Remove multi-touch prospect
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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Goal: Qualify Prospects 7.4 Teams can measure how much of a video individual prospects watched, what parts they rewatched, and who they shared it with. Are you publishing on channels where prospects are and are likely to watch? Where Do Video Marketing Metrics Come From? Goal: Drive More Traffic 7.2 Goal: Build Contact Lists 7.3

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7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off. Multi-touch attribution.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

They help businesses clearly define who the key decision makers and influencers are at a prospective company. To flesh out best practices for doing so, we strongly advise watching this great webinar Prezi just did with Marylou Tyler, Nigel Green, and Stefanie Grossman on using storytelling to persuade prospects throughout the buyer’s journey.

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Top 14 Social Media Management Tools for 2021

Oktopost

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. .

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Goal: Qualify Prospects 7.4 Teams can measure how much of a video individual prospects watched, what parts they rewatched, and who they shared it with. Are you publishing on channels where prospects are and are likely to watch? LinkedIn: 15 seconds to 2 minutes. When prospects see your video, do they click?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow use Gong to power their customer reality. Adobe Marketo Engage. LEARN MORE.