketing Work Management Marketo Marketing Management 40

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

Account Based Marketing 40

Account Based Marketing Work Management Marketo Marketing Management 40

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Martech Advisor

OCTOBER 23, 2019

An automation platform should boast email marketing automation with capabilities such as triggered emails based on events and activities, personalized emails, scheduled messages, prioritizing email groups, tracking email campaigns, trigger responses, basic HTML email templates, and recording customer engagement with opens, clicks, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Global leaders such as Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

MKT1

JANUARY 11, 2024

n8n gives you infinite ways to automate your marketing workflows and incorporate AI into these workflows–and has tons of templates to help you discover what automations to build and get started faster. AI use case(s) for marketers: Execute 1:1 personalized campaigns via your current tools (including Hubspot & Marketo).

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Darn it, Google you win again. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

AUGUST 26, 2014

Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It enforces the “411 Rule.”

Marketo 48

Marketo Sample PR Thought Leadership 48

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

SpotMe Blog

SEPTEMBER 15, 2022

Check out our event marketing plan to rule them all (plus a template to get you started). How will you then share it on LinkedIn, for example? You can share slides or highlight videos on LinkedIn after your event to spread awareness. Top marketing tools such as Salesforce, Marketo, and Hubspot do this. Social media.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Global leaders such as Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. We didn’t stop there.

Marketo 48

Marketo Digg Training Social Media 48

Vidyard

NOVEMBER 2, 2017

Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Video is Becoming More Integrated with Business Systems. About Demand Metric.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

DiscoverOrg

MARCH 27, 2017

You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. This includes everything from our strategies and frameworks to the templates and scripts.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Global leaders such as Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Capstone Insights

JANUARY 17, 2018

Responses to listen for: Email and landing page templates: Design email and landing page templates for inbound and outbound marketing activities. Templates : Everything does not have to be customized. templates can reduce work effort. Twitter LinkedIn. How are they prioritized?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Adobe Experience Cloud Blog

JULY 27, 2012

At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 13, 2012

Ann Handley and CC Chapman, authors of Content Rules, have developed a fantastic blog template that is a great tool to eliminate any barriers your staff may have to writing a post. To encourage Marketo employees to become content creators we developed a “ Blogging 101” slide presentation. Linkedin Today .

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Televerde

AUGUST 29, 2019

Former Marketo Founder, Jon Miller, and more recent founder and CEO of Engagio, an account-based orchestration platform, actively advocates for an Account-Based Everything Framework. Think outside the box with the TeamLink feature of Linkedin Sales Navigator. Content shares and re-tweets. Follow or join groups they’re involved in.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing Strategy 61

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. Sign me up! Remember to always ask yourself “why should they care?” If you can’t answer this, then the answer is “they don’t.”. Which emails performed best?

Tips 48

Tips Marketing Automation Services Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 14, 2013

Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Get More out of your Marketing Automation with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Top of Funnel 48

Top of Funnel Marketing Automation Services Interactive Marketing Marketing Automation 48

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Experience Personalization.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52