The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Integrate social selling techniques (e.g.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

MARCH 25, 2016

Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g. Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. Share this blog!

RSS 100

RSS Paper Case Study Case Studies 100