Martech

JULY 23, 2021

After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, I had an observation to make. “I Recently, Scott Brinker of ChiefMartec.com and HubSpot posted a terse update on LinkedIn: “Marketing = ops.” Lake Lanier Islands: Location for Summer Camp. These people aren’t marketers.

Order 119

Order Marketing Automation Services CMO Marketo 119

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. Insights from Actual B2B Marketing Experts With conferences you can often find people who give great presentations because they’re adept performers but many times those performers are not actually practicing marketers. The list goes on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Adobe Experience Cloud Blog

JULY 15, 2019

If she told me to, I would make an interactive presentation, win over my board (again, my parents), and make the case for an expanded budget. These could all be useful presentations for both you and your company to provide to your audience. It’s not because the floral market here in St. Louis is monopolized. Social presence.

Personalization 134

Personalization Ad Building Brand Identity Branding 134

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. So many new and exciting ideas have already been presented! Jay opens with his presentation on “The 7 Myths of Social Media”. You need to do more than create a page on Linkedin or Facebook. Great stats in Jay’s presentation.

Marketo 48

Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

SalesIntel

DECEMBER 6, 2023

Sales automation tools help you to automate report generation in the simplest and more presentable way. Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

SEPTEMBER 12, 2011

by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network. There are a few reasonable restrictions. Have you tried InMaps?

Linkedin 48

Linkedin Features Word of Mouth Network Marketing 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Interactive content is a great way to engage your audience, presenting information in an easily digestible way.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. And while generating the highest-quality leads is a main priority for almost 70% of marketers, it’s also their biggest hurdle.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Heinz Marketing

MARCH 27, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching and listening live on LinkedIn, I am very excited that you’re here with us, in the middle of your workday, taking a break from some March Madness and we appreciate it very much.

Demand Generation Agencies 76

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

MKT1

JANUARY 11, 2024

to–you guessed it—make beautiful, modern presentations and Goldcast to run more engaging events and speed up content repurposing. We know firsthand that creating slides can be a huge time suck, whether for an event or for internal presentations like sharing marketing plans. Anyone who makes slide decks and presentations.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. Start by publishing a blog post a couple of weeks before the event – perhaps a short, Q&A-style interview with the Webinar speaker, or an excerpt of the planned presentation – and include a call to action that links to the registration page. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Only B2B

JUNE 19, 2023

According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs. According to a report by Marketo, organizations that align their sales and marketing teams achieve an average of 32% annual revenue growth.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. LinkedIn Content Description. were female.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

SalesIntel

MARCH 1, 2024

Integrations: Lusha offers integrations with various platforms, including LinkedIn and other sales tools. stands out by presenting itself as a real-time data intelligence search engine. Integrating with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment, Clearbit optimizes sales and marketing workflows.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. Then, the webinar details like duration and presenters are all the way to the bottom. Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Fill Calendars.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Content4Demand

NOVEMBER 10, 2020

Leverage your network of internal and external thought leaders and subject matter experts to present on those topics. Create templates, including presentation decks, scripts and emails. This required the team to rethink how they kept attendees hooked not just during the presentation, but afterward. Engage differently.

Account Based Marketing 82

Account Based Marketing ABM Webinar Metrics Click Rate 82

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. He always shares not only an interesting presentation but an actionable one. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. The Revolution Is Now. A Deep Dive Into Slintel.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Launch Marketing

SEPTEMBER 16, 2020

For guidance on personalizing your marketing efforts, check out the Personalized is Profitable presentation. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts. LinkedIn, Facebook, Instagram and Twitter all have a metrics overview page for business accounts.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Inbox Insight

FEBRUARY 3, 2021

A stand out content piece that presents a well rounded collection of industry viewpoints and key take-a-ways. Marketing Brand Finalists: Marketo. This resource brings to life the value of ABM through real-life case studies and expert opinion from contributing partners. Contributor Content Winner: Manish Dudharejia. HelloSign.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

NuSpark Consulting

MARCH 17, 2012

Presenting my first infographic. My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

SalesIntel

JANUARY 15, 2024

Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on. LinkedIn, for example, has a plethora of information. Multiple B2B data solutions make it easier to find and target prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

SpotMe Blog

JULY 27, 2021

Or perhaps your Google, Facebook, or LinkedIn ad targeting is off. For instance, if you know that a majority of your converting customers came from a LinkedIn referral source, spend more effort marketing through LinkedIn. Keep it in mind, so that you can work on your presentation approach, wording, or improve your product.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how. That way, you know that your money is being used wisely.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

SalesIntel

JANUARY 26, 2023

Technographic Data: Technographic data contains technologies that are used by the target accounts/companies, such as: SAP Salesforce Marketo Google Analytics Recently added technologies, and so on. LinkedIn, for example, has a plethora of information. Strategic data frequently includes technology that clients are attempting to obtain.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

AUGUST 2, 2023

stands out by presenting itself as a real-time data intelligence search engine. Integrating with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment, Clearbit optimizes sales and marketing workflows.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

SalesIntel

JANUARY 12, 2023

Big data, analytics, and artificial intelligence will continue to grow in scope in 2023, presenting organizations with new opportunities and complexities. Actionable data” refers to insights being presented in a way that can be immediately used to inform business decisions. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. B2B Content Masterminds.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 5, 2017

You know those restaurants that present you with an encyclopedia, masquerading as a menu? Instead, take 30 minutes to hunt on LinkedIn. I know this is counterintuitive, but it will keep feature sets sharp in your mind. Focus Your Search. Too many products = paralysis by analysis. Success leaves clues.

Budget Programs 115

Budget Programs Purchase Software Thought Leadership 115

Martech

AUGUST 16, 2021

The endless summer is coming to an end, kids are going back to school, offices are opening up, and both Marketo and Bizible’s latest releases are here. Marketo Executable Campaign Nesting. With the new release, Marketo users will be able to nest Executable Campaigns. Marketo Single Flow Action in Person Detail Page.

Marketo 100

Marketo API Enterprise Management Lead Gen 100

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

Account Based Marketing 45

Account Based Marketing Work Management Marketo Marketing Management 45

Adobe Experience Cloud Blog

MAY 16, 2018

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. The post History Repeats Itself, Even in Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. Then, look at sourcing externally through these channels: Tap into your social networks via LinkedIn. Marketing automation customer communities, such as Marketo Community. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

Account Based Marketing 40

Account Based Marketing Work Management Marketo Marketing Management 40