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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.”

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The Importance of an Email Marketing Database for a Business

SendX

Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. The difficulty in growing an email list has, perhaps, given rise to the selling of ready-made mailing lists. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! So, an email list has value.

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Is Your Brand Ready for the Big Show?

Navigate the Channel

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

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Pivoting to Virtual Events? Six Ideas to Make them Stand Out

Heinz Marketing

Give attendees an opportunity to share their contact information with each other, create a couple moments in the content to get people to send LinkedIn invites, perhaps even offer the attendee list to everyone who attends (just like you might do with a small in-person gathering of like-minded professionals).