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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.”

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12 Steps to Producing a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. At this stage, Jess also gets the mailing address for the guest. It’s just easier for us, and we find the audio to be slightly more stable than Skype. Here’s a finished Content Pros podcast, featuring Jason Miller from Linkedin. Explain the Show.

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The Importance of Communication and Collaboration Throughout the Video Process

Circle Studio

On Facebook, LinkedIn, or another social platform? Will it be e-mailed to clients? It takes frequent calls, e-mails, Skype sessions and in-person meetings to create a video everyone can be proud of. Consider video size and medium. How will your firm’s video be presented and where will it live? On the website?

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How to Produce a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. At this stage, Jess also gets the mailing address for the guest. It’s just easier for us, and we find the audio to be slightly more stable than Skype. Here’s a finished Content Pros podcast, featuring Jason Miller from Linkedin.

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6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing

Schubert B2B

Invest in LinkedIn Advertising. LinkedIn offers a range of paid advertising options to help you reach your target audience. . To use Matched Audiences, upload a CSV of your prospects’ contact information and it will be matched to their LinkedIn profiles. Don’t Forget Facebook.

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A Life of Purpose

Biznology

So much so that when a long-time friend sent me one of those sappy e-mails about friendship and how much your life matters—it was called, The Butterfly Effect.How Your Life Matters —for a moment there, I think I actually teared up while reading it. That's how much I have failed to communicate.

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

“Great content isn’t created in a vacuum,” says Kathryn Hawkins , principal and editorial lead at Eucalypt Media , a content marketing agency with a remote office in Maine that focuses on content marketing strategies and content creation for national clients including LinkedIn, The Atlantic , and B2B tech startups. “We