Zoominfo

APRIL 29, 2022

While the idea of getting a text from a sales professional may seem a little out of the ordinary, the rise of remote and hybrid work means sales reps are turning to text messaging more than ever. It’s likely that someone is out of “work mode” when they get your late-night text, and won’t respond at all. Texting should always be opt-in.

Lock-In 130

Lock-In Zoominfo Opt-out Outreach 130

Martech

JANUARY 20, 2022

Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. The firm says there are now more than 50 vendors in the AI content space.

Lock-In 124

Lock-In Content Copywriting Vendors 124

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Optinmonster

DECEMBER 16, 2020

You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. If you’re looking for an easy way to lock content, simply install and activate a WordPress content locker plugin. Each of them comes with different templates and content locking modes. OptinMonster.

Lock-In 100

Lock-In Conversion Best Practices Work Management 100

Zoominfo

NOVEMBER 30, 2020

Yet, in the current remote working universe, sales reps are turning to text more than ever before. . In a recent ZoomInfo poll on LinkedIn, 65% of respondents said that they cold-text prospects, and gave compelling reasons as to why. While the idea of getting a text from a sales professional may seem a little out of the ordinary.

Lock-In 195

Lock-In Cold Calling Zoominfo Opt-out 195

Hubspot

APRIL 15, 2024

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. They prioritize relationships over immediate sales.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Sprout Social

JANUARY 27, 2021

Black history is not just a thing of the past, as we often treat it, but that history is now happening really within the organizations that we all work for. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

SendX

JUNE 16, 2020

If you are selling B2B software , you can run LinkedIn ads or Google Ads. Show them that you have domain knowledge and that your work is top quality. We are confident that you will appreciate how easily you can create complicated drip campaigns, and that we are not even locking you by asking your credit card details.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

chiefmartech

JUNE 22, 2020

Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Those vehement reactions always surprise me. Physics is stubborn that way.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Scoop.it

SEPTEMBER 7, 2022

Hosting your free webinars is one of the best lead generation ideas that are working nowadays. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy?

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Metadata

SEPTEMBER 28, 2023

I began working for Armorblox in 2019, and my job was to drive pipeline. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. My next move? I hired an agency.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. We need a brochure.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Make your brand easier to find (via search).

Social Media 92

Social Media Brand Identity Branding Media 92

Marketing Insider Group

AUGUST 18, 2020

Or perhaps they are already working together well? (Or Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. The question of why Sales and Marketing need to be in sync is a no-brainer.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Metadata

MAY 5, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we set out to find a tool that would help us work around this and increase our match rates. This is the second post in our new content series, No Fluffs Given. So we’re teaming up with some of the best B2B marketers we know.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

The Marketing Blender

MAY 4, 2021

See Our Work. Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? Our Services. Who We Are. Contact Us. The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. But how do you really know if your marketing efforts are successful? This is measured by traffic.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

DECEMBER 28, 2020

See Our Work. Our Services. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Use these to explode your business in the next twelve months!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Altitude Marketing

OCTOBER 23, 2018

Once you’ve fleshed out the above details, it’s time to get to work. If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. Perform asset audits to see what’s working and what isn’t.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Martech

NOVEMBER 11, 2022

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. And don’t forget, tapping into emotional engagement works. Whereas, B2C transactions are often instantaneous or close to it. Get MarTech!

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. I think it’s safe to say that we’ve all struggled a little, and we’ve learned a lot.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Rev

SEPTEMBER 29, 2018

” Here’s how it works: How lookalikes work, and their effectiveness. You upload a list of, say, 500 high-value customers with whom you’ve already worked. LinkedIn aside, nobody is really volunteering information about themselves as it relates to their business units, purchase behaviors, etc.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Contently

MAY 23, 2018

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We Our work with Contently was to help us build an enterprise program that could serve content to the top of the funnel.” And a little luck too.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Top Rank Marketing

AUGUST 14, 2023

Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? Statista ). That’s right, TRILLION. As the saying goes, the B’s in B2B are people too and all that comes with being human including emotions.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What used to work from email, advertising, blogs, and social media doesn’t anymore. What happens to people, relationships, and our sense of connection? People: At the heart of all of this, us. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Strategic-IC

JULY 7, 2020

Sadly I'm locked up inside here because it's been pouring down over here, but how's your week been? Sadly I'm locked up inside here because it's been pouring down over here, but how's your week been? ABM in the House - Building Your Account-Based Marketing Playbook. Episode 5 - Transcript. So Dec, what are we going to talk about today?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 71

Valasys

MAY 24, 2021

Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach the audience of any corner of the world. Especially considering the current coronavirus crisis, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. With digital media, it has become so easy.

Paid Search Agency 52

Paid Search Agency Lock-In Digital Transformation Marketing & Strategy 52

BenchmarkONE

JUNE 30, 2020

When done right, a brand partnership can help you increase visibility and tap into new markets — and you only have to do half of the work. Likewise, test the waters on LinkedIn, joining industry groups and messaging others in the group who it might make sense to partner with. There’s a ton of opportunity in partnerships.

Ad Building 70

Ad Building Lock-In Advertising Agencies Outreach 70

Adobe Experience Cloud Blog

OCTOBER 5, 2017

While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. It’s an all too common problem.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

EveryoneSocial

SEPTEMBER 21, 2020

Firstly, kudos for making a great decision on keeping employees informed, creating, and sharing no matter where they are working! So keeping them engaged, feeling valued, and connected will make productivity and work much more united. And hey if not, maybe you are researching how employee advocacy can benefit your company and teams.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Aberdeen

AUGUST 16, 2022

In a post-pandemic environment — whether in the office or working remotely — without technology, none of it would be possible. . Technological advances enable small businesses to work more efficiently in a number of different ways. Get More ROI Out of Small Business Tech .

Small Business Marketing 52

Small Business Marketing Work Management Business Lock-In 52

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. We work with some of the biggest companies in the world (i.e.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Convince & Convert

MARCH 7, 2016

In fact, most people want to be engaged with their work in a more meaningful way. Image via Unsplash. In many modern organizations, the right hand doesn’t always know what the left hand is doing. Marketing is… crafting messages? Sales… is building relationships? HR is… handling benefits? Unfortunately, only 31.5% Proceed with caution.

Curation 146

Curation Paid Search Agency Lock-In Thought Leadership 146

nDash

AUGUST 11, 2020

According to an SEMrush report , 40% of organizations outsource their content creation with 53% of that work going to freelance writers. There’s work out there just waiting to be snatched up! Ultimately, your goal is to make your prospects confident in the fact that you can deliver the work they need to drive business results.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. I have been doing online reputation management (ORM) for clients since 2003. Google abhors a vacuum.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

EveryoneSocial

DECEMBER 14, 2020

Naturally, if you’re involved in an employee advocacy program , there might be times content copy is locked down for compliance reasons. DON’T overshare, understand how the platforms work. There is no need to post 5+ times a day on LinkedIn. People spend around 2 hours every day on social networks and that time is growing.

Social Media 103

Social Media Media Social Networks Guidelines 103