Remove marketing-lead social

DiscoverOrg

article thumbnail

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Account-Based Marketing. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts.

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Lead generation. Time to plan your next marketing campaign or start prospecting into your top accounts!