Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample content: Really enjoying an article from @author (or @website) [link]. Tweet Type: What I’m Reading.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

The Forward Observer

DECEMBER 15, 2023

Listen to the Interview… Links… Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop (Amazon) The Forget the Funnel Workbook Georgiana Laudi (LinkedIn) Lasst die Kunden kommen: Ein Business-Roman über Inbound Marketing und Account-based Marketing by Torsten Herrmann (..)

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun). Create a group on LinkedIn or Facebook.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. The first step in increasing customer loyalty is to make sure that there is no friction in the customer’s experience with your brand. Others like LinkedIn and Facebook require that customers accept your invitation.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Optinmonster

MARCH 11, 2024

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Brand awareness and brand loyalty increase as visitors interact more with your content. It’s hard not to.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Go Beyond SEO

MARCH 6, 2024

Platforms such as Facebook, Twitter, LinkedIn, and Instagram provide an opportunity to showcase your expertise, share valuable insights, and engage with your target audience on a more personal level. By regularly engaging with them through comments, likes, and shares, you can strengthen your relationships and foster a sense of loyalty.

Social Media 78

Social Media Practices Media Ideal Customer Profiles 78

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Why Should B2B Companies Use Instagram Marketing?

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Social Networks 181

Social Networks Business Work Management Social Media 181

The Forward Observer

NOVEMBER 17, 2023

Listen to the Interview… Links… The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino The Negativity Fast (book website w/free resources) The Sales Blog Anthony Iannarino (LinkedIn) Thinking, Fast and Slow by Daniel Kahneman Never Lose a Customer Again: Turn Any Sale into Lifelong (..)

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Meerkat Marketing

DECEMBER 28, 2023

It requires individuals equipped with expertise, creativity, and empathy to utilize to its full potential.” – Kyle Turk , CEO, Meerkat Marketing The challenge with AI: We’re already beginning to see a rise in low-value generic content across websites and LinkedIn.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Marketing Insider Group

AUGUST 12, 2020

Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website. As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. LinkedIn might be their business favorite, while they probably frequent dog owner groups.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. By actively engaging with your customers, you build trust, strengthen relationships, and foster loyalty. Higher Website Traffic: Want more people to visit your website?

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Such intentional behavior indicates a high potential for customer loyalty. Remarketing to Your Website Visitors As you advertise online, don’t make one-and-done attempts at connecting.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Webbiquity

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Build an Updated, Comprehensive Website as a Central Point for the Brand. Moreover, brands today can use their websites to build a community around their product or service. Let us know below!

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hinge Marketing

APRIL 21, 2016

Driving Client Loyalty. Discover any barriers to building client loyalty. Mapping your client’s journey at all points of engagement—from initial exposure to your website through project completion (and ongoing relationship nurturing)—helps reveal barriers to the best client experience your firm can deliver. How Hinge Can Help.

Loyalty 48

Loyalty Ad Building RFP Barriers 48

Brandpoint

MAY 5, 2023

By creating valuable content and engaging with their audience on social media, manufacturing companies can build trust and loyalty with their followers and drive traffic to their website. Increased website traffic. Social media can also drive traffic to a company’s website. Create high-quality content.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI). Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Building audience loyalty and trust Lululemon is a global brand known for prominently featuring customers on its website, social media pages, and even in-store displays.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Webbiquity

JULY 28, 2022

Nike’s email announcing a new website. Nike used a thoughtful website launch email to introduce its new site. It also builds customer loyalty. You can find her on LinkedIn: [link]. Encouraging recipients to recommend a business is excellent marketing. The email’s image showcases the site’s responsive design.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Madison Logic

MARCH 26, 2024

An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. Retargeting becomes invaluable during the consideration stage.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Only B2B

FEBRUARY 17, 2023

They may have filled out a form on your website, called your sales team, or even visited your store. Behavior – This could include things like how many times they’ve visited your website, what pages they’ve viewed, or whether they’ve interacted with your brand on social media.

Marketing Qualified Leads 127

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 127

The Marketing Blender

MARCH 22, 2024

If plenty of people visit your website, but you aren’t getting leads, then conversion should be the focus. #3 These could include LinkedIn, email marketing, content marketing, or SEO. It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Rev

JANUARY 11, 2023

You can find this information by doing things like talking to your current clients, researching their website and social media presence, and reading their job descriptions to identify what they look for in employees. This not only brings in more potential sales but also shows your existing customers how much you value their loyalty.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Webbiquity

JULY 19, 2022

Number of customers who subscribe to a piece of software or use a service like a podcast hosting platform , website builder, or email marketing tool. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Daily Active Users (DAU).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Now, AI tools can do it for you!

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Content Standard

APRIL 21, 2021

LinkedIn Is the Best Platform to Reach Business Leaders Among social media networks, LinkedIn drove the best results for both organic and paid tactics. Similarly, Sagefrog’s report found that 86 percent of B2B marketers use LinkedIn, the highest percentage of all networks. Image attribution: Thought Catalog on Unsplash 4.

Paid Content 145

Paid Content B2B Marketing Trends Paid Search Agency 145

Webbiquity

MARCH 31, 2022

More and more B2B marketing companies choose to place guest blogs or use sponsored posts or interviews on high-authority websites that have been around for years and already have a large following of engaged customers ready for conversion. If you make it easy and eliminate friction, they’ll reward you with loyalty.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

JANUARY 16, 2023

Memorable customer service builds loyalty among your consumers and makes you stand out from competition. Create unique customer experiences by sending invites to your loyalty program, suggesting complimentary products or downloads, and asking for feedback. Excel in Customer Service. Focus on Social Media. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Sana Commerce

FEBRUARY 21, 2023

Personalization can happen anywhere your customers engage with your brand, products or services, such as on your company website, landing pages, web store(s), emails, printed materials, social media channels, marketplaces, your delivery services, etc. This leads to customer loyalty and repeat sales. Want more e-commerce tips?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Vision6

OCTOBER 20, 2021

You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. Paid social ads — create promotions on platforms like Facebook and LinkedIn to retarget website visitors or generate new leads. Leverage your website forms.

Email Marketing 98

Email Marketing Generation Leads Lead 98