Webbiquity

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Twitter for Business: Is It Time?

Webbiquity

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then the Internet came along, and despite pronouncements that it would “change everything,&# it really didn’t for the first several years. Seed this on Newsvine.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Marketing Magazine ). Marketing Magazine ). Marketing Magazine ). . – eNewsletters (60%). – White papers and research reports (59%). TopRank ). Just 55% use Google+.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Share this on LinkedIn. pitching bloggers social media informer Social Media Today Tony Karrer trade magazines. pitching bloggers social media informer Social Media Today Tony Karrer trade magazines.

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# Not even close. Add this to Mister Wong.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Across a growing number of industry segments, vertical websites are being launched that function much like trade magazines: they publish industry-related content, offer advertising and other promotional campaign opportunities to vendors, and may even host conferences. Amplify Your Content Through Vertical Websites.