SalesIntel

JUNE 21, 2021

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. The SaaS industry has suffered in 2020.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

MAY 27, 2011

Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads. The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

DECEMBER 20, 2012

by Jason Miller What is the best holiday gift for a Marketer? With less than 5 shopping days left until Christmas, there is still time to get the marketer in your life a thoughtful gift. We decided to have a little fun this Holiday season and give our favorite marketing thought leaders the gift of a customized Foldable Me.

Marketing Budget 48

Marketing Budget Peer-to-peer Opt-out Opt-in 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MAY 24, 2016

While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. This may be obvious, but a reminder never hurts: you should always connect with your leads!

B2B Sales 103

B2B Sales Linkedin Marketing Automation Services B2B Thought Leadership 103

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Nurture leads.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Oktopost

DECEMBER 16, 2020

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. Why You Need Lead Generation Software.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

Adobe Experience Cloud Blog

MAY 13, 2013

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Multiple paths to social. Social validation. That’s why visual content is becoming an important way to engage – especially with our audience of marketing professionals.

Marketo 48

Marketo Practices Merchandising Best Practices 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

JULY 31, 2018

If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone is investing more in content marketing.

Promotion 96

Promotion Webinar Metrics Marketing & Strategy Privacy Policies 96

SalesIntel

APRIL 19, 2021

Marketing is an ever-changing field. Marketers constantly develop new marketing techniques to match the changes in customer expectations and technological developments. The latest marketing approach to takeover the field has been Account-Based Marketing (ABM). The Changing Faces and Phases of Marketing.

Account Based Marketing 96

Account Based Marketing Ideal Customer Profiles ABM Paid Content 96

SnapApp

DECEMBER 12, 2017

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . AI has seen a huge surge of investment in 2017.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech Advisor

MARCH 23, 2020

Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert. To connect with the audience at the right stage of the buyer’s journey, marketers run highly targeted campaigns. Learn More: Top 20 Content Marketing Strategies for Your 2020 Plan.

Landing Pages 59

Landing Pages Marketing Automation Services Digital Asset Management CMS Development 59

SnapApp

JULY 19, 2017

With so much marketing happening digitally now, in-person events have taken on new meaning. . Do you want to generate leads? Put the event in your email signature and/or your marketing email post-script. Mention the occasion and why you’re going to be there in your email signature and/or the PS after a marketing email. .

Planning 54

Planning B2B Marketing Opt-out Vendors 54

Hinge Marketing

JANUARY 21, 2015

At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. A lead generating website uses effective calls-to-action to convert visitors into leads. How can your firm get there? 1) Calls-to-Action (CTA).

Lead Generation 48

Lead Generation Marketing Websites Generation Trends 48

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. How to Generate Leads with Content Marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Facebook Lead Ad.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Martech Advisor

NOVEMBER 6, 2019

Email marketing is defined as a sales and marketing strategy where a commercial message is sent to a specific audience to increase engagement, encouraging conversion, and inspiring referrals. Given the exceptional ROI of email marketing, it is now essential in B2B and B2C businesses around the world. What Is Email Marketing?

Email Marketing 97

Email Marketing Practices Examples Top of Funnel 97

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. 2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. There is no better way to educate leads on your value proposition than webinars. The problem is: Many marketers create webinars that deliver little value. The main objective of webinars is usually to convert leads into sales.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Referral Rock

OCTOBER 30, 2019

What makes a good marketer? But in my opinion, it comes down to two things — their strategy and digital marketing software stack. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Innovators Leading the Charge With Video Trends 2. Innovators Leading the Charge With Video Trends 3. Innovators Leading the Charge With Video Trends 4.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

SnapApp

MAY 30, 2017

A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . This effectiveness across all stages of the buyer journey, coupled with the relative ease of execution has resulted in 53% of content marketers using interactive content to influence the buyer's journey. . .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

This can include email promotions, paid advertising, social outreach, and so on. In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. I would add that a good resource center should serve as the hub of all your inbound marketing efforts.

Resources 48

Resources B2B Thought Leadership Advertising Agencies Content 48

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * SaaS is not a new concept. It's actually been a business model since the 1960s. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94