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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Expanding into new industries.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages.

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GTM-Ready Data: the Backbone of B2B Generative AI

Zoominfo

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says. Businesses in every sector and vertical are overwhelmed by data.

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The Varying Voices of Account-Based Marketing

Modern B2B

Consider this scenario – imagine discussing the core components of a brand, such as ‘truths’ and ‘trust,’ through high-volume channels like billboards, ads, TV, or magazines. In these situations, delivering brand-centric messages makes sense. However, what happens when the conversation becomes personal?

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Amplify Your Content Through Vertical Websites. Across a growing number of industry segments, vertical websites are being launched that function much like trade magazines: they publish industry-related content, offer advertising and other promotional campaign opportunities to vendors, and may even host conferences.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. O’Regan anticipated companies and agencies need to extend ABM in multiple vertical and geographic markets using a digital-first strategy based on buyer intent and other data signals.

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6sense Reaches Milestones for Customer, Company, and Revenue Growth

6sense

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Segment Performance Reports to enable marketers to analyze changes in account engagement and progression through buying stages. 2020 was also a record year for 6sense in terms of industry awards and recognition.