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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

B2B sales buyers are now savvier and focusing on building and nurturing the customer relationship will increase loyalty along with overall sales revenue. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Owned by Salesforce.com. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.

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How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. These include factors like customer satisfaction, customer loyalty, brand reputation and market influence. Customer loyalty. A good CRM system is essential. Measuring Intangibles.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. B2B: Business-to-Business.