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Sendoso launches a freemium eGifting service

Martech

Sample eGift selection. Steele has been on the sending end — she used Sendoso as a marketing executive at Marketo, LeanData and Near — and she’s been on the receiving end too (not necessarily via Sendoso). “I had someone reach out to me on LinkedIn — and what he did was really smart. Image courtesy Sendoso.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. Many will offer sample certifications and freely accessible coursework to get marketers started as well. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. million for Marketo.)

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Best Practices for Webinar Landing Pages

The Effective Marketer

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It enforces the “411 Rule.”

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4 Big Mistakes You Might Be Making with Your Marketing Personas

Adobe Experience Cloud Blog

Or maybe you’ve lived in the persona’s shoes yourself (this is a big one–it’s something I struggle with here at Marketo). Lived experiences are valuable, but me, myself and I is a limited and biased sample. I share these tips and a few other persona perspectives in a recent Marketo Live interview with the delightful Ellen Gomes.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. According to a report from Marketo , 96% of the people who visit website aren’t purchase-ready.