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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

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27 Seriously Impactful Event Hacks Every B2B Marketer Should Know

SnapApp

Put the event in your email signature and/or your marketing email post-script. Mention the occasion and why you’re going to be there in your email signature and/or the PS after a marketing email. . Connect with other attendees on LinkedIn. Here’s a great interactive map example from Marketo : . . Rate the speakers.

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How to Create an Amazing Content Resource Center

Adobe Experience Cloud Blog

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.