Remove multi-touch prospect
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AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Prospecting and Outreach : Collect contact on anonymous visitors and reach out to potential leads. Sales Tools : Turn leads into paying customers while also staying in touch with existing customers. Prospecting and Outreach Tools. Verified business emails also come with job titles, company, website, location, and LinkedIn URL.

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7 Ways to Generate More Sales Revenue with Marketing Automation

Adobe Experience Cloud Blog

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. email, e-newsletters, phone and postal mail).

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

They help businesses clearly define who the key decision makers and influencers are at a prospective company. To flesh out best practices for doing so, we strongly advise watching this great webinar Prezi just did with Marylou Tyler, Nigel Green, and Stefanie Grossman on using storytelling to persuade prospects throughout the buyer’s journey.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns. LinkedIn has a ton of data on vital metrics like company size, employee count, and industry.