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How to Use LinkedIn for Lead Generation

Webbiquity

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

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Why Marketers Use Direct Mail

Porch Group Media

While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers. And if we think about it, it makes sense, right?

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Direct Mail Ain’t Dead (There’s Just 1 Little Catch)

MindFire

Is direct mail dead? The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients. Think again. Watch now, and then let’s discuss in the comments!

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

This could be in the form of an article you shared on LinkedIn, a comment to their post, or a card sent on their birthday. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail.

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5 Ways to Skyrocket your Healthcare Marketing Initiatives through LinkedIn!

Fount Media

Today, LinkedIn is one of the most effective digital mediums for healthcare marketing. LinkedIn’s huge user base of working professionals makes it a great place to find new clients and expand existing ones. In this The post 5 Ways to Skyrocket your Healthcare Marketing Initiatives through LinkedIn!

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers.