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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141
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How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale

Marketing Insider Group

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts.

Insiders

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MarTech’s content marketing experts to follow

Martech

That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders. Website: ALeeJudge LinkedIn: ALeeJudge (20K followers) Twitter: @ALeeJudge (11.6K followers) A.

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Twitter for Business: Is It Time?

Webbiquity

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not.

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The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

A frequent guest lecturer at the University of Texas at Austin, Chris is a regular contributor to Entrepreneur Magazine and author of The Practical Pocket Guide to Account Planning. He graduated from the University of California, Los Angeles, and earned a master’s degree from the University of Texas at Austin. Connect the Dots.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Share this on LinkedIn. Yesterday I led a workshop in the Netherlands at Media Partners Group.

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MarTech’s event marketing experts to follow

Martech

In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K Before that he was V.P. followers) Twitter: KatePatay (1.6K