Biznology

AUGUST 6, 2015

But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. B2B marketing is rarely the leader in advancing data-driven marketing techniques. Most marketing technologies claim to make marketer’s lives simpler.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 16, 2013

JEFF WEINER (CEO, LINKEDIN) : “The key is to concentrate extremely hard on getting the right processes and infrastructure in place early on. ” REID HOFFMAN (CHAIRMAN, LINKEDIN) : “The impact of the Internet on business will continue to increase massively. Otherwise, you spend far too much time fixing things later.”

Social Media 80

Social Media Media Twitter Work Management 80

Biznology

NOVEMBER 27, 2013

Links to LinkedIn profiles of company managers (Stirista). List of company competitors (OneSource). Biographies of company contacts (OneSource). Employees who travel internationally (Harte-Hanks). Employees who use mobile technology (Harte-Hanks). Executive race, religion, country of origin, and second language (Stirista).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

NOVEMBER 11, 2013

magazines, newspapers)? Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. And it’s not stopping. Before 2018, digital media spending is expected to equal or exceed television.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

FEBRUARY 10, 2015

I will embed both deck I uploaded to Slideshare , How To Manage Your Wikipedia Page , and the screencast of that same webinar as soon as I can get a copy from the host of the webinar, Bob Fine, editor of The Social Media Monthly and The Startup Monthly magazines.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

SEPTEMBER 24, 2014

While this used to mean reading business books and magazines, today it means blogs. His organization also manages a thoughtful and wide-ranging discussion on the B2B Lead Roundtable group on LinkedIn. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear'

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

AUGUST 13, 2012

In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. Think of enthusiast magazines vs. mass market. Who’s there? Content Preferences.

Advertising Channels 80

Advertising Channels Content Marketing Content Youtube 80

Biznology

OCTOBER 28, 2013

But, as Joe points out early in the book, marketers have used content for centuries, in the form of custom publishing, like The Furrow , a print magazine for farmers published by John Deere since 1895. When your material lives on Twitter or LinkedIn, it is not under your full control.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

FEBRUARY 12, 2013

If you think the paparazzi are evil and celebrities are victims, you’re too naive to be reading this, please click over to Highlights magazine because I surely don’t want to be the one who takes your innocence. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). All you do is make it shareable. “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

FEBRUARY 23, 2015

LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. These profiles are split by language (e.g. BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

SEPTEMBER 23, 2014

Well, according to Runner’s World magazine , a runner is anyone who straps on a pair of shoes and ambles down the block. What is a runner? Every Blog is Sacred. I must say that bloggers who don’t want pitch emails really don’t want them and it’s always better to leave well enough alone.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JULY 21, 2016

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.

Social Media 80

Social Media Linkedin Media Forrester 80

Biznology

NOVEMBER 25, 2014

Create a LinkedIn profile — You’re probably already on LinkedIn but do you update it as passionately and constantly as you would Twitter, Facebook, and your blog? LinkedIn now has long-form posts ( here are mine ). I love to write on LinkedIn and on Medium. And, I do all of this “for free.”

Personalization 80

Personalization Wikipedia Youtube Television marketing 80