ANNUITAS
APRIL 14, 2015
I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.
ANNUITAS
MARCH 21, 2023
Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.
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ANNUITAS
AUGUST 27, 2020
We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality.
ANNUITAS
MARCH 4, 2020
Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer.
ANNUITAS
JULY 30, 2015
There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Rome wasn’t built in a day and neither was a fully automated marketing engine.
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