The Forward Observer

MARCH 15, 2024

His work can be seen in tech brands including Intel and Texas Instruments and categories like banks and insurance companies. He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

MARCH 1, 2024

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector. Douglas Burdett, host of The Marketing Book Podcast.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. Endorsement.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

The Forward Observer

DECEMBER 1, 2023

About the Author As the founder of People First Leadership Academy and president of People First Productivity Solutions, Deb’s work focuses on leadership development and team effectiveness. And, interesting fact – her husband is the heir to the Calvert Whiskey fortune! Douglas Burdett, host of The Marketing Book Podcast.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

FEBRUARY 23, 2024

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies. And, interesting fact – she has one brown eye and one green eye!

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Valasys

NOVEMBER 23, 2022

LinkedIn , which started as a mere platform for recruiters and job seekers, has now become a prominent platform when it comes to converting leads. LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

The Forward Observer

DECEMBER 22, 2023

Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation. Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

JANUARY 5, 2024

Before starting Gallant, Chris worked in advertising as a strategic planner in New York City and Austin, Texas developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, and John Deere. Connect the Dots. Create New Categories.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 8, 2023

With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

DECEMBER 15, 2023

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian! Just click here to provide your postal address (I’ll send it anywhere in the world)!

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

The Forward Observer

NOVEMBER 3, 2023

Why do some messages work when others don’t? But the problem is, simple is hard work. With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work. The answer is simple. Our brains are programmed to complicate.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

NOVEMBER 10, 2023

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

JANUARY 12, 2024

Allyson now works with founders and VCs to accelerate their startups’ growth. 18, 2018) Stay cool this summer with these easy frozen cocktails (July 27, 2018) P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

MindFire

NOVEMBER 13, 2020

I didn’t believe in LinkedIn either. Or perhaps you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — and a pandemic that’s made face-to-face sales difficult — you can’t afford to wait any longer.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Cold Calling 52

Marketing Insider Group

OCTOBER 23, 2019

Boost employee satisfaction by working with right-fit clients. Ensure client satisfaction and ROI by working with ideal profiles. It’s an approach that supports your company’s vision, from the type of clients it works with to the way departments work together. LinkedIn InMail. Direct Mail.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

ViewPoint

NOVEMBER 8, 2017

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Unless you crack this problem, nothing else is going to work. I asked if they had tested the list for validity.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

The ROI Guy

NOVEMBER 19, 2014

You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out. Connect with provocative / challenger e-mails highlighting research on the issue and the cost of “do nothing” Why now? -

Tips 40

Tips Storytelling Marketing Prospects Marketing Proposals 40

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method will teach you how to tell powerful stories that actually work in sales. Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone. Do you want to stand out in a very competitive market? Or do you want to accelerate your sales career?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 27, 2023

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Biznology

NOVEMBER 2, 2020

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. As more employees work from home due to the pandemic, it’s getting harder to connect visitors to their company IP addresses.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Litmus

AUGUST 31, 2023

Starting in August, Outlook for Windows will replace Windows Mail. Check out how to make an email reactivation program that really works. Psst: If you’re excited about Litmus Live, let us know on Twitter or LinkedIn ! Consumer data matters to marketers more than ever—but quality and accuracy are key for success.

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

SendX

MARCH 18, 2021

Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. The difficulty in growing an email list has, perhaps, given rise to the selling of ready-made mailing lists. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! So, an email list has value.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

markempa

NOVEMBER 12, 2012

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” There were no ads for mail-order brides. Especially on social media.

Social Media 120

Social Media Marketing Prospects Linkedin Social Marketing 120

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. It works the same way with podcasts and writing guest post articles. Optimizing your homepage can work wonders for your lead generation efforts. Because they work.

Lead Generation 394

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 394

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Subject lines can be personalized based on a person’s lifestyle, hobbies, work role, or interests. Connect with her on LinkedIn. Customize your email messages based on the user’s activity or interests.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

MindFire

JULY 13, 2021

How does it work with all the other marketing services (including direct mail) they offer? We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. For example: You could identify marketable contacts or leads that aren’t currently getting worked by any marketing channels.

Marketing Automation Services 101

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 101

Webbiquity

APRIL 16, 2019

You probably don’t think about…direct mail. Though direct mail has been around since the days of the Sears catalog and the Pony Express , it remains a popular and profitable marketing channel for many types of businesses. But while direct mail is effective, it’s often not efficient.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

Webbiquity

MAY 7, 2020

Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. These letters can be efficiently mass-printed and most of the mailing process is automated. Automated mails and other non-manual communications are too often inauthentic, unpersonalized, and spammy.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Integration of other, online channels ( Google , Facebook , LinkedIn , Programmatic) to nurture prospects outside the inbox. . How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

MindFire

MARCH 7, 2023

How does it work with all the other marketing services (including direct mail) they offer? Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. And, if you have questions, feel free to reach out.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Terminus

NOVEMBER 22, 2021

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. For them, LinkedIn conversation ads have been a game changer. Why LinkedIn conversation ads are different. LinkedIn conversation ads deliver on this by never going away within the inbox.

Linkedin 29

Linkedin ABM Account Based Marketing Paid Search Agency 29

BOP Design

JANUARY 7, 2022

LinkedIn sponsored updates targeting buyers at specific companies and industries should be the 2 nd tier priority in inbound—utilizing thought leadership content to build brand awareness, website visits, and conversions. Cold calling is even tougher in light of remote working during COVID-19. Multiple Decision Makers.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Litmus

SEPTEMBER 12, 2023

As always, if you have any questions or feedback for us, let us know your thoughts on LinkedIn , Twitter , or in our Community hub. Whether those emails are automated, templates, or any other type of email, Email Guardian is there when you can’t be! Want to try out Email Guardian or our new Litmus Personalize options?

Marketing AI 90

Marketing AI Template Email Marketing Features 90

Rev

MAY 10, 2023

These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter. Sure, this tactic requires some upfront work, but the rewards are worth it. Why does this work? It’s easy!

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78